{"id":42686,"date":"2025-11-06T19:21:34","date_gmt":"2025-11-06T16:21:34","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=42686"},"modified":"2026-02-18T18:15:49","modified_gmt":"2026-02-18T15:15:49","slug":"linkedin-inmail-campaign","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-inmail-campaign\/","title":{"rendered":"How to Run a LinkedIn InMail Campaign That Gets Replies"},"content":{"rendered":"<h2>TL;DR:<\/h2>\n<p>InMail campaigns are a powerful way to reach prospects outside your network with highly personalized messages. Unlike common InMails, Sponsored messaging provides a more structured approach and scales your outreach while keeping it tailored to the target audience.<\/p>\n<p>In this article, we explain what Sponsored InMails are and how to create an impactful LinkedIn InMail campaign. We also provide you with ready-made message templates for various purposes to get you started.<\/p>\n<p>To streamline your LinkedIn outreach, we recommend using the <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn Automation tool<\/a> to send messages in bulk safely.<\/p>\n<hr \/>\n<p>InMails are one of the most effective ways to connect with decision-makers on LinkedIn. Skipping this long wait for connection approvals and landing directly in users\u2019 inboxes? That sounds tempting.<\/p>\n<p>So, today, we\u2019ll uncover how to launch an effective LinkedIn InMail Campaign that gets replies. Plus, you\u2019ll get ready-to-use InMail templates for recruiting, sales prospecting, and B2B lead generation.<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is a LinkedIn InMail campaign?<\/a><\/li>\n<li><a href=\"#benefits\">Benefits of InMail campaigns<\/a><\/li>\n<li><a href=\"#how\">How to set up a LinkedIn InMail campaign<\/a><\/li>\n<li><a href=\"#templates\">LinkedIn InMail campaign templates<\/a><\/li>\n<li><a href=\"#how2\">How to improve your LinkedIn InMail campaign performance<\/a><\/li>\n<li><a href=\"#key\">Key takeaways<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\">What is a LinkedIn InMail campaign?<\/h2>\n<p>LinkedIn InMail campaign is a paid outreach tool that lets you deliver targeted messages to specific users even if you\u2019re not connected. Thus, you can connect with your target audience with a more personalized approach, ensuring your message will land in the inbox.<\/p>\n<p>Sponsored InMails can be launched through the Campaign Manager and are actually one of the advertising formats on LinkedIn. But they don\u2019t feel like traditional ads.<\/p>\n<p>Instead, LinkedIn InMail campaigns are designed for direct, one-on-one communication. Although marked as \u201cSponsored,\u201d they are disguised as regular messages in the user\u2019s inbox, making them more likely to be read and engaged with.<\/p>\n<h3>InMail campaigns vs InMails<\/h3>\n<p>You may be confused by these terms because they sound almost identical and involve direct messaging with users outside your network. However, an InMail campaign and an InMail message are actually not the same and serve different purposes.<\/p>\n<p>So let\u2019s clear things up: what are the key differences between InMails and Sponsored InMails?<\/p>\n<p>A <b>LinkedIn InMail<\/b> is a single message you can send to someone you\u2019re not connected with. It\u2019s a feature available with <a href=\"https:\/\/snov.io\/blog\/is-linkedin-premium-worth-it\/\">LinkedIn Premium subscriptions<\/a>. The number of InMails you can send depends on the specific terms of each plan.<\/p>\n<p>A <b>LinkedIn InMail campaign<\/b> is a strategic outreach effort that involves sending multiple InMails to a segmented audience. While regular InMails are included in Premium plans with a limited monthly credit, campaigns operate as a paid ad format.<\/p>\n<p>It means you can pay per message sent (that\u2019s why they are called <b>Sponsored InMails<\/b>) without being limited by credits. Thus, you can reach more of your audience with targeted and personalized messaging.<\/p>\n<p>Sponsored InMails are more similar to <a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-strategy\/\">email marketing<\/a> campaigns than messages. A LinkedIn InMail campaign also includes a subject, a body, a signature, a CTA, and a visual creative.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">From cold message to closed deal<\/p>\n<p class=\"content-banner__description\">Automate LinkedIn InMails with Snov.io and reach more leads with less effort<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/sending-emails.png\" alt=\"From cold message to closed deal\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"benefits\">Benefits of InMail campaigns<\/h2>\n<p>Whether you\u2019re looking to enhance lead generation, scale sales outreach, or boost your recruitment efforts on the platform, a LinkedIn InMail Campaign can truly benefit these goals. Let\u2019s explore the key features that make these campaigns so effective:<\/p>\n<p><b>Direct inbox placement<\/b><\/p>\n<p>Sponsored InMails land directly in users\u2019 inboxes, making them harder to miss. The best part is that these messages are only sent when your recipient is active on LinkedIn. This significantly increases the chances of a response, making Sponsored InMail campaigns especially effective for B2B lead generation.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1Expert tip<\/b><\/p>\n<p>Want to enhance your B2B lead generation efforts? Combine LinkedIn outreach with emails to move prospects towards a decision more effectively.<\/p>\n<p>Apply <a href=\"https:\/\/li-prospect-finder.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Email Finder<\/a> to extract email addresses from a LinkedIn profile, company, or search result page. You can also use <a href=\"https:\/\/snov.io\/email-finder\">Email Finder<\/a> to gather contact details from corporate websites. All emails are automatically verified to ensure no message will be wasted.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/li-prospect-finder.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/li-prospect-finder.png\" alt=\"gather emails from LinkedIn with LinkedIn Email Finder from Snov.io screenshot\" width=\"663\" height=\"400\" class=\"aligncenter wp-image-42114\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/li-prospect-finder.png 1499w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/li-prospect-finder-300x181.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/li-prospect-finder-1024x618.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/li-prospect-finder-768x464.png 768w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/> <\/a><\/p>\n<p>Once you have all the data collected, start your campaign. Create your email sequence in Snov.io and add LinkedIn actions to convert your B2B leads faster.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example.png\" alt=\"screenshot of multichannel campaigns with emails and InMails included made in Snov.io\" width=\"803\" height=\"400\" class=\"aligncenter wp-image-39229\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example.png 2892w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example-1024x510.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example-768x382.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example-1536x765.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/linkedin-multichannel-campaign-example-2048x1020.png 2048w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/> <\/a><\/p>\n<p>You can include profile views, post likes, following, connection requests, messages, and InMails.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Precise targeting<\/b><\/p>\n<p>Like you build lead lists for <a href=\"https:\/\/snov.io\/cold-email\">cold emailing<\/a>, you can filter the audience when launching a LinkedIn InMail campaign. The platform offers various targeting options, like industry, company size, job title, and other criteria. These filters let you tailor campaigns to specific segments most relevant to your marketing goals.<\/p>\n<p><b>Performance analytics<\/b><\/p>\n<p>In LinkedIn Campaign Manager, you can access insights into how the campaign is performing. You can track open rates, CTRs, conversions, and demographic breakdowns. These metrics let you measure the effectiveness of Sponsored InMails and optimize your marketing strategy to achieve even better results.<\/p>\n<p><b>Scalable personalization<\/b><\/p>\n<p>LinkedIn InMail campaigns support dynamic tokens that allow you to personalize your messages even when sending to hundreds of people. You can customize each message with dynamic fields like name, job title, company, etc. This personalization makes your outreach feel more relevant, making recipients more likely to engage with your InMail.<\/p>\n<p><b>Key takeaways:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">LinkedIn InMail campaigns are a paid ad option that lets you send personalized messages to target users even when you\u2019re not connected.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sponsored Inmails are delivered directly to the users\u2019 inboxes when they are active on LinkedIn, which increases the open and engagement rates.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Due to various filters and personalization options, Sponsored InMails help you reach the right people with highly targeted messages. This increases the overall effectiveness of your marketing activity on the platform and enhances <a href=\"https:\/\/snov.io\/blog\/how-to-generate-leads-on-linkedin\/\">lead generation<\/a> and outreach.<\/li>\n<\/ul>\n<p>Now, let&#8217;s move on to how you can create a targeted LinkedIn InMail campaign.<\/p>\n<h2 id=\"how\">How to set up a LinkedIn InMail campaign<\/h2>\n<p>Now that you know all the benefits Sponsored messaging brings to the table, you probably can\u2019t wait to run your first campaign. So, let\u2019s go through the main steps to launch a LinkedIn InMail campaign.<\/p>\n<h3>Step 1: Set up a LinkedIn Ads account<\/h3>\n<p>Go to <a href=\"https:\/\/www.linkedin.com\/campaignmanager\/accounts?businessId=personal\" target=\"_blank\" rel=\"noopener\">Campaign Manager<\/a> and sign in to your LinkedIn account. Then, name your ad account and connect a LinkedIn company page to proceed. <a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account.png\" data-fancybox=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account.png\" alt=\"Screenshot of how to create an Ads account for LinkedIn InMail Campaign\" width=\"639\" height=\"400\" class=\"aligncenter wp-image-42722\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account-300x188.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account-1024x641.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account-768x481.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-up-a-LinkedIn-Ads-account-1536x962.png 1536w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/> <\/a><\/p>\n<p>Choose a billing method, assign the user agreement and LinkedIn ad guidelines, and click \u201cContinue\u201d.<\/p>\n<h3>Step 2: Create a campaign<\/h3>\n<p>Now you can access all LinkedIn ad formats, including Sponsored InMails, so let\u2019s build a campaign. Select \u201cAdvertise\u201d on the right menu, go to the Campaigns tab, and click \u201cCreate campaign\u201d to launch the setup process.<\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-campaign.png\" alt=\"LinkedIn campaign manager screenshot\" width=\"746\" height=\"177\" class=\"aligncenter wp-image-42723\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-campaign.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-campaign-300x71.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-campaign-1024x243.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-campaign-768x182.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-campaign-1536x364.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/analyze-your-performance\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn Advertise<\/a><\/figcaption><\/figure>\n<p>Give your campaign a clear and descriptive name so it\u2019s easy to track later.<\/p>\n<h3>Step 3: Choose your goals<\/h3>\n<p>Select the campaign objectives that align the most with your marketing goal. Your choice helps LinkedIn optimize delivery and performance tracking around your goal.<\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Choose-your-goals.png\" alt=\"Setting up objectives for LinkedIn Sponsored messages\" width=\"746\" height=\"325\" class=\"aligncenter wp-image-42724\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Choose-your-goals.png 977w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Choose-your-goals-300x131.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Choose-your-goals-768x335.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/message-ads\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn Advertise<\/a><\/figcaption><\/figure>\n<p>For example, if you select lead generation, you\u2019ll get the option to add a <a href=\"https:\/\/snov.io\/blog\/linkedin-lead-gen-forms\/\">Lead Gen Form<\/a> directly within your Sponsored InMail campaign.<\/p>\n<h3>Step 4: Select a target audience<\/h3>\n<p>Choose the desired profile language (note that it can\u2019t be changed after you save the draft) and audience locations. Then, apply desired criteria and use advanced targeting features to build your audience.<\/p>\n<figure style=\"width: 474px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-target-audience.png\" alt=\"screenshot of choosing a target audience for LinkedIn InMail campaign\" width=\"474\" height=\"430\" class=\"aligncenter wp-image-42725\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-target-audience.png 607w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-target-audience-300x272.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/amp\/marketing-solutions\/images\/lms-sponsored-messaging\/pdf\/getting-started-guide-message-ads1.pdf\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn Advertise<\/a><\/figcaption><\/figure>\n<p>You can also add people you want to exclude from your campaign.<\/p>\n<h3>Step 5: Set a budget and schedule<\/h3>\n<p>Set a total budget for your LinkedIn InMail campaign and add a daily budget if you want. Note that you will pay for each message delivered as it\u2019s a cost-per-send (CPS) model. Then, set the desired schedule.<\/p>\n<figure style=\"width: 439px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-a-budget-and-schedule.png\" alt=\"setting budget and schedule for LinkedIn Sponsored messaging\" width=\"439\" height=\"425\" class=\"aligncenter wp-image-42726\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-a-budget-and-schedule.png 905w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-a-budget-and-schedule-300x290.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Set-a-budget-and-schedule-768x743.png 768w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-linkedin-message-ads-to-get-into-linkedin-inboxes\/\" target=\"_blank\" rel=\"noopener\">Social Media Examiner<\/a><\/figcaption><\/figure>\n<p>You can select only the start date because the end date isn\u2019t obligatory, as the campaign will end when the total budget is reached.<\/p>\n<h3>Step 6: Select a sender<\/h3>\n<p>Before creating the message itself, you need to choose a sender. Click \u201cAdd sender\u201d to add a team member as a sender; then, they will need to approve this request.<\/p>\n<figure style=\"width: 705px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-sender.png\" alt=\"screenshot of adding a sender to sponsored messages on LinkedIn\" width=\"705\" height=\"430\" class=\"aligncenter wp-image-42727\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-sender.png 930w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-sender-300x183.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Select-a-sender-768x468.png 768w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-linkedin-message-ads-to-get-into-linkedin-inboxes\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Examiner<\/a><\/figcaption><\/figure>\n<p>Note that you can add only a <a href=\"https:\/\/snov.io\/blog\/linkedin-connection-degrees\/\">1st-degree connection<\/a> as a sender to your campaigns.<\/p>\n<h3>Step 7: Create a message<\/h3>\n<p>Now it\u2019s time to craft your Sponsored InMail. Write a catchy subject line that will resonate with your target audience and spark interest. Then, start writing a message copy. Introduce yourself and clearly explain why you\u2019re reaching out.<\/p>\n<figure style=\"width: 559px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-message.png\" alt=\"screenshot of how to create a LinkedIn Sponsored InMail\" width=\"559\" height=\"400\" class=\"aligncenter wp-image-42728\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-message.png 817w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-message-300x215.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-message-768x550.png 768w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/getuplead.com\/linkedin-advertising-agency\/ads-types\/message\/\" rel=\"nofollow noopener\" target=\"_blank\">getuplead<\/a><\/figcaption><\/figure>\n<p>Don\u2019t forget to personalize your InMail using dynamic fields and a strong CTA.<a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Create-a-message.png\"><\/a><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1Expert tip<\/b><\/p>\n<p>Before sending InMail campaigns, check whether your LinkedIn profile is well-optimized. Your profile is the first place your sender will learn about you. So, ensure it looks credible and reflects your expertise and niche.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"blockquote-with__image\"><p>Highlight your professional experience in your headline and About section. Include relevant keywords to showcase your expertise and the value you bring to your target audience.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/\u0444\u043e\u0442\u043e.jpeg\" alt=\"Yevheniia Yevsieieva\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Yevheniia Yevsieieva<\/p>\n<p class=\"blockquote-image__info-position\">Head of SEO at Snov.io<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>\ud83c\udf81 Learn other smart hacks on <a href=\"https:\/\/snov.io\/webinars\/how-to-optimize-your-linkedin-profile\/\">how to optimize a LinkedIn profile<\/a> with our free guide.<\/p>\n<h3>Step 8: Measure and optimize<\/h3>\n<p>Once you launch the campaign, monitor its performance using the built-in analytics in Campaign Manager. Use the insights to adjust your messaging, targeting, or budget for better results.<\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Measure-and-optimize.png\" alt=\"LinkedIn Campaign Manager screenshot: sponsored messages analytics\" width=\"746\" height=\"407\" class=\"aligncenter wp-image-42730\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Measure-and-optimize.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Measure-and-optimize-300x164.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Measure-and-optimize-1024x559.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Measure-and-optimize-768x419.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Measure-and-optimize-1536x838.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/analyze-your-performance\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn Advertise<\/a><\/figcaption><\/figure>\n<p>Ongoing optimization ensures you make the most out of your campaign, and your budget is used as efficiently as possible.<\/p>\n<h2 id=\"templates\">LinkedIn InMail campaign templates<\/h2>\n<p>Now that you know how to set up InMail campaigns, get your dose of inspiration from Sponsored message templates made by our professionals.<\/p>\n<p>When writing your own InMails, consider the character limits: no more than 200 characters for a subject line, and up to <b>1900 characters<\/b> in the body. I recommend keeping your message copy no longer than <b>500-900 characters<\/b> to not overwhelm the sender and focus them on key points.<\/p>\n<h3>LinkedIn InMail templates for cold outreach<\/h3>\n<p>Cold outreach is about connecting to people who have likely never heard of you or your business. So, making a strong first impression is a key goal. Try to make your message concise, impactful, and tailored to the recipient\u2019s interests. Convey the value you provide instead of just describing your product.<\/p>\n<p>Template 1<\/p>\n<p><b><i>Subject line:<\/i><\/b><i> How we can support your goals at [Company Name]<\/i><\/p>\n<p><i>Hey [First_Name], <\/i><\/p>\n<p><i>I came across your profile while exploring professionals in [specific industry\/field]. I must say I am really impressed with your work in [mention specific area\/project\/experience] at [Recipient\u2019s Company].<\/i><\/p>\n<p><i>I am [Your Name], and I work as a [Your role] at [Company Name]. Our team has designed a product that supports professionals in achieving [specific benefit or outcome]. I thought it would be interesting to connect and briefly explore how this might align with the work you\u2019re doing at [Recipient\u2019s Company].<\/i><\/p>\n<p><i>If you\u2019re open to it, I\u2019d love to connect and set up a quick call or send over a short overview. Let me know what works best for you. Have a great day!<\/i><\/p>\n<p><i>Best regards,<\/i><\/p>\n<p><i>[Your Name]<\/i><\/p>\n<p>Template 2<\/p>\n<p><b><i>Subject line:<\/i><\/b><i> Quick idea for [Company Name]<\/i><\/p>\n<p><i>Hey [First_Name], <\/i><\/p>\n<p><i>I am reaching out to you regarding our [Mention your product or service]. Based on your background and role, I believe [your product or service] could bring real value to your organization.<\/i><\/p>\n<p><i>[Briefly highlight a few key benefits or unique selling points]<\/i><\/p>\n<p><i>You can learn more on our website:<\/i><\/p>\n<p><i>[website URL]<\/i><\/p>\n<p><i>If this is something that interests you, let me know by answering this message so we can set up a quick call. <\/i><\/p>\n<p><i>Looking forward to hearing from you! <\/i><\/p>\n<p><i>Have a great day!<\/i><\/p>\n<p><i>[Your Name]<\/i><\/p>\n<h3>LinkedIn InMail templates for sales prospecting<\/h3>\n<p>In this case, your goal is to demonstrate the value of your offer and its relevance to your prospect\u2019s needs. Show that you understand the challenges your recipient is dealing with and explain how your solution can make their job easier.<\/p>\n<p>Template 1<\/p>\n<p><b><i>Subject line:<\/i><\/b><i> Congrats on the growth at [Recipient\u2019s Company], and a quick idea to support it<\/i><\/p>\n<p><i>Hey, [First_Name]<\/i><\/p>\n<p><i>I heard your business is planning on expanding. Huge congrats to you and your team!<\/i><\/p>\n<p><i>I know that momentum usually comes with new challenges, and I thought it would be worth reaching out. <\/i><\/p>\n<p><i>We help companies in [Recipient\u2019s industry or field] streamline [process, e.g., sales outreach, hiring, onboarding] so they can scale without slowing down. <\/i><\/p>\n<p><i>[insert quick intro about your solution and how it helps]<\/i><\/p>\n<p><i>If that\u2019s something you\u2019re focused on right now, let\u2019s set up a quick call. <\/i><\/p>\n<p><i>[insert link for scheduling a call, e.g., Google Calendar or Calendly]<\/i><\/p>\n<p><i>I\u2019d be happy to share how we\u2019re supporting similar teams.<\/i><\/p>\n<p><i>Wishing you all the best with your new venture, <\/i><\/p>\n<p><i>[Your_Name]<\/i><\/p>\n<p>Template 2<\/p>\n<p><b><i>Subject line:<\/i><\/b><i> Free trial for [Recipient\u2019s Company]<\/i><\/p>\n<p><i>Hi there, [First_Name]!<\/i><\/p>\n<p><i>My name is [Your Name], and I work with teams looking to [achieve a specific result]. Our product is designed to help companies in [Recipient\u2019s industry or field] to [briefly mention what pain points it covers].<\/i><\/p>\n<p><i>As your business is related to [Specific industry\/area], I want to share something that might come in handy \u2014 a free trial of [Product Name].<\/i><\/p>\n<p><i>Here\u2019s the link if you\u2019d like to give it a go:<\/i><\/p>\n<p><i>[Insert link]<\/i><\/p>\n<p><i>Happy to answer any questions if you\u2019re curious!<\/i><\/p>\n<p><i>All the best, <\/i><\/p>\n<p><i>[Your_Name]<\/i><\/p>\n<h3>LinkedIn InMail templates for recruiting<\/h3>\n<p>When using InMail campaigns for recruiting, ensure your messages feel personal and relevant to the recipient\u2019s experience. Highlight why you\u2019re reaching out to this person. You can mention what caught your eye about their profile or refer to their specific skills. Also, gently clarify the next step (for example, a quick call).<\/p>\n<p>Template 1<\/p>\n<p><b><i>Subject line:<\/i><\/b><i> Opportunity at [Company Name]<\/i><\/p>\n<p><i>Hi there, [First_Name]!<\/i><\/p>\n<p><i>Hope you\u2019re doing great!<\/i><\/p>\n<p><i>I\u2019m reaching out from [Company Name]. We are [short description of your company].<\/i><\/p>\n<p><i>Right now, we\u2019re on the lookout for a [Job Title] with [mention required skills or experience].<\/i><\/p>\n<p><i>Think it could be a match? Let me know!<\/i><\/p>\n<p><i>All the best, <\/i><\/p>\n<p><i>[Your_Name]<\/i><\/p>\n<p>Template 2<\/p>\n<p><b><i>Subject line:<\/i><\/b><i> Your experience looks like a great match<\/i><\/p>\n<p><i>Hi [First Name],<\/i><\/p>\n<p><i>I came across your profile and was really impressed with your background in [Specific area\/project]. We\u2019re currently hiring a [Job Title] at [Company Name], and I think your experience stands out.<\/i><\/p>\n<p><i>Would you be open to a short conversation to learn more?<\/i><\/p>\n<p><i>Looking forward to hearing from you,<\/i><\/p>\n<p><i>[Your Name]<\/i><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p>\ud83d\udd0e Did you know?<\/p>\n<p>With Snov.io&#8217;s LinkedIn lead generation tool, you can create highly personalized InMails fully automatically.<\/p>\n<p>Thanks to smart personalization, you can add the following features:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Variables<\/b>, such as name, industry, job title, etc.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic content<\/b> to tailor your message for specific audience segments based on conditions you set.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-family: inherit; font-size: inherit;\">Spintax variables<\/b> to create multiple unique messages by mixing various words and phrases.<\/li>\n<\/ul>\n<p>Choose one or take advantage of all of them for more targeted lead generation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner fourth\">\n<p class=\"content-banner__title\">Sign up and get a <span>$50<\/span> bonus!<\/p>\n<p class=\"content-banner__description\">Create your free account to claim it.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Join today<\/a><\/div>\n<\/div>\n<div class=\"content-banner-capture\">\n<p>This promotional offer applies to new accounts only.<\/p>\n<\/div>\n<h2 id=\"how2\">How to improve your LinkedIn InMail campaign performance<\/h2>\n<p>Launching the campaign is just the beginning. Real results come from tweaking, testing, and constantly improving your approach. My expertise shows that even small adjustments may increase open rates, conversions, and ROI.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" style=\"display: block; margin: 1em auto; clear: both; max-width: 100%; aspect-ratio: 16\/9;\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-BJ9TaS6-6Y?si=UbMXr-HXTXz8zJvF\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\nHere are the key areas I recommend focusing on to improve <a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-inmail\/\">LinkedIn InMail<\/a> campaign performance.<\/p>\n<h3>Write impactful subject lines<\/h3>\n<p>Your subject line is the first thing people see, so make it a hook. Keep it short (under 60 characters) and relevant to what\u2019s in your InMail. A good subject line sparks curiosity and provides a reason to open a message. However, avoid sounding too salesy and using clickbait phrases, buzzwords, excessive punctuation, and all caps.<\/p>\n<h3>Choose the right tone of voice<\/h3>\n<p>Carefully consider your message tone of voice as it can significantly influence the engagement. If you sound too formal, your InMail is unlikely to spark a reaction. At the same time, if your message is too casual and familiar, it may look unprofessional.<\/p>\n<p>The key is to match your audience, so consider who you are writing to. For example, if you reach out to C-level professionals, keep your message sharp and concise to demonstrate credibility and respect for their time.<\/p>\n<p>Alternatively, I recommend choosing a more conversational and engaging tone for influencers and creative specialists. Don\u2019t be afraid to show off your personality: messages that feel human and authentic convey genuine interest and trust, encouraging replies.<\/p>\n<h3>Add a personal touch<\/h3>\n<p>A generic approach doesn\u2019t work, especially for social media outreach. No one likes to feel like just another name on your recipient list. Use dynamic fields to personalize your InMails even when sending in bulk.<\/p>\n<p>To enhance your messaging, you can also refer to the target audience&#8217;s interests, for example, recent industry news or valuable insights.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/inmail.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/inmail.png\" alt=\"personalized professional InMail example made in Snov.io for LinkedIn InMail campaign\" width=\"453\" height=\"400\" class=\"aligncenter wp-image-42733\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/inmail.png 985w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/inmail-300x265.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/inmail-768x678.png 768w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/> <\/a><\/p>\n<p>Thus, you will show you\u2019ve done your homework and don\u2019t just reach out for no reason, setting your messages apart from the generic noise of recipients\u2019 inboxes.<\/p>\n<h3>Optimize for mobile<\/h3>\n<p>When using social media for your outreach campaigns, it\u2019s essential to remember that they may be viewed from mobile devices. So, you should ensure your message will look good on a small screen.<\/p>\n<p>I recommend avoiding long text blocks. It\u2019s better to split your message into short paragraphs, using simple formatting and highlighting the main point. Also, if you plan to add visuals to Sponsored InMails, ensure they load quickly and won\u2019t lose their quality and charm on any devices.<\/p>\n<h3>Add a clear CTA<\/h3>\n<p>Ensure recipients can easily understand what the next step should be from your message. Whether you want them to book a call, respond with interest, or check out something via the link, say it clearly.<\/p>\n<p>Uncertain CTAs affect the overall effectiveness of your targeted campaigns. So, avoid vague phrases like \u201cWhat do you think?\u201d. Instead, guide recipients toward the action with a strong and clear CTA.<\/p>\n<h3>Proofread your message<\/h3>\n<p>\u201cGod morning\u201d, \u201cKing regrets\u201d \u2014 we\u2019ve all been there! That\u2019s why I recommend that you carefully check your message before sending. Make sure there are no typos, formatting issues, and so on.<\/p>\n<p>Also, if you insert a link to your targeted InMail, check if it\u2019s inserted correctly and leads where it\u2019s supposed to. Besides, follow this link to ensure the page your recipient will land on after clicking the CTA looks professional and compelling.<\/p>\n<h3>Select a credible sender<\/h3>\n<p>Who is sending the message definitely influences our decision to open it or not. Choose a sender who is more credible to your audience or whose role is relevant to the context. For example, select a hiring manager as a sender for job offers, or give this role to sales reps if you reach out to B2B leads.<\/p>\n<h2 id=\"key\">Key takeaways<\/h2>\n<p>LinkedIn InMail campaign is a paid ad format that helps you send personalized messages directly to your prospects\u2019 inboxes, even if you\u2019re not connected.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Unlike regular InMails (available with Premium credits), Sponsored InMails operate on a cost-per-send model, giving you unlimited reach and full control over segmentation and budget.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">To boost performance, focus on writing strong subject lines, maintaining the right tone, personalizing messages, optimizing for mobile, proofreading carefully, and using clear CTAs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You can create targeted LinkedIn InMail campaigns using filters such as industry, company size, job title, and location. This is perfect for lead generation and sales outreach.<\/li>\n<\/ul>\n<p>Now it\u2019s your turn: use the steps, templates, and tips in this guide to launch a campaign that drives real value to your business. Whether you need extra support, Snov.io is always there for you! Turn your messages into meaningful conversations with our LinkedIn Automation tool. Ready to start?<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Turn LinkedIn audience into real leads<\/p>\n<p class=\"content-banner__description\">Boost engagement with automated outreach by Snov.io and convert even faster<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/sending-emails.png\" alt=\"Turn LinkedIn audience into real leads\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to boost LinkedIn InMail response rates? Learn how to create an effective LinkedIn InMail campaign and find ready-to-use templates for cold outreach, sales, and recruiting.<\/p>\n","protected":false},"author":102,"featured_media":42746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[550,1382,1499],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/42686"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=42686"}],"version-history":[{"count":25,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/42686\/revisions"}],"predecessor-version":[{"id":48513,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/42686\/revisions\/48513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/42746"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=42686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=42686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=42686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}