{"id":60035,"date":"2026-10-07T10:42:21","date_gmt":"2026-10-07T07:42:21","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=60035"},"modified":"2026-10-07T10:42:21","modified_gmt":"2026-10-07T07:42:21","slug":"what-is-bimi","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/what-is-bimi\/","title":{"rendered":"What Is BIMI? A Complete Guide to Making Your Brand Stand Out in the Inbox"},"content":{"rendered":"<p>According to <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener\">Litmus<\/a>, email delivers an average of $36 for every $1 spent. But to enjoy those returns, it\u2019s not enough to just reach the inbox. Your emails have to get noticed.<\/p>\n<p>That\u2019s where BIMI can help.<\/p>\n<p>Let\u2019s look at what the BIMI email standard is, what it takes to set up, and why it\u2019s worth adding to your email strategy.<\/p>\n<h2>TL;DR: What is BIMI and how does it work?<\/h2>\n<p>I\u2019ve picked out the key findings from this post you need to know about BIMI:<\/p>\n<ul>\n<li>BIMI is an email standard that lets your brand logo appear next to emails in supported inboxes.<\/li>\n<\/ul>\n<ul>\n<li>There\u2019s more to it than uploading a logo. You need a BIMI-compatible SVG, a DNS record pointing to it, and, with some providers, a VMC or CMC certificate.<\/li>\n<li>BIMI and email security go hand in hand, but BIMI isn\u2019t a security protocol. It relies on strong authentication and DMARC rather than replacing them.<\/li>\n<li>Brand indicators and email deliverability are connected, but BIMI won\u2019t improve inbox placement on its own. BIMI won\u2019t fix spam placement or a poor sender reputation.<\/li>\n<li>A correct setup doesn\u2019t guarantee logo display. Gmail, Yahoo, and other providers have their own requirements and ultimately decide whether to show it.<\/li>\n<\/ul>\n<p>Before setting up BIMI, run your domain through the Snov.io Deliverability Kit to check authentication, domain health, and inbox placement. That way, you know the foundation behind that logo is actually doing its job.<\/p>\n<div class=\"content-banner orange\">\n<p class=\"content-banner__title\">Is your domain ready for BIMI?<\/p>\n<p class=\"content-banner__description\">Check your email authentication first<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Test your domain<\/a><\/div>\n<\/div>\n<h2>What is BIMI in email marketing?<\/h2>\n<p>Brand Indicators for Message Identification (BIMI) is an email standard that lets brands publish a logo that mailbox providers can display alongside their emails.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification.png\" alt=\"Brand Indicators for Message Identification\" width=\"745\" height=\"294\" class=\"aligncenter wp-image-60045\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification-300x118.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification-1024x404.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification-768x303.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Brand-Indicators-for-Message-Identification-1536x605.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p>In email marketing, it\u2019s another way to build recognition and visibility.<\/p>\n<p>A logo makes your emails easier to spot and helps recipients identify your brand at a glance. And the evidence supports it: Red Sift and Entrust found that displaying a brand logo increased brand recall by up to <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210720005361\/en\/Red-Sift-and-Entrust-Survey-Showing-a-Logo-Positively-Affects-Consumer-Interaction-With-Emails-Open-Rates-Buying-Behavior-Brand-Recall-and-Confidence\" target=\"_blank\" rel=\"noopener\">44%<\/a>.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters.png\" alt=\"Why BIMI matters\" width=\"745\" height=\"373\" class=\"aligncenter wp-image-60046\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters.png 1774w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/Why-BIMI-matters-1536x768.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p>For marketers, that gives BIMI 3 particularly useful roles:<\/p>\n<ul>\n<li><strong>Brand recognition: <\/strong>Recipients can identify your company before opening the email.<\/li>\n<li><strong>Inbox visibility: <\/strong>A recognizable logo provides another visual cue among competing messages.<\/li>\n<li><strong>Trust: <\/strong>Authentication and branding give recipients more confidence in the sender.<\/li>\n<\/ul>\n<p>Over time, that recognition can have a compounding effect, contributing to brand performance indicators. According to the recent <a href=\"https:\/\/redsift.com\/guides\/consumer-interaction-with-visual-brands-in-email\" target=\"_blank\" rel=\"noopener\">Red Sift study<\/a>, displaying a brand logo increased email opens by up to 39%.<\/p>\n<h2>How does BIMI work?<\/h2>\n<p>BIMI connects an authenticated email with the brand logo published in its BIMI record.<\/p>\n<p>Everything starts when your email reaches a participating mailbox provider. Then, the provider checks whether the message is properly authenticated and <a href=\"https:\/\/snov.io\/tools\/dmarc-checker\">passes DMARC<\/a>. If it does, it looks up the sender\u2019s BIMI record to find the logo and, if included, its certificate.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works.png\" alt=\"How BIMI works\" width=\"745\" height=\"373\" class=\"aligncenter wp-image-60047\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works.png 1774w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/10\/How-BIMI-works-1536x768.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p>One thing I should mention before you get too excited: even a perfectly configured BIMI setup doesn\u2019t guarantee your logo will appear. It only makes it eligible for display; the mailbox provider still makes the final decision.<\/p>\n<p>Before I can walk you through the BIMI setup itself, let\u2019s make sure you have and understand everything it requires:<\/p>\n<ul>\n<li>Email authentication<\/li>\n<li>DMARC enforcement<\/li>\n<li>A BIMI-compatible logo<\/li>\n<li>A BIMI DNS record<\/li>\n<li>A VMC or CMC if needed<\/li>\n<\/ul>\n<p>As for the authentication BIMI relies on, SPF, DKIM, and DMARC work together to verify that messages are legitimately sent on behalf of your domain:<\/p>\n<ul>\n<li>SPF specifies whether this server is allowed to send email for the domain.<\/li>\n<li>DKIM specifies whether the message is properly signed and has remained intact.<\/li>\n<li>DMARC builds on SPF and DKIM to check domain alignment and whether the message passes the required authentication.<\/li>\n<\/ul>\n<p>These protocols aren&#8217;t just boxes to tick before setting up BIMI; they\u2019re part of the same foundation that supports your overall email deliverability (the ability to successfully get emails into recipients\u2019 inboxes).<\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jul-1-2026-05_18_53-PM.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"o que afeta a entregabilidade de e-mail frio no cold outreach\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jul-1-2026-05_18_53-PM.png 1672w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jul-1-2026-05_18_53-PM-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jul-1-2026-05_18_53-PM-1024x576.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jul-1-2026-05_18_53-PM-768x432.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jul-1-2026-05_18_53-PM-1536x864.png 1536w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/what-affects-email-deliverability-snovio-report\/\">What Affects Email Deliverability in Cold Outreach: Our Insights from 10M+ Emails<\/a>\r\n        <\/p>\r\n        <div class=\"post__content-meta\">\r\n            <p class=\"post__content-author\">Maryna Toryshchak<\/p>\r\n            <p class=\"post__content-date\">5\/10\/2026<\/p>        <\/div>\r\n    <\/div>\r\n<\/div>\r\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/ChatGPT-Image-Sep-15-2026-05_24_23-PM.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"How to set up SPF, DKIM, and DMARC\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/ChatGPT-Image-Sep-15-2026-05_24_23-PM.png 1672w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/ChatGPT-Image-Sep-15-2026-05_24_23-PM-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/ChatGPT-Image-Sep-15-2026-05_24_23-PM-1024x576.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/ChatGPT-Image-Sep-15-2026-05_24_23-PM-768x432.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/ChatGPT-Image-Sep-15-2026-05_24_23-PM-1536x864.png 1536w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/how-to-set-up-spf-dkim-dmarc\/\">SPF, DKIM &#038; DMARC Explained: How To Set Them Up And Combat Fake Emails<\/a>\r\n        <\/p>\r\n        <div class=\"post__content-meta\">\r\n            <p class=\"post__content-author\">Mary Yunevich<\/p>\r\n            <p class=\"post__content-date\">16\/09\/2026<\/p>        <\/div>\r\n    <\/div>\r\n<\/div>\r<\/div>\n<p>So, before worrying about the logo, it\u2019s worth seeing how healthy that foundation actually is. <a href=\"https:\/\/snov.io\/email-deliverability-test\">Snov.io\u2019s Deliverability Check<\/a> helps you do that in one place, checking SPF, DKIM, and DMARC, plus inbox and spam placement and domain health.<\/p>\n<p><!--ARCADE EMBED START--><script> function onArcadeIframeMessage(e) { if (e.origin !== 'https:\/\/demo.arcade.software' || !e.isTrusted) return; const arcadeIframe = document.querySelector(`iframe[src*=${e.data.id}]`); if (!arcadeIframe || !arcadeIframe.contentWindow) return; if (e.data.event === 'arcade-init') { arcadeIframe.contentWindow.postMessage({event: 'register-popout-handler'}, '*'); } if (e.data.event === 'arcade-popout-open') { arcadeIframe.style['position'] = 'fixed'; arcadeIframe.style['z-index'] = '9999999'; } if (e.data.event === 'arcade-popout-close') { arcadeIframe.style['position'] = 'absolute'; arcadeIframe.style['z-index'] = 'auto'; } } window.addEventListener('message', onArcadeIframeMessage); <\/script><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.79180887372014% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" src=\"https:\/\/demo.arcade.software\/0z2aNvroNdCuHjkcF8rc?embed&amp;embed_mobile=modal&amp;embed_desktop=inline&amp;show_copy_link=true\" title=\"Introduction to Deliverability Check\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen=\"webkitallowfullscreen\" mozallowfullscreen=\"mozallowfullscreen\" allowfullscreen=\"allowfullscreen\" allow=\"clipboard-write\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<p>As a benchmark, aim for 90%+ inbox placement.<\/p>\n<h2>What is a BIMI record?<\/h2>\n<p>A BIMI record is a piece of text added to your domain\u2019s DNS settings. It tells mailbox providers where to find your logo and, when applicable, the certificate that verifies your right to use it.<\/p>\n<p>The record itself usually lives at a location like: <em>default._bimi.example.com\u00a0<\/em><\/p>\n<p>Open it up, and you\u2019ll see something along these lines:<\/p>\n<p><em>v=BIMI1; l=https:\/\/example.com\/logo.svg; a=https:\/\/example.com\/certificate.pem<\/em><\/p>\n<h3>BIMI DNS record structure<\/h3>\n<p>At first, a BIMI record can look a little bit complicated, but as you break it down, there really isn\u2019t much to it.<\/p>\n<p>The 3 main tags you&#8217;ll come across are:<\/p>\n<ul>\n<li>v=BIMI1 identifies the record as BIMI.<\/li>\n<li>l= tells the provider where to find your BIMI-compatible SVG logo.<\/li>\n<li>a= tells it where to find your certificate, if you have one.<\/li>\n<\/ul>\n<p>BIMI can get more technical than this, but I\u2019ll spare you the extra details for now. For most senders, the fields above cover the essentials.<\/p>\n<h3>VMC vs. CMC: Do you need a certificate for BIMI?<\/h3>\n<p>Not always; you can technically use BIMI without a certificate. That\u2019s known as self-asserted BIMI.<\/p>\n<p>But the problem is that self-asserted BIMI will only get you so far. Some mailbox providers require a Mark Certificate before they&#8217;ll consider displaying your logo.<\/p>\n<p>There are currently 2 main certificate types:<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 25%; height: 24px; text-align: left;\"><\/th>\n<th style=\"width: 37%; height: 24px; text-align: left;\">VMC<\/th>\n<th style=\"width: 38%; height: 24px; text-align: left;\">CMC<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Stands for<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Verified Mark Certificate<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Common Mark Certificate<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Requirements<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Typically requires a registered trademark or qualifying government mark<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Can be used for qualifying logos without a registered trademark<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>What it verifies<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Your organization and its right to use the mark<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Your organization and its right to use the logo<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Best for<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Brands with a registered trademark<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Brands that use an established logo but don&#8217;t have it registered as a trademark<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>In short, if your logo is a registered trademark, a VMC is usually the way to go. If it isn\u2019t, a CMC may still give you a path to certified BIMI.<\/p>\n<p>So, do you actually need either one? That depends largely on where your audience reads their email.<\/p>\n<p>Some mailbox providers, such as Gmail, require a VMC or CMC (a notable consideration given Gmail\u2019s 3 billion users worldwide). Yahoo, on the other hand, can support self-asserted logos and may also consider factors like sender reputation and engagement.<\/p>\n<p>And BIMI isn&#8217;t standing still. Newer additions to the standard give brands more control over how and where their logos are displayed, including the ability to use different logos in different email contexts. But that\u2019s a topic for another day.<\/p>\n<h2>Which email providers support BIMI?<\/h2>\n<p>Gmail, Yahoo, Apple Mail, and Fastmail are among the major providers that support BIMI. Just be aware that they don\u2019t all ask for the same things before they\u2019ll display your logo.<\/p>\n<p>Here\u2019s a cheat sheet for navigating the different requirements:<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 25%; height: 24px; text-align: left;\">Provider<\/th>\n<th style=\"width: 20%; height: 24px; text-align: left;\">BIMI support<\/th>\n<th style=\"width: 55%; height: 24px; text-align: left;\">What you should know<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Gmail<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Requires a VMC or CMC and enforced DMARC<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Yahoo<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">No certificate required, but sender reputation and engagement matter<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Apple Mail<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Available on supported Apple devices and iCloud.com<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Fastmail<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Supports BIMI without requiring a VMC<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>As you can see, Gmail sets the bar a little higher with its VMC or CMC requirement.<\/p>\n<p>Yahoo gives you more room to work with self-asserted logos, but your sender reputation and engagement still come into play.<\/p>\n<p>Apple Mail and Fastmail have their own conditions to meet as well.<\/p>\n<h2>How to add BIMI to emails<\/h2>\n<p>Setting up BIMI starts with authentication. Here\u2019s how to do it.<\/p>\n<h3>Step 1: Check SPF and DKIM<\/h3>\n<p>Make sure your legitimate emails authenticate through SPF and\/or <a href=\"https:\/\/snov.io\/tools\/dkim-checker\">DKIM<\/a> and align with the domain in the From address. DMARC uses this alignment to determine whether a message passes. If several services send email for your domain, account for all of them.<\/p>\n<h3>Step 2: Move DMARC to enforcement<\/h3>\n<p>For BIMI, your DMARC policy needs to be <em>p=quarantine<\/em> (failed messages are treated as suspicious) or <em>p=reject<\/em> (failed messages are rejected), applied to 100% of messages. <em>p=none<\/em> doesn\u2019t qualify.<\/p>\n<div class=\"tip-box tip-box--blue\">\n<div class=\"tip-box__header\"><svg class=\"tip-box__icon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 5.15771C2.5 4.05315 3.39543 3.15771 4.5 3.15771H8.5C9.60457 3.15771 10.5 4.05315 10.5 5.15771V9.15771C10.5 10.2623 9.60457 11.1577 8.5 11.1577H4.5C3.39543 11.1577 2.5 10.2623 2.5 9.15771V5.15771Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 13.1577C13.3954 13.1577 12.5 14.0531 12.5 15.1577V19.1577C12.5 20.2623 13.3954 21.1577 14.5 21.1577H18.5C19.6046 21.1577 20.5 20.2623 20.5 19.1577V15.1577C20.5 14.0531 19.6046 13.1577 18.5 13.1577H14.5ZM15.5 15.1577C14.9477 15.1577 14.5 15.6054 14.5 16.1577V18.1577C14.5 18.71 14.9477 19.1577 15.5 19.1577H17.5C18.0523 19.1577 18.5 18.71 18.5 18.1577V16.1577C18.5 15.6054 18.0523 15.1577 17.5 15.1577H15.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 13.1577C3.39543 13.1577 2.5 14.0531 2.5 15.1577V19.1577C2.5 20.2623 3.39543 21.1577 4.5 21.1577H8.5C9.60457 21.1577 10.5 20.2623 10.5 19.1577V15.1577C10.5 14.0531 9.60457 13.1577 8.5 13.1577H4.5ZM5.5 15.1577C4.94772 15.1577 4.5 15.6054 4.5 16.1577V18.1577C4.5 18.71 4.94772 19.1577 5.5 19.1577H7.5C8.05228 19.1577 8.5 18.71 8.5 18.1577V16.1577C8.5 15.6054 8.05228 15.1577 7.5 15.1577H5.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 3.15771C13.3954 3.15771 12.5 4.05315 12.5 5.15771V9.15771C12.5 10.2623 13.3954 11.1577 14.5 11.1577H18.5C19.6046 11.1577 20.5 10.2623 20.5 9.15771V5.15771C20.5 4.05315 19.6046 3.15771 18.5 3.15771H14.5ZM15.5 5.15771C14.9477 5.15771 14.5 5.60543 14.5 6.15771V8.15771C14.5 8.71 14.9477 9.15771 15.5 9.15771H17.5C18.0523 9.15771 18.5 8.71 18.5 8.15771V6.15771C18.5 5.60543 18.0523 5.15771 17.5 5.15771H15.5Z\" fill=\"currentColor\"><\/path><\/svg><span class=\"tip-box__title\">Tip: <\/span><\/div>\n<div class=\"tip-box__body\">\n<p>Don\u2019t rush to p=reject just to enable BIMI. First, make sure all your legitimate sending sources authenticate correctly.<\/p>\n<\/div>\n<\/div>\n<h3>Step 3: Prepare your BIMI logo<\/h3>\n<p>Your logo needs to use SVG Tiny Portable\/Secure (SVG Tiny PS), a restricted SVG format designed for safer use. Keep the important elements centered, as providers may crop the image, and host it at a publicly accessible HTTPS URL.<\/p>\n<h3>Step 4: Get a VMC or CMC if needed<\/h3>\n<p>Some providers require a Mark Certificate to display your logo. As mentioned earlier, Gmail, for example, requires either a VMC or CMC to verify your organization and its right to use the logo.<\/p>\n<h3>Step 5: Publish your BIMI record<\/h3>\n<p>Add a BIMI TXT record to your DNS, typically at: <em>default._bimi.example.com<\/em><\/p>\n<p>For example: <em>v=BIMI1; l=https:\/\/example.com\/logo.svg; a=https:\/\/example.com\/certificate.pem<\/em><\/p>\n<p>Here, l= points to your logo and a= to your certificate, if you use one.<\/p>\n<h3>Step 6: Check your setup<\/h3>\n<p>Finally, check your BIMI record, DMARC configuration, logo, and certificate URLs.<\/p>\n<p>And give it some time: Google notes that BIMI changes can take up to 48 hours to appear. Even then, the mailbox provider ultimately decides whether to display your logo.<\/p>\n<h2>Why isn&#8217;t the BIMI logo showing?<\/h2>\n<p>You&#8217;ve configured BIMI, sent yourself a test email, opened your inbox, and&#8230; no logo. Don\u2019t write BIMI off as broken just yet; your logo might not appear for any of these reasons:<\/p>\n<ul>\n<li>DMARC isn\u2019t enforced<\/li>\n<li>The email fails DMARC<\/li>\n<li>Your BIMI record is wrong<\/li>\n<li>Your logo format is wrong<\/li>\n<li>Your files can\u2019t be accessed<\/li>\n<li>There\u2019s a certificate issue<\/li>\n<li>BIMI isn\u2019t supported<\/li>\n<li>Provider requirements aren\u2019t met<\/li>\n<\/ul>\n<p>How do mailbox providers display your logo?<\/p>\n<p>Depending on the mailbox provider and app, recipients may see it next to your sender name in the message list, inside an opened email, or both.<\/p>\n<p><a href=\"https:\/\/knowledge.workspace.google.com\/admin\/security\/troubleshoot-bimi-issues\" target=\"_blank\" rel=\"noopener\">Google&#8217;s troubleshooting guidance<\/a> specifically recommends checking the BIMI record, DMARC configuration, SVG format and accessibility, certificate status, and certificate URL when a logo fails to display.<\/p>\n<p><a href=\"https:\/\/senders.yahooinc.com\/bimi\/\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a> provides a good example of why the last point matters. In addition to a valid BIMI record and enforced DMARC, Yahoo currently requires <a href=\"https:\/\/snov.io\/cold-email-software\">bulk campaign sending<\/a> as well as sufficient sender reputation and recipient engagement before displaying a BIMI logo.<\/p>\n<div class=\"tip-box tip-box--blue\">\n<div class=\"tip-box__header\"><svg class=\"tip-box__icon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 5.15771C2.5 4.05315 3.39543 3.15771 4.5 3.15771H8.5C9.60457 3.15771 10.5 4.05315 10.5 5.15771V9.15771C10.5 10.2623 9.60457 11.1577 8.5 11.1577H4.5C3.39543 11.1577 2.5 10.2623 2.5 9.15771V5.15771Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 13.1577C13.3954 13.1577 12.5 14.0531 12.5 15.1577V19.1577C12.5 20.2623 13.3954 21.1577 14.5 21.1577H18.5C19.6046 21.1577 20.5 20.2623 20.5 19.1577V15.1577C20.5 14.0531 19.6046 13.1577 18.5 13.1577H14.5ZM15.5 15.1577C14.9477 15.1577 14.5 15.6054 14.5 16.1577V18.1577C14.5 18.71 14.9477 19.1577 15.5 19.1577H17.5C18.0523 19.1577 18.5 18.71 18.5 18.1577V16.1577C18.5 15.6054 18.0523 15.1577 17.5 15.1577H15.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 13.1577C3.39543 13.1577 2.5 14.0531 2.5 15.1577V19.1577C2.5 20.2623 3.39543 21.1577 4.5 21.1577H8.5C9.60457 21.1577 10.5 20.2623 10.5 19.1577V15.1577C10.5 14.0531 9.60457 13.1577 8.5 13.1577H4.5ZM5.5 15.1577C4.94772 15.1577 4.5 15.6054 4.5 16.1577V18.1577C4.5 18.71 4.94772 19.1577 5.5 19.1577H7.5C8.05228 19.1577 8.5 18.71 8.5 18.1577V16.1577C8.5 15.6054 8.05228 15.1577 7.5 15.1577H5.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 3.15771C13.3954 3.15771 12.5 4.05315 12.5 5.15771V9.15771C12.5 10.2623 13.3954 11.1577 14.5 11.1577H18.5C19.6046 11.1577 20.5 10.2623 20.5 9.15771V5.15771C20.5 4.05315 19.6046 3.15771 18.5 3.15771H14.5ZM15.5 5.15771C14.9477 5.15771 14.5 5.60543 14.5 6.15771V8.15771C14.5 8.71 14.9477 9.15771 15.5 9.15771H17.5C18.0523 9.15771 18.5 8.71 18.5 8.15771V6.15771C18.5 5.60543 18.0523 5.15771 17.5 5.15771H15.5Z\" fill=\"currentColor\"><\/path><\/svg><span class=\"tip-box__title\">Expert tip<\/span><\/div>\n<div class=\"tip-box__body\">\n<p>Your authentication can be flawless and your BIMI setup picture-perfect, but that logo won\u2019t do much if the address you\u2019re sending to doesn\u2019t exist. Use Snov.io\u2019s Email verifier to weed out invalid addresses before they turn into bounces.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/PJmXmkZdbks?si=rM_3AYhLoPDCROK1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<h2>Does BIMI improve email deliverability?<\/h2>\n<p>BIMI doesn&#8217;t directly affect whether your email lands in the inbox or spam, but it still connects to deliverability in other ways.<\/p>\n<p>So, how do brand indicators improve email deliverability?<\/p>\n<p>To use BIMI, you need strong email authentication. This helps mailbox providers <a href=\"https:\/\/snov.io\/blog\/smtp-email-verification-explained\/\">verify legitimate senders <\/a>and protect domains against spoofing and impersonation.<\/p>\n<p>In that sense, BIMI email verification is about giving mailbox providers and recipients more confidence that the brand behind an email is who it claims to be.<\/p>\n<p>BIMI then adds a visible branding layer. A familiar logo can make your emails easier to recognize and give recipients more confidence in the sender.<\/p>\n<p>But don\u2019t give BIMI too much credit. Sure, it\u2019s a sign of a strong authentication setup, but not a shortcut to better inbox placement. If poor sender reputation or spam complaints are hurting your deliverability, BIMI won\u2019t fix them.<\/p>\n<h2>Key takeaways: Is BIMI worth it?<\/h2>\n<p>If you already have strong email authentication in place, BIMI can be a useful next step. It gives your brand more visibility in supporting inboxes and makes your emails easier to recognize before they&#8217;re opened.<\/p>\n<p>It&#8217;s particularly worth considering if you send email at scale, have a recognizable brand, or want stronger protection against brand impersonation.<\/p>\n<p>Just don\u2019t expect the logo to do all the work. BIMI won\u2019t guarantee inbox placement or even that your logo appears. It works best when the basics (authentication, sender reputation, spam placement) are already in good shape.<\/p>\n<div class=\"content-banner orange\">\n<p class=\"content-banner__title\">Fix deliverability before BIMI with Snov.io<\/p>\n<p class=\"content-banner__description\">See what needs your attention<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Run a check<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is BIMI for email? Learn how it displays your brand logo in the inbox, what it requires, and how to set it up step by step.<\/p>\n","protected":false},"author":109,"featured_media":60044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/60035"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=60035"}],"version-history":[{"count":9,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/60035\/revisions"}],"predecessor-version":[{"id":60048,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/60035\/revisions\/60048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/60044"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=60035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=60035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=60035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}