{"id":38828,"date":"2025-08-06T18:37:52","date_gmt":"2025-08-06T15:37:52","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=38828"},"modified":"2025-08-07T09:37:02","modified_gmt":"2025-08-07T06:37:02","slug":"we-analyzed-44-million-emails","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/we-analyzed-44-million-emails\/","title":{"rendered":"We Analyzed 44+M Emails: Here\u2019s What We Learned + Latest Snov.io Updates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Summer\u2019s here, and so are the hottest updates from Snov.io. \ud83d\udd25<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite July being a historically slow season, we haven\u2019t slowed down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This month, we published the results of our analysis of 44+ million emails, unveiled what truly drives engagement, hosted a webinar on building a $5M pipeline, and rolled out major product updates \u2014 all to keep your outreach sharp, even during the summer slump.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get into it!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Jump to any section:<\/p>\n<ul>\n<li><a href=\"#what\">What 44+ emails showed us<\/a><\/li>\n<li><a href=\"#what2\">What does a $5M pipeline look like<\/a><\/li>\n<li><a href=\"#how\">How to get more recipients in your Snov.io plan<\/a><\/li>\n<li><a href=\"#how2\">How to track deals more efficiently<\/a><\/li>\n<li><a href=\"#how3\">How to add CC and BCC in Unibox<\/a><\/li>\n<li><a href=\"#how4\">How to use Connected on LinkedIn condition<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What 44+ million emails reveal about successful outreach<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, you\u2019ve read that right! Our team has carefully reviewed the emails sent through our platform between February and March.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the results:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Gmail API &gt; SMTP connection<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the Gmail API delivers an average response rate of <\/span><b>3.45%<\/b><span style=\"font-weight: 400;\">, SMTP comes in at a more modest <\/span><b>1.66%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the API takes the lead in both deliverability and response rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Open tracking often comes at the cost of your reply rates<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to boost your reply rate? Our research shows one simple tweak can make a big difference: turning off open tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, doing so more than doubled reply rates\u2014<\/span><b>2.36%<\/b><span style=\"font-weight: 400;\"> compared to just <\/span><b>1.08%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>How does open tracking affect email deliverability?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Email providers can detect tracking pixels and may display warning banners (like Gmail\u2019s <\/span><i><span style=\"font-weight: 400;\">\u201cThis message seems suspicious\u201d<\/span><\/i><span style=\"font-weight: 400;\"> alert) or, worse, send your messages straight to the spam folder.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/spam-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/spam-2.png\" alt=\"spam message in gmail\" width=\"746\" height=\"93\" class=\"aligncenter wp-image-38830\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/spam-2.png 1300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/spam-2-300x37.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/spam-2-1024x128.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/spam-2-768x96.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, how to track your email campaign&#8217;s performance?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend setting up a custom tracking domain and using link tracking instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add a <em>Clicked on link<\/em> condition to your email sequence and create targeted follow-ups or special offers for interested prospects.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition.png\" alt=\"how to boost open rate\" width=\"746\" height=\"380\" class=\"aligncenter wp-image-38831\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition.png 2880w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition-1024x522.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition-768x391.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition-1536x783.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/clicked-on-link-condition-2048x1044.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">3. Personalization is more than just Spintax<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spintax by itself doesn\u2019t make a big difference. In our research, reply rates were almost identical: <\/span><b>1.09%<\/b><span style=\"font-weight: 400;\"> with Spintax compared to <\/span><b>1.28%<\/b><span style=\"font-weight: 400;\"> without.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding a \u201cGood morning\u201d or \u201cGood afternoon\u201d isn\u2019t enough to make your email truly customized to your prospect\u2019s pain points. You need much more than that.<\/span><\/p>\n<p><strong>\u2192 Learn more about <a href=\"https:\/\/snov.io\/blog\/email-segmentation\/\">email segmentation<\/a> and personalization<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">4. Plain text brings better results<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, keeping it simple works better: emails without elaborate links, images, or attachments earned a <\/span><b>1.30%<\/b><span style=\"font-weight: 400;\"> reply rate compared to <\/span><b>1.08%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd25<strong> Want to receive more in-depth analysis and exclusive insights?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join our community on Facebook!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you can expect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert guidance and support from your peers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Honest feedback, support, and no judgment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early access to Snov.io updates and special offers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ve just wrapped up our July marathon, packed with actionable tips on all things sales and outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the fun is not over! We\u2019ve already announced something new and exciting there!<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">The only sales and outreach community you\u2019ll ever need<\/p>\n<p class=\"content-banner__description\">Get exclusive tips, honest feedback, and early access to Snov.io updates<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/www.facebook.com\/groups\/230103746817263\" target=\"_blank\" rel=\"noopener\">Join the community today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-5-opt-4-1.png\" alt=\"The only sales and outreach community youll ever need\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"what2\"><span style=\"font-weight: 400;\">What does a $5M pipeline look like<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We hosted a webinar on July 18th, where our sales expert, Fernando Pires, and CEO of SalesCaptain, Bill Stathopoulos, explored how AI is transforming cold sales in 2025 and shared a proven blueprint to build a $5M sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Missed it? No worries! We\u2019ve recorded it for you:<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aoFFHY8Rf9M?si=mQ8Jbax2WjrOOc8R\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard\u2011write; encrypted\u2011media; gyroscope; picture\u2011in\u2011picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">Join us live next time and get your questions answered by top sales experts!<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">Major pricing update<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With this update, we\u2019ve reworked our plans to help you scale easier and ensure every tier delivers more value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what changed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. 3-month and 6-month plans introduced<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can now save on your subscription without locking into an annual plan. Enjoy <\/span><b>5%<\/b><span style=\"font-weight: 400;\"> off with our new 3-month plans or go for 6 months and save a big <\/span><b>15%<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. New plan names<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro 5K \u2192 <\/span><b>Pro S<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pro 20K \u2192 <\/span><b>Pro M<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pro 50K \u2192<\/span><b> Pro L<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our powerhouse Pro 100K and custom plans have been rebranded as <\/span><b>Ultra<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. New Ultra plans for ultraproductive teams<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big news for large teams and agencies\u2014meet Ultra!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These plans give you up to <\/span><b>500,000+<\/b> <b>credits<\/b><span style=\"font-weight: 400;\"> and <\/span><b>1,000,000+<\/b> <b>recipients<\/b><span style=\"font-weight: 400;\"> per month, designed to support your growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for a custom plan? <\/span><a href=\"https:\/\/calendly.com\/snovio\/custom-eng\" target=\"_blank\" rel=\"noopener\"><b>Contact us<\/b><\/a><span style=\"font-weight: 400;\">, and we\u2019ll get you started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Up to x2.5 more recipients on Pro and Ultra plans<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro S &#8211; 10,000 25,000 recipients<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro M &#8211; 30,000 50,000 recipients\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro L &#8211; 50,000 100,000 recipients\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultra &#8211; 100,000 200,000 recipients<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom Ultra plans &#8211; <\/span><b>x2<\/b><span style=\"font-weight: 400;\"> more recipients!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. LinkedIn Automation add-ons are now available annually<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn Automation is already delivering 2x as many bookings and replies, and now you can get it annually at <\/span><b>10% off.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">6. Teamwork is now on Pro and Ultra<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Teamwork is now available exclusively on Pro and Ultra plans. And it comes with unlimited team seats <\/span><b>at no extra cost<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s move on to product updates, shall we?<\/span><\/p>\n<h2 id=\"how2\"><span style=\"font-weight: 400;\">Track deal value across campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Snov.io now calculates this metric using the total value of all deals created through your campaigns, including those added manually from the recipient list and those generated automatically via CRM workflows based on prospect actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also set a default reporting currency in your account settings. If a deal has a different currency, we\u2019ll automatically convert it to your main one for consistent reporting.<\/span><\/p>\n<h2 id=\"how3\"><span style=\"font-weight: 400;\">CC &amp; BCC in Unibox<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unibox keeps getting better, giving you even fewer reasons to switch back to Gmail or Outlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can now add CC and BCC recipients to your emails in Snov.io, making it easy to keep teammates in the loop or include hidden recipients when needed.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox.png\" alt=\"unibox cc bcc for cold outreach\" width=\"746\" height=\"384\" class=\"aligncenter wp-image-38833\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox.png 1993w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox-1024x528.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox-768x396.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/cc-bcc-unibox-1536x792.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Plus, in your email settings, you can add your CRM\u2019s BCC address to automatically log every email sent from Snov.io, keeping your records up to date without extra steps.<\/span><\/p>\n<h2 id=\"how4\"><span style=\"font-weight: 400;\">Smarter LinkedIn outreach based on connection level<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Snov.io campaigns can now automatically check each prospect\u2019s connection level (1st, 2nd, or 3rd degree) before continuing the sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To use it, simply add the <\/span><i><span style=\"font-weight: 400;\">Connection Degree<\/span><\/i><span style=\"font-weight: 400;\"> condition in your campaign editor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-condition.png\" alt=\"connection degree condition in the snov.io app\" width=\"746\" height=\"363\" class=\"aligncenter wp-image-38835\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-condition.png 1440w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-condition-300x146.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-condition-1024x498.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-condition-768x373.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\ud83d\udc49 <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-triggers-work-in-drip-campaigns\/#linkedin-connection-degree\"><span style=\"font-weight: 400;\">Learn how to set it up<\/span><\/a><\/p>\n<p><b>Why use this condition?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan next steps in your sequence based on a prospect\u2019s connection level<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow best practices by sending personalized requests and messages to 1st- and 2nd\u2011degree leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter out 3rd\u2011degree profiles to reduce suspicious activity and minimize the risk of account restrictions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Phew! What a month!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we are not stopping here. Our team is already preparing something very special for you, so stay tuned!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for being a part of our community!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc9c Snov.io Team<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From pricing upgrades and bigger recipient limits to new Unibox features and safer LinkedIn outreach\u2014discover what\u2019s new at Snov.io this July!<\/p>\n","protected":false},"author":97,"featured_media":33490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1541],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/38828"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=38828"}],"version-history":[{"count":8,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/38828\/revisions"}],"predecessor-version":[{"id":38840,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/38828\/revisions\/38840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/33490"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=38828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=38828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=38828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}