{"id":5639,"date":"2020-01-09T16:28:54","date_gmt":"2020-01-09T13:28:54","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=5639"},"modified":"2025-06-25T11:28:58","modified_gmt":"2025-06-25T08:28:58","slug":"conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/conversion-rate-optimization\/","title":{"rendered":"Conversion Rate Optimization: Strategies, Tools, And Best Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When I was first getting involved in marketing, concepts like CRO were intimidating. However, they are only intimidating in theory. Growing sales is every company\u2019s priority, and conversion rate optimization will help you with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Putting in a little time and effort into conversion rate optimizations can bring a massive boost to your KPIs and business growth overall, and we\u2019re here to help you get started. Here\u2019s our compilation of conversion rate optimization strategies, tools, and best practices that will help you convert more and better.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#cro_definition\">What are conversion, conversion rate, and conversion rate optimization<\/a><\/li>\n<li><a href=\"#why\">Why invest in conversion rate optimization<\/a><\/li>\n<li><a href=\"#cro_vs_seo\">Optimization: CRO vs. SEO<\/a><\/li>\n<li><a href=\"#cro_steps\">Conversion rate optimization steps<\/a><\/li>\n<li><a href=\"#best_practices\">Conversion rate optimization best practices<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"cro_definition\"><span style=\"font-weight: 400;\">What are conversion, conversion rate, and conversion rate optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we fully get into conversion rate optimization, let\u2019s define what a conversion and conversion rate are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>conversion<\/b><span style=\"font-weight: 400;\"> is a process of a lead changing their status &#8211; from a visitor to a subscriber or a user, from a free user to a paid one, from a paying customer to an upgraded one, etc. So every time a lead changes the status to a higher one, you get a conversion.\u00a0<\/span><\/p>\n<p><b>Conversion rate<\/b><span style=\"font-weight: 400;\"> is the proportion of people who visit a website to the ones who convert (for example, subscribe or make a purchase). To calculate your conversion rate (in most cases this stat will be calculated automatically in your analytics tool), you need to know the exact number of visitors and the number of those who have converted. Here\u2019s the conversion rate formula:\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Conversion rate = conversions \u00f7 general visitors \u00d7 100%<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">There\u2019s no perfect conversion rate for a business. The sky&#8217;s the limit so aim for the highest. Essentially, everything depends on your business type, field, and the type of conversion you are tracking (signup, purchase, upgrade, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we can set certain standards according to known research:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f According to IMR <\/span><span style=\"font-weight: 400;\">research<\/span><span style=\"font-weight: 400;\">, 3% is a good conversion rate for a new B2B website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f For software and SaaS, the average conversion rate is about <\/span><span style=\"font-weight: 400;\">7%<\/span><span style=\"font-weight: 400;\"> (please note, this research is on the older side &#8211; from 2012).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f The <\/span><a href=\"https:\/\/snov.io\/glossary\/conversion-rate\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">average landing page conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> across all industries is 2.35%. However, the 10% of companies reach a conversion rate of 11.45% and higher across their <\/span><i><span style=\"font-weight: 400;\">entire<\/span><\/i><span style=\"font-weight: 400;\"> account, not just landing pages.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5643\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/cfvghbjnkl.png\" alt=\"search conversion rate\" width=\"746\" height=\"335\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/cfvghbjnkl.png 1192w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-300x135.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-1024x460.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-768x345.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, in more recent research, the median landing page conversion rate across 10 industries was 4.02% (according to <\/span><span style=\"font-weight: 400;\">Unbounce<\/span><span style=\"font-weight: 400;\"> study based on 74,551,421 visitors).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversion rate is unique not only for every business and niche, but for the <\/span><a href=\"https:\/\/snov.io\/blog\/awareness-consideration-decision-what-to-convert-with-at-each-stage\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">stages of the sales funnel<\/span><\/a><span style=\"font-weight: 400;\"> too. I especially like the exactness of this data by <\/span><span style=\"font-weight: 400;\">Kalungi<\/span><span style=\"font-weight: 400;\">, based on 7 B2B SaaS startups. I wouldn\u2019t recommend using it as a benchmark, but more like a curious insight:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5644\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/funnel-conversion-rate-by-stage.png\" alt=\"funnel conversion rate by stage\" width=\"746\" height=\"746\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/funnel-conversion-rate-by-stage.png 937w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/funnel-conversion-rate-by-stage-300x300.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/funnel-conversion-rate-by-stage-150x150.png 150w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/funnel-conversion-rate-by-stage-768x768.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Conversion rate optimization<\/b><span style=\"font-weight: 400;\"> is a system of actions performed to increase the conversion rate through improvement of copy, UX, design, and any other changes that will help convert a lead from one stage to the other better and faster.\u00a0<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why invest in conversion rate optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main goal of any conversion rate optimization strategy is to increase the revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRO is essential to any business\u2019 growth: you may not even notice, but every tweak you make to your offer, app, design, or copy is a part of it.\u00a0<\/span><span style=\"font-weight: 400;\">So what exactly is improved by conversion rate optimization (besides the revenue)?<\/span><\/p>\n<p><b>1. Major user experience improvement. <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">One of the main aspects of CRO is the speed &#8211; the time it takes for a lead to convert. And one of the main hinderers of conversion is a bad user experience. With conversion rate optimization you can review your whole UX &#8211; from which steps confuse the user to how long it takes them to check out. The smoother the experience for the user, the more they will see you as a perfect solution.\u00a0<\/span><\/p>\n<p><b>2. Growth in customer retention.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">We have spoken time and time again about why customer retention does wonders for your business, but it\u2019s always good to remind once more:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It <\/span><span style=\"font-weight: 400;\">costs<\/span><span style=\"font-weight: 400;\"> 5 times more to acquire a new customer than to retain an existing one.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only a 5% increase in retention <\/span><a href=\"https:\/\/hbswk.hbs.edu\/archive\/the-economics-of-e-loyalty\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">results<\/span><\/a><span style=\"font-weight: 400;\"> in 25-95% growth in profits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.forbes.com\/sites\/patrickhull\/2013\/12\/06\/tools-for-entrepreneurs-to-retain-clients\/#5a69f3ea2443\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">chance<\/span><\/a><span style=\"font-weight: 400;\"> of selling to a new prospect is only 5-20%. Your chance of selling to an existing customer is 60-70%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your conversion rate optimization strategy will inadvertently affect your retention rate as well.\u00a0<\/span><\/p>\n<figure id=\"attachment_5645\" aria-describedby=\"caption-attachment-5645\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5645\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/customer-retention-results-CRO.png\" alt=\"customer retention results CRO\" width=\"746\" height=\"517\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/customer-retention-results-CRO.png 985w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/customer-retention-results-CRO-300x208.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/customer-retention-results-CRO-768x532.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-5645\" class=\"wp-caption-text\"><em>Source: TopTal<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">There are many reasons why users and <\/span><a href=\"https:\/\/snov.io\/glossary\/br\/churn-rate-br\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customers churn<\/span><\/a><span style=\"font-weight: 400;\">, but the three leading ones (53% of all cases) for SaaS companies <\/span><span style=\"font-weight: 400;\">are<\/span><span style=\"font-weight: 400;\">: poor onboarding (23%), weak relationship building (16%), and poor customer service (14%). All of these problems are addressed by most CRO strategies, and if your particular one doesn\u2019t, take the time to improve those first to significantly grow your retention. It\u2019s so worth it.<\/span><\/p>\n<p><b>3. More traffic.<br \/>\n<\/b><span style=\"font-weight: 400;\">The better your website, the higher your chances to rank on the first page.<\/span><span style=\"font-weight: 400;\">There\u2019s a lot that goes into it, but high load speed, good landing page copy, low bounce rate, and high time-on-page are some of the most important factors that are also improved during conversion rate optimization. Growing traffic while growing your conversion rate? Sounds like the perfect strategy.<\/span><\/p>\n<p><b>4. Higher ROI. <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The higher the conversion rate &#8211; the higher the <\/span><a href=\"https:\/\/snov.io\/glossary\/roi\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ROI<\/span><\/a><span style=\"font-weight: 400;\"> across the board. After CRO, your paid ad, email, and all other kinds of campaigns will become more profitable. How profitable, you may ask? How does an <\/span><a href=\"https:\/\/venturebeat.com\/2015\/04\/17\/brands-increase-roi-by-223-using-this-one-tactic\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">average<\/span><\/a><span style=\"font-weight: 400;\"> of 223% increase in ROI sound? Conversion rate optimization tools really do what they claim to do, with 5% of those surveyed reporting ROI increase of over 1000%.<\/span><\/p>\n<p><b>5. Cost-efficiency.<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I\u2019m not sure what we can say here that hasn\u2019t been already mentioned, but it still felt important to mention cost-efficiency in a separate point. Many of the conversion rate optimization steps cost close to nothing to take, but the results are fantastic. However, if every penny counts for your business (no judgement here, conscious spending is often the key for young businesses), there are a few <\/span><a href=\"https:\/\/snov.io\/glossary\/conversion-rate-optimization\/#tools\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">free CRO tools<\/span><\/a><span style=\"font-weight: 400;\"> you can try.<\/span><\/p>\n<h2 id=\"cro_vs_seo\"><span style=\"font-weight: 400;\">Optimization: <\/span><span style=\"font-weight: 400;\">CRO<\/span><span style=\"font-weight: 400;\"> vs SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Often marketers aren\u2019t sure which optimization is more important for them &#8211; CRO or SEO. Let\u2019s not get confused here, they are two completely different things. While conversion rate optimization focuses on increasing the conversions, search engine optimization\u2019s goal is to rank higher on search engine results pages to bring a massive traffic boost to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We highly recommend using both for the perfect combo strategy of high traffic\/high conversion we\u2019ve mentioned before. But if you have to choose &#8211; take a closer look at your most basic KPIs. Focus on SEO if you want to boost traffic, and CRO if your traffic is high but conversions are lacking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The choice may also depend on your current conversion rate. Here we recommend using some good rules of thumb from <\/span><span style=\"font-weight: 400;\">Invesp<\/span><span style=\"font-weight: 400;\">: If your campaign, landing page, or website get less than 200 conversions a month, focus on getting more traffic through SEO. You will need it for A\/B testing necessary for conversion rate optimization, and 200 conversions is not enough for consistent results. With 200+ conversions, begin optimizing your conversion rate through A\/B testing. If you still haven\u2019t focused on CRO by the time you reach 1000 monthly conversions, do it ASAP. Most people visiting your website open it with an intent to buy, and you\u2019re bleeding conversions if you\u2019re not focusing on CRO.<\/span><\/p>\n<h2 id=\"cro_steps\"><span style=\"font-weight: 400;\">Conversion rate optimization steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rome wasn\u2019t built in a day. Conversion rate optimization is time-consuming and all departments will be involved in the process. We really like <\/span><a href=\"https:\/\/moz.com\/blog\/the-definitive-howto-for-conversion-rate-optimization\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> CRO framework published on Moz, here it is:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1. Research and analyze\u00a0<\/span><\/h3>\n<p><b>Put yourself in the customer\u2019s shoes<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s easy to forget that you don\u2019t, in fact, know more about your website and product than the customer. That\u2019s why it\u2019s important to become the customer &#8211; try buying the product or service, take screenshots or record the process. Try using it the way a real customer would.<\/span><\/p>\n<p><b>Set up goals and funnels in Google Analytics<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Setting these up right will show you where you\u2019re losing traffic and where your biggest opportunities may be. <\/span><span style=\"font-weight: 400;\">This<\/span><span style=\"font-weight: 400;\"> article may help you with that.<\/span><\/p>\n<p><b>Use more tools to analyze your website<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Use tools like Crazy Egg to view heatmaps of your website and analyze which areas get the most clicks. You can also use ClickTale that has several tools in one to see how far your visitors are scrolling, view recorded user sessions, and see what causes visitors to abandon the page.<\/span><\/p>\n<p><b>Conduct usability tests<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Usability testers like UserTesting.com are affordable, quick, and offer comprehensive insights into your website usability.<\/span><\/p>\n<p><b>Survey customers<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Survey customers any way you want &#8211; through email, calls, or directly on the website. Remember not to give a choice of answers, their answers must be <\/span><i><span style=\"font-weight: 400;\">theirs<\/span><\/i><span style=\"font-weight: 400;\"> and in their own words. In the end, survey results should somehow align with the usability issues or objections (<\/span><i><span style=\"font-weight: 400;\">can\u2019t buy<\/span><\/i> <span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">won\u2019t buy<\/span><\/i><span style=\"font-weight: 400;\">) you have already collected in the previous stages of this step, confirming the known issues or uncovering new ones you might\u2019ve missed.<\/span><\/p>\n<p><b>Talk to your salesperson<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Find out what issues and questions the visitors mention and ask your salesperson about, and get the answers to these questions. As with every step. try to record it for further analysis. The more thorough you are with collecting data at this stage, the easier it will be to work on the next CRO steps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2. Find solutions<\/span><\/h3>\n<p><b>Create a spreadsheet of collected issues and objections<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Collect all the usability issues and objections from stage 1 into two tabs in one spreadsheet. Highlight those you believe could be affecting your conversion rate the most.<\/span><\/p>\n<p><b>Brainstorm solutions with all of your departments<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Find ways to resolve collected usability issues and objections hindering your conversion rate. Write them down in the second column.<\/span><\/p>\n<p><b>Think outside the box when it comes to solutions<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Get creative and eliminate the steps stopping visitors from a conversion if you don\u2019t absolutely need them. Visitors abandoning trial sign-ups at \u201cadd a credit card\u201d step? Eliminate this step for free trials. Want to improve conversions for returning visitors &#8211; remind them they\u2019ve considered you before by pulling up a sign-up form with the info they\u2019ve already filled but haven\u2019t submitted. There are just a few examples, your solutions can get less conventional than that.<\/span><\/p>\n<p><b>Prioritize the solutions<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Consider which solutions will bring in the biggest results. Consult the developers on how easy and quick your solutions will be to implement. Prioritize those on top of both yours and developers\u2019 lists.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3. Develop and test variations<\/span><\/h3>\n<p><b>Develop variations for testing<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Don\u2019t test too many things at once &#8211; you need to be able to keep track of what is bringing the conversions up or down. Don\u2019t forget to track every element you test and the results in your spreadsheet.<\/span><\/p>\n<p><b>Analyze the variations<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Use the analytics tools from step 1 to A\/B test your variations.<\/span><\/p>\n<p><b>Test variations using Google Optimizer<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8230;or other <\/span><span style=\"font-weight: 400;\">A\/B testing tools<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4. Review the results<\/span><\/h3>\n<p><b>Log the results with screenshots and recordings<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">This is the main step that, as you repeat this process, will help you create a database of things that work and don\u2019t work for you.<\/span><\/p>\n<p><b>Analyze the results<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Note all the big wins and big losses. If you\u2019re unsure exactly what caused an increase in conversions on a page, check out the heatmaps and other data, consulting with the lists of objections and issues as you do it.<\/span><\/p>\n<p><b>Take winning strategies to the max<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">If you find that adding an element to a page boosts conversions, try adding 5 more! Take all winning strategies to the extreme to see if you can take those improvements even further.<\/span><\/p>\n<p><b>Consider applying it to other parts of the funnel<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">Try applying the principle behind a strategy that improved conversions (adding a trust element, highlighting a benefit, introducing a guarantee) in other parts of the funnel.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5. Repeat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeah, conversion rate optimization is an ongoing process. Insights from the first line of testing will give you more ideas for CRO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want a handy infographic breaking down conversion rate optimization with tools you might need along the way? Here\u2019s one from SEOGadget:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5646\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1340399347_8437d4cd5e4401e7ede324194ebfccb4-1.png\" alt=\"\" width=\"658\" height=\"2419\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1340399347_8437d4cd5e4401e7ede324194ebfccb4-1.png 658w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1340399347_8437d4cd5e4401e7ede324194ebfccb4-1-82x300.png 82w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1340399347_8437d4cd5e4401e7ede324194ebfccb4-1-418x1536.png 418w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1340399347_8437d4cd5e4401e7ede324194ebfccb4-1-557x2048.png 557w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<h2 id=\"best_practices\"><span style=\"font-weight: 400;\">Conversion rate optimization best practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I want to begin this chapter by saying that what we (and all the other blogs) may describe as conversion rate optimization best practices are not exactly that. Conversion rate optimization is highly individual for every business &#8211; hence the 5-step process for developing it. There are no one-size-fits-all best practices: you have to research, survey, test, and analyze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we have here, instead, is a list of extremely obvious things that almost duplicate the CRO steps we\u2019ve described above (+ a few tips):<\/span><\/p>\n<p><b>1. Clean your email list<br \/>\n<\/b><span style=\"font-weight: 400;\">You don&#8217;t want to waste your resources on inactive accounts or send your cold email campaigns to people who are not interested in your product or service.<\/span><\/p>\n<p>We recommend collecting targeted leads with Snov.io&#8217;s <a href=\"https:\/\/snov.io\/email-finder\">email search<\/a> software and ensure they are valid with the help of <a href=\"https:\/\/snov.io\/email-verifier\">email verifier<\/a>.<\/p>\n<p><b>2. Never guess<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Guessing what can improve conversions is just that &#8211; a guess. Make educated and informed decisions based on analysis and testing.<\/span><\/p>\n<p><b>2. Reduce friction<br \/>\n<\/b><span style=\"font-weight: 400;\">The smoother your user\u2019s journey is, the faster they will get to that conversion. Get rid of anything that may evoke an objection from the visitor.<\/span><\/p>\n<p><b>3. Always test<br \/>\n<\/b><span style=\"font-weight: 400;\">See point 1.<\/span><\/p>\n<p><b>4. Build trust<br \/>\n<\/b><span style=\"font-weight: 400;\">Lack of trust is one of the main conversion killers. Use testimonials, guarantees, case studies etc., to build it. You can\u2019t sell to a visitor if they don\u2019t trust you.<\/span><\/p>\n<p><b>5. Survey users<br \/>\n<\/b><span style=\"font-weight: 400;\">As we\u2019ve mentioned before, don\u2019t assume you know your product or service better than the user. Survey them to find out what objections or issues they really have and see point 1 again.<\/span><\/p>\n<p><b>6. Invest time in SEO<br \/>\n<\/b><span style=\"font-weight: 400;\">You can\u2019t test if you have no traffic. More traffic = more testing = more conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want more tips?\u00a0<\/span><span style=\"font-weight: 400;\">We\u2019re liking these from Marketing 360:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conversion Rate Optimization - 8 Tips for Success | Marketing 360\u00ae\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J-RQfv9EWa4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">A business will never grow without conversion rate optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conversion rate optimization should be one of your priorities in growing a business. It helps you improve every single aspect of your product, service, marketing, and sales, with every minor improvement having the potential to grow your conversions tenfold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do CRO right, and do it consistently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have questions or suggestions? Leave your comments and share your CRO stories below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate optimization should be a priority for every business. Here&#8217;s how to improve it.<\/p>\n","protected":false},"author":11,"featured_media":8231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[26,41,62,76,77],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5639"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=5639"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5639\/revisions"}],"predecessor-version":[{"id":37441,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5639\/revisions\/37441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/8231"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=5639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=5639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=5639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}