{"id":40434,"date":"2025-09-29T16:51:14","date_gmt":"2025-09-29T13:51:14","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=40434"},"modified":"2026-03-16T20:02:11","modified_gmt":"2026-03-16T17:02:11","slug":"linkedin-sales-navigator-vs-premium","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-sales-navigator-vs-premium\/","title":{"rendered":"LinkedIn Sales Navigator vs. Premium: Which Plan Makes More Sense for You?"},"content":{"rendered":"<p>LinkedIn Sales Navigator vs. Premium is a dilemma many professionals face when deciding how to upgrade their experience on this platform. Each plan provides tools that enhance your connections, but in different ways.<\/p>\n<p>This article breaks down the LinkedIn Premium vs. Sales Navigator key distinctions to help you make an informed choice.<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Key points you\u2019ll learn:<\/p>\n<ul>\n<li><a href=\"#tldr\">TL;DR LinkedIn Premium vs. Sales Navigator: LinkedIn subscription comparison<\/a><\/li>\n<li><a href=\"#what\">What is LinkedIn Premium?<\/a><\/li>\n<li><a href=\"#what2\">What is LinkedIn Sales Navigator?<\/a><\/li>\n<li><a href=\"#vs\">LinkedIn Sales Navigator vs. Premium: Pros and cons<\/a><\/li>\n<li><a href=\"#vs2\">LinkedIn Premium vs. Sales Navigator: How to figure out which plan you need<\/a><\/li>\n<li><a href=\"#how\">How to actually get value from your LinkedIn subscription<\/a><\/li>\n<li><a href=\"#key\">Key takeaways<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"tldr\">TL;DR LinkedIn Premium vs. Sales Navigator: LinkedIn subscription comparison<\/h2>\n<p>LinkedIn Premium vs. Sales Navigator comes down to your goals. Premium is ideal for job seekers and professionals seeking to expand their network and increase visibility.<\/p>\n<p>Sales Navigator, on the other hand, is purpose-built for LinkedIn lead generation. It offers advanced filters, real-time alerts, and CRM syncing that help you prospect smarter.<\/p>\n<p>Take a quick look at the table and see what features both plans offer and their key differences:<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<table style=\"width: auto; max-width: 746px; border-collapse: collapse; border-spacing: 0; text-align: left;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Feature<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium Business<\/th>\n<th style=\"padding: 12px;\">Sales Navigator<\/th>\n<\/tr>\n<\/thead>\n<tbody><!-- Who's viewed your profile --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Who&#8217;s viewed your profile<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Extended Network Access --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Extended Network Access<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Search filters --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Search filters<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Limited search filters <span style=\"color: #000000;\">(LinkedIn doesn&#8217;t openly state the number)<\/span><\/td>\n<td style=\"padding: 12px;\">50+ advanced lead and account search filters<\/td>\n<\/tr>\n<p><!-- InMail --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">InMail<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">15\/month<\/td>\n<td style=\"padding: 12px;\">50\/month<\/td>\n<\/tr>\n<p><!-- Profile customizations --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Profile customizations<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Access to Learning & job-seeker subs --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Access to LinkedIn Learning and job-seeker subscriptions<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Real-time alerts --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Real-time alerts<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #e53935; font-weight: bold;\">\u2717<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Account prioritization via Account Hub --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Account prioritization via Account Hub \u2014 lead and account recommendations<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #e53935; font-weight: bold;\">\u2717<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Relationship Map --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Relationship Map<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #e53935; font-weight: bold;\">\u2717<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- Relationship Explorer --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Relationship Explorer<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #e53935; font-weight: bold;\">\u2717<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><\/td>\n<\/tr>\n<p><!-- LinkedIn CRM integration --><\/p>\n<tr style=\"background-color: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">LinkedIn CRM integration<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><span style=\"color: #e53935; font-weight: bold;\">\u2717<\/span><\/td>\n<td style=\"padding: 12px;\"><span style=\"color: #2e7d32; font-weight: bold;\">\u2713<\/span><br \/>\n<span style=\"color: #000000;\"> Available for Advanced Plus only<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Now, let\u2019s dive into a more detailed LinkedIn subscription comparison of these plans so you can choose the best fit for your outreach goals.<\/p>\n<h2 id=\"what\">What is LinkedIn Premium?<\/h2>\n<p><b>LinkedIn Premium <\/b>is a set of paid plans designed for professionals who want to take their experience to the next level<b>.<\/b> With it, you can grow your <a href=\"https:\/\/snov.io\/blog\/personal-brand-linkedin\/\">personal brand on LinkedIn<\/a>, connect with the right people, and access insights that aren&#8217;t available on a standard account.<\/p>\n<p>On their official website, LinkedIn states three Premium plans to choose from:<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<table style=\"width: auto; max-width: 746px; border-collapse: collapse; border-spacing: 0; text-align: left;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Plan<\/th>\n<th style=\"padding: 12px;\">Best for<\/th>\n<\/tr>\n<\/thead>\n<tbody><!-- Premium Career --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium Career<\/td>\n<td style=\"padding: 12px;\">For job seekers who want to stand out to recruiters, see how they compare to other applicants, and<br \/>\nmessage people outside their network.<\/td>\n<\/tr>\n<p><!-- Premium Business --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium Business<\/td>\n<td style=\"padding: 12px;\">Perfect for small businesses and consultants seeking to expand their reach and enhance<br \/>\nnetworking and visibility.<\/td>\n<\/tr>\n<p><!-- Premium Company Page --><\/p>\n<tr style=\"background-color: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium Company Page<\/td>\n<td style=\"padding: 12px;\">Built for brands that want to boost credibility and visibility directly from their company profile.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>All these Premium plans include such features as seeing who has viewed your profile and InMail messages. Plus, they provide you with insights on how to take a more strategic approach to networking, posting, or job searching.<\/p>\n<p>However, beyond these three solutions, LinkedIn provides a broader lineup of Premium subscriptions, which also include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sales Navigator<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">LinkedIn Recruiter<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">LinkedIn Learning (standalone plan)<\/li>\n<\/ul>\n<p>Below, I\u2019ll do a LinkedIn subscription comparison of Sales Navigator and Premium plans in terms of their usage for specific business goals \u2014 lead generation and networking. But before that, let\u2019s figure out what the three core Premium tiers offer.<\/p>\n<h3>What is LinkedIn Premium Business?<\/h3>\n<p><b>LinkedIn Premium Business<\/b> is a paid plan designed for professionals and small business owners who use this platform for networking, outreach, research, or hiring purposes.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business.png\" alt=\"linkedin premium business\" width=\"746\" height=\"386\" class=\"aligncenter wp-image-40441\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-1024x529.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-768x397.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-1536x794.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Key features of LinkedIn Premium Business:<i> <\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unlimited profile views: <\/b>No restrictions on how many profiles you can view. Browse as much as you need without hitting limits.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn advanced search<\/b><b>:<\/b> Use detailed filters to find people and companies more efficiently. This makes prospecting way more targeted.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>15 InMail messages\/month:<\/b> Message users outside your network directly \u2013 perfect for reaching decision-makers you don&#8217;t know yet.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom profile button:<\/b> Add a link to your website or landing page and direct traffic where you want it.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profile view history (365 days):<\/b> Track who&#8217;s viewed your profile and when \u2013 great for understanding who&#8217;s interested in your account.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anonymous browsing:<\/b> Research profiles without showing your identity. Sometimes you need to stay under the radar.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Featured content:<\/b> Pin key items to the top of your profile to support your personal brand. Make sure people see your best work first.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI profile assistant: <\/b>Remove the guesswork from improving your content with AI-powered suggestions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn Learning access:<\/b> Take courses on business, tech, and soft skills.<\/li>\n<\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<p>Additionally, this plan offers valuable company insights, allowing you to track growth and hiring trends for informed market research.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2.png\" alt=\"linkedin company insights\" width=\"607\" height=\"400\" class=\"aligncenter wp-image-40442\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2-300x198.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2-1024x675.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2-768x506.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Business-2-1536x1012.png 1536w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/> <\/a><\/p>\n<p>This feature helps you stay informed about what&#8217;s happening in other businesses, whether they are prospective companies or competitors.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Automation hack<\/b><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn is a powerful platform for your business, but just having a profile and posting every now and then won&#8217;t generate real results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To consistently grow your brand, you need to improve your <\/span><b>Social Selling Index (SSI).<\/b><span style=\"font-weight: 400;\"> It will signal that your profile is strong, you regularly engage with the right audience, and offer relevant content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing it all this manually gets exhausting fast. That&#8217;s why many professionals use LinkedIn Premium alongside tools like Snov.io <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn automation software<\/span><\/a><span style=\"font-weight: 400;\"> to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Visit profiles so you show up in people&#8217;s &#8220;Who viewed your profile&#8221; section<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Like posts and interact with prospects in your industry<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Send connection requests and messages<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this tool, you can automate all these activities by literally \u201cdesigning\u201d the whole strategy step by step:<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign.png\" alt=\"snov.io linkedin automation\" width=\"682\" height=\"400\" class=\"aligncenter wp-image-38535\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign.png 2466w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-300x176.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-1024x600.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-768x450.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-1536x901.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-2048x1201.png 2048w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, with this automation tool, you can regularly monitor your SSI and adjust your approach based on what works best.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">LinkedIn growth is a matter of consistency<\/p>\n<p class=\"content-banner__description\">Snov.io automates your LinkedIn performance safely and consistently while you focus on more strategic tasks<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Try Snov.io now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4-1.png\" alt=\"LinkedIn growth is a matter of consistency\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3>What is LinkedIn Premium Career?<\/h3>\n<p><b>LinkedIn Premium Career <\/b>is a subscription plan designed for job seekers. It provides features to enhance your profile, search more efficiently, and connect directly with hiring managers.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career.png\" alt=\"linkedin premium career\" width=\"746\" height=\"365\" class=\"aligncenter wp-image-40444\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-300x147.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-1024x501.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-768x376.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-1536x752.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>The plan also includes insights to help you understand how well you match a job and what you need to do to improve your chances of getting hired.<\/p>\n<p>Key features of LinkedIn Premium Career:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top applicant jobs:<\/b> Highlight roles where you&#8217;re more likely to be competitive.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top choice jobs:<\/b> Mark preferred roles to signal interest to recruiters. Let them know you&#8217;re serious about specific positions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced search filters:<\/b> Filter job listings by criteria such as the number of applicants or specific job benefits. Find opportunities that actually fit the positions you&#8217;re looking for.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI profile writing assistant: <\/b>improve your profile to stand out in search and applications.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Job fit insights: <\/b>Get AI-based feedback on how well you match a job and what to improve.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who&#8217;s viewed your profile: <\/b>See profile viewers and trends from the past 365 days. Track who&#8217;s checking you out and when.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5 InMail messages\/month:<\/b> Contact hiring managers or recruiters outside your network. Reach the people who actually make hiring decisions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn Learning access:<\/b> Explore 21,000+ courses to build relevant career skills. Keep learning while you&#8217;re job hunting.<\/li>\n<\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<p>Additionally, the plan offers an AI assistant that helps you draft outreach messages and posts with less effort.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-2.png\" alt=\"linkedin ai message assistant\" width=\"660\" height=\"400\" class=\"aligncenter wp-image-40445\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-2.png 984w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-2-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Career-2-768x465.png 768w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/> <\/a><\/p>\n<p>This feature is especially useful for boosting candidates\u2019 confidence, making their communication with hiring managers more professional.<\/p>\n<h3>What is LinkedIn Premium Company Page?<\/h3>\n<p><b>LinkedIn Premium Company Page <\/b>is a paid subscription designed for small to mid-sized businesses that seek more opportunities to expand their reach and increase visibility on the platform.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page.png\" alt=\"linkedin premium company page\" width=\"746\" height=\"386\" class=\"aligncenter wp-image-40446\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page-1024x530.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page-768x397.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Premium-Company-Page-1536x795.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>It builds on the standard Company Page features by providing Super Admins and Content Admins with additional tools for engagement and prospecting.<\/p>\n<p>Here are the key features of Premium Company Page:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Auto-invite content engagers: <\/b>Automatically invite people who engage with your posts to follow your Page. Turn casual engagement into committed followers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invite followers of similar Pages:<\/b> Expand your audience by reaching people who follow Pages in your industry. Target the right crowd more efficiently.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom testimonial:<\/b> Add a customer testimonial directly to your Page to support credibility. Let satisfied customers do the talking.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business highlights: <\/b>Feature achievements, awards, or differentiators on your Page and in search results.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page visitor insights:<\/b> Analyze who has visited your Company Page recently and may be interested in your product.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom call-to-action button: <\/b>Add a personalized button to your Page header, posts, and search results. Guide visitors exactly where you want them to go.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI post writing assistant: <\/b>Use AI to create more efficient company posts. Keep your content consistent without the time investment.<\/li>\n<\/ul>\n<ul><\/ul>\n<p>A bonus? As soon as you subscribe to the Premium Company Page, you\u2019ll get a gold Premium badge that strengthens credibility.<\/p>\n<p>This badge adds more value to your brand, helping it stand out to potential customers and partners.<\/p>\n<h2 id=\"what2\">What is LinkedIn Sales Navigator?<\/h2>\n<p><b>LinkedIn Sales Navigator <\/b>is a paid upgrade to your regular LinkedIn account, built specifically for sales professionals. In a broad sense, it is also a premium feature.<\/p>\n<p>In a narrow sense, think of it as a smart research layer built on top of LinkedIn. It helps you identify prospects that match your ideal customer profile and shows you mutual connections who could introduce you.<\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator.png\" alt=\"linkedin lead recommendations\" width=\"746\" height=\"296\" class=\"aligncenter wp-image-40447\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-300x119.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-1024x406.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-768x305.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-1536x610.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Recommended Leads feature in Sales Navigator<\/figcaption><\/figure>\n<p>The plan also helps track job changes, company updates, and content activity that might signal when your prospect is potentially ready for the outreach.<\/p>\n<p>n other words, Sales Navigator is one of those LinkedIn prospecting tools that handles the initial research, allowing you to spend more time building genuine relationships. You get helpful context about your prospects before reaching out, which makes your messages more personal and relevant.<\/p>\n<p>Here are the main features that make Sales Navigator useful:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn&#8217;s advanced search<\/b> <b>filters<\/b> let you narrow down prospects using more than 50 criteria, including job title, company size, location, industry, and even the technologies a company utilizes.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relationship Explorer <\/b>helps you uncover paths into a company by showing how you&#8217;re connected to people there.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A relationship map<\/b> provides a clear view of company hierarchies, allowing you to identify the decision-makers and understand their relationships with one another.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead and account recommendations <\/b>suggest similar prospects based on who you&#8217;ve already saved or interacted with. The more you use the tool, the more relevant the recommendations become.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time alerts<\/b> keep you updated when someone changes jobs, posts on LinkedIn, or when their company is mentioned in the news. You can use these milestones as a reason to reach out.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The account hub<\/b> organizes all your saved leads, account activity, and team notes in one place, ensuring that nothing gets lost or overlooked.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Up to 50 InMails per month, <\/b>which allows you to message people outside of your network directly.<\/li>\n<\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<p>With advanced filters for searching accounts, Sales Navigator is an ideal solution for LinkedIn account-based marketing.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-account-based-marketing.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-account-based-marketing.png\" alt=\"LinkedIn Sales Navigator account-based marketing\" width=\"746\" height=\"333\" class=\"aligncenter wp-image-40449\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-account-based-marketing.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-account-based-marketing-300x134.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-account-based-marketing-1024x457.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/LinkedIn-Sales-Navigator-account-based-marketing-768x343.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>\u2192 Read more about how to use LinkedIn Sales Navigator for <a href=\"https:\/\/snov.io\/blog\/linkedin-account-based-marketing\/\">account-based marketing<\/a>.<\/p>\n<h3>LinkedIn Sales Navigator subscription tiers<\/h3>\n<p>Sales Navigator offers three tiers with different feature sets. Here&#8217;s a quick LinkedIn subscription comparison:<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<table style=\"width: auto; max-width: 746px; border-collapse: collapse; border-spacing: 0; text-align: left;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Plan<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Best for<\/th>\n<th style=\"padding: 12px;\">Key features<\/th>\n<\/tr>\n<\/thead>\n<tbody><!-- Core --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Core<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Individual sales professionals<\/td>\n<td style=\"padding: 12px;\">\n<ul style=\"margin: 0; padding-left: 1.25em;\">\n<li>Enhanced lead and account search with 50+ filters<\/li>\n<li>Lead recommendations<\/li>\n<li>InMail messaging<\/li>\n<li>Real-time alerts<\/li>\n<li>Account Hub<\/li>\n<li>50 InMails<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<p><!-- Advanced --><\/p>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Advanced<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Sales teams<\/td>\n<td style=\"padding: 12px;\">\n<div style=\"margin-bottom: 6px;\"><strong>All Core features, plus:<\/strong><\/div>\n<ul style=\"margin: 0; padding-left: 1.25em;\">\n<li>Team collaboration tools<\/li>\n<li>Shared lead lists<\/li>\n<li>TeamLink (warm introductions via teammates)<\/li>\n<li>Buyer interest alerts<\/li>\n<li>Limited CRM sync<\/li>\n<li>50 InMails<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<p><!-- Advanced Plus --><\/p>\n<tr style=\"background-color: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Advanced Plus<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Larger sales teams using CRMs<\/td>\n<td style=\"padding: 12px;\">\n<div style=\"margin-bottom: 6px;\"><strong>All Advanced features, plus:<\/strong><\/div>\n<ul style=\"margin: 0; padding-left: 1.25em;\">\n<li>Full CRM integration (Salesforce, HubSpot, Microsoft Dynamics)<\/li>\n<li>CRM-generated lead lists<\/li>\n<li>Admin and compliance controls<\/li>\n<li>50 InMails<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>You can take advantage of the Sales Navigator <b>30-day free trial <\/b>to explore how it supports your LinkedIn sales strategy.<\/p>\n<div style=\"text-align: center; margin: 1em 0;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4NvE8ytTL9I?si=AZeXVY4rJF4dNNDr\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h3>How to use LinkedIn Sales Navigator more effectively?<\/h3>\n<p>Sales Navigator helps with LinkedIn prospecting, but here&#8217;s the thing: <b>InMail credits are limited<\/b>. You&#8217;ll hit your monthly limit faster than you think, especially if you&#8217;re actively prospecting.<\/p>\n<p>That&#8217;s why a multichannel outreach strategy makes sense. I recommend pairing Sales Navigator with <a href=\"https:\/\/li-prospect-finder.com\/\" target=\"_blank\" rel=\"noopener\"><b>LinkedIn prospecting tools<\/b><\/a> like Snov.io to<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i>Find verified emails from LinkedIn profiles so you&#8217;re not stuck waiting for InMail credits to refresh.<\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i>Mix LinkedIn and email outreach. Some people ignore LinkedIn messages, but check their email religiously.<\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i>Run coordinated sequences across both platforms instead of random one-off messages.<\/i><\/li>\n<\/ul>\n<p>The truth is that people have different communication habits. Your ideal prospect might live in their inbox but rarely checks LinkedIn messages, or they might be the opposite.<\/p>\n<p>When you use both channels, you&#8217;re not gambling on which one they&#8217;ll actually see and strengthen your overall LinkedIn sales strategy.<\/p>\n<h2>LinkedIn Sales Navigator vs. LinkedIn Premium: Key differences<\/h2>\n<p>Sales Navigator vs LinkedIn Premium dilemma resolution boils down to this: Premium is for networking and business growth, Sales Navigator is for selling.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/use-cases.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/use-cases.png\" alt=\"linkedin business and sales navigator use cases\" width=\"746\" height=\"375\" class=\"aligncenter wp-image-40451\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/use-cases.png 1492w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/use-cases-300x151.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/use-cases-1024x515.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/09\/use-cases-768x386.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Premium Business gives you unlimited profile views and compelling content posting opportunities. It&#8217;s for professionals who want to grow their pool of connections and inbound leads, boosting brand visibility and authority.<\/p>\n<p>Sales Navigator is an entirely different story. You get advanced search opportunities, lead recommendations, and real-time alerts, plus CRM integration \u2014 perfect for outbound LinkedIn lead generation and account-based marketing.<\/p>\n<h2 id=\"vs\">LinkedIn Sales Navigator vs. Premium: Pros and cons<\/h2>\n<p>Before you choose a plan, it\u2019s also important to weigh all the pros and cons of LinkedIn Premium vs. Sales Navigator.<\/p>\n<h3>LinkedIn Premium Business<\/h3>\n<p><b>Pros:<\/b><\/p>\n<p><b>\u2705 Budget-friendly: <\/b>This plan costs significantly less than Sales Navigator.<\/p>\n<p>\u2705 <b>Who is checking you out\u2019 notifications:<\/b> You can view profiles of people who&#8217;ve looked at yours, even beyond your immediate connections.<\/p>\n<p><b>\u2705 Profile upgrades: <\/b>You can add call-to-action buttons, highlight content, and make your profile stand out.<\/p>\n<p><b>\u2705 LinkedIn Learning access:<\/b> You can join unlimited courses for skill development.<\/p>\n<p><b>Cons:<\/b><\/p>\n<p><b>\u274c Basic search only:<\/b> Unlike in Sales Navigator, in LinkedIn Premium for businesses, you&#8217;re stuck with limited filters that won&#8217;t help you find specific prospects.<\/p>\n<p><b>\u274c Not built for selling:<\/b> There\u2019s no CRM sync, no buying signals, no real sales intelligence, and only 15 InMails per month provided.<\/p>\n<h3>LinkedIn Sales Navigator<\/h3>\n<p><b>Pros:<\/b><\/p>\n<p><b>\u2705 Laser-focused search: <\/b>Over 50 filters let you get incredibly specific about leads you&#8217;re targeting.<\/p>\n<p>\u2705 <b>Timing alerts: <\/b>You know when prospects switch jobs, post content, or when their companies share news, and can use this information as a nice hook for your outreach.<\/p>\n<p>\u2705 <b>CRM integration: <\/b>Sales Navigator syncs with Salesforce, HubSpot, and other popular platforms, ensuring your data remains organized.<\/p>\n<p>\u2705 <b>Relationship mapping:<\/b> You can view company org charts and find warm introduction paths through your network.<\/p>\n<p>\u2705 <b>50 InMail credits monthly:<\/b> More than triple what Premium offers.<\/p>\n<p><b>Cons:<\/b><\/p>\n<p>\u274c <b>Higher price tag:<\/b> this plan costs more than Premium for business because you&#8217;re paying for advanced sales tools.<\/p>\n<p><b>\u274c Steeper learning curve:<\/b> If you don\u2019t know how to use LinkedIn Sales Navigator, it can feel a bit overwhelming in the beginning.<\/p>\n<h2 id=\"vs2\">LinkedIn Premium vs. Sales Navigator: How to figure out which plan you need<\/h2>\n<p>The first step before deciding on LinkedIn Premium vs. Sales Navigator is to determine your professional goals. I\u2019ve broken down the key objectives that specialists usually try to accomplish:<\/p>\n<h3>For lead generation specialists<\/h3>\n<p>f you&#8217;re constantly searching for decision makers, building outbound pipelines, and running multiple outreach campaigns, <b>Sales Navigator <\/b>s your best bet. With 50 advanced search filters, real-time alerts, buying signals, and CRM integration, it\u2019s indeed worth the money.<\/p>\n<h3>For sales representatives<\/h3>\n<p>f you&#8217;re engaging in outbound sales outreach, consistently following up, or building long-term relationships, <b>Sales Navigator Core or Advanced<\/b> helps you stay on top of your prospects. Its advanced search, LinkedIn lead tracking capabilities, and lead saving are game-changers for prospecting.<\/p>\n<h3>For marketing or business development professionals<\/h3>\n<p>f you&#8217;re working on brand positioning or partnership building, <b>LinkedIn Premium Business <\/b>covers what you need. Use it to expand your network, increase your profile visibility, find decision-makers at target companies, and monitor engagement with your page and posts.<\/p>\n<h3>For job seekers or freelancers<\/h3>\n<p>f you&#8217;re applying for positions, reaching out to recruiters, or promoting your expertise, <b>Premium Career <\/b>s built right for your needs. See where you stand compared to other applicants, message hiring managers directly, and get AI feedback to improve your profile.<\/p>\n<h2 id=\"how\">How to actually get value from your LinkedIn subscription<\/h2>\n<p>No matter which plan you use, Premium vs. Sales Navigator, simply paying for the upgrade won&#8217;t magically improve your results. To really make it worth the money, you need to turn your targeted and scalable activity on LinkedIn into a system.<\/p>\n<p>Here are some practical ways to squeeze more value out of using LinkedIn plans:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay consistently active<\/b><\/li>\n<\/ul>\n<p>Being visible through profile visits, post interactions, and regular connection requests boosts your reach and improves your Social Selling Index (SSI). Consider automating your activities to ensure regular and consistent activity on the platform. Snov.io is always here to provide you with an effective <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-linkedin-search-to-find-emails\/\">LinkedIn Search<\/a> feature and a completely safe and secure <a href=\"https:\/\/snov.io\/blog\/best-linkedin-marketing-tools\/\">LinkedIn automation solution<\/a>.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Jump on important signals fast<\/b><\/li>\n<\/ul>\n<p>Sales Navigator gives you alerts about job changes, company updates, or content engagement. Keep track of them on a regular basis to reach out instantly with a perfect hook.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Don&#8217;t lean too heavily on InMail<\/b><\/li>\n<\/ul>\n<p>nMail messages have monthly limits, and response rates are hit-or-miss. A more effective approach is to combine LinkedIn outreach with other channels to increase the likelihood that your message will reach its target recipient.<\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Don\u2019t rely on LinkedIn alone!<\/p>\n<p class=\"content-banner__description\">Go multichannel with <a href=\"https:\/\/snov.io\/\">Snov.io<\/a> and reach prospects where they&#8217;re most active\u2014whether on LinkedIn or in their inbox.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Get started today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/sending-emails.png\" alt=\"Dont rely on LinkedIn alone! \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<ul>\n<li aria-level=\"1\"><b>Warm up new LinkedIn accounts slowly<\/b><\/li>\n<\/ul>\n<p>Sudden bursts of activity can trigger red flags. Be smart with automation and use only those tools that support a gradual LinkedIn activity ramp-up. They will help you keep accounts in good standing during outreach efforts.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Spread outreach across multiple accounts safely<\/b><\/li>\n<\/ul>\n<p>Features such as LinkedIn account rotation, available on platforms like Snov.io, enable you to scale campaigns by automatically distributing activities across multiple LinkedIn profiles. With account rotation, you can avoid undesired restrictions while maintaining the activity that will grow day by day.<\/p>\n<p>By using LinkedIn safely, you get more from your subscription and have better chances of growing your performance in the long run.<\/p>\n<h2 id=\"key\">Key takeaways<\/h2>\n<p>Hope the LinkedIn Sales Navigator vs. Premium dilemma will no longer be a pain in the neck for you. As you can see from my LinkedIn subscription comparison, both solutions have advantages and limitations.<\/p>\n<p>The right choice depends on your goals. If you&#8217;re focused on networking, personal branding, or landing a new role, LinkedIn Premium will give you helpful insights and visibility tools. Meanwhile, if you&#8217;re in sales and need to consistently find, track, and engage leads, Sales Navigator will be the perfect option.<\/p>\n<p>No matter which plan you choose, remember that one day you\u2019ll need to scale your LinkedIn activity. Be very cautious about that \u2014 the platform is very strict with users who boost their performance out of the blue.<\/p>\n<p>With <a href=\"https:\/\/snov.io\">Snov.io<\/a> automation tools, your LinkedIn account will always stay protected and compliant. Grow your business, find the perfect prospects, and let Snov.io take care of your safety.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confused between LinkedIn Premium vs. Sales Navigator? Go through the detailed LinkedIn subscription comparison of both and find the best fit for your outreach strategy.<\/p>\n","protected":false},"author":109,"featured_media":40452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/40434"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=40434"}],"version-history":[{"count":15,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/40434\/revisions"}],"predecessor-version":[{"id":50183,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/40434\/revisions\/50183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/40452"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=40434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=40434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=40434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}