{"id":4795,"date":"2019-09-16T14:58:20","date_gmt":"2019-09-16T11:58:20","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=4795"},"modified":"2026-02-18T12:17:46","modified_gmt":"2026-02-18T09:17:46","slug":"emotional-trigger-words","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/emotional-trigger-words\/","title":{"rendered":"99+ Emotional Trigger Words That Spark Curiosity And Boost Conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Emotion is more powerful than reason. And you can trigger these emotions to improve your email marketing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have previously written about the nice little helpers that are trigger words, aka <\/span><span style=\"font-weight: 400;\">power words<\/span><span style=\"font-weight: 400;\">, and shared some tips on how to increase email open rate by using them in email subject lines. In this article, we\u2019ll go deeper into what trigger words are, give you an emotional triggers list, discuss what science says about their effectiveness, and how you can use them to enjoy a boost in <a href=\"https:\/\/snov.io\/blog\/how-to-increase-email-open-rate\/\">email open rates<\/a>.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\"><strong>What are emotional triggers?<\/strong><\/a><\/li>\n<li><a href=\"#trigger_word\"><strong>What is a trigger word?<\/strong><\/a><\/li>\n<li><a href=\"#science\"><strong>The (real) science behind emotional triggers in human decision making<\/strong><\/a><\/li>\n<li><a href=\"#popular\"><strong>Emotional mechanisms behind popular trigger words<\/strong><\/a><\/li>\n<li><a href=\"#2020\"><strong>Trigger words and phrases to use in email subject lines in 2025<\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\">What are emotional triggers?<\/h2>\n<p><span style=\"font-weight: 400;\">Emotional triggers, also known as psychological triggers, are stimuli that elicit intense negative emotions. These triggers can be diverse, including memories, objects, or even people. The emotional response they provoke is often sudden and can feel disproportionate to the trigger itself.<\/span><\/p>\n<h2 id=\"trigger_word\"><span style=\"font-weight: 400;\">What is a trigger word?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A trigger word (also known as a power word) is an emotionally colored word or expression used to provoke a psychological reaction in readers (in our case &#8211; email recipients) by involving their imagination.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Power words appeal to all types and shades of human emotions. In email marketing, reaction words are used to urge a person to open the email, read it, click the link in the letter and perform the desired action &#8211; buy, share or subscribe to something offered by the sender, etc. The first and hardest task is to draw readers\u2019 attention and spark their curiosity by emotional, intriguing subject lines.<\/span><\/p>\n<h2 id=\"science\"><span style=\"font-weight: 400;\">The (real) science behind emotional triggers in human decision making<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We, people, like to consider ourselves logical creatures. We have to make thousands of both simple and complex decisions on a daily basis &#8211; and we try to apply rational thinking to make the best choice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Researchers at Cornell University <\/span><span style=\"font-weight: 400;\">suggest<\/span><span style=\"font-weight: 400;\"> that an average adult makes about 35,000(!) relatively conscious decisions every day. And, of course, each decision brings certain outcomes, both good and bad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we can\u2019t make decisions without taking into account emotions, claims Antonio Damasio, Professor of Psychology, Philosophy, and Neurology, at the University of Southern California. In fact, in 1994, he conducted research which led him to the hypothesis that <\/span><i><span style=\"font-weight: 400;\">\u201cemotion and its underlying neural machinery participate in <\/span><\/i><i><span style=\"font-weight: 400;\">decision making<\/span><\/i><i><span style=\"font-weight: 400;\">&#8230;\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Damasio continued the study and formulated a revolutionary theory, which he described in his famous bestseller, Descartes\u2019 Error. The theory asserts that \u201c<\/span><i><span style=\"font-weight: 400;\">..humans do not make decisions by delegating such tasks to purely cognitive, or reason-oriented, parts of their brain. Instead, there is <\/span><\/i><b><i>an interplay of the emotional governing center<\/i><\/b><i><span style=\"font-weight: 400;\"> (the limbic system, primarily the amygdala) <\/span><\/i><b><i>and the more evolved area of contemplation<\/i><\/b><i><span style=\"font-weight: 400;\"> (pre-frontal cortex)<\/span><\/i><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, Damasio <\/span><span style=\"font-weight: 400;\">asserts<\/span><span style=\"font-weight: 400;\"> that humans are not thinking machines, but feeling machines that think.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">What is even more interesting to marketers, the survey of Jonah Berger, professor at the Wharton School of the University of Pennsylvania, demonstrated that strong emotions nudge people to sharing content with others. He highlights the importance of high-arousal emotions: <\/span><i><span style=\"font-weight: 400;\">\u201cAnger and anxiety lead people to share because, like awe, they are high-arousal emotions. They kindle the fire, activate people, and drive them to take action.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So which emotions can we engage? In 1980, professor Robert Plutchik visualized <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Contrasting_and_categorization_of_emotions#Plutchik.27s_wheel_of_emotions\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">a wheel of eight emotions<\/span><\/a><span style=\"font-weight: 400;\">. They are a useful starting point for connecting with people\u2019s emotions in your writing. They are: joy, surprise, trust, fear, anticipation, anger, sadness, and disgust.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4959\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2000px-Plutchik-wheel.svg_-1010x1024.png\" alt=\"\" width=\"541\" height=\"549\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2000px-Plutchik-wheel.svg_-1010x1024.png 1010w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2000px-Plutchik-wheel.svg_-296x300.png 296w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2000px-Plutchik-wheel.svg_-768x779.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2000px-Plutchik-wheel.svg_.png 2000w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>This palette of human emotions can be used to attract the attention of your audience and make them want to learn more.<\/p>\n<h2 id=\"popular\"><span style=\"font-weight: 400;\">Emotional mechanisms behind popular reaction words<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s review the emotional triggers list and their effect on human consciousness and subconsciousness and try to analyze what logical links help them capture attention and encourage readers to open the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, we recommend checking the quality of your prospect list with <a href=\"https:\/\/snov.io\/email-verifier\">email verifier<\/a>. You don&#8217;t want to send emails to invalid email addresses!<\/span><\/p>\n<h3><b>Example 1. <\/b><span style=\"font-weight: 400;\">Free<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4964 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/1-2-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/1-2-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/1-2-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/1-2-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/1-2.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u201cFree\u201d may be the most effective of all trigger words. Everyone wants to get more benefits and also to save time, money and effort. People love free stuff &#8211; that is why lead magnets are so popular in marketing.<\/p>\n<p><span style=\"font-weight: 400;\">Including a \u201cfree\u201d opportunity in your headline will make your letter more attention-worthy and attractive, boosting email opens and click-throughs. The only drawback of this word is that it is getting overused and is now at risk of getting caught by <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\"><span style=\"font-weight: 400;\">spam filters<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beware that some reaction words tend to gradually slide to the risk group and later get filtered as spam markers. You can download our massive list of 550+ <\/span><a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\"><span style=\"font-weight: 400;\">spam words<\/span><\/a><span style=\"font-weight: 400;\"> to stay safe when composing your subject lines.<\/span><\/p>\n<h3><b>Example 2. <\/b><span style=\"font-weight: 400;\">New<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4966 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/2-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As curious beings, humans are always looking for novelty. Something in our nature drives us to seek out the brand-new, latest, and most exceptional goods on the market. Experiment with the trigger word \u201cnew\u201d in your email subject lines and other types of marketing copy. Let the readers pause and pay attention.<\/span><\/p>\n<h3><b>Example 3. <\/b><span style=\"font-weight: 400;\">Proven<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4968 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/3-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/3-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/3-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/3-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/3-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Evidence-based power expressions can work remarkably well when you plan to build an image of a trustworthy business. When used in a headline or a call to action, the term \u201cproven\u201d implies the confirmation of the efficiency of your approach. Apply it only when you can prove your ideas.<\/span><\/p>\n<h3><b>Example 4. <\/b><span style=\"font-weight: 400;\">Easy<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4970 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/4-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/4-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/4-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/4-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/4-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People can sacrifice a big chunk of their life and work to achieve something, but who doesn\u2019t prefer a simple solution? We choose to take the easy path if one\u2019s open. Using the word \u201ceasy\u201d from our emotional triggers list or its variations like \u201ceasiest\u201d in your subject lines can convert your reader into an engaged prospect. It\u2019s that simple.<\/span><\/p>\n<h3><b>Example 5. <\/b><span style=\"font-weight: 400;\">Secret<\/span><b>\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4971 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/5-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/5-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/5-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/5-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/5-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People love secrets more than news due to our incredible curiosity. Secrets may imply profit, exclusivity, intrigue, or valuable information, depending on the context the word is used in. Of course, your content has to satisfy the reader&#8217;s thirst for knowledge. In other words, if you promote a mystery, you\u2019d better deliver.<\/span><\/p>\n<h3><b>Example 6. <\/b><span style=\"font-weight: 400;\">Because<\/span><b>\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4972 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/6-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/6-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/6-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/6-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/6-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a power word that bears a strong positive connotation. It implies a solution or explanation to a problem and always appeals to readers who are trying to find an answer to a hard question caused by their pain points.<\/span><\/p>\n<h3><b>Example 7. <\/b><span style=\"font-weight: 400;\">Now<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4973 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/7-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/7-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/7-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/7-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/7-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The word \u201cnow\u201d demands an instant response. It lets your prospects know that you\u2019re sharing something of imminent significance. Besides, it\u2019s an effective way to boost conversions on time-limited offers.<\/span><\/p>\n<h3><b>Example 8. <\/b><span style=\"font-weight: 400;\">Everyone<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4974 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/8-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/8-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/8-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/8-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/8-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Like other creatures, people tend to flock in crowds. Humans usually don\u2019t like to be the first to do something as we don\u2019t know if it\u2019s right or wrong. To put it simply, most people don\u2019t like to feel like lab rats in an experiment. People are more inclined to get profit from something if they know that other people have done it many times before them. That\u2019s why social proof is so convincing. The idea that all the people are doing something can evoke the FOMO and boost email open rates and conversions.<\/span><\/p>\n<h3><b>Example 9. <\/b><span style=\"font-weight: 400;\">Want<\/span><b>\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4975 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/9-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/9-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/9-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/9-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/9.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What unites all the humankind? One of the answers is that we all desire something. It can be wealth, prestige, knowledge, goods, services, or relationship, we all want something.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apply trigger word &#8220;want&#8221; to encourage readers to determine what they wish to have or to help them understand what they really want. For example, your prospects might not realize that they want to know how to read more pages every day or learn to play the guitar. Give them a suggestion.<\/span><\/p>\n<h3><b>Example 10. <\/b><span style=\"font-weight: 400;\">Win<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4976 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/10-1-1024x256.png\" alt=\"\" width=\"640\" height=\"160\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/10-1-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/10-1-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/10-1-768x192.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/10-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t like winning something? This emotional trigger is comparable to \u201cfree\u201d but in addition to that, it implies scarcity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to get something if it\u2019s given for free to anyone. To win, however, you have to be the favored one or few. That\u2019s an efficient way to get people to open your email and interact with your brand.<\/span><\/p>\n<h2 id=\"2020\"><span style=\"font-weight: 400;\">Trigger words and phrases to use in email subject lines in 2025<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we have mentioned, the list of trigger words can never be complete &#8211; it\u2019s constantly renewing, as some words get popular and others get out of use. And some triggers are so abused that they start triggering spam filters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below you can find an emotional trigger words list you can apply in your email subject lines and email body to attract readers\u2019 curiosity.<br \/>\n<\/span><em><span style=\"font-weight: 400;\">(You can also <a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png\">download this list<\/a>)<\/span><\/em><\/p>\n<h3 id=\"visual\">Sensory power words #1: Visual words<\/h3>\n<p><span style=\"font-weight: 400;\">1. Bulky<br \/>\n<\/span><span style=\"font-weight: 400;\">2. Crooked<br \/>\n<\/span><span style=\"font-weight: 400;\">3. Drab<br \/>\n<\/span><span style=\"font-weight: 400;\">4. Gigantic<br \/>\n<\/span><span style=\"font-weight: 400;\">5. Glittering<br \/>\n<\/span><span style=\"font-weight: 400;\">6. Gloomy<br \/>\n<\/span><span style=\"font-weight: 400;\">7. Glow, glowing, to glow<br \/>\n<\/span><span style=\"font-weight: 400;\">8. Hazy<br \/>\n<\/span><span style=\"font-weight: 400;\">9. Shadowy<br \/>\n<\/span><span style=\"font-weight: 400;\">10. To shimmer, shimmering<br \/>\n<\/span><span style=\"font-weight: 400;\">11. To sparkle, sparkling<\/span><\/p>\n<h3 id=\"trust\">Emotional power words #2: Trust<\/h3>\n<p><span style=\"font-weight: 400;\">12. Absolutely<br \/>\n<\/span><span style=\"font-weight: 400;\">13. Admiration, to admire<br \/>\n<\/span><span style=\"font-weight: 400;\">14. Authoritative, authority<br \/>\n<\/span><span style=\"font-weight: 400;\">15. Facts, factual<br \/>\n<\/span><span style=\"font-weight: 400;\">16. Faith, faithful<br \/>\n<\/span><span style=\"font-weight: 400;\">17. Fool-proof, sure-fire<br \/>\n<\/span><span style=\"font-weight: 400;\">18. Guaranteed<br \/>\n<\/span><span style=\"font-weight: 400;\">19. Proven<br \/>\n<\/span><span style=\"font-weight: 400;\">20. Reliable, reliability<br \/>\n<\/span><span style=\"font-weight: 400;\">21. Research-backed<br \/>\n<\/span><span style=\"font-weight: 400;\">22. Saint<br \/>\n<\/span><span style=\"font-weight: 400;\">23. Scientific, science<br \/>\n<\/span><span style=\"font-weight: 400;\">24. Trustworthy<\/span><\/p>\n<h3 id=\"fear\">Emotional power words #3: Fear<\/h3>\n<p><span style=\"font-weight: 400;\">25. Abuse, abusive<br \/>\n<\/span><span style=\"font-weight: 400;\">26. Anxiety, anxious<br \/>\n<\/span><span style=\"font-weight: 400;\">27. Banned<br \/>\n<\/span><span style=\"font-weight: 400;\">28. Burning out<br \/>\n<\/span><span style=\"font-weight: 400;\">29. Despair<br \/>\n<\/span><span style=\"font-weight: 400;\">30. Failure, to fail<br \/>\n<\/span><span style=\"font-weight: 400;\">31. Freaking out<br \/>\n<\/span><span style=\"font-weight: 400;\">32. Horror<br \/>\n<\/span><span style=\"font-weight: 400;\">33. Miserable<br \/>\n<\/span><span style=\"font-weight: 400;\">34. Pussyfoot<br \/>\n<\/span><span style=\"font-weight: 400;\">35. Sabotage<br \/>\n<\/span><span style=\"font-weight: 400;\">36. Steal, stolen, plunder<br \/>\n<\/span><span style=\"font-weight: 400;\">37. Threat<\/span><\/p>\n<h3 id=\"surprise\">Emotional power words #4: Surprise<\/h3>\n<p><span style=\"font-weight: 400;\">38. Awe<br \/>\n<\/span><span style=\"font-weight: 400;\">39. Jaw-dropping<br \/>\n<\/span><span style=\"font-weight: 400;\">40. Mind-blowing<br \/>\n<\/span><span style=\"font-weight: 400;\">41. Mesmerizing<br \/>\n<\/span><span style=\"font-weight: 400;\">42. Spectacular<br \/>\n<\/span><span style=\"font-weight: 400;\">43. Remarkable<br \/>\n<\/span><span style=\"font-weight: 400;\">44. Enchantment, enchanting, to enchant<br \/>\n<\/span><span style=\"font-weight: 400;\">45. Astonishing<br \/>\n<\/span><span style=\"font-weight: 400;\">46. Terrific<br \/>\n<\/span><span style=\"font-weight: 400;\">47. Breath-taking<br \/>\n<\/span><span style=\"font-weight: 400;\">48. Spellbinding<br \/>\n<\/span><span style=\"font-weight: 400;\">49. To beguile<br \/>\n<\/span><span style=\"font-weight: 400;\">50. To bewitch<\/span><\/p>\n<h3 id=\"sadness\">Emotional power words #5: Sadness<\/h3>\n<p><span style=\"font-weight: 400;\">51. Austerity<br \/>\n<\/span><span style=\"font-weight: 400;\">52. Envy, envious<br \/>\n<\/span><span style=\"font-weight: 400;\">53. Grief-stricken<br \/>\n<\/span><span style=\"font-weight: 400;\">54. Heartbroken<br \/>\n<\/span><span style=\"font-weight: 400;\">55. Hostile<br \/>\n<\/span><span style=\"font-weight: 400;\">56. Lovesick<br \/>\n<\/span><span style=\"font-weight: 400;\">57. Resentful<br \/>\n<\/span><span style=\"font-weight: 400;\">58. Shame<br \/>\n<\/span><span style=\"font-weight: 400;\">59. Sobbing, to sob<br \/>\n<\/span><span style=\"font-weight: 400;\">60. Tearful<br \/>\n<\/span><span style=\"font-weight: 400;\">61. Teary-eyed<br \/>\n<\/span><span style=\"font-weight: 400;\">62. Troubled, trouble<br \/>\n<\/span><span style=\"font-weight: 400;\">63. Weepy<\/span><\/p>\n<h3 id=\"disgust\">Emotional power words #6: Disgust<\/h3>\n<p><span style=\"font-weight: 400;\">64. Crap, crappy<br \/>\n<\/span><span style=\"font-weight: 400;\">65. Icky<br \/>\n<\/span><span style=\"font-weight: 400;\">66. Junk<br \/>\n<\/span><span style=\"font-weight: 400;\">67. Lousy<br \/>\n<\/span><span style=\"font-weight: 400;\">68. Nasty<br \/>\n<\/span><span style=\"font-weight: 400;\">69. Obscene<br \/>\n<\/span><span style=\"font-weight: 400;\">70. Outrageous<br \/>\n<\/span><span style=\"font-weight: 400;\">71. Repellent, to repel, repulsive<br \/>\n<\/span><span style=\"font-weight: 400;\">72. Ridiculous<br \/>\n<\/span><span style=\"font-weight: 400;\">73. Scuzzy<br \/>\n<\/span><span style=\"font-weight: 400;\">74. Shit, shitty<br \/>\n<\/span><span style=\"font-weight: 400;\">75. Trash, trashy<br \/>\n<\/span><span style=\"font-weight: 400;\">76. Vulgar<\/span><\/p>\n<h3 id=\"anger\">Emotional power words #7: Anger<\/h3>\n<p><span style=\"font-weight: 400;\">77. Annoying<br \/>\n<\/span><span style=\"font-weight: 400;\">78. Bitter<br \/>\n<\/span><span style=\"font-weight: 400;\">79. Flare up<br \/>\n<\/span><span style=\"font-weight: 400;\">80. Frenzy, frantic<br \/>\n<\/span><span style=\"font-weight: 400;\">81. Fury, furious<br \/>\n<\/span><span style=\"font-weight: 400;\">82. Grumpy<br \/>\n<\/span><span style=\"font-weight: 400;\">83. Hatred, to hate<br \/>\n<\/span><span style=\"font-weight: 400;\">84. Hysterics<br \/>\n<\/span><span style=\"font-weight: 400;\">85. Irritating<br \/>\n<\/span><span style=\"font-weight: 400;\">86. Panic<br \/>\n<\/span><span style=\"font-weight: 400;\">87. Rage, raging<br \/>\n<\/span><span style=\"font-weight: 400;\">88. Tantrum<br \/>\n<\/span><span style=\"font-weight: 400;\">89. To sulk<\/span><\/p>\n<h3 id=\"anticipation\">Emotional power words #8: Anticipation<\/h3>\n<p><span style=\"font-weight: 400;\">90. Charming, to charm<br \/>\n<\/span><span style=\"font-weight: 400;\">91. Craving, crave<br \/>\n<\/span><span style=\"font-weight: 400;\">92. Discovery, to discover<br \/>\n<\/span><span style=\"font-weight: 400;\">93. Enthusiasm, to enthuse<br \/>\n<\/span><span style=\"font-weight: 400;\">94. Forgotten<br \/>\n<\/span><span style=\"font-weight: 400;\">95. Inspiration, to inspire<br \/>\n<\/span><span style=\"font-weight: 400;\">96. Little-known<br \/>\n<\/span><span style=\"font-weight: 400;\">97. Longing, to long for<br \/>\n<\/span><span style=\"font-weight: 400;\">98. Lust<br \/>\n<\/span><span style=\"font-weight: 400;\">99. Mystery, Mysterious<br \/>\n<\/span><span style=\"font-weight: 400;\">100. Passion, passionate<br \/>\n<\/span><span style=\"font-weight: 400;\">101. To woo<br \/>\n<\/span><span style=\"font-weight: 400;\">102. Yearning, to yearn<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Try adding reaction words from our emotional triggers list to your text<br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Emotions are engaged in the purchase of almost any product. Can we use emotions to make our clients buy, click, share or read more? Yes, but the first thing your prospect needs to do is to open your email. And to catch their attention, you can use emotional triggers when you create email subject lines in your <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We encourage you to use these observations and research to invent your personal secret list of emotional trigger words that will skyrocket your campaigns\u2019 open rates. Use dictionaries like Snappywords to discover even more trigger words and pick the ones that suit the tone of your message.\u00a0<\/span><\/p>\n<p>Also, consider your target audience. If you&#8217;re offering bank accounts for teenagers you might want to target words that young adults or kids might find more relatable.<\/p>\n<p>For now, you can save this handy infographic to boost every email you send:<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5945\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png\" alt=\"Emotional trigger words for email\" width=\"746\" height=\"1503\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png 827w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-149x300.png 149w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-508x1024.png 508w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-768x1547.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-762x1536.png 762w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Do you use emotional triggers in your writing?\u00a0<\/span><span style=\"font-weight: 400;\">Share your experience in the comments.<\/span><\/p>\n<p>Want to generate more targeted leads for your cold outreach? Snov.io&#8217;s <a href=\"https:\/\/snov.io\/email-finder\">Email Finder<\/a> can do the work for you!<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Enhance your prospecting<\/p>\n<p class=\"content-banner__description\">Collect high-quality email addresses with Snov.io<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femotional-trigger-words&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/12.png\" alt=\"Enhance your prospecting\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mind your language! We\u2019ve prepared a list of emotional trigger words to hook customers and increase conversions.<\/p>\n","protected":false},"author":18,"featured_media":14001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470],"tags":[16,17,32,41,50,51],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/4795"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=4795"}],"version-history":[{"count":6,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/4795\/revisions"}],"predecessor-version":[{"id":48450,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/4795\/revisions\/48450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/14001"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=4795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=4795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=4795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}