{"id":6421,"date":"2020-05-28T14:34:37","date_gmt":"2020-05-28T11:34:37","guid":{"rendered":"http:\/\/snov.io\/blog\/?p=6421"},"modified":"2026-03-03T11:52:56","modified_gmt":"2026-03-03T08:52:56","slug":"email-drip-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-drip-campaigns\/","title":{"rendered":"How To Craft Your Best Email Drip Campaign Today"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Accessible and affordable drip campaigns have already replaced old bulk email campaigns with a new personalized approach. But if you plan to start sending email drip campaigns for real estate, recruiting, sales or want to engage with already-existing users and clients, chances are that you might find the process a bit daunting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why we\u2019ve compiled a beginner&#8217;s guide on how to craft your best email drip campaign based on the most popular questions.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is a drip campaign?<\/a><\/li>\n<li><a href=\"#when\">When should you use a drip campaign?<\/a><\/li>\n<li><a href=\"#difference\">What is the difference between cold and warm email campaigns?<\/a><\/li>\n<li><a href=\"#types\">What are the most popular types of drip email sequences?<\/a><\/li>\n<li><a href=\"#emails\">What are the common drip emails?<\/a><\/li>\n<li><a href=\"#tips\">What are actionable tips for crafting your best email campaign?<\/a><\/li>\n<li><a href=\"#how\">How to choose an email drip campaign tool?<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a drip campaign?\u00a0<\/span><\/h2>\n<p><b>A drip campaign<\/b><span style=\"font-weight: 400;\"> is an automated series of emails delivered based on the best timing, triggers (specific user actions), and set delays. You only have to tune up your drip campaign once, and it\u2019ll do the rest for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since drip campaigns are automated, it eliminates any need for constant control and management of sending on your side. Depending on the <a href=\"https:\/\/snov.io\/email-drip-campaigns\">drip email campaign software<\/a> tool you\u2019re using, you can automate the whole outreach from lead generation to campaign sending.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-drip-campaigns&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8010\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png\" alt=\"email drip campaigns\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"when\"><span style=\"font-weight: 400;\">When should you use a drip campaign?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Drip marketing incorporates several marketing strategies. But the target remains the same: keeping readers informed and engaged with your product. Apart from increasing sales, affecting deliverability rate, and providing sufficient information, automated drip campaigns can help you:<\/span><\/p>\n<p><b>Welcome and onboard new users<br \/>\n<\/b><span style=\"font-weight: 400;\">When newly-attracted leads ask for info about your products or sign up for a trial, you can send a welcome email with your most-shared blog posts or case studies that highlight how other clients use your services. Welcome emails averagely enjoy a <\/span><span style=\"font-weight: 400;\">63.91% open rate<\/span><span style=\"font-weight: 400;\">, while other promotional emails remain around 14.34%.\u00a0<\/span><\/p>\n<p><b>Warm-up and nurture leads<br \/>\n<\/b><span style=\"font-weight: 400;\">You can send new leads a <a href=\"https:\/\/snov.io\/glossary\/lead-nurturing\/\">nurturing<\/a> drip sequence to stay with them until they\u2019re ready to buy your service or product. For example, you can instruct users on your features, help them use certain services, or offer them freemium plans.<\/span><\/p>\n<p><b>Remind them about abandoned shopping carts<br \/>\n<\/b><span style=\"font-weight: 400;\">Around <\/span><span style=\"font-weight: 400;\">69.57% of shopping carts<\/span><span style=\"font-weight: 400;\"> are abandoned by users. However, email drip campaigns can help you return those undecided buyers and drive them back to complete the purchase.<\/span><\/p>\n<figure id=\"attachment_6457\" aria-describedby=\"caption-attachment-6457\" style=\"width: 812px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6457 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-11.png\" alt=\"abandoned shopping carts\" width=\"812\" height=\"338\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-11.png 812w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-11-300x125.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-11-768x320.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><figcaption id=\"caption-attachment-6457\" class=\"wp-caption-text\">(Source)<\/figcaption><\/figure>\n<p><b>Encourage clients to renew their subscription<br \/>\n<\/b><span style=\"font-weight: 400;\">Don\u2019t relax once you\u2019ve converted a paid user and make sure they renew their subscription. To renew automatically, send an alert that their plan is about to be renewed, and a fee will be charged. You can also mail out links to renewal pages where users can confirm the subscription.<\/span><\/p>\n<p><b>Manage unsubscribes<br \/>\n<\/b><span style=\"font-weight: 400;\">Don\u2019t get desperate when losing subscribers; take one last chance at bringing them back. Send a &#8220;we will miss you!&#8221; email and give them options to follow your other channels on social media or messengers. Often, readers unsubscribe not because they dislike your brand. They might prefer to communicate with you in a different way.\u00a0<\/span><\/p>\n<p><b>Save time<br \/>\n<\/b><span style=\"font-weight: 400;\">Once you create automated workflows, they will run on their own and won\u2019t require your control. Of course, if you need some adjustments, you can make them. But overall, a lot of marketing processes (onboarding, promotions, etc.) can be automated.<\/span><\/p>\n<p><b>Establish regular communication with customers<br \/>\n<\/b><span style=\"font-weight: 400;\">The more frequently users interact with your offers, the more inclined they are to make a purchase. Use engagement emails to encourage them to visit your site and have a look. The mailout can be triggered not only by on-site actions but also by the overall absence of activity or a timer set beforehand.<\/span><\/p>\n<p><b>Utilize multichannel outreach<\/b><\/p>\n<p>You can enrich your lead generation strategy by incorporating different ways of expanding your contact database. For example, with the Snov.io <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn automation tool for lead generation<\/a>, you can build multilevel email drip campaigns and connect with your prospects on this platform as well!<\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">Boost your outreach<\/p>\n<p class=\"content-banner__description\">Create omnichannel campaigns and effortlessly generate leads on LinkedIn and beyond<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-drip-campaigns&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Icon-1-opt-2.png\" alt=\"Boost your outreach\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"difference\"><span style=\"font-weight: 400;\">What is the difference between cold and warm email campaigns?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All drip campaigns can be divided into two types \u2013 cold and warm.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6461\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image5.png\" alt=\"cold drip campaigns vs. warm drip campaigns\" width=\"828\" height=\"1092\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image5.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image5-227x300.png 227w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image5-776x1024.png 776w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image5-768x1013.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can create two drip campaigns. The first one will push users to register. When they are already active, the second drip campaign will nurture them to an actual purchase. Same with subscribers \u2013 you engage them with content through drip campaigns, and when they are hot, you convert them into users or clients with another drip campaign.<\/span><\/p>\n<h2 id=\"types\"><span style=\"font-weight: 400;\">What are the most popular types of drip email sequences [examples]?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are hundreds of different types of drip email sequences, and while it\u2019s impossible to mention every email sequence, let\u2019s focus on 3 main types:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cold campaigns &#8211; <\/b><span style=\"font-weight: 400;\">Targeted at your perfect potential clients whom you can help but who are not familiar with the product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Subscriber mailings &#8211; <\/b><span style=\"font-weight: 400;\">Email campaigns targeted at subscribers who are not yet your users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>User campaigns &#8211; <\/b><span style=\"font-weight: 400;\">Multipurpose campaigns targeted at your user base.<\/span><\/li>\n<\/ul>\n<h3 id=\"cold\"><span style=\"font-weight: 400;\"><strong>Cold<\/strong> campaigns<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6464\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-12.png\" alt=\"cold campaigns\" width=\"441\" height=\"294\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-12.png 441w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-12-300x200.png 300w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some companies use leads generated organically <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\">. Many B2B companies, however, use <a href=\"https:\/\/snov.io\/glossary\/cold-email\/\">cold emailing<\/a> to help their target audience discover their product. This kind of campaign is the most difficult one, requires the most preparations, and is usually the shortest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You only have one shot with your leads, so you need to make sure of 2 things: if you can satisfy their requirements and if they are interested in the product. Such emails must be super-targeted, including custom personalization like the leads\u2019 unique interests and achievements. Your offer should be good enough for them not to send you straight into the Spam folder.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/upload\/10_FAILPROOF_COLD_EMAIL_FORMULAS.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8012\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2730-1.png\" alt=\"10 failproof cold email formulas\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2730-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2730-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2730-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2730-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2730-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A cold email campaign can be used for the following purposes:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Sharing <\/span><b>ebooks, guides, <\/b><span style=\"font-weight: 400;\">or <\/span><b>research<\/b><span style=\"font-weight: 400;\"> with the relevant audience<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Finding <\/span><b>new partners<\/b><span style=\"font-weight: 400;\"> and affiliates<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Starting a conversation to get <\/span><b>feedback<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Establishing <\/span><b>connections <\/b><span style=\"font-weight: 400;\">with influencers and field leaders<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Inviting speakers and attendees to <\/span><b>offline events<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Inviting a relevant audience to a <\/span><b>webinar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Offering a <\/span><b>demo<\/b><span style=\"font-weight: 400;\"> of the product or service<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Running <\/span><b>link-building<\/b><span style=\"font-weight: 400;\"> campaigns<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of the first email is to either start a conversation or to grab the lead. Both scenarios, if successful, then drive to nurturing the lead and helping them convert according to the main goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of the flow. Let\u2019s imagine the goal is to invite a lead to an offline event and receive a positive reply.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6466\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-13.png\" alt=\"cold campaign example\" width=\"724\" height=\"797\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-13.png 724w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-13-273x300.png 273w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<h3 id=\"subscriber\"><span style=\"font-weight: 400;\"><strong>Subscriber<\/strong> mailings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6468\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-14.png\" alt=\"Subscriber mailings\" width=\"393\" height=\"266\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-14.png 393w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-14-300x203.png 300w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/>Drip campaigns for subscribers are a must-have for every corporate blog, media website, offline event page, webinar page, podcast service, and so on. Such campaigns are meant to <a href=\"https:\/\/snov.io\/blog\/drip-campaign-vs-nurture-campaign\/\">nurture an audience<\/a> into becoming users or clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subscriber mailings are very different from cold campaigns. Once a person has subscribed to your newsletter, you can safely say they are your <a href=\"https:\/\/snov.io\/glossary\/targeting\/\">target audience<\/a> and are enjoying the valuable content you\u2019re providing, and that means <\/span><i><span style=\"font-weight: 400;\">trust<\/span><\/i><span style=\"font-weight: 400;\">. And it\u2019s so much easier to convert with trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main goals are the following:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Make subscribers<\/span><b> share<\/b><span style=\"font-weight: 400;\"> your content<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Share a <\/span><b>valuable piece of content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Invite subscribers to the <\/span><b>product demo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Invite subscribers to an <\/span><b>offline event<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Distribute a <\/span><b>special offer<\/b><span style=\"font-weight: 400;\"> for subscribers only<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Nurture <\/b><span style=\"font-weight: 400;\">subscribers into users or clients<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For best results, let subscribers control mailings via an opt-in form. Give them an option to choose the frequency (daily, weekly, monthly) and the content (relevant articles, webinar announcements, special deals, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of the flow. Let\u2019s imagine subscribers opted in for a weekly all-content newsletter, and the goal is to make them purchase an<\/span> <a href=\"https:\/\/snov.io\/extension\"><span style=\"font-weight: 400;\">email finder<\/span><\/a><span style=\"font-weight: 400;\"> tool with a special offer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6471\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-15.png\" alt=\"Subscriber mailing example\" width=\"742\" height=\"818\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-15.png 742w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-15-272x300.png 272w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<h3 id=\"user\"><span style=\"font-weight: 400;\"><strong>User<\/strong> campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6473\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-16.png\" alt=\"User campaigns\" width=\"383\" height=\"266\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-16.png 383w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-16-300x208.png 300w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/>You can use in-app messages, phone calls, and even SMS marketing to interact with users. However, email drip campaigns are the most efficient nurturing method, allowing users to learn more about the product and the industry before making the final decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With drip campaigns, you can lead users from one step to another. Every time a simple goal is met, the next drip campaign starts and leads the user further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the main goals:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Educate <\/b><span style=\"font-weight: 400;\">on how to use the product or service<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Convert<\/b><span style=\"font-weight: 400;\"> a newly registered user into an active user<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Score a user<\/b><span style=\"font-weight: 400;\"> and check whether they are eligible to become a client<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Invite a user to a <\/span><b>demo session<\/b><span style=\"font-weight: 400;\"> with a support specialist or a sales representative<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Invite a user to a <\/span><b>webinar <\/b><span style=\"font-weight: 400;\">or any other event<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Make a user <\/span><b>leave a positive review<\/b><span style=\"font-weight: 400;\">, testimonial, or case study<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Sell product<\/b><span style=\"font-weight: 400;\"> or service through a special offer or one-of-a-kind deal<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Retain<\/b><span style=\"font-weight: 400;\"> existing paying users<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span><b>Upsell<\/b><span style=\"font-weight: 400;\"> additional features or services<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main idea is to turn a newly registered beginner into an educated user and later into a client. Then, the goal is to retain and make them stay with the company for as long as possible, upsell, and retain again, maximizing their LTV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These flows, just like subscriber mailings, are infinite \u2013 they should come at an exact time preferred by the user (weekly\/monthly, etc.) until they unsubscribe. Let\u2019s imagine you want to sell a new feature. Here\u2019s how you can start the flow:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6474\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-17.png\" alt=\"User campaign example\" width=\"734\" height=\"828\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-17.png 734w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-17-266x300.png 266w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<h2 id=\"emails\"><span style=\"font-weight: 400;\">What are the common drip emails [examples]?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every drip campaign will differ depending on the goal, business type, product, etc., but there are elements of email sequences that are common for most of them. We won\u2019t be covering newsletters, as they are usually pretty straightforward. Instead, let\u2019s focus on more complicated copies.<\/span><\/p>\n<h3 id=\"initial\"><span style=\"font-weight: 400;\">Initial cold email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6477\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image19.png\" alt=\"Initial cold email\" width=\"778\" height=\"399\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image19.png 778w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image19-300x154.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image19-768x394.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first email of the email sequence should radiate friendliness and helpfulness for both users and subscribers. In a cold emailing campaign, the initial email should contain all the information a recipient might need to make a decision. In either case, make the recipient feel important, appreciated, and in control.<\/span><\/p>\n<h3 id=\"followup\"><span style=\"font-weight: 400;\">Cold follow-up email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6478\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image3.png\" alt=\"Cold follow-up email\" width=\"778\" height=\"291\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image3.png 778w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image3-300x112.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image3-768x287.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cold follow-ups should provoke recipients to answer. Ask a question to make them engage with your email. Keep it short.<\/span><\/p>\n<h3 id=\"content_email\"><span style=\"font-weight: 400;\">Content email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6479\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image25.png\" alt=\"Content email\" width=\"778\" height=\"280\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image25.png 778w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image25-300x108.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image25-768x276.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This email can and should be used in every type of drip campaigns. Special, relevant, evergreen content is a great way to position yourself as an expert and provide value for the recipient. You can educate with all kinds of content \u2013 articles, videos, PDFs, webinars, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content emails can be, and often are, used as reminders. You can also use HTML templates in <\/span><a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\"><span style=\"font-weight: 400;\">email drip campaigns<\/span><\/a><span style=\"font-weight: 400;\"> if you prefer colorful newsletters.<\/span><\/p>\n<h3 id=\"invitation\"><span style=\"font-weight: 400;\">Invitation email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6480\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image22.png\" alt=\"Invitation email\" width=\"778\" height=\"825\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image22.png 778w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image22-283x300.png 283w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image22-768x814.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">An invitation email is a good way to pre-convert. You can invite people to both online (webinars, online demos with an expert) and offline events (exhibitions, forums). As a result, you can get more info about the person you\u2019re selling to and have a real conversation. When used in subscriber or user campaigns, it\u2019s a chance to<\/span><a href=\"https:\/\/snov.io\/blog\/awareness-consideration-decision-what-to-convert-with-at-each-stage\/\"> <span style=\"font-weight: 400;\">convert from one stage to another<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"special\"><span style=\"font-weight: 400;\">Special deal\/offer email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6481\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image20.png\" alt=\"Special deal\/offer email\" width=\"778\" height=\"553\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image20.png 778w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image20-300x213.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image20-768x546.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Special deals and offers should be used to convert warm subscribers, bypassing the demo session with a sales rep or an expert. This saves time and can even turn viral if your deal is good enough.<\/span><\/p>\n<h3 id=\"goodbye\"><span style=\"font-weight: 400;\">Goodbye email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6482\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image13.png\" alt=\"Goodbye email\" width=\"778\" height=\"359\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image13.png 778w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image13-300x138.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image13-768x354.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Goodbye emails for subscribers should be something of a polite and familiar <\/span><i><span style=\"font-weight: 400;\">\u201cWe\u2019re sad to see you go.\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0 Allow users to leave feedback as well. For cold campaigns, a goodbye email should leave an open opportunity for the recipient.\u00a0<\/span><\/p>\n<h2 id=\"tips\"><span style=\"font-weight: 400;\">What are actionable tips for crafting your best email campaign?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sending a campaign is a lot like going to a dinner party: you have to make sure you dress appropriately, bring something to the party that people will find either entertaining or useful, and, of course, observe basic etiquette.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These simple points will help you send the best campaign you can. Let\u2019s explore:<\/span><\/p>\n<h3 id=\"timing\"><span style=\"font-weight: 400;\">1. Timing is of the essence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are two factors to consider: when to send emails and with what intervals. For basic timing, you should <\/span><b>consider the time zone<\/b><span style=\"font-weight: 400;\"> and the schedule of the buyer persona. If you have an international business, you need to make sure your list is segmented by location to improve your conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\"> <span style=\"font-weight: 400;\">best time to send emails<\/span><\/a><span style=\"font-weight: 400;\"> is Tuesdays around 11 AM recipient time, right after they come to work. Try to avoid messaging people on weekends \u2013 respect their private time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6483\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image6.png\" alt=\"Best time to send emails\" width=\"850\" height=\"279\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image6.png 1028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image6-300x99.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image6-1024x337.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image6-768x253.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As for intervals between messages, it depends on the email sequence. It\u2019s a massive yet common mistake to send two emails a day if you haven\u2019t received a reply, just as <\/span><b>it\u2019s wrong to send daily follow-ups<\/b><span style=\"font-weight: 400;\">. Make intervals look natural; imagine you are sending each individual email manually.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the drip campaign is based on the user\u2019s interaction with products on your website, make sure you send messages while users still remember their actions. It also makes no sense to congratulate them on an achievement or a milestone reached days after it happened \u2013 do it while they\u2019re hot!<\/span><\/p>\n<h3 id=\"base\"><span style=\"font-weight: 400;\">2. Base campaigns on recipient behavior<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adjust your email campaigns based on the user\u2019s behavior using conditions that can be set according to your preferences. As a rule, drip campaign tools offer a few options, e.g., the recipient <\/span><b>opened the email<\/b><span style=\"font-weight: 400;\"> or <\/span><b>clicked the link<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_35666\" aria-describedby=\"caption-attachment-35666\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition3.png\" alt=\"Conditions in Snov.io Campaigns\" width=\"450\" height=\"684\" class=\"wp-image-35666\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition3.png 467w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition3-197x300.png 197w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-35666\" class=\"wp-caption-text\">Conditions offered by Snov.io Campaigns<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Additionally, you can set the time the system has to wait until the next email is sent, either in hours or days, with the help of the delay feature. It helps space out emails evenly instead of bombarding the prospect with consecutive emails every time the condition is activated. This way, you won\u2019t come across as a spammer.<\/span><\/p>\n<h3 id=\"overload\"><span style=\"font-weight: 400;\">3. Don\u2019t overload the email with attachments and multiple CTAs\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Multiple CTAs, links, downloadables, invitations to events, and questions, all in one email, can ruin the effectiveness of the drip campaign. Don\u2019t bombard recipients with more distractions, they already have limited time to check their inbox. You\u2019re in luck to have your email opened in the first place, so don\u2019t waste their time.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6485\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image1.png\" alt=\"CTA example\" width=\"527\" height=\"542\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image1.png 527w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image1-292x300.png 292w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you don\u2019t distract the recipient from the CTA with anything else. If the CTA is a question, and your goal is to get a reply as an answer, don\u2019t have any other links, buttons, etc. If you\u2019re inviting the recipient to a webinar or an event, the invitation should be the <\/span><i><span style=\"font-weight: 400;\">only <\/span><\/i><span style=\"font-weight: 400;\">thing the person can focus on.<\/span><\/p>\n<h3 id=\"individual\"><span style=\"font-weight: 400;\">4. Individual approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Individual approach, even when automated, can pay off. According to the latest<\/span> <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">email marketing statistics<\/span><\/a><span style=\"font-weight: 400;\">, 88% of users are more likely to respond to an email favorably if it looks like it\u2019s been created specifically for them. Focus greatly on personalization of both the subject line and the body to make your prospects feel valued.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good practice to personalize email drip campaigns with not just the name, but also with any other additional info you have. Let\u2019s be honest, a name in an email doesn\u2019t leave an impression as profound as it did in 2012. Here is an example of what you can personalize besides the recipient\u2019s name:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their <\/span><b>company\u2019s name<\/b><span style=\"font-weight: 400;\"> and recent achievements\/milestones<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their <\/span><b>job<\/b><span style=\"font-weight: 400;\">, including praise on their work in the position<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their <\/span><b>industry<\/b><span style=\"font-weight: 400;\">, including the latest news or changes (that you can later connect to your offer)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The name of <\/span><b>their product<\/b><span style=\"font-weight: 400;\">, including questions or comments about it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The name of <\/span><b>the product they\u2019ve taken an interest in<\/b><span style=\"font-weight: 400;\"> with a genuine offer of help, demo, or consultation (<\/span><i><span style=\"font-weight: 400;\">if the email is triggered by the user\u2019s behavior<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6486\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image9.png\" alt=\"Personalized email example\" width=\"828\" height=\"786\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image9.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image9-300x285.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image9-768x729.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The more parameters for personalization you have, the more natural and unique the email message will look, and the better it will perform. Deeper<\/span> <span style=\"font-weight: 400;\">personalization improves<\/span><span style=\"font-weight: 400;\"> open and click-through rates dramatically, making drip campaigns even more effective.\u00a0<\/span><\/p>\n<h3 id=\"give\"><span style=\"font-weight: 400;\">5. Give people the right to unsubscribe<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you don\u2019t offer your recipients a choice to unsubscribe, you\u2019re not just potentially breaking international email laws, you\u2019re showing blatant disrespect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there are a couple of ways you can let people opt out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Add the unsubscribe link<\/b><span style=\"font-weight: 400;\">. This way is easy to implement, monitor, and analyze. Most email senders will allow you to<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-an-unsubscribe-link-to-your-email-drip-campaign-emails\/\"> <span style=\"font-weight: 400;\">add an unsubscribe link<\/span><\/a><span style=\"font-weight: 400;\"> to individual emails or all emails sent from your sender account. You can even try adding it to your email signature.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Add a note<\/b><span style=\"font-weight: 400;\">. You can avoid using a direct unsubscribe link by writing something along the lines of <\/span><i><span style=\"font-weight: 400;\">\u201cIf you don\u2019t want to receive emails from me anymore, please reply to this email.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> This option will look more natural in cold emails.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6487\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image11.png\" alt=\"Unsubscription link example\" width=\"850\" height=\"339\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image11.png 1034w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image11-300x120.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image11-1024x408.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image11-768x306.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you let people unsubscribe, you show them that you value their opinion over your need to contact them, and recipients will appreciate it. Besides, this lets you avoid spam complaints and, of course, violating email laws. Stay safe and respectful.<\/span><\/p>\n<h3 id=\"keep\"><span style=\"font-weight: 400;\">6. Keep your emails short<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Long copy is a problem that plagues those who use corporate style. Way too many marketers and sales reps think that including as much information into an email as possible is the way to go. You have a whole sequence for that!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep emails as short as possible; nobody likes reading long sales emails. Our advice is to keep your emails below 200 words. Put yourself in the recipient\u2019s shoes \u2013 which copy are you more likely to read and reply to?<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Email 1:<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6488\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image14.png\" alt=\"Short email example\" width=\"828\" height=\"527\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image14.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image14-300x191.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image14-768x489.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Email 2:<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6489\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image10.png\" alt=\"Long email example\" width=\"828\" height=\"914\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image10.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image10-272x300.png 272w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image10-768x848.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The difference is clear. Provide only the essential information needed to make a decision on the CTA.\u00a0<\/span><\/p>\n<h3 id=\"analyze\"><span style=\"font-weight: 400;\">7. Analyze campaign results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The statistics module is where you can see and analyze the results of the campaign. If you don\u2019t check the stats daily, you might lose a chance to fix any possible issues and, therefore, lose conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t just check the general stats of how many recipients reached the goal (though it should remain the top priority) but also analyze all the steps in-between, like delivery rate, open rate, click-through rate, and reply rate for each email.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8011\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image.png\" alt=\"campaign statistics\" width=\"695\" height=\"370\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image.png 695w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image-300x160.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These metrics will let you analyze the performance of every email in the drip sequence. By improving one link at a time, you will be able to create the best-converting version of your drip campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, no drip campaign will perform perfectly on the first try, especially if this is one of your first campaigns in general. Learning more about the<\/span><a href=\"https:\/\/snov.io\/blog\/\"> <span style=\"font-weight: 400;\">target persona<\/span><\/a><span style=\"font-weight: 400;\"> and how messages perform will let you improve your campaigns and start getting better results faster.<\/span><\/p>\n<h3 id=\"optimize\"><span style=\"font-weight: 400;\">8. Optimize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To optimize, perform <a href=\"https:\/\/snov.io\/blog\/\">A\/B tests<\/a> or change only one parameter at a time. It could be the subject line, the copy, the CTA, or any other element. You should experiment with one aspect of the email message at a time because that\u2019s the only way to know for sure that <\/span><i><span style=\"font-weight: 400;\">this <\/span><\/i><span style=\"font-weight: 400;\">is the element that affects the results. If you try to test both personalization and the CTA at the same time, you won\u2019t be able to differentiate what made the copy perform better.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6490\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image23.png\" alt=\"A\/B test example\" width=\"850\" height=\"529\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image23.png 1773w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image23-300x187.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image23-1024x638.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image23-768x478.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image23-1536x956.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There is a way around this, of course: perform A\/B tests and optimize things that influence <\/span><i><span style=\"font-weight: 400;\">different <\/span><\/i><span style=\"font-weight: 400;\">metrics. For example, the subject line influences open rate only, while copy, personalization, and the CTA influence reply and click-through rates. Therefore, you can optimize the subject line and the CTA at the same time, but not CTA and the copy.<\/span><\/p>\n<h3 id=\"take\"><span style=\"font-weight: 400;\">9. Take the tech side seriously<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even in drip campaigns, email messages shouldn\u2019t have multiple scripts and spam words (we have created a big downloadable<\/span> <a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\"><span style=\"font-weight: 400;\">list of spam trigger words<\/span><\/a><span style=\"font-weight: 400;\">, btw) or be sent to unverified emails. All of this can trigger spam filters, and the message will eventually end up in the Spam folder, leaving you no chance for conversion, no matter how good the drip campaign is.<\/span><\/p>\n<p><b>Set the daily sending limit and choose if you\u2019ll use Gmail or SMTP<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You can\u2019t go over the daily<\/span><a href=\"https:\/\/snov.io\/blog\/email-sending-limits-of-email-service-providers\/\"> <span style=\"font-weight: 400;\">email sending limits<\/span><\/a><span style=\"font-weight: 400;\"> of your provider. The quantity and quality of outgoing emails can affect your sender reputation and deliverability. If you are sending a small drip campaign, your best option is using a Gmail account. This will make the email look real.<\/span><\/p>\n<p><b>Decide if you want to send to unverified emails<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Email drip platforms that offer verification services allow you to choose whether you want to send the campaign to your whole list or only to verified addresses. We recommend sending only to verified leads to improve the open rate and CTR, as well as reduce the bounce rate.<\/span><\/p>\n<p><b>Consider the number of email scenarios<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Depending on the size of the campaign and the time you\u2019re willing to invest in creating it, you can come up with as many varied scenarios within one campaign as you want. Variations will be introduced through different email flows and activated when a recipient performs a certain action.<\/span><\/p>\n<p><b>Send a test email<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Email drip campaign tools allow you to test emails before launching a campaign. You can choose one or more email addresses to send the test email to.\u00a0<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to choose an email drip campaign tool?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are quite a few email drip campaign tools on the market, some bigger and more feature-rich than others. But all of them have one thing in common \u2013 they automate email sending. We\u2019ve selected a few popular email drip campaign tools and analyzed the options.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/email-drip-campaigns-compare\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8013\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2732-1.png\" alt=\"best email drip campaign tools\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2732-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2732-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2732-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2732-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/IMG_2732-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3 id=\"building\"><span style=\"font-weight: 400;\">Email building features<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to creating an attractive and converting email copy, an email drip campaign tool should tick a couple of boxes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6491\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image24.png\" alt=\"Email building features\" width=\"828\" height=\"265\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image24.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image24-300x96.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image24-768x246.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><b>Email campaign editor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Building and editing an email drip campaign should be easy. It\u2019s best to choose a tool with a drag-and-drop editor. This will guarantee that you can easily create complicated email flows in a graphic way.\u00a0<\/span><\/p>\n<p><b>File attachments<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Some drip campaign tools don\u2019t allow adding file attachments to the email copy. Make sure to research your tool of choice and the<\/span><a href=\"https:\/\/snov.io\/blog\/a-short-guide-to-email-attachments-the-dos-the-donts-and-the-whys\/\"> <span style=\"font-weight: 400;\">size limits of files you can attach<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>HTML editing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you believe plain text emails won\u2019t perform as well for your campaign as designed HTML templates, you should have an option to send emails this way. Not all drip providers allow for this, but most do.<\/span><\/p>\n<p><b>Email templates<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes writing a compelling email copy is a task harder than organizing the rest of the campaign. To make this step as painless as possible, many tools offer professionally crafted email templates crafted for specific purposes, such as blogging outreach, investor pitching, etc.<\/span><\/p>\n<p><b>Custom personalization fields<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All drip email tools provide basic personalization options. However, when it comes to more complex personalization, not all of them offer custom field options. With this feature, you can set super-personalized info about each prospect, such as company achievements or meeting details, and use it in the email copy automatically.\u00a0<\/span><\/p>\n<p><b>Email signature<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adding an email signature to every copy you send will establish your professionalism, build trust, and offer more connection channels. You can choose one of the two options: write a text-based signature or insert an HTML one composed in third-party software. Check out these<\/span><a href=\"https:\/\/snov.io\/blog\/email-signature-designs-and-tools\/\"> <span style=\"font-weight: 400;\">email signature examples<\/span><\/a><span style=\"font-weight: 400;\">, including tools to create them on budget (and even for free).<\/span><\/p>\n<p><strong>Multichannel outreach<\/strong><\/p>\n<p>As we&#8217;ve mentioned above, it&#8217;s really important to utilize various platforms for your outreach. So, <a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\">LinkedIn automation<\/a> features is a must-have in a modern email drip campaign builder.<\/p>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.5986% + 41px); height: 0px; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/oLZF0r4eclWkdcRmhzGk?embed&#038;embed_mobile=tab&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"Introduction to LinkedIn Automation\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h3 id=\"sending\"><span style=\"font-weight: 400;\">Sending features and tracking options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always check what you can control about how a campaign is sent and which statistics are tracked.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6492\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image27.png\" alt=\"Sending features and tracking options\" width=\"828\" height=\"271\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image27.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image27-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/image27-768x251.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><b>Delay option<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">An option to delay certain emails in the chain can help you create the perfect spacing between emails to come across as human as possible. This will also help you prevent accidental spamming in case multiple triggers are activated in a short time.<\/span><\/p>\n<p><b>Bounce detection<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Bounce detection helps you see a clearer picture of final campaign statistics and analyze the quality of your email list.<\/span><\/p>\n<p><b>Reply detection<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Tools with automatic reply detection can stop further campaign sending for prospects who reply to your campaign and notify you that a reply has been received. This helps you follow-up on the hottest leads faster.<\/span><\/p>\n<p><b>Opens and clicks tracking<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Every email drip campaign tool, no matter how basic, must have these tracking options. Only by knowing the number of email opens and clicks you will see how a campaign is performing and will be able to fine-tune it.<\/span><\/p>\n<p><b>Unsubscribe feature<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">This feature lets you insert an unsubscribe link and easily track the opt-out rates. Your recipients will appreciate your consideration, and you will avoid the spam folder and preserve your sender reputation. You can insert the unsubscribe link into the email body or email signature.<\/span><\/p>\n<h3 id=\"additional\"><span style=\"font-weight: 400;\">Additional email tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some drip email senders are a part of bigger all-in-one email marketing platforms. One such example is Snov.io. Such platforms offer other tools like email finder for building prospects lists, email verifier to clean email lists and reduce email bouncing, and email tracker for individual email tracking in Gmail.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/szhMKFGNedk\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">There\u2019s always a way to improve<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most drip campaign mistakes can be described as minor, but like with all intricate things, sometimes the smallest mistakes do the most harm. Putting yourself in the shoes of your campaign recipients will show you exactly what has to be changed, be it the style of the copy, its length, CTAs, or the timing of the sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some mistakes have more to do with technicalities (mistake prevention), while some &#8211; with analysis (mistake correction). Being meticulous in building the drip campaign will pay off, but don\u2019t be upset if it doesn\u2019t perform perfectly on the first run. It\u2019s through mistakes that we can get better and see the bigger picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck and happy sending!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is there a perfect way to create an email drip campaign? Read this guide to personalized email marketing.<\/p>\n","protected":false},"author":26,"featured_media":8241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470],"tags":[15,17,21,22],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/6421"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=6421"}],"version-history":[{"count":7,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/6421\/revisions"}],"predecessor-version":[{"id":49374,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/6421\/revisions\/49374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/8241"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=6421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=6421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=6421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}