{"id":5851,"date":"2020-02-05T17:48:24","date_gmt":"2020-02-05T14:48:24","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=5851"},"modified":"2025-06-25T13:17:11","modified_gmt":"2025-06-25T10:17:11","slug":"quora-marketing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/quora-marketing\/","title":{"rendered":"A Guide To Quora Marketing: How To Become A Top Writer And Boost Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Growing brand awareness is a time-consuming task that requires effort and drive. And you as a marketer need to know the most effective, fast, and cost-efficient ways to do it. Which is why you may have heard about Quora marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quora is used by millions of potential buyers and thousands of companies, and it\u2019s the perfect place to promote your product. Find out how to use Quora to market your business and become a top writer to boost traffic to your website. To collect the best tips I\u2019ve asked our Outbound Marketing Manager Valerie to help me and she has eagerly supplied me with advice armory that helped her get her answers seen by over <strong>half a million<\/strong> people.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what_is_quora\">What is Quora\u00a0<\/a><\/li>\n<li><a href=\"#business\">How Quora can help your business<\/a><\/li>\n<li><a href=\"#profile\">How to create the best Quora profile<\/a><\/li>\n<li><a href=\"#credibility\">Quora profile credibility cheat-sheet<\/a><\/li>\n<li><a href=\"#questions\">How to choose the right Quora questions<\/a><\/li>\n<li><a href=\"#answers\">How to write good answers on Quora<\/a><\/li>\n<li><a href=\"#strategy\">Extra tips on building a Quora marketing strategy<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what_is_quora\"><span style=\"font-weight: 400;\">What is Quora<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Quora<\/span><\/i><span style=\"font-weight: 400;\"> is a question-answer platform where you can ask anything and receive answers by volunteer posters. The questions vary from professional ones that demand a lot of experience and knowledge, to personal, funny, and even confusing questions anyone might have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re in marketing, you might want to try using Quora as a valuable traffic source. By answering questions in your niche and inserting links to your blog or landing page (all links are no-follow, by the way, in case you\u2019re considering it for SEO), you can grow your traffic and improve your brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you answer questions regularly and your answers are of great quality (we\u2019ll go into how to write good answers on Quora further on), you can become a <\/span><b>top writer<\/b><span style=\"font-weight: 400;\">. As a top writer, your answers can be added to the Quora Digest mailing list and people who are subscribed to the topic you\u2019re active in will receive an email with your answer.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5852 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/photo_2019-02-18_10-44-25-2.png\" alt=\"Quora digest example\" width=\"591\" height=\"235\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/photo_2019-02-18_10-44-25-2.png 591w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/photo_2019-02-18_10-44-25-2-300x119.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">If 100k people are subscribed to a topic, there\u2019s no guarantee that all of them will receive your answer. Sometimes only 1% of subscribers will.\u00a0<\/span><\/p>\n<h2 id=\"business\"><span style=\"font-weight: 400;\">How Quora can help your business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides driving traffic, there\u2019s many other reasons you may want to give Quora a try:\u00a0<\/span><\/p>\n<p><b>\u2714 <\/b><b>Stay up to date on new trends in your niche.<\/b><span style=\"font-weight: 400;\"> Discover relevant issues, ask your own questions, and learn from your target audience and competitors.<\/span><\/p>\n<p><b>\u2714 <\/b><b>Educate people about your product.<\/b><span style=\"font-weight: 400;\"> If someone is asking directly about your tool or service, don\u2019t lose the opportunity. Provide full support to potential clients and share relevant links when necessary.<\/span><\/p>\n<p><b>\u2714 <\/b><b>Grow brand awareness.<\/b><span style=\"font-weight: 400;\"> Quora is used by millions of people, and consistently sharing your solution in relevant topics will help you stay top of mind with potential leads.<\/span><\/p>\n<p><b>\u2714 <\/b><b>Engage people to visit your website.<\/b><span style=\"font-weight: 400;\"> Use storytelling intertwined into your expertise to create excitement and desire to find out more about your company and solution. <\/span><\/p>\n<p><b>\u2714 <\/b><b>Turn into an influencer and make an impact on public opinion.<\/b><span style=\"font-weight: 400;\"> When you consistently provide great answers that receive upvotes, your reputation in the niche will grow and you will be able to influence opinions in your niche. <\/span><\/p>\n<p><b>\u2714 <\/b><b>Generate a keywords database and find content ideas.<\/b><span style=\"font-weight: 400;\"> With Quora, you can analyze what people are searching for in the topics relevant to your niche and use these ideas for content. Use the popular \u201chow-to\u201d questions to create a keywords database for SEO.<\/span><\/p>\n<p><b>\u2714 <\/b><b>Help young professionals.<\/b><span style=\"font-weight: 400;\"> There are thousands of people on Quora who are just starting in your profession. Help young professionals by sharing your experience and tips on how to improve in your field.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">According to SimilarWeb, more than half a billion people visit Quora monthly. Need traffic to your website and more clients? Tiny budget? Quora is the solution for you.<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-size: 12pt;\">&#8211; <strong>Valerie, Snov.io Outbound Marketing Manager<\/strong><\/span><\/span><\/p><\/blockquote>\n<h2 id=\"profile\"><span style=\"font-weight: 400;\">How to create the best Quora profile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building your Quora marketing strategy starts with your profile. Add as much information as you can, make sure your photo is actually you, describe who you are and why potential readers should trust your answers. Avoid looking too promotional and salesy &#8211; readers trust real people over brand accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to create a Quora profile:<br \/>\n<\/span><b>Step 1.<\/b><span style=\"font-weight: 400;\"> Go to <\/span><a href=\"https:\/\/www.quora.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Quora<\/span><\/a><span style=\"font-weight: 400;\"> and sign up through Gmail or Facebook.<br \/>\n<\/span><b>Step 2<\/b><span style=\"font-weight: 400;\">. Choose at least 10 topics you are interested in.<br \/>\n<\/span><b>Step 3.<\/b><span style=\"font-weight: 400;\"> Define the languages you know.<br \/>\n<\/span><b>Step 4.<\/b><span style=\"font-weight: 400;\"> Click the <\/span><b>Home <\/b><span style=\"font-weight: 400;\">button. On the right, there\u2019s the <\/span><b>Set up your account<\/b><span style=\"font-weight: 400;\"> checklist: follow more spaces and topics, add credentials, upvote answers, ask questions, and, of course, start answering them.\u00a0<\/span><\/p>\n<h3 id=\"credibility\"><span style=\"font-weight: 400;\">Quora profile credibility cheat-sheet<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s a shortlist of tips on how to become more credible on Quora we\u2019ve created from our own experience:\u00a0<\/span><\/p>\n<p><b>Tip 1. <\/b><span style=\"font-weight: 400;\">Reputation is in the details. Don\u2019t try to cheat or fool other Quora users:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Don\u2019t be a John\/Jane Doe. Use your real name. <\/span><\/b><\/li>\n<li>Add a short bio.<\/li>\n<li><span style=\"font-weight: 400;\">Don\u2019t be another faceless user. Use your real photo.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mention the city you live in and which ones you visit most often.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Include credentials about your education and employment.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provide the company name you are working at and share a link to your website so people can find out more.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Connect your Twitter and Facebook accounts.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With all this information about you, people will see you as a pro and not a passer-by.\u00a0<\/span><\/p>\n<p><b>Tip 2. <\/b><span style=\"font-weight: 400;\">In the settings, you can choose the frequency and types of emails you want to receive from Quora. Choose Daily to receive emails with the questions you can answer every day.<\/span><\/p>\n<p><b>Tip 3.<\/b><span style=\"font-weight: 400;\"> Select topics you specialize in. The more topics you choose, the more questions you will have an opportunity to answer. For example, if you work in the email marketing niche, choose the following topics: email marketing, email deliverability, email automation, email addresses, lead generation, B2B lead generation, etc.\u00a0<\/span><\/p>\n<p><b>Tip 4. <\/b><span style=\"font-weight: 400;\">Add specified topics you are knowledgeable about and provide a short bio for them.\u00a0<\/span><\/p>\n<p><b>Tip 5. <\/b><span style=\"font-weight: 400;\">Regularly conduct research on the relevant topics and follow them. When you click the <\/span><b>Follow topic<\/b><span style=\"font-weight: 400;\"> button, other related topics will appear. Choose the ones most relevant for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tips will give you an opportunity to answer more questions and if you do it right, you will soon become the top writer. As an actual example, take a look at our Outbound Marketing Manager <\/span><a href=\"https:\/\/www.quora.com\/profile\/Valerie-Borshch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Valerie\u2019s profile<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5855\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dfghjkl.png\" alt=\"Good Quora author's profile example\" width=\"746\" height=\"399\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dfghjkl.png 1447w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dfghjkl-300x160.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dfghjkl-1024x548.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dfghjkl-768x411.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h2 id=\"questions\"><span style=\"font-weight: 400;\">How to choose the right Quora questions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not all Quora questions can give you the results you\u2019re looking for. Constant research on topics and questions is vital to the success of your Quora marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a couple of things you should know about how to search for the right questions. Of course, first you have to define relevant keywords (you most likely already have them picked for your SEO) and search them in the Search bar. Now you can start choosing the best questions.<\/span><\/p>\n<p><b>\u2714<\/b><b> Pay attention to the number of question followers.<br \/>\n<\/b><span style=\"font-weight: 400;\">The number of followers is actually the number of people waiting for answers to this question &#8211; the higher it is, the better. Filter the questions by type, topics, and time, and always follow the details on questions, choosing the most-awaited and most viewed questions (1,000+). This is manual work so get ready to spend some time searching for the best questions.<\/span><\/p>\n<figure id=\"attachment_5856\" aria-describedby=\"caption-attachment-5856\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5856\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-04T171108.png\" alt=\"\" width=\"746\" height=\"159\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-04T171108.png 1035w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-04T171108-300x64.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-04T171108-1024x219.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-04T171108-768x164.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-5856\" class=\"wp-caption-text\"><em>You can find the number of question followers between Answer and Request buttons<\/em><\/figcaption><\/figure>\n<p><b>\u2714<\/b><b> Don\u2019t just answer popular questions.<br \/>\n<\/b><span style=\"font-weight: 400;\">It\u2019s extremely important to answer both old high-traffic Quora questions and new questions that have just recently appeared. By answering only old popular questions you are much more likely to be banned.<\/span><\/p>\n<p><b>\u2714<\/b><b> Manage your questions.<br \/>\n<\/b><span style=\"font-weight: 400;\">Go to the <\/span><b>Answer<\/b><span style=\"font-weight: 400;\"> tab. There you will see three categories: Questions for You, Answer Requests, and Answer Later. In the first category, you can find questions suggested by Quora based on the topics you are interested in. In the second group, Answer Requests, there will be questions that other Quora users want you to answer &#8211; these are rare but a good sign that your answers are valuable to readers. The last category is kind of a backlog &#8211; when you come across a relevant question but have no time to answer it, add it there and answer it later.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5859\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-05T094138.png\" alt=\"\" width=\"746\" height=\"233\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-05T094138.png 1348w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-05T094138-300x94.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-05T094138-1024x320.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-05T094138-768x240.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>\u2714<\/b><b> Don\u2019t ignore Related Questions<br \/>\n<\/b><span style=\"font-weight: 400;\">When you are active on Quora, the platform starts suggesting <\/span><i><span style=\"font-weight: 400;\">Related Questions<\/span><\/i><span style=\"font-weight: 400;\">. Do not avoid them: the more you answer, the better is your reputation.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">As the main aim of using Quora for marketing is to drive traffic to your blog, search for the questions answers to which you already have on your blog, and surely, link your answer back to the relevant article.<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-size: 12pt;\">&#8211; <strong>Valerie, Snov.io Outbound Marketing Manager<\/strong><\/span><\/span><\/p><\/blockquote>\n<h2 id=\"answers\"><span style=\"font-weight: 400;\">How to write good answers on Quora<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generally, to become the top writer on Quora, you need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be one of the first to find the question you can answer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give answers as quickly after the question\u2019s been posted as possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write the best answers possible<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, the speed at which you search for questions and the speed you write with is totally on you. But I am here to help you with the last point &#8211; how to write good answers on Quora with these 21 tips.<\/span><\/p>\n<p><b>Tip 1.<\/b><span style=\"font-weight: 400;\"> Analyze your niche: see what people are interested in, how other Quora users answer, which answers get the most upvotes, and which get the least attention, and build your own answering strategy.\u00a0<\/span><\/p>\n<p><b>Tip 2.<\/b><span style=\"font-weight: 400;\"> Present yourself as an authority. Be confident, especially when the question is about your service or product. Use words that prove you know what you are writing about, for example:<\/span><i><span style=\"font-weight: 400;\"> definitely, certainly, no doubt, I am sure, absolutely, <\/span><\/i><span style=\"font-weight: 400;\">etc.<\/span><\/p>\n<p><b>Tip 3. <\/b><span style=\"font-weight: 400;\">Be patient and avoid being too promotional. Strike a happy balance and stick to it.\u00a0<\/span><\/p>\n<p><b>Tip 4. <\/b><span style=\"font-weight: 400;\">When you do promote (when the question asks for it) don\u2019t forget to share the benefits of using your solution. It\u2019s never about what you can do, it\u2019s always about what the user gets out of it.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 992.4px;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <strong>Pro-tip<\/strong><\/span><\/p>\n<p>To enhance your marketing strategy, make sure you <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-verifier\">check email<\/a> lists before setting up a new campaign.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fquora-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5716\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2.png\" alt=\"Email verifier free\" width=\"746\" height=\"231\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/verifier-2-1536x476.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Tip 5.<\/b><span style=\"font-weight: 400;\"> If you are afraid that you will be banned for speaking about your product (which is not uncommon), add a toggle disclaimer. So your answer will be considered as <\/span><i><span style=\"font-weight: 400;\">\u201cI know this because I work here.\u201d<\/span><\/i><\/p>\n<p><b>Tip 6.<\/b><span style=\"font-weight: 400;\"> Provide proof and sources whenever you share any stats or data. Exact data and numbers are popular in Quora answers, to the point where even if your answer isn\u2019t read in full, it\u2019s often upvoted just for the research.\u00a0<\/span><\/p>\n<p><b>Tip 7.<\/b><span style=\"font-weight: 400;\"> Add screenshots, graphs, infographics, gifs, and other <\/span><i><span style=\"font-weight: 400;\">relevant<\/span><\/i><span style=\"font-weight: 400;\"> <a href=\"https:\/\/snov.io\/blog\/\">visual content<\/a> as proof of the idea you\u2019re pushing. Visual content gets more attention and is processed faster than reading.<\/span><\/p>\n<p><b>Tip 8.<\/b><span style=\"font-weight: 400;\"> Use videos. They get even more attention than pictures and are a neat way to complement your answer.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Videos are great and you should definitely try to use them in your answers. They work best for B2C and personal questions (like hobbies and interests). For B2B videos aren\u2019t as popular so I try to avoid them and use text and valuable screenshots only. I insert videos in my answers only when they are really REALLY relevant.<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-size: 12pt;\">&#8211; <strong>Valerie, Snov.io Outbound Marketing Manager<\/strong><\/span><\/span><\/p><\/blockquote>\n<p><b>Tip 9.<\/b><span style=\"font-weight: 400;\"> Memes and funny gifs won\u2019t help you on Quora. Who wants to see memes when searching for help regarding Angel Investors or <a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\">email marketing frequency<\/a>?\u00a0\u00a0<\/span><\/p>\n<p><b>Tip 10.<\/b><span style=\"font-weight: 400;\"> Don\u2019t tread water &#8211; get to the point. Reread your answer and make sure the readers won\u2019t be asking \u201c<\/span><i><span style=\"font-weight: 400;\">And..?\u201d <\/span><\/i><span style=\"font-weight: 400;\">at the end.\u00a0<\/span><\/p>\n<p><b>Tip 11.<\/b><span style=\"font-weight: 400;\"> Give full and rich answers. Write it in the form of a mini-article of at least 1,500 symbols. Check that you\u2019ve covered all the important points and the text is easy-to-read.\u00a0<\/span><\/p>\n<p><b>Tip 12.<\/b><span style=\"font-weight: 400;\"> Text formatting matters. Use numbered and bulleted points, write in <\/span><b>bold<\/b><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">italics<\/span><\/i><span style=\"font-weight: 400;\"> to emphasize important parts. Mix short and long sentences to improve readability.\u00a0<\/span><\/p>\n<p><b>Tip 13.<\/b><span style=\"font-weight: 400;\"> When using Quora for marketing, remember that links to landing pages are forbidden. You can, however, insert links to relevant resources like your blog and e-books.\u00a0<\/span><\/p>\n<p><b>Tip 14.<\/b><span style=\"font-weight: 400;\"> Attach links wisely. Do not just insert a URL in the middle of a sentence. Choose relevant anchor words to not lose the text\u2019s readability.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5860\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Untitled-design-42.png\" alt=\"\" width=\"746\" height=\"360\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Untitled-design-42.png 1228w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Untitled-design-42-300x145.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Untitled-design-42-1024x494.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/Untitled-design-42-768x370.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Tip 15.<\/b><span style=\"font-weight: 400;\"> Though the number of links in answers is not officially limited, we don\u2019t recommend going overboard. Of course, if you\u2019re trying to answer a question <\/span><i><span style=\"font-weight: 400;\">\u201cWhich email marketing blogs do you find useful?\u201d<\/span><\/i><span style=\"font-weight: 400;\">, you\u2019ll have to include a bunch of links and that\u2019s ok. But if the question is more general or educational and you can avoid links &#8211; do it, or just use one or two.<\/span><\/p>\n<p><b>Tip 16.<\/b><span style=\"font-weight: 400;\"> When you answer questions, add topics. They are set as <\/span><i><span style=\"font-weight: 400;\">#hashtags<\/span><\/i><span style=\"font-weight: 400;\"> so other Quora users can find your answers. This can help your answer get ranked in other topics and more people will have an opportunity to see it.\u00a0<\/span><\/p>\n<p><b>Tip 17.<\/b><span style=\"font-weight: 400;\"> Don\u2019t waste time SEO optimizing the answer. The only way your answer might appear on the first page of Google search results is if the <\/span><i><span style=\"font-weight: 400;\">question <\/span><\/i><span style=\"font-weight: 400;\">itself is optimized. No matter how many keywords you insert in the answer, it won\u2019t be on the first page if the question itself doesn\u2019t rank high.\u00a0<\/span><\/p>\n<p><b>Tip 18.<\/b><span style=\"font-weight: 400;\"> You are replying to a real person, not a bot. Use personal pronouns, attract attention to your ideas, and try to establish a connection.\u00a0<\/span><\/p>\n<p><b>Tip 19.<\/b><span style=\"font-weight: 400;\"> Never blame other writers on Quora and do not argue with them. If you do not agree with their opinion, express it in a polite manner, like this: \u201c<\/span><i><span style=\"font-weight: 400;\">I do understand your point of view, though I stick to another one. Let me explain.<\/span><\/i><\/p>\n<p><b>Tip 20.<\/b><span style=\"font-weight: 400;\"> You are a professional so do not write in a sarcastic or comic manner. That\u2019s unprofessional and might come across as rude and get you blocked.\u00a0<\/span><\/p>\n<p><b>Tip 21.<\/b><span style=\"font-weight: 400;\"> Every snowflake is unique. You want your answers to be like snowflakes &#8211; one in a million. So always check if anyone\u2019s already written what you were planning to write. If the question has a great following and you really know how to help users but most of your answer has already been written, you can try a different technique. Mention that you agree with someone\u2019s answer, compliment their reply, and then write your answer. Take a look at how Valerie replies in such situations:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5858\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dcfvghbjkl.png\" alt=\"What is Quora Marketing?\" width=\"601\" height=\"415\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dcfvghbjkl.png 1159w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dcfvghbjkl-300x207.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dcfvghbjkl-1024x707.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/02\/dcfvghbjkl-768x530.png 768w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<h2 id=\"strategy\"><span style=\"font-weight: 400;\">Extra tips on building a Quora marketing strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These tips don\u2019t really fit in our previous lists, but I can describe them as unwritten rules that will help you build an effective Quora marketing strategy:<\/span><\/p>\n<p><b><\/b><b>1. Be social<\/b><span style=\"font-weight: 400;\">. Share your answers on your other socials like Facebook: if you have a rich network there, it might help your answers get more attention.<\/span><\/p>\n<p><b>2. Choose a niche you\u2019re most knowledgeable in<\/b>, find a relevant community, stay active in it, position yourself, and keep providing value.<\/p>\n<p><b>3. Help others<\/b>. Get in touch with other authors on Quora: follow them, upvote, leave comments, and hope they will pay back with your own coin. Moreover, this way you can grow your lead base &#8211; why not find people asking about your company and reach out to them directly?<\/p>\n<p><b>4. Follow Spaces on Quora<\/b>. Spaces are like Reddit Threads or Telegram Channels: there, people share their content and you can both learn something new and share your own relevant insights.<\/p>\n<p><b>5. Add your Quora account to your Contact Information<\/b> landing page and mention that questions on Quora are answered within 24 hours (just an example, you can set your own time limits). Make sure you are committed enough to actually deliver on your promises. This will open a new communication channel with potential leads.<\/p>\n<p><b>6. Ask your own questions<\/b> from time to time and give them a \u201cpersonal\u201d twist. As an example, take a look at these two questions and say which one would you rather follow and answer:<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Which tool do you personally use for sending email drip campaigns?<br \/>\n<\/span><\/i><b>or<br \/>\n<\/b><i><span style=\"font-weight: 400;\">What are the best tools for sending email drip campaigns?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The first question is more likely to gain traction on Quora because it gives authors a possibility to provide their honest answers without too much research and gives them an opportunity to promote <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> tool.<\/span><\/p>\n<p><b>7. Be consistent<\/b><span style=\"font-weight: 400;\">. There\u2019s no clear framework of how many questions or answers you should write daily, as long as you do it <\/span><i><span style=\"font-weight: 400;\">regularly<\/span><\/i><span style=\"font-weight: 400;\">. We recommend writing daily, but you can just switch on Quora notifications and check your account a couple of times a week.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">I answer 2 questions daily. It\u2019s really good if you to leave even just 1 comment a day. In 365 days, you will have 365 answers on Quora. Not bad for a lazy approach! [laughs] As for questions, I don\u2019t ask them, actually. But if there\u2019s anything you\u2019re interested in &#8211; go ahead.<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-size: 12pt;\">&#8211; <strong>Valerie, Snov.io Outbound Marketing Manager<\/strong><\/span><\/span><\/p><\/blockquote>\n<p><b>8. Don\u2019t try to cheat the system<\/b><span style=\"font-weight: 400;\">. Do not:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quote without a source<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create fictional accounts to grow upvotes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copy your own answers from other questions or parts of articles on your blog<\/span><\/li>\n<\/ul>\n<p><b>9. If you get a moderator\u2019s suggestions for improvements<\/b><span style=\"font-weight: 400;\">, do them as quickly as possible. Otherwise, you may either get blocked or your answer will be hidden.<\/span><\/p>\n<p><b>10. Check your Quora performance regularly<\/b><span style=\"font-weight: 400;\">. Go to the <\/span><b>Statistics<\/b><span style=\"font-weight: 400;\"> tab to get insights on your answers\u2019 views, upvotes, and shares, overall and individual posts. You can see stats for the last day, week, month, year or the whole time you\u2019ve been on Quora. With this information, you will be able to find poor-performing answers and improve them.\u00a0<\/span><\/p>\n<p><b>11. Use Google Analytics together with Quora<\/b><span style=\"font-weight: 400;\">. Go to your Google Analytics, choose Quora, and learn just how much traffic you\u2019re generating from Quora.\u00a0<\/span><\/p>\n<p><b>12. Try Quora Ads and Quora Pixel <\/b><span style=\"font-weight: 400;\">if you have the budget for it. This way you can promote your solution and get information on clicks and conversions.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fquora-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5711\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1.png\" alt=\"Email drip campaigns\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Start using Quora for marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quora is a goldmine of knowledge and leads. If you use our tips and put consistent effort in developing your Quora marketing strategy, you can raise brand awareness, nurture potential leads, and bring <a href=\"https:\/\/snov.io\/blog\/conversion-rate-optimization\/\">convertible traffic<\/a> to your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why not give it a try today?\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quora marketing is one of the most profitable means of brand promotion. And it\u2019s free!<\/p>\n","protected":false},"author":11,"featured_media":5857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[17,43,86,87],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5851"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=5851"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5851\/revisions"}],"predecessor-version":[{"id":37477,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/5851\/revisions\/37477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/5857"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=5851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=5851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=5851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}