{"id":5772,"date":"2021-05-27T18:38:28","date_gmt":"2021-05-27T15:38:28","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=5772"},"modified":"2026-02-18T12:51:50","modified_gmt":"2026-02-18T09:51:50","slug":"price-increase-letter","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/price-increase-letter\/","title":{"rendered":"How To Write A Price Increase Letter: 8 Tips And Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For every business there comes a time when for one reason or the other you need to raise your prices. The biggest argument in support of price increase is higher revenue. The biggest argument against is always customer backlash.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll share some tips on how to craft a price increase letter that will get the disgruntled customer on your side and smoothen the transition to new pricing plans.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Here are our 8 recommendations on how to write a price increase email:<\/p>\n<ul>\n<li><a href=\"#1\"><strong>Price increase letter tips:<\/strong><\/a>\n<ul>\n<li><a href=\"#1\">Don\u2019t tiptoe around it<\/a><\/li>\n<li><a href=\"#2\">Justify through value<\/a><\/li>\n<li><a href=\"#3\">Avoid essay-ing<\/a><\/li>\n<li><a href=\"#4\">Make sure your emails are human-like<\/a><\/li>\n<li><a href=\"#5\">Personalize the email<\/a><\/li>\n<li><a href=\"#6\">Set the deadline &amp; use a call-to-action to get a boost in revenue<\/a><\/li>\n<li><a href=\"#7\">Let customers reach you back<\/a><\/li>\n<li><a href=\"#8\">Segment the recipients<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#examples\"><strong>Price increase letter examples:<\/strong><\/a>\n<ul>\n<li><a href=\"#example1\">Example #1: SaaS subscription<\/a><\/li>\n<li><a href=\"#example2\">Example #2: B2C retail<\/a><\/li>\n<li><a href=\"#example3\">Example #3: Loyal clients<\/a><\/li>\n<li><a href=\"#example4\">Example #4: Free users<\/a><\/li>\n<li><a href=\"#example5\">Example #5: Segmented price increase letter<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2 id=\"1\"><span style=\"font-weight: 400;\">1. Don\u2019t tiptoe around it<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have to raise prices &#8211; do it, no need to be apologetic. This will only confuse your customers about the intent of the increase and, more importantly, the letter. And the intent is to announce and explain, not appease them. <\/span>Being direct will help you avoid that air of hesitation that often plagues price increase emails.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may ask, what\u2019s so bad about being honest? As soon as the clients think you are not 100% sure why you\u2019re increasing the pricing or whether you even <\/span><i><span style=\"font-weight: 400;\">want to,<\/span><\/i><span style=\"font-weight: 400;\"> they\u2019ll try to get you to delay the increase, make an exception just for them, or even cancel the increase altogether. It\u2019s likely that you don\u2019t have the time to deal with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stand your ground and don\u2019t go around in circles. Instead of apologizing, get to the next point &#8211; value.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fprice-increase-letter&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5711\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-1024x317.png\" alt=\"Email drip campaigns\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-1536x476.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1.png 2028w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"2\"><span style=\"font-weight: 400;\">2. Justify through value<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any statement, decision, or conclusion your company makes has likely passed through multiple meetings before being announced. Use the arguments behind your decision to raise prices in the email (revealing only as much as you can, of course). Explain what value you\u2019ll be able to bring using the additional revenue.\u00a0<\/span><\/p>\n<p>Don\u2019t have anything exciting to announce? Not a problem \u2014 everything anything can be turned into a positive piece of news. <span style=\"font-weight: 400;\">Had to raise prices because you couldn\u2019t afford to move to better servers? Announce that your service \u201cwill direct the growth in revenue towards new faster servers that will significantly improve service performance\u201d. Feel like you\u2019re missing out on revenue by offering unlimited freemiums? Explain that this step in your business strategy will give a long-needed boost that will allow discovering all the exciting new plans you have in store for your loyal clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you work in the B2C niche, the price increase of the product can be caused by the rising costs of production. While your customers may not necessarily care about that, they care about ethical consumption. Explain that the price increase will let you avoid sacrificing quality or using exploitative underpaid labor &#8211; in fact, by supporting you, clients will make their contribution to fair pay and the ethical labor movement.<\/span><\/p>\n<p>You should never lie in your price increase emails. Don\u2019t promise something you never intend to deliver. <span style=\"font-weight: 400;\">When you do launch the improvements, features, or products you\u2019ve promised, it\u2019s a good idea to give your customers an update to reconfirm that you\u2019ve delivered what was promised.\u00a0<\/span><\/p>\n<h2 id=\"3\"><span style=\"font-weight: 400;\">3. Avoid essay-ing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What I love to emphasize every time I write about how to create an email is the <\/span><i><span style=\"font-weight: 400;\">email length<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t write long emails. Please. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span>There\u2019s only a handful of occasions when a long email may be a good idea, but a price increase email ain\u2019t it.<span style=\"font-weight: 400;\"> Present all the key points in short, don\u2019t turn it into an essay about the philosophy behind the concept of price.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you may want to do instead (if you want to avoid dedicating the whole email to the pricing change) is announce it alongside other updates: for example, say, giving 4 updates and the price increase announcement; write the letter to customers about the price increase only up to 10 sentences long including greeting, four improvements (separate sentence for each), pricing change information, a line about how to get back to you, and a sign-off. <\/span><span style=\"font-weight: 400;\">Short and clear.<\/span><\/p>\n<h2 id=\"4\"><span style=\"font-weight: 400;\">4. Make sure your emails are human-like<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being passive, even in routine emails like this one, will be met with just the same attitude from the recipients. And apathy is an email marketer\u2019s biggest enemy. You are not an email sending machine. You are a real person communicating with other people, so don\u2019t strip your email of that humanity.\u00a0<\/span><\/p>\n<p>Show your appreciation for customers by showing a more human side of your business, offering to answer their questions, and making an email seem like a one-on-one conversation in any way you can.<\/p>\n<p><span style=\"font-weight: 400;\">\u201cBuild relationships\u201d is one of the oldest (and frankly, most overused) advice, but it is for a reason. Even in a price increase letter, giving a customer a way to contact you, to express their ideas regarding your service or product, to let them know that you <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> to hear from them is one of the easiest ways to gain loyalty.<\/span><\/p>\n<h2 id=\"5\"><span style=\"font-weight: 400;\">5. Personalize the email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not 2003 and addressing people by their name in an email is no longer an Aladdin&#8217;s lamp to make recipients feel special. There are many other ways you can do that; for instance,\u00a0 you may\u00a0 personalize emails based on customer\u2019s location or demographics. To compare, <b>66%<\/b> of marketers utilize age data to personalize their messages.\u00a0<\/span><\/p>\n<p>Yet, personalization is no longer just about the data you have about the recipient either. It&#8217;s an individual approach. Kindness. Respect.<\/p>\n<p>Of course, the level of personalization will depend on the size of your customer base &#8211; you may have 10 big clients or 100,000 customers.<span style=\"font-weight: 400;\"> Needless to say, letters to the former should get individually crafted and hyper-personalized, even if you\u2019re <\/span><a href=\"https:\/\/snov.io\/cold-email\"><span style=\"font-weight: 400;\">automating your emails<\/span><\/a><span style=\"font-weight: 400;\">. However, if your customer base is too big to apply an individual approach indeed, focus on making your email seem easy. \u201cEasy\u201d means not forced, but casual, easy-to-read, and genuine. This is easier to achieve if the emails are sent from an individual\u2019s account (CEO, for example) and not from a nameless and faceless \u201cteam\u201d account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at these two price increase letter examples a little closer to see what exactly is working and what\u2019s not.<br \/>\n<\/span>This letter\u00a0<em>works<\/em>, and here&#8217;s why:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5778\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/personal.png\" alt=\"personal price increase email example\" width=\"400\" height=\"508\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/personal.png 652w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/personal-236x300.png 236w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>\u2714\ufe0f You can see the face and name of the person that\u2019s addressing you<br \/>\n\u2714\ufe0f Casual greeting and tone switch off the official mindset with which you\u2019d usually read brand emails<br \/>\n\u2714\ufe0f Price increase is mentioned easily and naturally written into positive news<br \/>\n\u2714\ufe0f Value is described in great detail<br \/>\n\u2714\ufe0f Sender gives a couple of ways to contact them personally with ideas and opinions<br \/>\n\u2714\ufe0f Overall, a person is writing to you about company news, not a company is reporting on company news.<\/p>\n<p>&nbsp;<\/p>\n<p>Now let&#8217;s check a less successful example. This rate increase letter doesn&#8217;t work for a couple of easily avoidable reasons:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5779\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/generic.png\" alt=\"bad price increase letter example\" width=\"400\" height=\"382\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/generic.png 625w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/generic-300x287.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u274c No personal details of the sender<br \/>\n<\/span><span style=\"font-weight: 400;\">\u274c Value described too vaguely<br \/>\n<\/span><span style=\"font-weight: 400;\">\u274c No details on how to contact the team<br \/>\n<\/span><span style=\"font-weight: 400;\">\u274c This email should have been segmented for those who have purchased monthly and yearly plans<br \/>\n<\/span><span style=\"font-weight: 400;\">\u274c It comes off as too automatic, \u201cdry\u201d, and impersonal<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some may argue that the friendliness of the first example is artificial &#8211; after all, it\u2019s still a company announcing brand news. But I will argue for such copywriting style any day. If you can make me get excited about bad news, that\u2019s one less thing that will stress me out that day and another positive thing I will associate with your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, it\u2019s not really about the {{name}}.<\/span><\/p>\n<h2 id=\"6\"><span style=\"font-weight: 400;\">6. Set the deadline &amp; use a call-to-action to get a boost in revenue<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you still worry about dealing with backlash, you can use a distraction to turn negative news into a savings opportunity. Here\u2019s how.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t announce an immediate rate increase. Set a deadline for at least 30 days from the announcement date and give your customers an opportunity to buy\/subscribe at the old rate. Again, give a specific deadline for this savings opportunity, and throw in a little perk if possible. A perk can<\/span><span style=\"font-weight: 400;\"> be an option to buy a 3-months subscription at the old price instead of only allowing 1 month before the price increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may even want to throw in an option to buy an annual plan at the old price, which works pretty well for SaaS companies. This will give you a revenue boost before the actual price increase and engage customers into staying with you for longer.<\/span><\/p>\n<h2 id=\"7\"><span style=\"font-weight: 400;\">7. Let customers reach you back<br \/>\n<\/span><\/h2>\n<p>It\u2019s very important to include in your price increase letter a line about your accessibility in case customers have any questions after they receive this portion of news from you. Assure them they can always contact someone in your team with questions about the price updates.<\/p>\n<p>In a scenario when you are not going to compose a long-read email with tons of information and limit to the main points, your customers must count on getting more information per their inquiry whenever they have it. Otherwise, some clients, finding themselves with not enough explanation from you, may turn to your competitors, and you\u2019d never wish it happened, wouldn\u2019t you?<\/p>\n<h2 id=\"8\"><span style=\"font-weight: 400;\">8. Segment the recipients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every customer is unique. There are at least two categories of clients you will have: free users and paying clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Divide your client base into groups<\/span><span style=\"font-weight: 400;\">\u00a0and create variations of your price increase letter to customers according to their status. In basic terms, your clients are at different stages of the buyer&#8217;s journey and you should use a different approach for each stage and category. This will let you retain paying and convert free users easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend splitting the clients into at least three groups: users on a free subscription plan, clients paying monthly, and subscribers with yearly plans. Compose the copies according to the peculiarities of each group and their <\/span><a href=\"https:\/\/snov.io\/blog\/conversion-rate-optimization\/\"><span style=\"font-weight: 400;\">objections and issues<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">Price increase letter examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a lot of price increase letter examples online (like <\/span><span style=\"font-weight: 400;\">these B2C ones<\/span><span style=\"font-weight: 400;\">); however, we recommend not using price increase letter templates but rather use them as an inspiration.<br \/>\n<\/span><span style=\"font-weight: 400;\">So here are some price increase email letters to inspire you:<\/span><\/p>\n<h3 id=\"example1\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Example #1: SaaS subscription service<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5780 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-letter-example.png\" alt=\"price increase letter example\" width=\"600\" height=\"821\" data-wp-editing=\"1\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-letter-example.png 804w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-letter-example-219x300.png 219w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-letter-example-748x1024.png 748w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-letter-example-768x1051.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 id=\"example2\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Example #2: B2C retail<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5781\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-example-.png\" alt=\"b2c price increase email example\" width=\"600\" height=\"638\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-example-.png 808w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-example--282x300.png 282w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-example--768x816.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 id=\"example3\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Example #3: Loyal clients<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5782\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-letter-example.png\" alt=\"price increase email letter example\" width=\"600\" height=\"818\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-letter-example.png 821w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-letter-example-220x300.png 220w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-letter-example-751x1024.png 751w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/price-increase-email-letter-example-768x1047.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 id=\"example4\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Example #4: Free users price increase letter<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5783\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/pricing-increase-letter-example-free-users.png\" alt=\"pricing increase letter example free users\" width=\"600\" height=\"743\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/pricing-increase-letter-example-free-users.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/pricing-increase-letter-example-free-users-242x300.png 242w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/pricing-increase-letter-example-free-users-826x1024.png 826w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/pricing-increase-letter-example-free-users-768x952.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 id=\"example5\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Example #5: Segmented price increase letter<\/span><\/h3>\n<figure id=\"attachment_5784\" aria-describedby=\"caption-attachment-5784\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5784\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns.jpg\" alt=\"pricing email segmented\" width=\"850\" height=\"759\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns.jpg 2416w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns-300x268.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns-1024x914.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns-768x685.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns-1536x1371.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/appcues-pricing-email-campaigns-2048x1828.jpg 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-5784\" class=\"wp-caption-text\"><em>Source: Appcues<\/em><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Don\u2019t be afraid<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The hardest part of increasing prices is managing customer backlash. But it\u2019s not that complicated if you just keep in mind these short simple rules:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">show certainty in your decision and keep pushing on<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">explain how the price increase will be valuable for the customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">keep it brief<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">open a genuine, personal, one-on-one conversation and give users a way to contact you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">consider offering a special deal for a pre-increase revenue boost<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">segment and personalize<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Know a price increase letter tip we haven\u2019t mentioned? Let us know in the comments.<\/span><\/p>\n<p>And don&#8217;t forget to always <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-verifier\">verify email<\/a> lists to ensure your emails always hit the inbox!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fprice-increase-letter&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5716\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2.png\" alt=\"Email verifier free\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With these tips we\u2019ll show you how to craft a price increase letter than will get the disgruntled customer on your side.<\/p>\n","protected":false},"author":11,"featured_media":48323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468],"tags":[16,31,76,81,82],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5772"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=5772"}],"version-history":[{"count":5,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5772\/revisions"}],"predecessor-version":[{"id":48468,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5772\/revisions\/48468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/48323"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=5772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=5772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=5772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}