{"id":6022,"date":"2020-03-03T12:31:48","date_gmt":"2020-03-03T09:31:48","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=6022"},"modified":"2025-11-07T15:32:55","modified_gmt":"2025-11-07T12:32:55","slug":"email-collection","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-collection\/","title":{"rendered":"Email Collection: 10 Best Practices To Grow Your Email List"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are doing marketing, you are sure to do email marketing, primarily because it is crazily effective. Statistics show that email marketing brings about <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">$44 for each $1<\/span><\/a><span style=\"font-weight: 400;\"> you spend on it, and that&#8217;s something to consider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the heart of each email marketing campaign is an email marketing list. Indeed, to distribute your smartly designed content, you need the list of email addresses to send your messages to. Here comes the million-dollar question &#8211; how do you <a href=\"https:\/\/snov.io\/email-finder\">find valid email addresses<\/a>? And how do you keep your email list updated, as without it you are going to lose about <\/span><span style=\"font-weight: 400;\">22% of contacts with each passing year<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, some of your subscribers opt-out, some change jobs, making their corporate emails inactive, and some change email providers. In other words, you should continuously do email collection and grow your email list to keep your marketing campaigns effective. But how can you do it? This is what I am going to talk about in this post.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#create\">Create lead magnets<\/a><\/li>\n<li><a href=\"#encourage\">Encourage sharing and forwarding your emails<\/a><\/li>\n<li><a href=\"#include\">Include CTAs in every relevant blog post<\/a><\/li>\n<li><a href=\"#give\">Give extra content in your blog<\/a><\/li>\n<li><a href=\"#ask\">Ask for an email with the help of live chat<\/a><\/li>\n<li><a href=\"#use\">Use exit-intent popups<\/a><\/li>\n<li><a href=\"#help\">\u00a0Ask for help from partners<\/a><\/li>\n<li><a href=\"#ctas\">Add CTAs to your guest post bio<\/a><\/li>\n<li><a href=\"#promote\">Promote content on social media<\/a><\/li>\n<li><a href=\"#signup\">Add a signup button to your Facebook page<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-weight: 400;\">Best inbound practices of email addresses collection<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Certain inbound practices can be used to grow an email list, and I have selected the ten most effective ones to share with you today.<\/span><\/p>\n<h3 id=\"create\"><span style=\"font-weight: 400;\">#1 Create lead magnets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Accept the fact that nobody is going to give you their email addresses just because. People are rather protective about their email addresses, and you need to provide them with a valid reason to share them with you. This is what lead magnets are for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lead magnet is an incentive that you offer to potential leads in exchange for their contact details, primarily email addresses. To create a lead magnet, you need to think of something of a certain value to your visitors that can persuade them to share their emails. Your type of business can give you a clue as to what you can offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the most effective lead magnets?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If you are in retail, you can offer a discount on the first purchase that the customer makes after subscription. Alternatively, you can consider free shipping.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If your business is research or analysis, your lead magnet can be a full text of your reports that you offer your registered users for downloading.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fitness and dietary businesses often offer exercise or meal plans that will be delivered by email.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Software development companies can use free trials as lead magnets.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6025\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/discount.png\" alt=\"discount\" width=\"746\" height=\"196\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/discount.png 1129w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/discount-300x79.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/discount-1024x269.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/discount-768x202.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Well, you get the idea. However, there are certain rules that you should follow in creating your lead magnets and making them work for you. To be truly effective, your offer should be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Of a real value that the customer can see immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant. You should deliver the incentive the moment your visitor subscribes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear and specific. Always state your offer in very specific terms, so that the customer can see the benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A solution to a real problem. Try to offer something that your customers need.<\/span><\/li>\n<\/ul>\n<h3 id=\"encourage\"><span style=\"font-weight: 400;\">#2 Encourage sharing and forwarding your emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can use your existing subscribers to help you grow your email list. Include a &#8220;Forward to a Friend&#8221; button to your emails, and your customers will start bringing leads to you. Of course, the emails should be worth sharing:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Time-limited offers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Confirmation emails sent after an order<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Welcome emails to new members<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tactic increases trust towards your brand. When people receive your email not directly from your business but from someone they know, they get more confident about your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can ask your customers for referrals by offering some benefits both to them and to the friends they refer you to.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6028\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/airbnb.png\" alt=\"referral\" width=\"598\" height=\"404\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/airbnb.png 787w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/airbnb-300x203.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/airbnb-768x519.png 768w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p>Your email outreach won&#8217;t bring you the needed results if you don&#8217;t clean your email list.<\/p>\n<p>Use Snov.io&#8217;s <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-verifier\">email verifier<\/a> to ensure you use valid email addresses for your campaigns.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Free Email Verifier by Snov.io<\/p>\n<p class=\"content-banner__description\">Our email tester won&#8217;t let a single bad email slip through.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-collection&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/email-verification.png\" alt=\"Free Email Verifier by Snov.io\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Another useful tip is to format your corporate <\/span><a href=\"https:\/\/snov.io\/blog\/email-signature-designs-and-tools\/\"><span style=\"font-weight: 400;\">email signatures<\/span><\/a><span style=\"font-weight: 400;\"> to include subscription links. This way, when your employees&#8217; emails are forwarded, the recipients will have an opportunity to subscribe to your content providing their email addresses.<\/span><\/p>\n<h3 id=\"include\"><span style=\"font-weight: 400;\">#3 Include CTAs in every relevant blog post<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One more way of growing your email list is through your blog. A blog post is a great resource to place various calls-to-action (CTAs), so why not make &#8220;Subscribe&#8221; one of them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People visiting your blog and engaged enough to read the posts may want to follow your content in the future. Give them this opportunity with a &#8220;Subscribe&#8221; link or button at the end of each post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good practice is to <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\"> the CTAs depending on your reader&#8217;s status with respect to your business. It will make no sense to offer a subscription to people who have already subscribed, will it? Rather, suggest that they share the post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For first-time visitors, though, offer an option to subscribe to your blog to see other interesting, useful content. However, try not to be too intrusive\u00a0 &#8211; ask only for what you need. If you need email addresses, ask for email addresses, nothing else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And one more thing &#8211; to make visitors want to subscribe, you should have truly great content there.<\/span><\/p>\n<h3 id=\"give\"><span style=\"font-weight: 400;\">#4 Give extra content in your blog<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The type of content we are going to discuss now is also called &#8220;gated content.&#8221; It is the content that is only available after the subscription. The website visitor is asked to fill in a subscription form (most often, containing only one field &#8211; Email) that allows them to view, play, or download additional content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be shy about using gated content &#8211; according to the <\/span><span style=\"font-weight: 400;\">statistics<\/span><span style=\"font-weight: 400;\">, 80% of the entire volume of B2B content is gated. You probably saw registration forms pop up whenever you wanted to see a report or a product demo. That&#8217;s gated content for you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6030\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/gated.png\" alt=\"gated content\" width=\"746\" height=\"276\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/gated.png 1180w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/gated-300x111.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/gated-1024x378.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/gated-768x284.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, to make your visitors want to subscribe, you should present an engaging introduction to what they can expect after subscription. Compose a brief summary highlighting the key points in your content and place it on your website next to a registration form. If your visitors are interested enough, they will subscribe to see the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you offer as gated content? Quite a lot:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reports<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Books<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Product demos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Any other engaging content that you produce<\/span><\/li>\n<\/ul>\n<h3 id=\"ask\"><span style=\"font-weight: 400;\">#5 Ask for an email with the help of live chat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A live chat with a customer is also a great opportunity to grow your collection of email addresses. It is a good practice to make the chat available without registration; however, you can ask for the customer&#8217;s details during the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways you can do it:<\/span><\/p>\n<p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6034\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/live-chat.png\" alt=\"live chat\" width=\"345\" height=\"588\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/live-chat.png 396w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/live-chat-176x300.png 176w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/p>\n<ul>\n<li><b>In a pre-chat form that you ask your customer to fill in while waiting for the next available agent to answer.<\/b><span style=\"font-weight: 400;\"> Besides collecting the customer&#8217;s address, you can also ask for their name to start the conversation in a more personal way. Additionally, you can provide a field for a short description of the customer&#8217;s issue.<\/span><\/li>\n<li><b>In an offline form that is displayed when the team is offline.<\/b><span style=\"font-weight: 400;\"> Here, the main message to the customer should be that you are asking for the email address to inform them when the team is back online.<\/span><\/li>\n<li><b>With a direct question during the chat.<\/b><span style=\"font-weight: 400;\"> This is quite a natural question in a conversation between a customer and a support agent. Usually, the chat transcript is forwarded to the customer&#8217;s email for future reference.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many live chat tools offer customizable pre-chat and offline forms. Check the review of the <\/span><span style=\"font-weight: 400;\">top live chat software<\/span><span style=\"font-weight: 400;\"> to compare the popular tools available on the market and the email marketing opportunities they offer.<\/span><\/p>\n<h3 id=\"use\"><span style=\"font-weight: 400;\">#6 Use exit-intent popups<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Exit-intent popups are a terrific way to increase conversions. Statistically, <\/span><span style=\"font-weight: 400;\">10-15% of leaving visitors<\/span><span style=\"font-weight: 400;\"> can be converted with an exit-intent popup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is an exit-intent popup? Surely, you&#8217;ve seen it thousands of times. It&#8217;s that lightbox that appears on the screen when you move your mouse to close the website. The technology behind detects the mouse movement and displays the popup right at this moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the page the visitor has been browsing, you can display different content in the popup &#8211; a discount offer, a special deal, but mostly, it is a call to subscribe to receive some additional content. It can be an e-book, a checklist, a tutorial, a newsletter &#8211; choose content that suits your business best. Of course, include the email field to send the content to the customer and simultaneously grow your email list.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6037\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/image8.png\" alt=\"popup\" width=\"615\" height=\"469\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/image8.png 930w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/image8-300x229.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/image8-768x585.png 768w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<h3 id=\"help\"><span style=\"font-weight: 400;\">#7 Ask for help from partners<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Co-marketing partnerships are a very effective method of growing your customer base and, of course, your email list. In a partnership, you can reach out to your partner&#8217;s customers and vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What forms can such partnerships have?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Guest posting. You can use your partner&#8217;s resources to post your content to increase its outreach and your brand awareness. Besides, with a smart CTA at the end of your post, you can invite readers to subscribe to your blog for other interesting content.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Being in a similar business, you and your partner can hold a joint promotional event &#8211; a webinar, a competition, a giveaway &#8211; where you can combine efforts to offer attractive prizes or educational materials.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Being featured in your partner&#8217;s newsletter. This is a way to reach out to their email list.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6039\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/partner-email.png\" alt=\"partner email\" width=\"746\" height=\"410\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/partner-email.png 1153w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/partner-email-300x165.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/partner-email-1024x562.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/partner-email-768x422.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, such a partnership is a two-way street. Make sure you can offer equivalent benefits to your partner in exchange for exposure to their customer base. For example, if you are still filling up your email list but have a powerful Twitter presence, you can partner up with a business that runs large email marketing campaigns while you can introduce your partner to your Twitter audience.<\/span><\/p>\n<h3 id=\"ctas\"><span style=\"font-weight: 400;\">#8 Add CTAs to your guest post bio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While the author&#8217;s bio is the last thing your reader finds in your guest post, it should be one of its focal points. Your bio&#8217;s primary goal is not to tell readers about you. Rather, it is a stepping stone to your website, social media page, or other business resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the components of a bio that converts?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great, engaging guest post <strong>content<\/strong>. You need to capture your reader&#8217;s attention and hold it to the very end.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concise bio with your <strong>photo<\/strong>. Readers trust authors whom they can meet &#8220;face-to-face&#8221; more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>CTA<\/strong>. Offer the reader to subscribe to your blog or to download other quality content if you have it. In both cases, the reader will be asked to provide an email address. Et voil\u00e0, your email list is growing.<\/span><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6042 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/bio.png\" alt=\"bio\" width=\"630\" height=\"207\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/bio.png 630w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/bio-300x99.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/h3>\n<h3 id=\"promote\"><span style=\"font-weight: 400;\">#9 Promote content on social media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a significant social media presence, you can leverage it to grow your email addresses collection. For example, you can run a campaign on Twitter or Facebook, offering to download your quality content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you promote? Generally, the same content you offer for subscription elsewhere:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-books<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product demos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other content that your business produces<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To access the content, your followers will need to provide their email addresses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can run competitions among your social media followers, offering a giveaway in exchange for an email address. And definitely include social sharing buttons wherever is appropriate &#8211; in your emails to customers, welcome messages, thank-you messages &#8211; so that they can share their experience of your brand with their friends and followers, too. Also, make sure there are social sharing buttons on your landing page.<\/span><\/p>\n<h3 id=\"signup\"><span style=\"font-weight: 400;\">#10 Add a signup button to your Facebook page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In December 2019, the number of monthly active Facebook users exceeded <\/span><span style=\"font-weight: 400;\">2.50 billion<\/span><span style=\"font-weight: 400;\">. Today, Facebook presence is a must-have for any marketing campaign. Any business worth its salt should have a Facebook account, so why not use it to increase and maintain your email list, too?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if they are not your followers or users, people are going to come across your Facebook page in their browsing. Some may come to you on a friend&#8217;s recommendation, some may browse their friend&#8217;s &#8220;likes,&#8221; and some may find you while searching for a similar product or service. It is your job to engage them enough so that they look no further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your Facebook page is up to date and that you post regularly, informing your followers of company news, new products, and special offers. Of course, try not to be &#8220;strictly business&#8221; and post fun facts, holiday wishes, and any other entertaining content that is relevant to your line of service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is going to grab your visitor&#8217;s attention enough to make them want to explore further. At this point, they should easily see a &#8220;Sign up&#8221; button on your page leading to your website where they can create an account or subscribe to your content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6044\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/coursera-facebook.png\" alt=\"coursera facebook\" width=\"746\" height=\"266\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/coursera-facebook.png 1322w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/coursera-facebook-300x107.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/coursera-facebook-1024x366.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/coursera-facebook-768x274.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is something you should do on a daily basis. The world is changing so fast that you can lose half of your subscribers in a blink of an eye. I hope my summary of the best email list growing practices will help you get your brand awareness spread further and reach more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to adjust these recommendations to your business specifics, so that they integrate organically in your marketing campaign. Of course, besides conducting thorough email search, monitor the <\/span><a href=\"https:\/\/snov.io\/blog\/email-unsubscribe-rate\/\"><span style=\"font-weight: 400;\">unsubscribe rate,<\/span><\/a><span style=\"font-weight: 400;\"> and take measures to reduce it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To wrap it up, I would like to say that email marketing works. It does. Trust the person who opened those promotional messages in my inbox more than once. It works. You just need to set it up right.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about ten best ways to grow your collection of email addresses. These techniques can help you get more subscribers.<\/p>\n","protected":false},"author":27,"featured_media":6057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[15,16,31],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/6022"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=6022"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/6022\/revisions"}],"predecessor-version":[{"id":42801,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/6022\/revisions\/42801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/6057"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=6022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=6022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=6022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}