{"id":39580,"date":"2025-08-28T15:56:10","date_gmt":"2025-08-28T12:56:10","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=39580"},"modified":"2026-03-18T19:08:10","modified_gmt":"2026-03-18T16:08:10","slug":"linkedin-skills-assessment","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-skills-assessment\/","title":{"rendered":"9 Ways to Showcase Your Expertise Without LinkedIn Skill Assessment Tests"},"content":{"rendered":"<h2>TL;DR:<\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn skill <\/span><span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\"> allowed users to showcase their professional skills and knowledge on their profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn discarded this feature a few years ago, so now users <\/span><span style=\"font-weight: 400;\">need<\/span><span style=\"font-weight: 400;\"> to find other ways of gaining credibility on the platform. Optimizing your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">, sharing valuable content, and participating in industry-relevant discussions are only the tip of the iceberg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explain how to position yourself as an expert on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Clients want expert solutions. <\/span><span style=\"font-weight: 400;\">Hiring<\/span><span style=\"font-weight: 400;\"> specialists want the most <\/span><span style=\"font-weight: 400;\">talent<\/span><span style=\"font-weight: 400;\">ed <\/span><span style=\"font-weight: 400;\">candidates<\/span><span style=\"font-weight: 400;\">. If you\u2019re looking for customers or <\/span><span style=\"font-weight: 400;\">employers<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">, you <\/span><span style=\"font-weight: 400;\">need<\/span><span style=\"font-weight: 400;\"> to be an expert in your field. What\u2019s more, you <\/span><span style=\"font-weight: 400;\">need<\/span><span style=\"font-weight: 400;\"> a reliable way to prove it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For years, <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> offered <\/span><span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s that allowed professionals to back up claims about their <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s. But, due to cases of fraud and other reasons, this practice was discontinued.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read this article to discover how you can build and maintain a reputation as an industry expert on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Key points of the article:<\/p>\n<ul>\n<li><a href=\"#what\">What is the LinkedIn skill assessment test?<\/a><\/li>\n<li><a href=\"#why\">Why skill assessments matter on LinkedIn<\/a><\/li>\n<li><a href=\"#how\">How removing the skill assessment test from LinkedIn impacted recruitment and lead generation<\/a><\/li>\n<li><a href=\"#how2\">How to show your expertise without LinkedIn skill assessment tests<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\"> was a free feature available to all <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users until 2023.\u00a0 It was designed to help professionals prove their knowledge and mastery of certain <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s. These online evaluations were created by subject matter experts and covered technical and business-related topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users who scored in the top 30% of all participants received a <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Skill<\/span><span style=\"font-weight: 400;\"> Badge. They could display it on their <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> page to strengthen credibility.<\/span><\/p>\n<figure style=\"width: 682px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-skill-assessment.png\" alt=\"LinkedIn skill assessment test badge\" width=\"682\" height=\"400\" class=\"aligncenter wp-image-39582\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-skill-assessment.png 776w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-skill-assessment-300x176.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-skill-assessment-768x450.png 768w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><figcaption class=\"wp-caption-text\">Source: Spencer Huang on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In 2023, <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a507663\/linkedin-skill-assessments?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">discontinued its <\/span><span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span><span style=\"font-weight: 400;\">s<\/span><\/a><span style=\"font-weight: 400;\"> and removed all <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\"> badges from users\u2019 <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">s by 2024. This was done as part of a strategic shift \u2013 the platform now encourages professionals to illustrate their competence through work experience, endorsements, and certifications.<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why <\/span><span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span><span style=\"font-weight: 400;\">s matter on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Though <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> has removed <\/span><span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\">s and badges, displays of <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> remain a vital part of the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> culture. A personal page with validated <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s benefits both <\/span><span style=\"font-weight: 400;\">job<\/span> <span style=\"font-weight: 400;\">seekers<\/span><span style=\"font-weight: 400;\"> and entrepreneurs looking to sell their products on social media. Here\u2019s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Builds trust.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Clients trust knowledgeable sales representatives more. It\u2019s because they have a realistic view of the industry and understand customer <\/span><span style=\"font-weight: 400;\">requirements<\/span><span style=\"font-weight: 400;\"> and pain points. No one wants to buy <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s from a person who doesn\u2019t know how to use them.<\/span><\/p>\n<blockquote class=\"blockquote-with__image\"><p>Gen Z doesn\u2019t want your sales pitch, cold calls, or pushy emails. They want to choose your product because you\u2019ve built trust, delivered value, and made their decision-making process easy,<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/Oleksii-Kratko.png\" alt=\"Oleksii Kratko\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Oleksii Kratko<\/p>\n<p class=\"blockquote-image__info-position\">Founder &amp; CEO at Snov.io<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengthens your personal brand.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Demonstrating your abilities effectively helps you stand out on this highly competitive social networking platform. Your <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> positions you as an authority in your industry, which brings in clients and <\/span><span style=\"font-weight: 400;\">recruiters<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased <\/b><b>profile<\/b><b> visibility.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The social media algorithm favors <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">s with complete and optimized <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s sections. Listing <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s, certifications, and relevant content on your <\/span><span style=\"font-weight: 400;\">profile<\/span> <span style=\"font-weight: 400;\">increase<\/span><span style=\"font-weight: 400;\">s the chances you\u2019ll appear higher in the search results. This, in turn, will help bring more visitors to your page and expand your audience.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better matching with <\/b><b>employers<\/b><b>.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hiring<\/span><span style=\"font-weight: 400;\"> specialists often search for <\/span><span style=\"font-weight: 400;\">candidates<\/span><span style=\"font-weight: 400;\"> who have knowledge of <\/span><span style=\"font-weight: 400;\">specific<\/span><span style=\"font-weight: 400;\"> concepts and <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s. A more detailed description of your abilities and achievements <\/span><span style=\"font-weight: 400;\">increase<\/span><span style=\"font-weight: 400;\">s your chances of being contacted by a recruiter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0e Not sure how else you can boost traffic to your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> page? Need more insight into how the algorithm works?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch this short but comprehensive video and discover how to optimize your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> activity to appeal to the algorithm: <\/span><\/p>\n<div style=\"text-align: center; margin: 1em 0;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/x-aUH6RJ_r8?si=QwHIVlzb36twFFFa\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p>So, what changed after LinkedIn removed the skill assessment feature?<\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How removing the <\/span><span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\"> from <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> impacted <\/span><span style=\"font-weight: 400;\">recruitment<\/span><span style=\"font-weight: 400;\"> and lead generation\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span><span style=\"font-weight: 400;\">s were <\/span><span style=\"font-weight: 400;\">recruiters<\/span><span style=\"font-weight: 400;\">\u2019 go-to <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s for filtering and identifying qualified <\/span><span style=\"font-weight: 400;\">candidates<\/span><span style=\"font-weight: 400;\">. Now, work experience, project portfolios, and professional endorsements are the cornerstone of <\/span><span style=\"font-weight: 400;\">recruitment<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recruitment tactics shifted towards screening <\/span><span style=\"font-weight: 400;\">candidates<\/span><span style=\"font-weight: 400;\">\u2019 achievements, professional experiences, and industry contributions. Additionally, <\/span><span style=\"font-weight: 400;\">hiring<\/span><span style=\"font-weight: 400;\"> professionals are encouraged to ask more position-<\/span><span style=\"font-weight: 400;\">specific<\/span> <span style=\"font-weight: 400;\">question<\/span><span style=\"font-weight: 400;\">s to understand if a particular <\/span><span style=\"font-weight: 400;\">candidate<\/span><span style=\"font-weight: 400;\"> fits their <\/span><span style=\"font-weight: 400;\">requirements<\/span><span style=\"font-weight: 400;\">. This means <\/span><span style=\"font-weight: 400;\">job<\/span> <span style=\"font-weight: 400;\">seekers<\/span><span style=\"font-weight: 400;\"> have to focus on their online presence to become desirable <\/span><span style=\"font-weight: 400;\">candidates<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for lead generation, professionals can no longer rely on badges awarded by the platform to stand out from the crowd. Instead, thought leadership and strategic networking have become more crucial than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posting valuable insights, answering <\/span><span style=\"font-weight: 400;\">question<\/span><span style=\"font-weight: 400;\">s, and leveraging social proof can help attract more high-quality leads.<\/span><\/p>\n<div>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Growing your LinkedIn network is easy with Snov.io<\/p>\n<p class=\"content-banner__description\">Find relevant people, engage with your audience, and convert connections into customers<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Start now and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4-1.png\" alt=\"Growing your LinkedIn network is easy with Snovio\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<\/div>\n<h2 id=\"how2\"><span style=\"font-weight: 400;\">How to show your <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> without <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\">s<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Taking a <\/span><span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span> <span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\"> was a comparatively quick and easy route to prove your <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> to other users. However, these <\/span><span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\">s were unsupervised, and thus, users could cheat during the evaluation. As a result, the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> community started to rely on other types of <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> proof.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s review some ways to display your knowledge and professionalism that have higher credibility than <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">skill<\/span> <span style=\"font-weight: 400;\">assessment<\/span><span style=\"font-weight: 400;\">s:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Optimize your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">, including the list of <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Establishing <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> starts with the overall optimization of your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">. Make sure your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> picture features a recent professional photo of you so your prospects clearly know who they are interacting with. Keep all of the information on your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> up to date, including your contact details, position, and <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\"> list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to the <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\"> list, reorganize it in a way that fits your career or business goals. Display the ones that are most relevant to your niche and those with the most endorsements first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81 <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> optimization is key to making your page appear higher in search results and generating more leads. It\u2019s a nuanced process, so, unfortunately, we can\u2019t fully cover it in this article.\u00a0<\/span><\/p>\n<p><b>Download our <\/b><a href=\"https:\/\/snov.io\/webinars\/how-to-optimize-your-linkedin-profile\/\"><b>LinkedIn<\/b> <b>profile<\/b><b> optimization guide<\/b><\/a><b> for free and learn how to attract leads instead of chasing them all over social media.<\/b><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Make your accomplishments crystal clear<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Take full advantage of the \u201cExperience\u201d section. Employers and clients rely on this section to see what you\u2019re capable of. Instead of just listing companies you\u2019ve worked for and your <\/span><span style=\"font-weight: 400;\">job<\/span><span style=\"font-weight: 400;\"> titles, go into more detail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">List <\/span><span style=\"font-weight: 400;\">specific<\/span><span style=\"font-weight: 400;\"> achievements instead of just describing responsibilities. For example, \u201cScreened <\/span><span style=\"font-weight: 400;\">candidates<\/span><span style=\"font-weight: 400;\"> and helped companies match with <\/span><span style=\"font-weight: 400;\">job<\/span> <span style=\"font-weight: 400;\">seekers<\/span><span style=\"font-weight: 400;\">\u201d is a good description of the HR specialist\u2019s <\/span><span style=\"font-weight: 400;\">job<\/span><span style=\"font-weight: 400;\">. Still, it doesn\u2019t say anything about this person\u2019s capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHelped cut <\/span><span style=\"font-weight: 400;\">hiring<\/span><span style=\"font-weight: 400;\"> costs by 15% and <\/span><span style=\"font-weight: 400;\">improve<\/span><span style=\"font-weight: 400;\">d personnel retention time by 2 years\u201d is much better as it translates tangible results.<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-example-of-skills.png\" alt=\"LinkedIn experience\" width=\"746\" height=\"334\" class=\"aligncenter wp-image-39584\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-example-of-skills.png 1264w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-example-of-skills-300x134.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-example-of-skills-1024x459.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-example-of-skills-768x344.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: Roberta CF Lima on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">I recommend keeping this section concise and making it as relevant to your role as possible to showcase your expertise better.<\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Gather endorsements\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ask colleagues, managers, and clients to validate your key <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s. Get involved in the endorsement exchange with other users, where you validate each other\u2019s abilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more <\/span><span style=\"font-weight: 400;\">people<\/span><span style=\"font-weight: 400;\"> from your industry can vouch for your professionalism, the better reputation you have. It\u2019s especially valuable to receive <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-endorsements\/\"><span style=\"font-weight: 400;\">endorsements<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><span style=\"font-weight: 400;\">people<\/span><span style=\"font-weight: 400;\"> who have already earned the reputation of an expert in a particular niche.<\/span><\/p>\n<figure id=\"attachment_39585\" aria-describedby=\"caption-attachment-39585\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/experience-on-linkedin-skills.png\" alt=\"LinkedIn skill endorsements\" width=\"746\" height=\"389\" class=\"wp-image-39585\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/experience-on-linkedin-skills.png 1594w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/experience-on-linkedin-skills-300x157.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/experience-on-linkedin-skills-1024x534.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/experience-on-linkedin-skills-768x401.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/experience-on-linkedin-skills-1536x802.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-39585\" class=\"wp-caption-text\">Source: Mariia Kovalova on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Note that your most endorsed <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s, as well as those you\u2019ve actively employed in your previous <\/span><span style=\"font-weight: 400;\">job<\/span><span style=\"font-weight: 400;\">s, will appear in the \u201cTop <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s\u201d subsection of your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">. This subsection is generated automatically and is a part of your \u201cAbout\u201d section.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin.png\" alt=\"LinkedIn Top Skills section\" width=\"746\" height=\"193\" class=\"aligncenter wp-image-39586\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin.png 1566w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin-300x78.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin-1024x265.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin-768x199.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/top-skills-on-linkedin-1536x398.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>A good tactic is to endorse others&#8217; skills, as it increases your chances of receiving endorsements in return. With Snov.io, for instance, you can automate this process. Embedded into Snov.io&#8217;s LinkedIn Automation Tool, this feature allows you to endorse up to 5 skills for prospects in bulk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-endorsements-e1770890192382.png\" alt=\"Snov.io LinkedIn endorsements\" width=\"746\" height=\"378\" class=\"aligncenter wp-image-47971\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-endorsements-e1770890192382.png 1086w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-endorsements-e1770890192382-300x152.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-endorsements-e1770890192382-1024x519.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-endorsements-e1770890192382-768x389.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/>By endorsing others and growing the number of endorsements on your page, you can optimize your LinkedIn profile and even boost your Social Selling Index (SSI).<\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Earn certifications from reputable third-party institutions<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Get licensed by reputable organizations and display relevant credentials on your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">. You can receive certifications from companies like Google, Microsoft, or HubSpot, as well as from educational institutions.\u00a0<\/span><\/p>\n<figure style=\"width: 661px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-certifications.png\" alt=\"Licenses and certifications on LinkedIn\" width=\"661\" height=\"400\" class=\"aligncenter wp-image-39587\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-certifications.png 1586w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-certifications-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-certifications-1024x620.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-certifications-768x465.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-certifications-1536x930.png 1536w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><figcaption class=\"wp-caption-text\">Source: Inna Chumachenko on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> recognizes hundreds of organizations as reputable certificate providers. You can earn your accreditation independently and then post it to <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">. You can also take one of the many online <\/span><span style=\"font-weight: 400;\">courses<\/span><span style=\"font-weight: 400;\"> available on the platform.<\/span><\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Publish thought leadership content<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Certifications and recommendations can only get you so far. To be constantly on top of your prospect\u2019s mind, you have to continuously demonstrate your knowledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write industry-<\/span><span style=\"font-weight: 400;\">specific<\/span> <a href=\"https:\/\/snov.io\/blog\/how-to-post-on-linkedin\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> posts<\/span><\/a><span style=\"font-weight: 400;\"> and articles to strengthen your brand image as an expert. Comment on other professionals\u2019 posts, adding value to the conversations across the social media network. You can also join <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Groups that are relevant to your field and participate in discussions there.<\/span><\/p>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Become an expert contributor<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is a social media platform that encourages knowledge sharing. Thus, a platform allows subject matter experts to create so-called \u201ccollaborative articles,\u201d exchanging their niche-<\/span><span style=\"font-weight: 400;\">specific<\/span><span style=\"font-weight: 400;\"> tips and experiences. You can contribute your <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> just like any other post or article\u00a0from <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">\u2019s main page.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-article-contribution.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-article-contribution.png\" alt=\"Contribute expertise on LinkedIn\" width=\"746\" height=\"177\" class=\"aligncenter wp-image-39588\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-article-contribution.png 1160w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-article-contribution-300x71.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-article-contribution-1024x244.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-article-contribution-768x183.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Adding your own advice and outlook on industry hot topics frequently will help you position yourself as a thought leader. Additionally, other experts in the niche will see your contribution, which expands your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> strongly encourages users to take advantage of this feature, so the algorithm might favor your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> more if you do this regularly.<\/span><\/p>\n<ol start=\"7\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Show off examples of your work.\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use the &#8220;Featured&#8221; section of your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> to highlight <\/span><a href=\"https:\/\/snov.io\/blog\/add-portfolio-to-linkedin\/\"><span style=\"font-weight: 400;\">portfolio<\/span><\/a><span style=\"font-weight: 400;\">, case studies, or industry-relevant contributions. Incorporate tangible statistics in your portfolio and case studies. Nothing proves proficiency in your craft better than the real-life results of your work.<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/06\/Neil-Patel-on-LinkedIn.png\" alt=\"LinkedIn Featured section\" width=\"746\" height=\"380\" class=\"aligncenter wp-image-37209\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/06\/Neil-Patel-on-LinkedIn.png 1584w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/06\/Neil-Patel-on-LinkedIn-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/06\/Neil-Patel-on-LinkedIn-1024x521.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/06\/Neil-Patel-on-LinkedIn-768x391.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/06\/Neil-Patel-on-LinkedIn-1536x782.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: Neil Patel on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This section can serve as a short introduction to your work, so I recommend allocating some time to update it.<\/span><\/p>\n<ol start=\"8\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Participate in webinars and other events hosted on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Join and actively engage in <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Live sessions, webinars, and virtual summits relevant to your industry. These events provide a great platform to ask insightful <\/span><span style=\"font-weight: 400;\">question<\/span><span style=\"font-weight: 400;\">s, contribute valuable insights, and connect with other <\/span><span style=\"font-weight: 400;\">people<\/span><span style=\"font-weight: 400;\"> from your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, co-host an event and deliver a presentation to position yourself as a leader and an innovator in your field.<\/span><\/p>\n<ol start=\"9\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Demonstrate your proficiency while interacting with other users<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-mass-messaging\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> messages<\/span><\/a><span style=\"font-weight: 400;\"> strategically when engaging with prospects or <\/span><span style=\"font-weight: 400;\">hiring<\/span><span style=\"font-weight: 400;\"> professionals. Instead of just pitching your services, have a conversation. Offer insightful resources, problem-solving advice, or personalized recommendations during your interactions.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Pro-tip<\/b><strong>:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Staying active on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> can take up a lot of time and energy. I recommend using <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">LinkedIn tools<\/span><span style=\"font-weight: 400;\"> for lead generation<\/span><\/a><span style=\"font-weight: 400;\"> to streamline your efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Snov.io, you can gather email accounts from LinkedIn profiles and send campaigns with automated sequences, such as post likes, profile views, connection requests, InMails, and more. <\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1.png\" alt=\"LinkedIn action sequence\" width=\"691\" height=\"400\" class=\"aligncenter wp-image-33193\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1-300x174.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1-1024x593.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1-768x444.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-actions-1-1536x889.png 1536w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">This way, you can significantly boost your online presence, connect with more people on LinkedIn, and expand your professional network.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner fourth\">\n<p class=\"content-banner__title\">Sign up and get a <span>$50<\/span> bonus!<\/p>\n<p class=\"content-banner__description\">Create your free account to claim it.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Join today<\/a><\/div>\n<\/div>\n<div class=\"content-banner-capture\">\n<p>This promotional offer applies to new accounts only.<\/p>\n<\/div>\n<h2><span style=\"font-weight: 400;\">Key takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">assessment<\/span><span style=\"font-weight: 400;\">s once were a popular <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\"> to validate <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\">, but their removal doesn\u2019t mean you can\u2019t prove your competence. There are other, much more effective and trustworthy ways to demonstrate your abilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking for a <\/span><span style=\"font-weight: 400;\">job<\/span><span style=\"font-weight: 400;\"> or diving into social selling, start by optimizing your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> and sharing your experience. We also recommend receiving certificates from reputable companies and providing examples of your past achievements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, showing off your <\/span><span style=\"font-weight: 400;\">skill<\/span><span style=\"font-weight: 400;\">s is only part of an effective <\/span><span style=\"font-weight: 400;\">job<\/span><span style=\"font-weight: 400;\"> search or social selling strategy. Engaging with potential clients or <\/span><span style=\"font-weight: 400;\">employers<\/span><span style=\"font-weight: 400;\"> is key to success. Leverage the Snov.io <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Automation <\/span><span style=\"font-weight: 400;\">Tool<\/span><span style=\"font-weight: 400;\"> to enhance your outreach efforts, and you\u2019ll see your network grow fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to shine on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> but don\u2019t know where to begin, check out our free course at <\/span><a href=\"https:\/\/www.udemy.com\/course\/linkedin-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snov.io Academy<\/span><\/a><span style=\"font-weight: 400;\">. There, you\u2019ll learn all the tactics and <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s you <\/span><span style=\"font-weight: 400;\">need<\/span><span style=\"font-weight: 400;\"> to expand your network, gain a stellar reputation, and start selling products or services.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to stand out to recruiters and prospects without LinkedIn skill assessment tests. Follow the advice from Snov.io experts and see your reputation rapidly improve.<\/p>\n","protected":false},"author":103,"featured_media":39592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[550,1382,1571],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/39580"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=39580"}],"version-history":[{"count":12,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/39580\/revisions"}],"predecessor-version":[{"id":50443,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/39580\/revisions\/50443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/39592"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=39580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=39580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=39580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}