{"id":7586,"date":"2020-09-23T14:48:58","date_gmt":"2020-09-23T11:48:58","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=7586"},"modified":"2025-08-15T16:27:07","modified_gmt":"2025-08-15T13:27:07","slug":"email-response-rate","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-response-rate\/","title":{"rendered":"What Is An Average Email Response Rate And How To Improve Yours"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know the number of email users is expected to reach <\/span><span style=\"font-weight: 400;\">4.3 billion<\/span><span style=\"font-weight: 400;\"> in three years? This is more than half of the population of the world!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such a forecast, it becomes clear why tracking and improving email metrics are so important for marketers. Most of them take note of general key performance indicators, such as email open rate and email click-through rate. But not everyone knows what email response rate tracking can reveal and how to work with this metric. Let\u2019s figure it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In one of our previous posts, we wrote about <\/span><a href=\"https:\/\/snov.io\/blog\/what-is-a-good-email-open-rate\/\"><span style=\"font-weight: 400;\">how to increase your open rate<\/span><\/a><span style=\"font-weight: 400;\">. Now it\u2019s time we discuss what you can do to improve your campaigns&#8217; email response rate. <\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#how\">How to calculate your email response rate<\/a><\/strong><\/li>\n<li><strong><a href=\"#what\">What is the average response rate?<\/a><\/strong><\/li>\n<li><strong><a href=\"#why\">Why do you need to track your email response rate?<\/a><\/strong><\/li>\n<li><strong><a href=\"#possible\">Possible reasons emails have low response rates<\/a><\/strong><\/li>\n<li><strong><a href=\"#improve\">How to improve your email response rate<\/a><\/strong>\n<ul>\n<li><a href=\"#qualify\">Qualify your leads<\/a><\/li>\n<li><a href=\"#use\">Use personalization<\/a><\/li>\n<li><a href=\"#find\">Find the right time<\/a><\/li>\n<li><a href=\"#deliver\">Deliver value<\/a><\/li>\n<li><a href=\"#check\">Check the sender<\/a><\/li>\n<li><a href=\"#create\">Create catchy subject lines<\/a><\/li>\n<li><a href=\"#optimize\">Optimize for mobile<\/a><\/li>\n<li><a href=\"#give\">Give options to respond<\/a><\/li>\n<li><a href=\"#ask\">Ask open-ended questions<\/a><\/li>\n<li><a href=\"#include\">Include a clear call to action<\/a><\/li>\n<li><a href=\"#proofread\">Proofread<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#deal\"><strong>How to deal with email campaign replies<\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to calculate your email response rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To calculate the email response rate, you should take the number of unique email responses, divide it by the number of successfully delivered emails, and multiply the received number by 100. In other words, it\u2019s the percentage of those who once responded to your email out of all people who received it in their inbox.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7588\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image7.png\" alt=\"\" width=\"746\" height=\"248\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image7.png 1948w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image7-300x100.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image7-1024x341.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image7-768x255.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image7-1536x511.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that not all emails are delivered. Thus, while measuring the email response rate, don\u2019t just use the number of all sent emails. Check whether they have been successfully delivered.\u00a0<\/span><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is the average response rate?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Response rates can vary depending on the type of email and industry, so setting benchmarks for this metric is not as easy as for email open rate. Some specialists claim that an adequate average email response rate can be estimated at <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-is-a-good-or-average-email-response-rate-for-email-marketing\/#:~:text=On%20average%2C%20some%20people%20may,ve%20put%20into%20your%20campaign.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10%<\/span><\/a><span style=\"font-weight: 400;\">. For cold emails, however, the benchmark is <\/span><span style=\"font-weight: 400;\">30%<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, it\u2019s natural that your average response rate may be lower if you don\u2019t have enough marketing experience. For beginners, setting the first benchmark at minimum is quite a reasonable thing to do. After your first results, you can aim at a higher average number. More experienced marketers who have a long list of subscribers can target for 20% or even higher average response rates.<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why do you need to track your email response rate?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even though an email response rate can\u2019t tell you everything, it matters for your marketing success since this metric can:<\/span><\/p>\n<p><b>Indicate your subscriber\u2019s engagement.<\/b><span style=\"font-weight: 400;\"> It helps you understand how your recipients choose to interact with your brand and what makes them interested.\u00a0<\/span><\/p>\n<p><b>Show you how effective your email campaign is. <\/b><span style=\"font-weight: 400;\">Your email response rate is indicative of how well your email performs, namely, how effective your list, email copy, CTA, and other variables are.<\/span><\/p>\n<p><b>Facilitate lead generation and sales.<\/b><span style=\"font-weight: 400;\"> A <a href=\"https:\/\/snov.io\/blog\/cold-email-statistics\/\">good email response rate<\/a> ensures that email marketing delivers high <\/span><span style=\"font-weight: 400;\">ROI<\/span><span style=\"font-weight: 400;\"> and brings desired results. Besides, it shows which subscribers are loyal to your brand, allowing you to coordinate your lead generation strategy in the right direction.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-response-rate&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7445\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png\" alt=\"\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"possible\"><span style=\"font-weight: 400;\">Possible reasons emails have low response rates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you learn how you can improve your email response rate, you should know what aspects of your marketing strategy can lower this metric. Several factors can cause low email response rates. Let\u2019s consider the most common ones:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Purchased email lists<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cNever buy an email list\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is a statement every email marketing strategy should be based on. Yet, some companies continue purchasing subscribers in bulk and then complain about low open and response rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purchased email lists contain non-qualified subscribers, i.e., addresses with incomplete data or even those that no longer exist. Apart from lowering your response rate, such lists may damage your sender reputation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inactive subscribers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your email list abounds in contacts who don\u2019t open your messages, it\u2019s only natural that your response rate will suffer too. You should keep your list clean by removing inactive subscribers or sending them re-engagement campaigns from time to time.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_7589\" aria-describedby=\"caption-attachment-7589\" style=\"width: 432px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7589\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image16.png\" alt=\"\" width=\"432\" height=\"414\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image16.png 708w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image16-300x287.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><figcaption id=\"caption-attachment-7589\" class=\"wp-caption-text\"><em>Re-engagement email example (Source: Animoto)<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">No segmentation and personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending the same email to all users is a sure way to tell them that you don\u2019t care about their personal needs. Some of them may find the content of your email irrelevant, so they will neither bother to read it nor respond. Besides, if you don\u2019t <\/span><span style=\"font-weight: 400;\">segment your list and personalize<\/span><span style=\"font-weight: 400;\">, your subscribers may even mark your messages as spam, making it the worst scenario for you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Promotional content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you send a product email with the target to encourage your subscribers to buy it, avoid talking too much about your brand. Users are sensitive to direct pitching and can lose interest as soon as you start selling in your email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails are a good chance for marketers to address customers\u2019 pain points. So, instead of being too salesy, you should focus on how your product can be of value to your subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you feel you also make these mistakes and wish to improve your email response rate, let\u2019s find out what you can do about it.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2 id=\"improve\"><span style=\"font-weight: 400;\">How to improve your email response rate<\/span><\/h2>\n<h3 id=\"qualify\"><span style=\"font-weight: 400;\">Qualify your leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The key point of increasing your email response rate is not sending your emails to people who won\u2019t be concerned about your offer. The best way to understand whether you should spend your time on prospects is to qualify them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gather potential prospects\u2019 contact information, including site visits, email subscriptions, and social media, to decide if they meet your <\/span><a href=\"https:\/\/snov.io\/glossary\/ideal-customer-profile\/\"><span style=\"font-weight: 400;\">ideal customer profile<\/span><\/a><span style=\"font-weight: 400;\">. After that, you should understand the leads\u2019 needs, purchasing authority, and any budget constraints. Get in touch with only those leads who have a mutual fit with your business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7590\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image17.png\" alt=\"\" width=\"614\" height=\"466\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image17.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image17-300x228.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image17-768x582.png 768w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<h3 id=\"use\"><span style=\"font-weight: 400;\">Use personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is power. Personalized emails show <\/span><span style=\"font-weight: 400;\">six times<\/span><span style=\"font-weight: 400;\"> higher performance rates. Therefore, if you want to improve your response rate, do the research to find out what information you may include in your email subject line or body to resonate with your subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, before sending a cold email to your prospect, you may go to their LinkedIn profile to learn more about their interests or activities. Say, if you see your potential customer runs a blog, you may use this information as a hook in the very introduction of your email:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7593\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-8.png\" alt=\"\" width=\"746\" height=\"365\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-8.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-8-300x147.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-8-768x376.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed; border-color: #000000;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to send personalized email campaigns?<\/span><\/p>\n<p>Check out the Snov.io <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn Automation<\/a> Tool. With it&#8217;s help you can:<\/p>\n<ul>\n<li>Collect email addresses from LinkedIn.<\/li>\n<li>Set up multilevel cold email campaigns adding automated LinkedIn actions such as profile views, follows, and personalized connection requests.<\/li>\n<li>Monitor important data and adjust your strategy accordingly.<\/li>\n<\/ul>\n<p>And don&#8217;t worry about safety\u2014Snov.io has taken care of everything! You will get a dedicated proxy for each account you connect and operate within the smart daily limits.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">LinkedIn Automation Tool to the rescue<\/p>\n<p class=\"content-banner__description\">Streamline your cold outreach and grow your business<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-response-rate&amp;cta_type=banner\">Start today and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/Icon-2-opt-4.png\" alt=\"LinkedIn Automation Tool to the rescue\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"find\"><span style=\"font-weight: 400;\">Find the right time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a rule, marketers consider sending emails <\/span><a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\"><span style=\"font-weight: 400;\">2-3 times a month<\/span><\/a><span style=\"font-weight: 400;\">, which is a perfect frequency not to overload users\u2019 inbox and deliver value. As for the ideal time, opinions differ. Some specialists claim that the highest response rate is noticed <\/span><span style=\"font-weight: 400;\">on the weekends<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<figure id=\"attachment_7594\" aria-describedby=\"caption-attachment-7594\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7594\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image19.png\" alt=\"\" width=\"746\" height=\"377\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image19.png 1052w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image19-300x152.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image19-1024x518.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image19-768x388.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-7594\" class=\"wp-caption-text\"><em>Source: Beamery<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">At the same time, <\/span><a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/#:~:text=Verdict%3A%20All%20studies%20place%20the,time%20between%208am%20and%204pm.\"><span style=\"font-weight: 400;\">most studies<\/span><\/a><span style=\"font-weight: 400;\"> identify weekdays as the best time for getting a higher open rate. This is why the most effective way for you is to review your data and see when your subscribers engage with your brand most often.<\/span><\/p>\n<h3 id=\"deliver\"><span style=\"font-weight: 400;\">Deliver value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are sending your sales offers, don\u2019t sell in the first email. This will kill your strategy at once. Remember that the core issue is to demonstrate you understand what your subscribers need rather than show off all merits of your product or service.<\/span><\/p>\n<h3 id=\"check\"><span style=\"font-weight: 400;\">Check the sender<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want your recipient to reply to your message, ensure there is a person on the other side to whom they will address their reply. Don\u2019t change the sender&#8217;s name too often. Besides, check whether you are not sending from a \u2018no-reply\u2019 address. Send an email from a real person, not a company\u2019s or your team\u2019s account.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7595\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1-1.png\" alt=\"\" width=\"746\" height=\"370\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1-1.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1-1-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1-1-1024x508.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1-1-768x381.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image1-1-1536x762.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3 id=\"create\"><span style=\"font-weight: 400;\">Create catchy subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subject lines are the gates to your email. So, if you fail to grab the reader\u2019s attention in their inbox, you risk leaving your email not only without a response but even without being opened. There are various approaches to catchy subject lines:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You may create <\/span><b><b>a feeling of urgency.<\/b><\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can arouse your reader\u2019s <\/span><b>curiosity.<br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You may use a subject that would communicate <\/span><b>social proof <\/b><span style=\"font-weight: 400;\">by highlighting that others are already using your product or service.<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Experiment with different <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">subject lines<\/span><\/a><span style=\"font-weight: 400;\"> and don\u2019t forget to A\/B test your emails to compare their effectiveness. For instance, you can A\/B test the length of your subject line, personalization approaches, etc., to find the one that will bring you higher response rates.<\/span><\/p>\n<h3 id=\"optimize\"><span style=\"font-weight: 400;\">Optimize for mobile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since about <\/span><span style=\"font-weight: 400;\">67%<\/span><span style=\"font-weight: 400;\"> of consumers use mobile to check their inbox, and this percentage will increase, think about making your emails mobile-friendly. In particular, ensure you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a short subject line that doesn\u2019t exceed 30 characters.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid too long emails. Readers don\u2019t want to scroll through your message, even if it contains the most astounding offer ever, as soon as they see you have wrapped it in an endless sheet of text.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always check how the email looks on mobile before sending it to your recipients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, these are two emails from online outlet stores, which I got into my inbox:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7599\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image9-1.png\" alt=\"\" width=\"800\" height=\"290\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If I were to choose which email to open on the go, I would peep into the second one due to the obvious reason: its subject line looks clearer and fresher on my smartphone.<\/span><\/p>\n<h3 id=\"give\"><span style=\"font-weight: 400;\">Give options to respond<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Provide your subscribers with possible variants for a response. An effective approach, especially for cold outreach, is sending <\/span><i><span style=\"font-weight: 400;\">\u201c1, 2, 3 email,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> which presupposes asking your prospects to select their current biggest challenge from three options. This way, you have higher chances of getting a reply. For example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7611\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-11.png\" alt=\"\" width=\"442\" height=\"436\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-11.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-11-300x296.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-11-768x758.png 768w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<h3 id=\"ask\"><span style=\"font-weight: 400;\">Ask open-ended questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To motivate readers to respond to your email, end it with a question that would encourage them to write back to you. Ask questions that can boost interest in your offer or express eagerness to find out more information about your recipients.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7602\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-9.png\" alt=\"\" width=\"675\" height=\"441\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-9.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-9-300x196.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-9-768x502.png 768w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<h3 id=\"include\"><span style=\"font-weight: 400;\">Include a clear call to action<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Provide your clients with clear instructions on what they should do (e.g., respond to your message) with a distinct <\/span><a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><span style=\"font-weight: 400;\">call to action<\/span><\/a><span style=\"font-weight: 400;\">. Use action-driven words. For instance:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7603\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-10.png\" alt=\"\" width=\"626\" height=\"524\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-10.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-10-300x251.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/Copy-of-Nicole-Anders-10-768x643.png 768w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3 id=\"proofread\"><span style=\"font-weight: 400;\">Proofread<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It seems as clear as day, but people would be abashed to see how many emails they send without proofreading them carefully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Never count on the recipient\u2019s mercy. If you send a business email to your prospect with spelling or grammar errors, even your tempting offer may not save the situation. So, make it a rule of thumb to carefully proofread your emails before you hit the send button.<\/span><\/p>\n<h2 id=\"deal\"><span style=\"font-weight: 400;\">How to deal with email campaign replies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have discussed how to improve your response rate, let&#8217;s figure out how you can deal with different types of replies.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dealing with negative replies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What if you get responses, but some of them are negative? Well, they usually fall into one of the following categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uninterested replies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Angry replies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales objections<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not-for-me replies<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identifying which type you&#8217;ve just received will let you react correctly and sometimes even save the prospect. Let&#8217;s take a closer look.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Uninterested replies\u00a0<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7604\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image11.png\" alt=\"\" width=\"746\" height=\"381\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image11.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image11-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image11-768x392.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These replies are usually polite in declining your offer. They may indicate that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your targeting is off<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your product is not competitive enough to make people consider a switch from their current solution<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your email doesn&#8217;t fully reflect the value of your offer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To prevent it, check your targeting. Try to use <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">lead generation tools<\/span><\/a><span style=\"font-weight: 400;\"> with in-built targeting features to have quality results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, reflect on the value of your product. Does it solve a real problem? Study your competitors\u2019 pros and cons and use those to present your product in a better light. Collect as much feedback from existing users and potential customers as you can to understand what can be improved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you suspect the problem lies within your email copy, think of how you can improve it. Remember to A\/B test its different constituents and find what works best for your campaign.<\/span><\/p>\n<p><b>What to do with these replies:<\/b><span style=\"font-weight: 400;\"> Express polite regret that your offer doesn&#8217;t suit your recipient&#8217;s needs, but still give a summary of other services\/features\/products you offer.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Angry replies<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7605\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-1.png\" alt=\"\" width=\"746\" height=\"215\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-1.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-1-300x87.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image6-1-768x222.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get one thing clear \u2013 it\u2019s unlikely that a cold email will evoke such a reaction. Yet if you get one, thoroughly check your targeting. If it isn\u2019t off, and you\u2019re not offering AI software solutions to gardeners, your email copy is most likely the problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure it isn\u2019t too long and impersonal. Your email shouldn\u2019t talk too much about your brand but focus on solving your prospect\u2019s problems instead. <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/how-to-personalize-your-email-ua\/\"><span style=\"font-weight: 400;\">Adding personalization<\/span><\/a><span style=\"font-weight: 400;\"> is a good first step in making your email look like a hand-crafted friendly message.<\/span><\/p>\n<p><b>What to do with these replies:<\/b><span style=\"font-weight: 400;\"> Angry replies should be handled with extreme care. Write an apology, right in the subject line. Keep your email short, with no promotion whatsoever.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Sales objections<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7606\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-1.png\" alt=\"\" width=\"746\" height=\"305\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-1.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-1-300x123.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image8-1-768x314.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Getting this kind of reply is a good sign. Even though the person may seem uninterested now, your offer seemed good enough to attract their attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget that objections often give us many details on what prospects dislike in our product or what they want to see. Such feedback will allow you to build a much better <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">strategy<\/span><\/a><span style=\"font-weight: 400;\"> in the future.<\/span><\/p>\n<p><b>What to do with these replies:<\/b><span style=\"font-weight: 400;\"> Write a convincing follow-up, mentioning that your solution is better and richer in features, or offer something of value in return for cooperation.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Not-for-me replies<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7607\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image18.png\" alt=\"\" width=\"746\" height=\"328\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image18.png 828w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image18-300x132.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image18-768x338.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not-for-me-replies indicate that the prospect doesn\u2019t see your offer as the solution to their problem. A good thing about these responses is that the person will always give you a reason to explain their refusal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check whether you should change your targeting. If everything is okay with it, look at your product from a different angle and find something to arouse your leads\u2019 interest.\u00a0<\/span><\/p>\n<p><b>What to do with these replies:<\/b><span style=\"font-weight: 400;\"> Write a message where you will show that your solution can prove valuable in numerous cases and solve problems your recipient may not have detected yet.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dealing with positive replies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While getting an interested and enthusiastic reply is the ultimate goal, your next steps define the campaign&#8217;s outcome.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 1. Don\u2019t postpone the response\u00a0\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">No one likes waiting. Neither do your prospects. From the moment they\u2019ve sent their reply, every single move you\u2019ll make will show them exactly how they\u2019ll be treated from now on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your quick response will show dedication and eagerness to please the client, which is something too many companies lack these days. Analyze your prospect\u2019s reply for any hints at their doubts and try to dispel them.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 2. Use a personal approach<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Utilize any data you have on your prospect. Personalize your email, and don\u2019t be afraid to try a slightly more casual tone (when appropriate, of course). A human-like approach to email marketing always leads to positive results. Yet, don\u2019t overstep the line: avoid being too informal.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 3. Study your prospect<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Prospects might be ready to cooperate, but this doesn\u2019t mean they\u2019re not going to negotiate. Analyze their <\/span><a href=\"https:\/\/snov.io\/glossary\/buyer-persona\/\"><span style=\"font-weight: 400;\">buyer persona<\/span><\/a><span style=\"font-weight: 400;\"> more closely. Study their pain points, needs, and think of all the ways you can be useful for them. They will ask questions, so you should be ready with answers.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 4. Build cooperation step by step<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Having a clear action plan is always a good way to build a relationship with a prospect. Consider forging your deal in multiple steps. Every time you finish a conversation with your prospect, define the next step so that they will know what to expect and won\u2019t feel blindsided.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dealing with no replies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t received a response from your prospects, the best thing to do is not get upset. While focusing on the above-mentioned ways of improving your response rate, don\u2019t forget about follow-ups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know you might worry about being too annoying. In case you do, consider the numbers. Not having received a reply to your first email, you have <\/span><span style=\"font-weight: 400;\">a 21% chance<\/span><span style=\"font-weight: 400;\"> of getting a reply to a second follow-up email. And if you still don\u2019t receive a response to your second email, there\u2019s still a chance you will eventually hear back from the recipient.<\/span><\/p>\n<figure id=\"attachment_7608\" aria-describedby=\"caption-attachment-7608\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7608\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-1.png\" alt=\"\" width=\"606\" height=\"430\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-1.png 1052w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-1-300x213.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-1-1024x727.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/09\/image10-1-768x545.png 768w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption id=\"caption-attachment-7608\" class=\"wp-caption-text\"><em>Source: Yesware<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Silence doesn\u2019t always mean \u2018No.\u2019 By going on to send follow-ups, you create more opportunities for your recipient to reply.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analyzing email response rates is what can get you closer to your marketing and sales success. No one said both are easy to achieve. You need to be caring and attentive with each prospect. We believe, with our tips, you will be able to boost your email response rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t stop at this point. Pay attention to all the replies you receive, make conclusions, and continue improving your email marketing tactics. And when it comes to a reliable platform to streamline <a href=\"https:\/\/snov.io\/email-verifier\">email verification<\/a>, cold outreach, and <a href=\"https:\/\/snov.io\/email-finder\">email search<\/a>, <\/span><span style=\"font-weight: 400;\">Snov.io<\/span><span style=\"font-weight: 400;\"> is always ready to offer its help.\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about email response rates and how to get closer to your marketing and sales success.<\/p>\n","protected":false},"author":30,"featured_media":7610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[15,16,19,44],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7586"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=7586"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7586\/revisions"}],"predecessor-version":[{"id":39150,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7586\/revisions\/39150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/7610"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=7586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=7586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=7586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}