{"id":62273,"date":"2026-11-06T12:45:34","date_gmt":"2026-11-06T09:45:34","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=62273"},"modified":"2026-11-06T13:55:38","modified_gmt":"2026-11-06T10:55:38","slug":"apollo-io-pricing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/apollo-io-pricing\/","title":{"rendered":"Apollo.io Pricing 2026: The Real Cost Behind Every Plan"},"content":{"rendered":"<p>Apollo pricing starts at $0, with paid plans from $65 per user\/month. Sounds straightforward, but credits, extra seats, and add-ons can quickly change the final bill.<\/p>\n<p>So, how much does Apollo really cost? I&#8217;ll walk you through the ins and outs of the plans, credit limits, and real team expenses to help you decide if it&#8217;s worth the price.<\/p>\n<h2>TL;DR<\/h2>\n<p>Apollo offers four tiers: Free, Basic, Professional, and Organization. Paid subscriptions start at $65 per user\/month for Basic with monthly billing.<\/p>\n<p>Before choosing the right option for your team, keep a few things in mind:<\/p>\n<ul>\n<li><strong>Credits are shared across your team: <\/strong>Everyone draws on the same pool, but admins can set individual credit limits.<\/li>\n<li><strong>Credits don&#8217;t roll over: <\/strong>Unused credits expire at the end of the billing cycle. Annual-plan credits are generally issued upfront.<\/li>\n<li><strong>Plan limits matter: <\/strong>Basic includes unlimited sequences, while Organization requires at least 3 seats.<\/li>\n<li><strong>Add-ons can increase your bill: <\/strong>Additional credits renew with your subscription unless you reduce or remove them before the next billing cycle.<\/li>\n<li><strong>Estimate the full cost: <\/strong>Factor in team size, expected credit usage, add-ons, and billing frequency before committing.<\/li>\n<\/ul>\n<p>If the Apollo price structure doesn&#8217;t fit your needs, compare it with alternatives such as Snov.io.<\/p>\n<h2>Apollo pricing plans at a glance<\/h2>\n<p>Apollo.io currently offers 4 publicly listed pricing tiers: Free, Basic, Professional, and Organization. They vary in monthly credit allowances, features, and usage limits.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing.png\" alt=\"\" width=\"745\" height=\"419\" class=\"aligncenter wp-image-62285\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing-1024x576.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing-768x432.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo.io-pricing-1536x864.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p>Here&#8217;s what each Apollo.io pricing plan costs with both monthly and annual billing:<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 16%; height: 24px; text-align: left;\">Plan<\/th>\n<th style=\"width: 21%; height: 24px; text-align: left;\">Price per seat\/month (monthly billing)<\/th>\n<th style=\"width: 21%; height: 24px; text-align: left;\">Price per seat\/month (annual billing)<\/th>\n<th style=\"width: 21%; height: 24px; text-align: left;\">Included credits per seat\/month<\/th>\n<th style=\"width: 21%; height: 24px; text-align: left;\">Billing terms<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Free<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$0<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$0<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">75<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Free<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Basic<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$65<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$49<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">2,500<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Monthly or annual<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Professional<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$99<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$79<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">4,000<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Monthly or annual<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Organization<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$149*<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$119<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">6,000<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Annual only; minimum 3 seats<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"text-align: center;\"><strong>Source: <\/strong><em>Apollo.io official <\/em><a href=\"https:\/\/www.apollo.io\/pricing\" rel=\"nofollow noopener\" target=\"_blank\"><em>pricing page<\/em><\/a><em>, as of November 2026<\/em><\/p>\n<p><em>* Apollo displays $149 per seat\/month under its monthly billing toggle, but marks this option as \u201cAnnual only\u201d. Confirm the monthly billing terms for Organization with Apollo.<\/em><\/p>\n<p>If you&#8217;re willing to commit for a year, you can get a lower rate. Basic and Professional plans also come with a 14-day free trial. One downside is that Apollo credits are issued all at once and expire at the end of your billing year.<\/p>\n<p>If none of the standard plans quite fit your needs, you can reach out to Apollo about custom pricing.<\/p>\n<p>Not sure which Apollo.io plan to choose? Let&#8217;s look at what each subscription includes and where the limitations begin.<\/p>\n<div class=\"content-banner green\">\n<p class=\"content-banner__title\">Want more out of your outreach budget?<\/p>\n<p class=\"content-banner__description\">Find leads and automate outreach with Snov.io.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Try for free<\/a><\/div>\n<\/div>\n<h2>Apollo.io pricing plans explained<\/h2>\n<p>Apollo offers 4 plans for different prospecting needs and team sizes. Here&#8217;s what each includes and when it&#8217;s worth upgrading.<\/p>\n<h3>Free plan<\/h3>\n<p><strong>Price: <\/strong>$0<\/p>\n<p>Apollo Free plan gives you 900 credits per year, granted monthly (75 credits), 2 email sequences per team, basic search filters, and access to Apollo&#8217;s prospecting tools. You can also identify up to 20 companies visiting your website each month and enrich up to 100 CRM records monthly.<\/p>\n<p>It&#8217;s a reasonable place to start if you want to test Apollo before paying. But the monthly credit allowance is small, and 2 sequences won&#8217;t give you much room to run several campaigns at once.<\/p>\n<h3>Basic plan<\/h3>\n<p><strong>Price: <\/strong>$65\/user\/month, billed monthly<\/p>\n<p>Basic gives you 2,500 credits per user\/month, unlimited email sequences, advanced search filters, CRM enrichment, and 5 automated workflows. It also includes <a href=\"https:\/\/snov.io\/email-warm-up\">email warm-up<\/a> for one mailbox and deliverability tools, so you can manage more of your outreach in one place.<\/p>\n<p>This plan makes sense if you&#8217;re prospecting regularly and want to automate follow-ups without managing everything manually. The main question is whether you&#8217;ll get enough use out of the extra features to justify the cost. At $65 per seat, a five-person team pays $325 per month, before add-ons and taxes.<\/p>\n<h3>Professional plan<\/h3>\n<p><strong>Price:<\/strong> $99\/user\/month, billed monthly<\/p>\n<p>Professional raises your allowance to 4,000 credits per user\/month and adds A\/Z testing for email sequences, unlimited lead scoring, and AI insights. It also includes automated workflows, CRM integrations, and the US dialer.<\/p>\n<p>The upgrade is easier to justify if you&#8217;re running several campaigns, testing different messages, and need more ways to manage and analyze sales activity. But if you&#8217;re mostly finding contacts and sending straightforward <a href=\"https:\/\/snov.io\/email-drip-campaigns\">email sequences<\/a>, you may not need everything it offers.<\/p>\n<p>Annual billing brings the price down to $79 per user\/month. That&#8217;s a saving of $20 per seat each month compared with monthly billing, in exchange for paying upfront.<\/p>\n<h3>Organization plan<\/h3>\n<p><strong>Price: <\/strong>$149\/user\/month equivalent, billed annually only<\/p>\n<p>Organization includes 6,000 credits per user\/month, 12 buying-intent options, unlimited meeting events, expanded call recording and AI insights. It also comes with a minimum of 3 seats.<\/p>\n<p>That makes it a more substantial commitment than the other plans. At 3 seats, you&#8217;re looking at $447 per month equivalent, or $5,364 per year, billed annually.<\/p>\n<p>This plan is more relevant to larger teams that need additional controls and more extensive sales workflows. If you don&#8217;t need those capabilities, paying for Organization just to get more credits may not be the best use of your budget.<\/p>\n<h2>How Apollo.io credits work<\/h2>\n<p>Apollo.io uses a credit-based system to control access to contact data and certain platform features. Your subscription determines how many you receive, but how quickly you use them depends on your prospecting activity.<\/p>\n<p>For example, <a href=\"https:\/\/snov.io\/email-finders-compare\">finding work emails<\/a>, revealing mobile numbers, and enriching contact records may consume different amounts of credits.<\/p>\n<h3>How many credits does each action use?<\/h3>\n<p>Here&#8217;s what Apollo charges for common prospecting activities:<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 50%; height: 24px; text-align: left;\">Action<\/th>\n<th style=\"width: 50%; height: 24px; text-align: left;\">Credit cost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Reveal a verified work email<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">1 credit per contact<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Reveal a mobile number<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">8 credits per verified number<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>AI research<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><a href=\"https:\/\/knowledge.apollo.io\/hc\/en-us\/articles\/29193277882125-AI-Research-Overview\" rel=\"nofollow noopener\" target=\"_blank\">1 credit<\/a> per run<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Waterfall enrichment<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Depends on the providers and data requested<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>For example, revealing 1,000 verified work emails would use 1,000 credits. Running AI research on those same contacts across two columns would add another 2,000 credits. That\u2019s 3,000 credits in total, before any additional enrichment.<\/p>\n<blockquote style=\"--note-bg: #F7F9FC;\"><p><strong>\ud83d\udd0e Need to <\/strong><a href=\"https:\/\/snov.io\/email-verifier\"><strong>verify an email address<\/strong><\/a><strong>? Check it in seconds with Snov.io:<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">    <!--On the landing page, we use the .hero-section__form-wrapper selector-->\n    <div class=\"email-verifier__form-wrapper\">\n        <div class=\"email-verifier__form limit-wrapper\">\n            <div class=\"email-verifier__form-title\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/themes\/blog-n\/assets\/img\/broken-heart.png\" alt=\"broken heart\"\n                     title=\"broken heart\" height=\"38\" width=\"24\"\/>\n            <\/div>\n            <div class=\"email-verifier__form-sub-title\"><\/div>\n            <div class=\"email-verifier__form-btn\">\n                <a class=\"btn-background-hover\" id=\"limitBtn\" rel=\"nofollow\" href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=landing&amp;signup_page=snov.io%2Fblog&amp;cta_type=button\">Sign up for free<\/a>\n            <\/div>\n        <\/div>\n        <form class=\"email-verifier__form\" id=\"emailVerifier\" novalidate=\"novalidate\">\n            <div class=\"email-verifier__form-title\">\n                <h2>Verify an email address for free<\/h2>\n            <\/div>\n            <div class=\"email-verifier__form-input\">\n                <input id=\"emailVerifierInput\" type=\"email\" name=\"email\" placeholder=\"Enter an email address to verify it\" data-validate=\"required email\"\n                       data-message-required=\"Please enter a valid email.\"\n                       data-message-email=\"Please enter a valid email.\"\/>\n                <button class=\"btn-background-hover\" id=\"emailVerifierBtn\">\n                    <svg class=\"loader\" width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <mask id=\"mask-email-verifier-btn\" fill=\"white\">\n                            <path\n                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    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill=\"#B64231\"\n                              d=\"M2 12C2 6.477 6.477 2 12 2C17.523 2 22 6.477 22 12C22 17.523 17.523 22 12 22C6.477 22 2 17.523 2 12ZM17.5 8.25C17.5 8.05109 17.421 7.86032 17.2803 7.71967C17.1397 7.57902 16.9489 7.5 16.75 7.5C16.5511 7.5 16.3603 7.57902 16.2197 7.71967C16.079 7.86032 16 8.05109 16 8.25V9C15.5343 8.37902 14.9303 7.875 14.2361 7.52786C13.5418 7.18073 12.7762 7 12 7C11.2751 6.99931 10.5587 7.15659 9.90071 7.46088C9.24273 7.76518 8.65895 8.20918 8.19 8.762C8.0611 8.91357 7.9977 9.11014 8.01373 9.30846C8.02977 9.50678 8.12393 9.6906 8.2755 9.8195C8.42707 9.9484 8.62364 10.0118 8.82196 9.99577C9.02028 9.97973 9.2041 9.88557 9.333 9.734C9.71158 9.28828 10.1958 8.94452 10.7414 8.73414C11.2871 8.52375 11.8768 8.45343 12.4566 8.52961C13.0364 8.60579 13.5879 8.82604 14.0606 9.17024C14.5334 9.51444 14.9124 9.97161 15.163 10.5H13.75C13.5511 10.5 13.3603 10.579 13.2197 10.7197C13.079 10.8603 13 11.0511 13 11.25C13 11.4489 13.079 11.6397 13.2197 11.7803C13.3603 11.921 13.5511 12 13.75 12H16.75C16.9489 12 17.1397 11.921 17.2803 11.7803C17.421 11.6397 17.5 11.4489 17.5 11.25V8.25ZM7.25 16.5C7.44891 16.5 7.63968 16.421 7.78033 16.2803C7.92098 16.1397 8 15.9489 8 15.75V15C8.46574 15.621 9.06965 16.125 9.76393 16.4721C10.4582 16.8193 11.2238 17 12 17C12.7246 17.0008 13.4407 16.8438 14.0985 16.5398C14.7563 16.2359 15.34 15.7923 15.809 15.24C15.938 15.0886 16.0016 14.8921 15.9858 14.6937C15.9699 14.4954 15.8759 14.3115 15.7245 14.1825C15.5731 14.0535 15.3766 13.9899 15.1782 14.0057C14.9799 14.0216 14.796 14.1156 14.667 14.267C14.2883 14.7127 13.8041 15.0564 13.2584 15.2667C12.7127 15.477 12.123 15.5472 11.5432 15.471C10.9633 15.3947 10.4119 15.1743 9.93914 14.83C9.46641 14.4857 9.08749 14.0285 8.837 13.5H10.25C10.4489 13.5 10.6397 13.421 10.7803 13.2803C10.921 13.1397 11 12.9489 11 12.75C11 12.5511 10.921 12.3603 10.7803 12.2197C10.6397 12.079 10.4489 12 10.25 12H7.25C7.05109 12 6.86032 12.079 6.71967 12.2197C6.57902 12.3603 6.5 12.5511 6.5 12.75V15.75C6.5 16.164 6.836 16.5 7.25 16.5Z\"\/>\n                    <\/svg>\n                <\/div>\n                <p class=\"title\"><\/p>\n            <\/div>\n            <div class=\"email-verifier__form-result-content\">\n                <div class=\"description\">\n                    <p><\/p>\n                <\/div>\n                <div class=\"info\">\n                    <div class=\"info__item\" id=\"format\">\n                        <div class=\"info__item-head\">\n                            <div class=\"info__item-head-title\">\n                                <p>Format<\/p>\n                            <\/div>\n                            <div class=\"info__item-head-label\">\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"info__item-description\">\n                            <p><\/p>\n                        <\/div>\n                    <\/div>\n                    <div class=\"info__item\" id=\"type\">\n                        <div class=\"info__item-head\">\n                            <div class=\"info__item-head-title\">\n                                <p>Type<\/p>\n                            <\/div>\n                            <div class=\"info__item-head-label\">\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"info__item-description\">\n                            <p><\/p>\n                        <\/div>\n                    <\/div>\n                    <div class=\"info__item\" id=\"serverStatus\">\n                        <div class=\"info__item-head\">\n                            <div class=\"info__item-head-title\">\n                                <p>Server status<\/p>\n                            <\/div>\n                            <div class=\"info__item-head-label\">\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"info__item-description\">\n                            <p><\/p>\n                        <\/div>\n                    <\/div>\n                    <div class=\"info__item\" id=\"autoGenerated\">\n                        <div class=\"info__item-head\">\n                            <div class=\"info__item-head-title\">\n                                <p>Auto-generated<\/p>\n                            <\/div>\n                            <div class=\"info__item-head-label\">\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"info__item-description\">\n                            <p><\/p>\n                        <\/div>\n                    <\/div>\n                    <div class=\"info__item\" id=\"catchAll\">\n                        <div class=\"info__item-head\">\n                            <div class=\"info__item-head-title\">\n                                <p>Catch-all<\/p>\n                            <\/div>\n                            <div class=\"info__item-head-label\">\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"info__item-description\">\n                            <p><\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"email-verifier__form-result-btn\">\n                <a class=\"btn-background-hover\" rel=\"nofollow\" href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=landing&amp;signup_page=snov.io%2Fblog&amp;cta_type=button\">Sign up and get 50 free email verification checks.<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <script type=\"text\/javascript\" id=\"form-result\">\n        var resultStrings = {\n            'limit_title': `You\u2019ve hit your free verification limit`,\n            'limit_description': `Want to get up to <span>50 email verifications<\/span> for free every month? <br> Register at Snov.io to secure your freemium and unlock more sales tools.`,\n            'result_title_valid': `<span class='email'><\/span> is valid`,\n            'result_title_not_valid': `<span class='email'><\/span> is invalid`,\n            'result_title_unknown': `<span class='email'><\/span> is unverifiable and risky`,\n            'result_title_blacklist': `<span class='email'><\/span> is on the blacklist`,\n            'result_title_greylisted': `<span class='email'><\/span> is greylisted`,\n            'result_description_valid': `You can safely send emails to this contact.`,\n            'result_description_not_valid': `We don't recommend sending to this email, as it\u2019s likely to bounce and could harm your deliverability.`,\n            'result_description_unknown': `We don't recommend contacting this address, as the email is likely to bounce.`,\n            'result_description_greylisted': `This email domain uses greylisting technology, which temporarily blocks our verification attempts. We'll retry fetching the results later.`,\n            'result_info_label_1': `Valid`,\n            'result_info_label_2': `Invalid`,\n            'result_info_label_3': `Professional`,\n            'result_info_label_4': `Personal`,\n            'result_info_label_5': `False`,\n            'result_info_label_6': `True`,\n            'result_info_label_7': `Unknown`,\n            'result_info_label_8': `Greylisted`,\n            'result_info_format_false': `The email address follows the correct structure but is either improperly formatted or contains gibberish.`,\n            'result_info_format_true': `The email address contains valid symbols in the correct order.`,\n            'result_info_type_false': `The domain is not associated with webmail.`,\n            'result_info_type_true': `This email address is registered under a webmail provider.`,\n            'result_info_server_status_valid': `The email address has successfully passed the SMTP verification check and is deliverable.`,\n            'result_info_server_status_other': `Deliverability risk detected: the email server doesn't respond or blocks verification attempts.`,\n            'result_info_auto_generated_false': `The email is not from a disposable service.`,\n            'result_info_auto_generated_true': `This email is auto-generated, so it may be unreliable for direct communication or long-term use.`,\n            'result_info_catch_all_false': `The domain is not catch-all.`,\n            'result_info_catch_all_true': `The domain accepts all emails, even nonexistent ones, which risks your sender reputation.`,\n        };\n    <\/script>\n\n    <\/span><\/p>\n<p>Waterfall enrichment can push the total even higher. This is essentially Apollo\u2019s way of checking connected data providers one after another to find missing contact details. The final cost depends on the providers you use, requested data, and lookup rules. Please note that some providers can charge credits even when returning no data.<\/p>\n<p>To get a more realistic estimate, I tried Apollo\u2019s pricing calculator. Just enter your expected contact volume, pick the features you need, and it estimates your monthly credits and suggests a plan.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator.png\" alt=\"\" width=\"745\" height=\"420\" class=\"aligncenter wp-image-62286\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator-1024x577.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator-768x433.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/11\/Apollo-pricing-calculator-1536x866.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p>My result: 600 credits for 300 contacts\u2019 emails, so roughly 2 credits per email, which differs from Apollo\u2019s standard documented rate of 1 credit per verified email. Phone numbers cost more at 8 credits each.<\/p>\n<p>You can also check the rates for your account under Settings \u2192 Credits and activity \u2192 About credits \u2192 Usage details. For bulk enrichment, Apollo also shows estimated credit usage before you run it.<\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/05\/How-to-choose-the-right-B2B-Data-Provider-for-your-team-in-2026.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/05\/How-to-choose-the-right-B2B-Data-Provider-for-your-team-in-2026.png 1672w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/05\/How-to-choose-the-right-B2B-Data-Provider-for-your-team-in-2026-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/05\/How-to-choose-the-right-B2B-Data-Provider-for-your-team-in-2026-1024x576.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/05\/How-to-choose-the-right-B2B-Data-Provider-for-your-team-in-2026-768x432.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/05\/How-to-choose-the-right-B2B-Data-Provider-for-your-team-in-2026-1536x864.png 1536w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/b2b-data-providers\/\">How to Choose the Right B2B Data Provider for Your Team in 2026<\/a>\r\n        <\/p>\r\n        <div class=\"post__content-meta\">\r\n            <p class=\"post__content-author\">Maryna Toryshchak<\/p>\r\n            <p class=\"post__content-date\">27\/10\/2026<\/p>        <\/div>\r\n    <\/div>\r\n<\/div>\r\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/04\/10-Sales-Outreach-Tools-I-Would-Recommend-in-2026-768x432-1.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/04\/10-Sales-Outreach-Tools-I-Would-Recommend-in-2026-768x432-1.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/04\/10-Sales-Outreach-Tools-I-Would-Recommend-in-2026-768x432-1-300x169.png 300w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/sales-outreach-tools\/\">10 Sales Outreach Tools I Would Recommend in 2026<\/a>\r\n        <\/p>\r\n        <div class=\"post__content-meta\">\r\n            <p class=\"post__content-author\">Oksana Havryliv<\/p>\r\n            <p class=\"post__content-date\">28\/10\/2026<\/p>        <\/div>\r\n    <\/div>\r\n<\/div>\r<\/div>\n<h3>Are Apollo credits shared across your team?<\/h3>\n<p>Yes, Apollo pools credits across your entire team, so users draw on a shared allowance rather than having separate, non-transferable credit balances.<\/p>\n<p>For example, if 5 users share a Professional plan with an allowance of 4,000 credits per user per month, the team gets 20,000 credits per month in total. Those credits are shared across the account, so one person&#8217;s usage reduces the balance available to everyone else.<\/p>\n<p>To keep usage in check, admins can set individual credit limits and monitor each team member&#8217;s usage.<\/p>\n<h3>Do Apollo credits roll over?<\/h3>\n<p>Any <a href=\"https:\/\/www.apollo.io\/pricing\/about-credits\" rel=\"nofollow noopener\" target=\"_blank\">credits<\/a> left over at the end of your billing cycle expire, including those you\u2019ve bought separately.<\/p>\n<p>Free users receive credits monthly, while annual subscribers get their full yearly allowance upfront. This means you could end up paying for credits that go unused.<\/p>\n<p>Before upgrading, check how many credits your team actually uses each month. There\u2019s little point paying for a bigger allowance if you won\u2019t use it all.<\/p>\n<h3>What happens when you run out of credits?<\/h3>\n<p>Once you run out of credits, you\u2019ll need to wait for your next allocation or purchase more to keep using those features. Apollo offers several <a href=\"https:\/\/www.apollo.io\/pricing\/calculator\" rel=\"nofollow noopener\" target=\"_blank\">monthly credit top-ups<\/a>, including:<\/p>\n<ul>\n<li>400 credits: $10\/month<\/li>\n<li>1,000 credits: $25\/month<\/li>\n<li>2,500 credits: $50\/month<\/li>\n<\/ul>\n<p>To add credits, go to Settings \u2192 Plan &amp; billing \u2192 Plan overview \u2192 Manage Subscription and choose the add-on you need.<\/p>\n<p><strong>Note: <\/strong>Extra credits aren\u2019t a one-time purchase; they renew with your subscription until canceled. Set a reminder to review or cancel the add-on before your next billing date.<\/p>\n<h2>Apollo.io additional costs and usage limits<\/h2>\n<p>Apollo\u2019s subscription price isn\u2019t the full cost. Extra credits, optional features, and billing commitments can all raise it. Here\u2019s what to consider before subscribing.<\/p>\n<h3>Add-ons<\/h3>\n<p>A base plan won\u2019t always cover everything, so Apollo sells add-ons for an additional monthly fee. They handle website visitor identification, inbound lead routing, form enrichment, and calling.<\/p>\n<p>Here\u2019s what you get with each:<\/p>\n<ul>\n<li><strong>Inbound Essentials <\/strong>\u2014 $149\/month per team: Identifies up to 1,000 website visitor contacts in the US and 5,000 companies globally per month; includes one lead router, three forms, and enrichment for 100 contacts per month.<\/li>\n<li><strong>Inbound Max <\/strong>\u2014 $799\/month per team: Includes up to 2,000,000 identified website visitor contacts per month (US only) and 2,000,000 identified companies per month (US and global), plus unlimited lead routing, forms, and form enrichment.<\/li>\n<li><strong>Advanced Dialer<\/strong> \u2014 $149\/month per team: Adds international calling, parallel and power dialing, local presence, voicemail drops, and automatic call logging.<\/li>\n<\/ul>\n<p>The prices above use monthly billing.<\/p>\n<p>Keep in mind that add-on credits renew automatically. If you don&#8217;t remove them, a temporary increase in prospecting activity can turn into an ongoing expense.<\/p>\n<h3>Email sending and other usage limits<\/h3>\n<p>Credits aren\u2019t the only thing to consider when choosing an Apollo plan, because each of them also comes with different limits on sequences, daily email sends, and connected mailboxes.<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 16%; height: 24px; text-align: left;\">Feature<\/th>\n<th style=\"width: 16%; height: 24px; text-align: left;\">Free<\/th>\n<th style=\"width: 16%; height: 24px; text-align: left;\">Basic<\/th>\n<th style=\"width: 26%; height: 24px; text-align: left;\">Professional<\/th>\n<th style=\"width: 26%; height: 24px; text-align: left;\">Organization<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Email sequences<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">2 per team<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Daily email sends<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">250<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">250<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Connected mailboxes<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">1 per user<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">1 per user<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited Google Workspace and Microsoft 365 mailboxes + 5 SMTP mailboxes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Unlimited Google Workspace and Microsoft 365 mailboxes + 15 SMTP mailboxes<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>A\/B testing<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Not included<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Not included<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Included<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Included<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Take a look at the daily sending limit on Basic, for example. You can create as many sequences as you like, but you\u2019re still limited to 250 emails a day. If that\u2019s not enough for your team, Professional or Organization may be a better fit.<\/p>\n<div class=\"tip-box\">\n<div class=\"tip-box__header\"><svg class=\"tip-box__icon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 5.15771C2.5 4.05315 3.39543 3.15771 4.5 3.15771H8.5C9.60457 3.15771 10.5 4.05315 10.5 5.15771V9.15771C10.5 10.2623 9.60457 11.1577 8.5 11.1577H4.5C3.39543 11.1577 2.5 10.2623 2.5 9.15771V5.15771Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 13.1577C13.3954 13.1577 12.5 14.0531 12.5 15.1577V19.1577C12.5 20.2623 13.3954 21.1577 14.5 21.1577H18.5C19.6046 21.1577 20.5 20.2623 20.5 19.1577V15.1577C20.5 14.0531 19.6046 13.1577 18.5 13.1577H14.5ZM15.5 15.1577C14.9477 15.1577 14.5 15.6054 14.5 16.1577V18.1577C14.5 18.71 14.9477 19.1577 15.5 19.1577H17.5C18.0523 19.1577 18.5 18.71 18.5 18.1577V16.1577C18.5 15.6054 18.0523 15.1577 17.5 15.1577H15.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 13.1577C3.39543 13.1577 2.5 14.0531 2.5 15.1577V19.1577C2.5 20.2623 3.39543 21.1577 4.5 21.1577H8.5C9.60457 21.1577 10.5 20.2623 10.5 19.1577V15.1577C10.5 14.0531 9.60457 13.1577 8.5 13.1577H4.5ZM5.5 15.1577C4.94772 15.1577 4.5 15.6054 4.5 16.1577V18.1577C4.5 18.71 4.94772 19.1577 5.5 19.1577H7.5C8.05228 19.1577 8.5 18.71 8.5 18.1577V16.1577C8.5 15.6054 8.05228 15.1577 7.5 15.1577H5.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 3.15771C13.3954 3.15771 12.5 4.05315 12.5 5.15771V9.15771C12.5 10.2623 13.3954 11.1577 14.5 11.1577H18.5C19.6046 11.1577 20.5 10.2623 20.5 9.15771V5.15771C20.5 4.05315 19.6046 3.15771 18.5 3.15771H14.5ZM15.5 5.15771C14.9477 5.15771 14.5 5.60543 14.5 6.15771V8.15771C14.5 8.71 14.9477 9.15771 15.5 9.15771H17.5C18.0523 9.15771 18.5 8.71 18.5 8.15771V6.15771C18.5 5.60543 18.0523 5.15771 17.5 5.15771H15.5Z\" fill=\"currentColor\"><\/path><\/svg><span class=\"tip-box__title\">\ud83d\udca1Bonus tip<\/span><\/div>\n<div class=\"tip-box__body\">\n<p>\u201cUnlimited sending\u201d isn&#8217;t a green light to ramp up overnight. Your email provider still has its own limits, and a sudden jump in volume can hurt deliverability.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/0hv6U8U-wEA?si=Ap-6q0E4K6gL5kbr\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>If you\u2019re sending large volumes, I recommend using Snov.io\u2019s <a href=\"https:\/\/snov.io\/email-deliverability-test\">Email Deliverability Test<\/a> to check whether there\u2019s a problem you need to fix.<\/p>\n<\/div>\n<\/div>\n<p>My advice? Look at what&#8217;s actually holding your team back. If it&#8217;s the number of sequences, Basic may be enough. If you need more sending capacity or more mailboxes, compare the higher tiers carefully before paying extra.<\/p>\n<h3>Seat requirements and billing terms<\/h3>\n<p>There are also several billing conditions worth knowing:<\/p>\n<ul>\n<li><strong>Annual billing: <\/strong>Offers lower monthly-equivalent rates but requires paying for 12 months upfront<\/li>\n<li><strong>Monthly billing: <\/strong>Costs more per month but allows you to cancel without committing to another year<\/li>\n<li><strong>Seat minimums: <\/strong>Organization requires at least 3 paid seats.<\/li>\n<li><strong>Plan consistency: <\/strong>All users within the same Apollo account must be on the same subscription tier<\/li>\n<li><strong>Cancellation:<\/strong> You can cancel your subscription, but cancellation takes effect at the end of the current billing cycle<\/li>\n<li><strong>Downgrades: <\/strong>Switching from annual to monthly billing requires waiting until the annual subscription ends<\/li>\n<\/ul>\n<p>Any of these factors can change your Apollo bill, especially if your headcount changes or you switch up your prospecting approach. That\u2019s why I\u2019d skip the monthly sticker price and work out your expected annual spend. It\u2019s a much smarter way to compare Apollo plans.<\/p>\n<h2>How much does Apollo.io cost for your team?<\/h2>\n<p>Because Apollo bills per seat, every person you add raises the total, and your tier and any add-ons push it further.<\/p>\n<p>To make that concrete, here\u2019s what different team sizes would pay each year on Apollo\u2019s annual billing rates.<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 25%; height: 24px; text-align: left;\">Apollo plan<\/th>\n<th style=\"width: 25%; height: 24px; text-align: left;\">1 user\/year<\/th>\n<th style=\"width: 25%; height: 24px; text-align: left;\">5 users\/year<\/th>\n<th style=\"width: 25%; height: 24px; text-align: left;\">15 users\/year<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Free<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$0<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Subject to restrictions<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Subject to restrictions<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Basic<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$588<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$2,940<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$8,820<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Professional<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$948<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$4,740<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$14,220<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Organization<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Not available<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$7,140<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">$21,420<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><em>Prices exclude taxes and add-ons. Organization requires at least three seats.<\/em><\/p>\n<ul>\n<li><strong><strong>Solo user or founder<\/strong><\/strong><\/li>\n<\/ul>\n<p>If you only prospect now and then, Apollo Free plan is a good place to start. Once outreach becomes a regular habit, Basic at $588 a year gives you more credits and advanced search filters.<\/p>\n<p>Professional, at $948 a year, is worth the step up if you need multiple mailboxes or more automation.<\/p>\n<ul>\n<li><strong><strong>Small sales team (5 users)<\/strong><\/strong><\/li>\n<\/ul>\n<p>A five-person team pays $2,940-$7,140 annually, depending on the plan.<\/p>\n<p>Basic covers regular prospecting, while Professional ($4,740\/year) offers more flexibility for running multiple campaigns. Organization ($7,140\/year) provides higher credit allowances and advanced features.<\/p>\n<ul>\n<li><strong><strong>Growing sales team (15+ users)<\/strong><\/strong><\/li>\n<\/ul>\n<p>For 15 users, annual costs range from $8,820 to $21,420 before add-ons.<\/p>\n<p>At this scale, credit consumption becomes especially important. Frequent phone lookups, data enrichment, and high-volume prospecting may require additional credits.<\/p>\n<h2>Cheaper options if Apollo doesn&#8217;t fit your budget<\/h2>\n<p>If budget is the sticking point, look for <a href=\"https:\/\/snov.io\/apollo-alternative\">Apollo alternatives<\/a> that could cover your needs without stretching your spending. Besides, a more focused tool may be enough if you only need a few core features. Some tools focus on finding contact data, while others combine prospecting with outreach.<\/p>\n<p>Here\u2019re five options to compare:<\/p>\n<div class=\"modern-table-wrap\">\n<table class=\"modern-table\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"width: 13%; height: 24px; text-align: left;\">Tool<\/th>\n<th style=\"width: 19%; height: 24px; text-align: left;\">Pricing<\/th>\n<th style=\"width: 15%; height: 24px; text-align: left;\">Free plan<\/th>\n<th style=\"width: 30%; height: 24px; text-align: left;\">Main features<\/th>\n<th style=\"width: 23%; height: 24px; text-align: left;\">Best for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Snov.io<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">from $39\/month, or $29.25\/month billed annually<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">AI-powered lead search, data enrichment, email verification, multichannel outreach, <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn automation<\/a>, warm-up, and deliverability tools<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Lead generation and automated sales outreach<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Hunter.io<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">from $49\/month, or $34\/month billed annually<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Email search, cold email sequences, verification<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Email search and cold email campaigns<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Skrapp.io<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">from $39\/month, or $29\/month billed annually<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">LinkedIn prospecting, email search and verification, AI enrichment, CRM sync<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Email search on LinkedIn<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Lusha<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">from $49.90\/month, or $37.45\/month billed annually<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Yes<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Email and phone lookup, bulk enrichment, browser extension, CRM integrations, and buying-intent signals<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Email and phone number lookup<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Voila Norbert<\/b><\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">from $49\/month, or $39\/month billed annually<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">No; 50 free credits on signup<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Individual and bulk email searches, API access, and CRM integrations<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Email list building<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><em>Note that prices may change. Check each tool\u2019s website for current pricing options before purchasing.<\/em><\/p>\n<p>For teams that need more than email finding, Snov.io offers a broader toolkit at a lower starting price than Apollo. The Sales Suite starts at $39\/month and combines prospecting, <a href=\"https:\/\/snov.io\/bulk-email-verifier\">bulk email verification<\/a>, outreach, email warm-up, and a built-in CRM in one platform.<\/p>\n<blockquote class=\"blockquote-with__image\"><p>We looked for a reliable tool to generate the contacts of decision-makers and pitch services to the found prospects in the most efficient and affordable way. Snov.io has all that and even more! With emails scraped using its finder tools, we consistently hit 40% open rates, which is our most important metric.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/hero@2x.png\" alt=\"Sundeep Reddy\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Sundeep Reddy<\/p>\n<p class=\"blockquote-image__info-position\">Director at Growth Hackers<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>The Starter tier includes 1,000 credits, 5,000 unique recipients, 75 enrichment tokens, and three warm-up slots, plus unlimited campaigns, senders, follow-ups, and team seats.<br \/>\nYou can save 25% with annual billing, and larger plans lower the cost per credit and recipient, making it a sensible alternative to compare.<\/p>\n<div class=\"content-banner green\">\n<p class=\"content-banner__title\">Need an Apollo.io alternative?<\/p>\n<p class=\"content-banner__description\">Manage lead generation and outreach with Snov.io.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Explore Snov.io<\/a><\/div>\n<\/div>\n<h2>Key takeaways: Is Apollo.io worth the price?<\/h2>\n<p>Apollo can be well worth the money if you use its prospecting, outreach, and automation tools regularly. But per-seat pricing, expiring credits, and tier restrictions can make it a poor value for smaller teams or anyone who only prospects now and then.<\/p>\n<p>Take a moment to calculate the annual cost for your team and estimate your credit needs before choosing. If you find you\u2019re paying for features you seldom use, or credits regularly go to waste, you might want to compare alternatives such as Snov.io.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo.io pricing explained: Free, Basic, Professional, and Organization plans, how credits work, hidden costs, and cheaper options like Snov.io. <\/p>\n","protected":false},"author":109,"featured_media":62284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2070],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/62273"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=62273"}],"version-history":[{"count":15,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/62273\/revisions"}],"predecessor-version":[{"id":62292,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/62273\/revisions\/62292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/62284"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=62273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=62273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=62273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}