{"id":7560,"date":"2020-09-07T14:51:27","date_gmt":"2020-09-07T11:51:27","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=7560"},"modified":"2025-10-29T17:16:52","modified_gmt":"2025-10-29T14:16:52","slug":"how-to-avoid-gmail-promotions-tab","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-avoid-gmail-promotions-tab\/","title":{"rendered":"16 Effective Ways To Avoid Gmail Promotions Tab"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gmail once did a good cause by starting to sort emails into different tabs and letting recipients read important messages all in one place. If only marketers and sales reps had known what pain this innovation would bring. Each time businesses send emails to their clients, they are still unsure whether they will reach the Primary tab or land in Promotions, lost and forgotten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there is a relieving thing about this \u2014 <\/span><span style=\"font-weight: 400;\">93%<\/span><span style=\"font-weight: 400;\"> percent of commercial campaigns likely to be filtered as Promotions avoid the Spam folder. However, considering that <\/span><span style=\"font-weight: 400;\">68%<\/span><span style=\"font-weight: 400;\"> of all emails go to Promotions, and only <\/span><span style=\"font-weight: 400;\">19.2%<\/span><span style=\"font-weight: 400;\"> of them are read, worries about your messages being stuck in the wrong place are pretty justified.<\/span><\/p>\n<figure id=\"attachment_7561\" aria-describedby=\"caption-attachment-7561\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7561\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image2.png\" alt=\"Tabs classification of total volume\" width=\"850\" height=\"524\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image2.png 1076w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image2-300x185.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image2-1024x631.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image2-768x473.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7561\" class=\"wp-caption-text\"><em>Source: Return Path<\/em><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">What are Gmail Promotions?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gmail Promotions tab contains marketing emails and offers. Gmail sorts incoming letters into categories using a complex, clever algorithm. There are several factors it considers: email content, HTML code, a sender email address, and so on.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why are your emails going to Promotions?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your emails may go to Promotions because you send messages in bulk or try to deliver campaigns that Gmail considers promotional. Reasons may be various:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unpersonalized emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Too many links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abundance of images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promotional language<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Irrelevant content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Too long email text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Too much HTML coding<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wrong timing, and many more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll provide you with 16 tips on avoiding the Gmail Promotions tab, which, we believe, can help you get your brilliant emails delivered right to the Primary tab of your user\u2019s inbox.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">16 practical ways to avoid Gmail Promotions tab<\/p>\n<ul>\n<li><a href=\"#warm_up\">Warm up your email account<\/a><\/li>\n<li><a href=\"#ask\">Ask your subscribers to help you<\/a><\/li>\n<li><a href=\"#segment\">Segment your email list<\/a><\/li>\n<li><a href=\"#send\">Send personalized messages<\/a><\/li>\n<li><a href=\"#use\">Use minimum links<\/a><\/li>\n<li><a href=\"#add\">Don\u2019t add too many images<\/a><\/li>\n<li><a href=\"#send_2\">Send emails with more plain text<\/a><\/li>\n<li><a href=\"#refrain\">Refrain from promotional language<\/a><\/li>\n<li><a href=\"#improve\">Improve your CTA<\/a><\/li>\n<li><a href=\"#be\">Be careful with headers and footers<\/a><\/li>\n<li><a href=\"#ensure\">Ensure your email content brings value<\/a><\/li>\n<li><a href=\"#think\">Think about timing<\/a><\/li>\n<li><a href=\"#beware\">Beware of long emails<\/a><\/li>\n<li><a href=\"#check\">Check your sender email address<\/a><\/li>\n<li><a href=\"#be_2\">Be careful about using emails sent via RSS<\/a><\/li>\n<li><a href=\"#use_2\">Use A\/B testing<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Warm up your email account<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nearly <\/span><span style=\"font-weight: 400;\">one out of every five emails<\/span><span style=\"font-weight: 400;\"> doesn\u2019t land in the Primary inbox. One of the possible reasons is a lack of desire or knowledge of warming up the email address. Meanwhile, email warmup is highly important for building a good reputation and finding a way to the Primary tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-email-warm-up-tips-and-advice-for-best-results\/\"><span style=\"font-weight: 400;\">warm up your email account<\/span><\/a><span style=\"font-weight: 400;\"> in the following way:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Verify your email list.<\/b><span style=\"font-weight: 400;\"> Unverified emails are risky, as some of them may be invalid. Sending emails to such addresses may cost you a high bounce rate and suspicion from ISP.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-avoid-gmail-promotions-tab&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5903\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png\" alt=\"Email verifier - try for free\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<ul>\n<li><b>Check your SPF, DKIM, and DMARC records.<\/b><span style=\"font-weight: 400;\"> These security mechanisms will help you avoid your emails getting lost.<\/span><\/li>\n<li><b>Deliver emails manually.<\/b><span style=\"font-weight: 400;\"> Send letters to your acquaintances first to make sure they get opened and answered. Try sending to different email providers, such as Gmail, Outlook, Yahoo, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Increase the number of sent emails gradually.<\/b><span style=\"font-weight: 400;\"> Start with 20-25 letters per day and increase the number by 25% every next week.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Use an email warm-up tool like\u00a0<\/span><\/strong><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/email-warm-up\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snov.io Email Warm-up<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">. It will automatically warm up your email account based on your goals, ensuring emails go to the recipient&#8217;s Inbox.\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"ask\"><span style=\"font-weight: 400;\">Ask your subscribers to help you<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most sure-proof way to get to your user\u2019s Primary tab is to ask them to move your emails there from Promotions. You may do that in your welcome email \u2015 when your subscribers have signed up for your letters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if it lands in the Gmail promotions tab, you shouldn&#8217;t worry. Users will likely look for the welcome email there since they will expect a confirmation link in the first letter from you (provided you use a double opt-in). Alternatively, you may place an alert about where to find your first email on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should provide subscribers with clear instructions on how to move your welcome email from the Promotions to the Primary tab. Here\u2019s what they will need to do:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the email and drag it to their Primary inbox.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When a dialog box asks whether they want this action performed for every message from this sender, click \u201cYes.\u201d<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7563\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8.png\" alt=\"\" width=\"850\" height=\"286\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8.png 1029w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-300x101.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-1024x344.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-768x258.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On a mobile device, users can move your message from their Promotions tab by taking these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hold the finger on the letter until a check mark appears.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tap the three dots at the top right of the screen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select \u201cMove to\u201d and choose \u201cPrimary.\u201d<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7564 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image4.png\" alt=\"move emails to primary tab in gmail\" width=\"766\" height=\"1035\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image4.png 766w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image4-222x300.png 222w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image4-758x1024.png 758w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As soon as your subscribers drag your welcome email to the Primary tab, all your next emails will be sent there automatically.\u00a0<\/span><\/p>\n<h3 id=\"segment\"><span style=\"font-weight: 400;\">Segment your email list<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you send email blasts to the entire mailing list, Gmail filters detect it immediately. As a result, you have all chances to deliver your messages to the Promotions tab, or even worse, a Spam folder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And even if you\u2019re lucky to get into the Primary inbox, sending the same email to every client will increase the probability of being marked as spam by your recipients themselves. After all, what is relevant to one customer might not be of high value to other subscribers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about <\/span><a href=\"https:\/\/snov.io\/glossary\/\"><span style=\"font-weight: 400;\">segmenting<\/span><\/a><span style=\"font-weight: 400;\"> your users by different parameters such as location, gender, age, interests, previous engagement with your company, and so on. Narrowing down your email list to groups will help you send highly targeted messages to your recipients, decreasing the risks of your emails getting to the Gmail Promotions tab.<\/span><\/p>\n<h3 id=\"send\"><span style=\"font-weight: 400;\">Send personalized messages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may go further and assure Gmail that your intentions are not promotional by making your emails personalized: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address your subscribers by name, the way you\u2019d address your friends.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use personalized subject lines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the content of your emails unique and relevant to your users.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Various automation tools can help you with this task. For example, <\/span><span style=\"font-weight: 400;\">Snov.io <a href=\"https:\/\/snov.io\/blog\/email-drip-campaigns\/\">email drip campaigns<\/a><\/span><span style=\"font-weight: 400;\"> allow you to build personalized email sequences based on your recipient\u2019s actions. As such, your subscribers will get different follow-up letters if they open the initial email, click a link in it, or ignore it. This way, you will knock at their Gmail at the right time with the right message.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-avoid-gmail-promotions-tab&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7445\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png\" alt=\"\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3 id=\"use\"><span style=\"font-weight: 400;\">Use minimum links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What gives away promotional emails is lots of links they usually contain: to a company\u2019s landing page, product page, social media, and so on. The abundance of links may signal to Gmail that your content is salesy, so it won\u2019t hesitate to direct your email right to the Promotions tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reduce your links to a minimum (no more than 3) and remember that an\u00a0<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-an-unsubscribe-link-to-your-email-drip-campaign-emails\/\"><span style=\"font-weight: 400;\">unsubscribe link<\/span><\/a><span style=\"font-weight: 400;\">, which must be present in your email by all means, also counts. For example, I have recently got an email from BitDegree right in my Primary tab, and not surprisingly. This letter contains only two links, one of which is the unsubscribe link:<\/span><\/p>\n<figure id=\"attachment_7566\" aria-describedby=\"caption-attachment-7566\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7566 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image5.png\" alt=\"Example: Use minimum links\" width=\"800\" height=\"748\" \/><figcaption id=\"caption-attachment-7566\" class=\"wp-caption-text\"><em>Source: BitDegree<\/em><\/figcaption><\/figure>\n<h3 id=\"add\"><span style=\"font-weight: 400;\">Don\u2019t add too many images<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Images indeed make emails more attractive. Another side of the coin is that having too many of them usually indicates the letter is promotional. And you know the outcome.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you can\u2019t do without pictures and you shouldn\u2019t avoid using them. Add images with caution and remember that if you use your logo in emails, it also counts as an image. For instance, Bigstock\u2019s laconic email with minimum pictures has landed right in my Primary tab:<\/span><\/p>\n<figure id=\"attachment_7567\" aria-describedby=\"caption-attachment-7567\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7567 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image9.png\" alt=\"Example: Don\u2019t add too many images\" width=\"800\" height=\"793\" \/><figcaption id=\"caption-attachment-7567\" class=\"wp-caption-text\"><em>Source: Bigstock<\/em><\/figcaption><\/figure>\n<h3 id=\"send_2\"><span style=\"font-weight: 400;\">Send emails with more plain text\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mind the HTML to text ratio. If you overuse DIV-blocks, figures, and colored fonts, your email will no longer look like a personal conversation with a friend, which will again mean Gmail will do its best to filter it to the Promotions tab. So, use minimum HTML coding to make your letters less suspicious.<\/span><\/p>\n<h3 id=\"refrain\"><span style=\"font-weight: 400;\">Refrain from promotional language<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is probably the hardest thing to do if you plan to send marketing or sales emails to your subscribers. There is a list of words Gmail categorizes as <\/span><a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\"><span style=\"font-weight: 400;\">promotional or spam-sounding<\/span><\/a><span style=\"font-weight: 400;\">, which it immediately reacts to by sending corresponding letters to Promotions or Spam. Here are some examples:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7568\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1.png\" alt=\"\" width=\"800\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While you will deal with such emails anyway, try to reduce or better avoid promotional words in both your subject lines and email body. As an option, you may ask your subscribers to click on a link in the letter to be forwarded to your landing page. There, they\u2019ll find the latest offers and information about your products or services.<\/span><\/p>\n<h3 id=\"improve\"><span style=\"font-weight: 400;\">Improve your CTA<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Such <\/span><a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><span style=\"font-weight: 400;\">calls to action<\/span><\/a><span style=\"font-weight: 400;\"> as <\/span><i><span style=\"font-weight: 400;\">\u201cClick here\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201cBuy now\u201d<\/span><\/i><span style=\"font-weight: 400;\"> may be too apparent for Gmail algorithms to red-flag your email and bar it from getting to the Primary tab. Instead, try to give way to your creativity and generate original CTAs that won\u2019t be easy to identify, for instance, <\/span><i><span style=\"font-weight: 400;\">\u201cThat\u2019s interesting\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201cI want.\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 id=\"be\"><span style=\"font-weight: 400;\">Be careful with headers and footers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automatically generated headers and footers usually include phrases like <\/span><i><span style=\"font-weight: 400;\">\u201cUnsubscribe\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">\u201cView in a web browser.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Unfortunately, both add to the risk of the email going to the Spam folder or Promotions tab. But according to the <\/span><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CAN-SPAM law<\/span><\/a><span style=\"font-weight: 400;\">, email campaigns must include an unsubscribe link to be considered legal. So, what can you do about it?\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Place the link at the bottom of your letter, the way you do with your signature.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modify the link, so it doesn\u2019t look too typical.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid too many disclaimers in the footer by removing unnecessary links and images.<\/span><\/li>\n<\/ol>\n<h3 id=\"ensure\"><span style=\"font-weight: 400;\">Ensure your email content brings value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you deliver the content your subscribers find interesting, valuable, and relevant, you will get higher open rates, one of the most significant factors that make Gmail send your email to the Primary tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s where segmentation comes in handy again. Now allow your users to segment themselves. For instance, they can indicate what content they wish to receive and how often. This way, you won\u2019t need to worry about Gmail filters so much \u2015 your readers will expect your emails and find them even in the Promotions tab.<\/span><\/p>\n<figure id=\"attachment_7569\" aria-describedby=\"caption-attachment-7569\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7569\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10.png\" alt=\"Example: Ensure your email content brings value\" width=\"850\" height=\"413\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10.png 1020w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-300x146.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-768x373.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7569\" class=\"wp-caption-text\"><em>Source: Adore Me<\/em><\/figcaption><\/figure>\n<h3 id=\"think\"><span style=\"font-weight: 400;\">Think about timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another significant reason for getting more email opens and clicks is sending your campaigns at the right time. The best time to send emails differs from industry to industry. However, most studies identify <\/span><a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\"><span style=\"font-weight: 400;\">Tuesday and Friday<\/span><\/a><span style=\"font-weight: 400;\"> as perfect days for getting higher open and click-through rates if you are in B2B where working days naturally show higher activity.\u00a0\u00a0<\/span><\/p>\n<h3 id=\"beware\"><span style=\"font-weight: 400;\">Beware of long emails\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is an <\/span><span style=\"font-weight: 400;\">opinion<\/span><span style=\"font-weight: 400;\"> the content&#8217;s length also matters when you are trying to avoid the Gmail Promotions tab. In particular, the longer your email, the more chances you have of being considered as spam. The rule here is the same: your letters should resemble those you would send to your friend. So, make your messages concise and up to the point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, emails from Neil Patel avoid Promotions tab as they are concise:<\/span><\/p>\n<figure id=\"attachment_7570\" aria-describedby=\"caption-attachment-7570\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7570\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6.png\" alt=\"Example: Beware of long emails\" width=\"850\" height=\"515\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6.png 1048w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-1024x620.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-768x465.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7570\" class=\"wp-caption-text\"><em>Source: Neil Patel<\/em><\/figcaption><\/figure>\n<h3 id=\"check\"><span style=\"font-weight: 400;\">Check your sender email address<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gmail can tell the difference between a personal and a business email address. So, instead of sending letters from no-reply addresses, use a personal email with a company domain, for example, <\/span><i><span style=\"font-weight: 400;\">sandra@yourcompany.com<\/span><\/i><span style=\"font-weight: 400;\">. This way, you\u2019ll not only avoid Gmail filters but also save your sender reputation as emails with free addresses often end up in the Spam folder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, ensure that your sender address coincides with the reply-to address. If it doesn\u2019t, Gmail will quickly detect it and mark your email promotional, sending it to the corresponding tab.\u00a0<\/span><\/p>\n<h3 id=\"be_2\"><span style=\"font-weight: 400;\">Be careful about using emails sent via RSS\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending emails using RSS, or Really Simple Syndication, is a nice solution if you want to send your blogs as email newsletters so that your readers can be instantly updated about your new posts. The problem is that these practices tend to generate practically identical emails, which increases their risks of being indicated as promotional by Google. So, again, don\u2019t forget about personalization to avoid being suspicious.<\/span><\/p>\n<h3 id=\"use_2\"><span style=\"font-weight: 400;\">Use A\/B testing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whatever recommendations on how to avoid the Gmail Promotions tab you get, this one will crown them all. Remember that your story is just your story, so you should always find your ways of communicating with your users. <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\"> your emails for personalization, use of promotional vocabulary, length, and other factors mentioned in this post to come up with the most effective strategy of avoiding promotions.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In spite of all the tricks that we advise you to use to avoid the Gmail Promotions tab, the most effective strategy is to offer real value to your subscribers, so they will be interested in opening your emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be so afraid of Promotions. People will find your letters anyway if they wait for them. So, it\u2019s your job to make your subscribers willing to get updates from you. Never stop learning your users\u2019 needs and remember the evergreen marketing commandment: <\/span><i><span style=\"font-weight: 400;\">\u201cContent is King.\u201d<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tired that your emails are filtered by Gmail? Use these simple methods to avoid Gmail Promotions tab.<\/p>\n","protected":false},"author":30,"featured_media":7572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[15,16,36],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7560"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=7560"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7560\/revisions"}],"predecessor-version":[{"id":42463,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7560\/revisions\/42463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/7572"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=7560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=7560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=7560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}