{"id":7516,"date":"2020-08-27T14:22:07","date_gmt":"2020-08-27T11:22:07","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=7516"},"modified":"2026-02-13T17:58:42","modified_gmt":"2026-02-13T14:58:42","slug":"what-is-a-good-email-open-rate","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/what-is-a-good-email-open-rate\/","title":{"rendered":"What Is A Good Email Open Rate And How To Improve It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the vital email performance metrics you should track is the open rate. It&#8217;s a good practice to compare your company indicators to other industry average email open rates in your niche. If you know how your rivals&#8217; emails tend to succeed, then you have a framework for assessing your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you should track your email open rates not just to see your place among the competitors but also to test and analyze different methods of improvement. None of the other metrics &#8211; <a href=\"https:\/\/snov.io\/glossary\/click-through-rate-ctr\/\">click-throughs<\/a>, forwards, or unsubscribes &#8211; matter in your analytics if your emails are not getting opened at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have steady open rate numbers, even the most elaborate campaign is doomed to fail. This is why, in this article, we\u2019ll explain what is considered by marketers to be a good email open rate and how to increase this indicator in your campaigns if you feel it\u2019s insufficient.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#how\">How to calculate your email open rate<\/a><\/strong><\/li>\n<li><strong><a href=\"#what\">What is a good email open rate?<\/a><\/strong><\/li>\n<li><strong><a href=\"#email\">Email statistics by industries and by day<\/a><\/strong><\/li>\n<li><strong><a href=\"#analyze\">How to analyze your open rates systematically<\/a><\/strong><\/li>\n<li><strong><a href=\"#possible\">Possible reasons emails have low open rates<\/a><\/strong><\/li>\n<li><strong><a href=\"#boost\">How to boost your email open rates<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to calculate your email open rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First, let\u2019s discover how to calculate your email open rate and compare it to your rivals\u2019 statistics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some email provide<\/span><span style=\"font-weight: 400;\">rs <\/span><a href=\"https:\/\/snov.io\/email-tracker\"><span style=\"font-weight: 400;\">track and analyze email opens<\/span><\/a><span style=\"font-weight: 400;\"> for their users<\/span><span style=\"font-weight: 400;\">. However, in all cases, you should know how to calculate your campaigns&#8217; email open rate. Just divide the number of unique opens by the odds between the emails sent and the number of bounces:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7517\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image11-2.png\" alt=\"Email open rate formula\" width=\"850\" height=\"278\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image11-2.png 1948w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image11-2-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image11-2-1024x335.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image11-2-768x251.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image11-2-1536x502.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your email open rate is the percentage of recipients who opened your email out of all people who received it in their inbox.<\/span><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a good email open rate?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing experts consider <\/span><span style=\"font-weight: 400;\">20.94%<\/span><span style=\"font-weight: 400;\"> to be an averagely good email open rate. Your specific campaign will depend on the quality of your recipient list, subject line, and the industry average email open rate for your niche. For instance, for non-profit organizations, it\u2019s <\/span><span style=\"font-weight: 400;\">25%<\/span><span style=\"font-weight: 400;\">, while for the automotive and aerospace industries, it\u2019s only 12,6%.<\/span><\/p>\n<h2 id=\"email\"><span style=\"font-weight: 400;\">Email statistics by industries and by day<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some average <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/#one\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email open rate statistics<\/span><\/a><span style=\"font-weight: 400;\"> for various market fields. We hope this data will help you achieve better progress with your campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Median email benchmarks for all industries<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Median open rate: 17.8%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Median click-through rate: 2.6%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Median click-to-open rate: 14.3%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Median unsubscribe rate: 0.1%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Median bounce rate: 0.7%<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Open rates for all market fields by industries and day of the week<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This table shows open rates by day of the week and industries internationally. Top industries include government (average of 30.5%), non-profit (average of 25.2%), and education (average of 23.4%).<\/span><\/p>\n<figure id=\"attachment_7519\" aria-describedby=\"caption-attachment-7519\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7519\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image8-3.png\" alt=\"Open rates by industry and day of the week\" width=\"850\" height=\"749\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image8-3.png 1628w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image8-3-300x264.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image8-3-1024x902.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image8-3-768x676.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image8-3-1536x1353.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7519\" class=\"wp-caption-text\"><em>Source: Campaign Monitor<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Taking median indicators across all campaigns sent out globally by companies from all market niches, you can analyze how these mailouts succeed by day of the week. As we see, the most fruitful day with the highest <\/span><span style=\"font-weight: 400;\">email opens <\/span><span style=\"font-weight: 400;\">is Tuesday (18.3%). The least successful day with the worst <\/span><span style=\"font-weight: 400;\">email open rates <\/span><span style=\"font-weight: 400;\">is Saturday (17.5%).<\/span><\/p>\n<figure id=\"attachment_7521\" aria-describedby=\"caption-attachment-7521\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7521\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image2-4.png\" alt=\"Benchmark averages by day\" width=\"850\" height=\"434\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image2-4.png 1628w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image2-4-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image2-4-1024x523.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image2-4-768x392.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image2-4-1536x785.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7521\" class=\"wp-caption-text\"><em>Source: Campaign Monitor<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">These indicators are a good starting point for analyzing the challenge and setting your goals, so make the most of your email marketing records and metrics. It will help you understand what works (and what doesn\u2019t) for your email campaigns. But keep in mind that every email sequence is unique, even in the same market niche.\u00a0<\/span><\/p>\n<h2 id=\"analyze\"><span style=\"font-weight: 400;\">How to analyze your open rates systematically<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After studying the median open rate for mailouts in your business field, it\u2019s time to discover how to analyze the results you have at the moment in order to set a practical goal for your future email drip campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses perform several actions to benchmark email open rates of their campaigns:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Collect your email open statistics from the previous months<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analyze every message you\u2019ve sent over the recent quarter or year. Outline the diagrams of your email opens for each email to your leads. You can also track other indicators you want to analyze, such as click-through rate, unsubscribes, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7523\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image3-4.png\" alt=\"Collect your email open statistics from the previous months\" width=\"850\" height=\"370\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image3-4.png 853w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image3-4-300x130.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image3-4-768x334.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Calculate your median open rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, you can establish your average open rate for the last several months or quarters. To do so, sum up all the indicators and divide this figure by the number of emails you mailed out throughout that period. The result will show your baseline reference level. It\u2019s a useful thing to also set reference levels for your other metrics.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyze positive and negative deviations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There might be emails that overperformed and emails that failed to reach the median open rate. Analyze why they had a surpassing or poor performance in comparison to other campaigns. Keep records of each deviation from the average and each theory why it happened.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7525\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image6-3.png\" alt=\"Analyze positive and negative deviations\" width=\"850\" height=\"370\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image6-3.png 853w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image6-3-300x130.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image6-3-768x334.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Identify logical patterns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Check if there are any repeating patterns. Does a specific topic show a good response from readers? Are there subject lines that have poor performance? How does the mailout timing affect progress? Do people prefer a particular time of the day to open your emails? What kind of triggers in your subject lines showed higher or lower results?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make records and use these ideas to improve your next email campaigns.<\/span><\/p>\n<h2 id=\"possible\"><span style=\"font-weight: 400;\">Possible reasons emails have low open rates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your campaigns might have email open rates that are way below the industry average. In this case, it&#8217;s necessary to find the reason and solution for the problem. Several factors can cause poor email open rates:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dull subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on formulating catchy and eloquent subject lines for your emails. It will make recipients curious about what\u2019s behind the headline and urge them to open your message. After all, <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">47% of emails<\/span><\/a><span style=\"font-weight: 400;\"> are opened based on the subject line alone.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spam and buzz words<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some emails may end up in the spam folder because of one simple reason &#8211; spam words. We\u2019ve compiled <\/span><a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\"><span style=\"font-weight: 400;\">a list of more than 500 words<\/span><\/a><span style=\"font-weight: 400;\"> that you better avoid while sending your email campaigns. Some examples are <\/span><i><span style=\"font-weight: 400;\">\u201cfree,\u201d \u201cbonus,\u201d \u201ccheap,\u201d \u201cdeal,\u201d \u201czero percent,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> etc.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A failure to qualify subscribers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you bought a list of email contacts, you can expect that your indicators will be considerably below the industry median line. Email lists with non-qualified subscribers might have incomplete data or addresses that no longer exist. This will lead to a higher bounce rate and damage your sender reputation. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Instead, use trusted tools like Snov.io to find high-quality prospective leads in your niche. They often offer an email verifier feature that will help you get rid of old and invalid emails.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhat-is-a-good-email-open-rate&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5903\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png\" alt=\"Email verifier - try for free\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Unhealthy email lists<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All your efforts in building email lists can go down the drain when you don\u2019t keep them clean. If you have many idle contacts who don\u2019t open any of your emails, it will only damage your delivery indicators, and your email open numbers will fall as well. Remove inactive subscribers or send a re-engagement campaign to them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">No segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you send the same email copy to all the contacts on your list, you\u2019ll never get a sufficient engagement rate. Meanwhile, segmentation in email campaigns can lead to a <\/span><a href=\"https:\/\/snov.io\/glossary\/\"><span style=\"font-weight: 400;\">14.31% higher open rate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tracking problems<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The tracking mechanism that marks a email as opened is far from being perfect. An email body contains a tiny graphics pixel, and the loading of this pixel determines whether the email is regarded as opened or not. Many issues might cause the graphics image to not load in the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, email clients block pictures by default. Besides, some mobile or tablet email clients can only receive the plain-text version of the email, which doesn\u2019t support the tracking image download option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always ask your leads to add your email address to their \u201ccontact list\u201d or in their \u201csafe sender\u201d list. This way, the graphic image will be loaded automatically. Besides, avoid using PNG images as they aren\u2019t compatible with many email apps. Use JPEG images instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These most common mistakes can lead to poor email open rates. Now let\u2019s discover how to eliminate such flaws and improve your open rate stats.<\/span><\/p>\n<h2 id=\"boost\"><span style=\"font-weight: 400;\">How to boost your email open rates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing experts suggest several ways to improve open rates in your email drip campaigns:<\/span><\/p>\n<h3 id=\"qualify\"><span style=\"font-weight: 400;\">1. Qualify your lists of contacts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The obvious key to boosting your metrics is not to send email to unsuitable people at all. For example, you may target only the audience that provided their email addresses in exchange for a valuable offer through your website&#8217;s opt-in form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">lead magnets<\/span><\/a><span style=\"font-weight: 400;\"> may include checklists, discounts, ebooks, free classes and trials, demos, toolkits, etc. This way, your prospects have already shown interest in what you\u2019re offering, so it\u2019s less likely that they won&#8217;t engage with you.\u00a0<\/span><\/p>\n<figure id=\"attachment_7527\" aria-describedby=\"caption-attachment-7527\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7527\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image12-2.png\" alt=\"Lead magnet example \" width=\"850\" height=\"706\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image12-2.png 1054w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image12-2-300x249.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image12-2-1024x850.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image12-2-768x638.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7527\" class=\"wp-caption-text\"><em>Lead magnet example (Source: Social Triggers)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Remember, your target is to obtain an email list filled with engaged and qualified leads. It\u2019s much better to get a small list of people who are interested in your products or services than a long list of prospects who don\u2019t care about your business.<\/span><\/p>\n<p>Such tools as Snov.io Verifier will help you check how valid your email list is, ensuring it contains contacts you can reach:<br \/>\n<!--ARCADE EMBED START--><script> function onArcadeIframeMessage(e) { if (e.origin !== 'https:\/\/demo.arcade.software' || !e.isTrusted) return; const arcadeIframe = document.querySelector(`iframe[src*=${e.data.id}]`); if (!arcadeIframe || !arcadeIframe.contentWindow) return; if (e.data.event === 'arcade-init') { arcadeIframe.contentWindow.postMessage({event: 'register-popout-handler'}, '*'); } if (e.data.event === 'arcade-popout-open') { arcadeIframe.style['position'] = 'fixed'; arcadeIframe.style['z-index'] = '9999999'; } if (e.data.event === 'arcade-popout-close') { arcadeIframe.style['position'] = 'absolute'; arcadeIframe.style['z-index'] = 'auto'; } } window.addEventListener('message', onArcadeIframeMessage); <\/script><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.59863945578232% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" src=\"https:\/\/demo.arcade.software\/4MPzsU6FvJj7s3E6Bdlb?embed&amp;embed_mobile=modal&amp;embed_desktop=inline&amp;show_copy_link=true\" title=\"Introduction to Email Verifier\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen=\"webkitallowfullscreen\" mozallowfullscreen=\"mozallowfullscreen\" allowfullscreen=\"allowfullscreen\" allow=\"clipboard-write\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><br \/>\nKeep it as a rule of thumb to verify your email list regularly \u2212 at least once per quarter.<\/p>\n<h3 id=\"segment\"><span style=\"font-weight: 400;\">2. Segment your list<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the next step you should take after building your email lists. Don\u2019t repeat the same mistake many marketers make, which is sending generic emails to all subscribers. This isn\u2019t an effective way to organize email campaigns, and it won\u2019t bring any results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you <\/span><span style=\"font-weight: 400;\">segment your contact database<\/span><span style=\"font-weight: 400;\"> according to the readers\u2019 interests, location, purchase history, recent trends, etc. Consequently, your subscribers will be more excited to get your emails and be more engaged with your whole email sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, apart from improving your email open rates, segmented campaigns can generate a <\/span><span style=\"font-weight: 400;\">760% increase in revenue<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7528\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image5-4.png\" alt=\"\" width=\"850\" height=\"370\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image5-4.png 853w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image5-4-300x130.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image5-4-768x334.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3 id=\"deliver\"><span style=\"font-weight: 400;\">3. Deliver high-quality content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Send relevant and engaging content, and your open rates will fly up. Conversely, if you\u2019re only pumping your subscribers\u2019 mailbox with the information they can easily find elsewhere &#8211; or worse, advertisements &#8211; your next emails will end up in the spam folder or trash bin. Sharing high-quality content not too often is one of the most effective ways to keep open rates high.<\/span><\/p>\n<h3 id=\"get\"><span style=\"font-weight: 400;\">4. Get your timing and frequency right<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking about frequency, it\u2019s common for both B2B and B2C marketers to contact their clients only <\/span><a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\"><span style=\"font-weight: 400;\">2-3 times per month<\/span><\/a><span style=\"font-weight: 400;\">. This doesn\u2019t overload the inbox and provides just enough value for your subscribers to stay engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The timing of your mailouts is also crucial for boosting your email open statistics. Marketers have noticed that the <\/span><a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\"><span style=\"font-weight: 400;\">peak open times are 10-11 am<\/span><\/a><span style=\"font-weight: 400;\">. However, the most practical approach is to study your statistical data to notice when your readers are the most engaged.<\/span><\/p>\n<figure id=\"attachment_7529\" aria-describedby=\"caption-attachment-7529\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7529\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image4-3.png\" alt=\"Average email opens by hour\" width=\"850\" height=\"434\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image4-3.png 1052w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image4-3-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image4-3-1024x523.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image4-3-768x392.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7529\" class=\"wp-caption-text\"><em>Source: Hubspot<\/em><\/figcaption><\/figure>\n<h3 id=\"send\"><span style=\"font-weight: 400;\">5. Send from a person, not a company<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When thinking whether to open an email, contacts first check if they recognize the sender. A business email may be immediately marked as a promotion, and your email can be deleted. An email that seems to be sent from a real person looks more humane, personalized, and has much higher chances to get opened.<\/span><\/p>\n<h3 id=\"use\"><span style=\"font-weight: 400;\">6. Use the \u201cFrom\u201d field responsibly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a continuation of the previous point. Don\u2019t change the sender name too often. It can confuse recipients, and they will be much more likely to move your email to a trash bin or even report your message as spam. If you absolutely have to, save the logical link with the company\u2019s name. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Anne from [Company Name]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Marl at [Company Name]<\/span><\/i><\/li>\n<\/ul>\n<h3 id=\"use_2\"><span style=\"font-weight: 400;\">7. Use different types of subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subject lines play the most significant role in your email open statistics, as they trigger your audience to click the message and check what&#8217;s in the email. So, why not experiment and use different types of them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, they might seem dull and unimaginative, but <\/span><b>straightforward subject lines<\/b><span style=\"font-weight: 400;\"> are classic. They simply indicate what is written in the email, and readers open such emails because this information is something they want to get. For example, <\/span><i><span style=\"font-weight: 400;\">\u201cHow to generate 10K followers in 2 weeks\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is a direct subject line.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7530\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image1-4.png\" alt=\"\" width=\"828\" height=\"228\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image1-4.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image1-4-300x83.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image1-4-768x211.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, a <\/span><b>subject line that sparks curiosity<\/b><span style=\"font-weight: 400;\"> urges readers to click because it contains <\/span><a href=\"https:\/\/snov.io\/blog\/emotional-trigger-words\/\"><span style=\"font-weight: 400;\">words that trigger subscribers\u2019 emotions,<\/span><\/a><span style=\"font-weight: 400;\"> making them excited to discover what\u2019s inside the email. Still, it\u2019s important not to over-hype it. A good example of a curiosity subject line is <\/span><i><span style=\"font-weight: 400;\">\u201cThree mistakes that prove you aren\u2019t doing marketing right.\u201d\u00a0<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7531\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image10-2.png\" alt=\"\" width=\"828\" height=\"225\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image10-2.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image10-2-300x82.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image10-2-768x209.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some other subject line types include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject lines that communicate urgency or scarcity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject lines that contain free offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject lines with a question in them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject lines with case studies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject lines that highlight recent news<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apply different approaches in your <\/span><span style=\"font-weight: 400;\">email drip campaigns<\/span><span style=\"font-weight: 400;\">. It will help your emails remain exciting and relevant for your readers and boost your email opens.<\/span><\/p>\n<h3 id=\"personalize\"><span style=\"font-weight: 400;\">8. Personalize your email subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is a simple yet effective tool. Do the research and include a piece of information or a phrase relevant to specific subscribers. Keep it short and friendly. Fewer words are easier to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your prospect\u2019s social media profile suggests they love sports, your subject line might mention sports-related terms, e.g., <\/span><i><span style=\"font-weight: 400;\">\u201cScore high and never drop the ball with these 5 sales tricks\u201d.<\/span><\/i><\/p>\n<h3 id=\"overuse\"><span style=\"font-weight: 400;\">9. Don&#8217;t overuse exclamation marks or all caps<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In most cases, nothing bad will happen if your outreach email doesn\u2019t get opened. So, don\u2019t express despair or panic with a subject line like<\/span><i><span style=\"font-weight: 400;\"> &#8220;IMPORTANT!!!&#8221;<\/span><\/i><span style=\"font-weight: 400;\">. It will only annoy the recipient and make them doubt your trustworthiness.\u00a0<\/span><\/p>\n<h3 id=\"optimize\"><span style=\"font-weight: 400;\">10. Optimize email subject lines for mobile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People open about <\/span><span style=\"font-weight: 400;\">67% of all emails<\/span><span style=\"font-weight: 400;\"> in mailboxes on mobile phones. However, figures still depend upon your target readers, email type, and business offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get higher email opens on sm<\/span><span style=\"font-weight: 400;\">artphones, formulate your email subject lines concisely &#8211; <\/span><span style=\"font-weight: 400;\">up to 20-30 characters<\/span><span style=\"font-weight: 400;\"> &#8211; so that smartphone users can read them. Take a look at how the text looks on mobile screens before approving it.\u00a0<\/span><\/p>\n<h3 id=\"test\"><span style=\"font-weight: 400;\">11. A\/B test your subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testing is based on a simple concept of comparing two ideas and letting your readers determine which one they prefer. Most email drip campaign providers like <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> allow you to A\/B test your emails, making it easy to compare your subject lines&#8217; effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Determine what you want to compare. Select one variable that you assume will have a strong impact on open rates and conversion. For example, you can A\/B test specific wording, the length of your subject line, personalization approaches, various offers, or the use of emojis.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7532\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image9-2.png\" alt=\"\" width=\"600\" height=\"372\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image9-2.png 421w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/image9-2-300x186.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 id=\"clean\"><span style=\"font-weight: 400;\">12. Clean up inactive subscribers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned, passive contacts in your list of subscribers will damage your deliverability. Remove inactive addresses from your list. Try using a list cleaning service or do it manually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t seen any reaction from a contact in the past 6 months or so, send a win-back email sequence to re-engage them. If they still don\u2019t react, unsubscribe them or move their address to a different list that you contact seldom.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email statistics are important for effective marketing. They supply you with useful data about the productivity of your email campaigns. Email benchmarks allow you to analyze how your campaigns succeed compared to th<\/span><span style=\"font-weight: 400;\">e industry average email open rate in your<\/span><span style=\"font-weight: 400;\"> niche. Besides, you can find new ways to enhance your marketing strategy and work on boosting your results.<\/span><\/p>\n<p>One of the ways of boosting your outreach efforts is to implement multichannel email drip campaigns. With Snov.io&#8217;s <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn automation software<\/a>, you can send personalized messages via email and LinkedIn and add automated actions like profile views and post likes!<\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Create the best cold emails<\/p>\n<p class=\"content-banner__description\">Boost your cold outreach and get more leads effortlessly<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhat-is-a-good-email-open-rate&amp;cta_type=banner\">Start automating now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/Icon-2-opt-4.png\" alt=\"Create the best cold emails\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">We hope that with our tips and tricks, you can benchmark and boost your email open rates. From time to time, you can get back to your industry average statistics to see how you grow compared to your competitors, make conclusions, set reasonable goals for developing your open rates, and work on that.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is considered to be a good email open rate? How to increase this indicator in your campaigns? Read to learn.<\/p>\n","protected":false},"author":18,"featured_media":7534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[15,16,19,44],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7516"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=7516"}],"version-history":[{"count":4,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7516\/revisions"}],"predecessor-version":[{"id":48192,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7516\/revisions\/48192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/7534"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=7516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=7516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=7516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}