{"id":7735,"date":"2020-10-12T14:43:37","date_gmt":"2020-10-12T11:43:37","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=7735"},"modified":"2025-11-07T16:58:56","modified_gmt":"2025-11-07T13:58:56","slug":"plain-text-email","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/plain-text-email\/","title":{"rendered":"Plain Text Email: Pros And Cons"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The majority of posts you\u2019ve ever read about email marketing were probably about HTML-based emails in the best traditions \u2015 well-designed and full of images, catchy fonts, and buttons. Meanwhile, little is usually said about their black-and-white fellow, a plain-text email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why, in this post, we will unveil the real story behind this forgotten-by-many type of email and tell you why you should include it in your marketing campaigns.<\/span><\/p>\n<p>So, <a href=\"https:\/\/snov.io\/email-finder\">collect your email addresses<\/a>, prepare your email copy, and get ready to rediscover the power of simplicity. Because sometimes, less truly means more.<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is a plain text email?<\/a><\/li>\n<li><a href=\"#pros\">Pros of plain text emails<\/a><\/li>\n<li><a href=\"#cons\">Cons of plain text emails<\/a><\/li>\n<li><a href=\"#how\">How to optimize your plain text email copy<\/a><\/li>\n<li><a href=\"#alternative\">Alternative solutions<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a plain-text email?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>plain-text email<\/b><span style=\"font-weight: 400;\"> is a simple email message that includes only text. It contains basic fonts, URLs that are typed out, and neither special style nor images. This email resembles the one you have recently sent to one of your colleagues or friends, just like the one I got not long ago:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7738\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image3.png\" alt=\"\" width=\"850\" height=\"356\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image3.png 873w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image3-300x126.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image3-768x322.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss the benefits of plain-text emails for your marketing campaigns, as well as some points that may be considered their cons.<\/span><\/p>\n<h2 id=\"pros\"><span style=\"font-weight: 400;\">Pros of plain-text emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A plain-text email can\u2019t boast of fancy visual elements and is used <\/span><span style=\"font-weight: 400;\">by 16% of marketers<\/span><span style=\"font-weight: 400;\"> so far. Still, this type of email may become your best friend when you need to reach out to people to say the first word about your company, i.e., for your outbound marketing campaigns.<\/span><\/p>\n<figure id=\"attachment_7755\" aria-describedby=\"caption-attachment-7755\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7755\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Chart_Q6_180705.png\" alt=\"\" width=\"800\" height=\"493\" \/><figcaption id=\"caption-attachment-7755\" class=\"wp-caption-text\"><em>Source: Databox<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">So, what are its main benefits?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plain-text emails have higher deliverability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike HTML emails, plain-text messages don\u2019t usually trigger any spam filters and don\u2019t signal any suspicion with blocked images. Thus, email providers let them fly confidently to the user&#8217;s inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, with plain-text emails, you may be sure to <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-avoid-gmail-promotions-tab\/\"><span style=\"font-weight: 400;\">avoid the Promotions tab<\/span><\/a><span style=\"font-weight: 400;\">. The absence of images and lack of formatting help them keep a personal tone of voice, so they are not perceived as salesy. On the contrary, HTML-based campaigns can hardly hide their promotional nature from email providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, with plain-text emails, you have more chances of reaching your subscribers \u2014 your first point of success on the way to email conversion.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plain-text emails have fewer technical issues<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plain-text emails load fast since there is not much to load, except the text. What is more, with this type of messages, you shouldn\u2019t worry about images to be blocked or other features to be broken. You may be sure they will look the same on different devices, whether laptops, mobile phones, or tablets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the absence of technical problems makes this email type friendly to people with disabilities.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plain-text emails have higher opens and clicks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Considering plain-text emails are more deliverable, they are bound to get <\/span><span style=\"font-weight: 400;\">42%<\/span><span style=\"font-weight: 400;\"> more clicks. By contrast, adding even one image to your email reduces click rates. Not the best outcome, yeah?<\/span><\/p>\n<figure id=\"attachment_7737\" aria-describedby=\"caption-attachment-7737\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7737\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image5.png\" alt=\"\" width=\"800\" height=\"528\" \/><figcaption id=\"caption-attachment-7737\" class=\"wp-caption-text\"><em>Source: Hubspot<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Plain-text emails are more personal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Receiving <\/span><span style=\"font-weight: 400;\">121 emails a day<\/span><span style=\"font-weight: 400;\">, the average user is more inclined to disregard messages that seem commercial. Instead, they welcome the content that creates a more intimate vibe, the one that would make them feel they are chatting with their friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And even though plain-text emails are devoid of incredible design and can\u2019t be customized, remember there are many ways to personalize them. You may find handy <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/how-to-personalize-your-email-ua\/\"><span style=\"font-weight: 400;\">personalization options<\/span><\/a><span style=\"font-weight: 400;\"> in one of our posts.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plain-text emails have a promising future<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may think that plain-text emails look like a quaint anachronism from the previous century, but they are quite ahead of time. Modern devices such as smartwatches are becoming popular with each day. They allow us to check emails on the go and can depict only text-messages on their screen. That\u2019s why plain-text emails seem to be a perfect solution for the tech of the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s define what may not make plain-text emails so attractive, apart from such evident factors as the absence of good formatting and design, already highlighted above.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fplain-text-email&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7445\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png\" alt=\"\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"cons\"><span style=\"font-weight: 400;\">Cons of plain-text emails<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Plain-text emails don\u2019t favor brand promotion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email is a wonderful opportunity for businesses to cultivate their brand recognition among subscribers. Companies insert their remarkable logos or images in their corporate color scheme with the only reason \u2014 to arouse brand awareness in their audience. With plain-text emails, however, emphasizing your company\u2019s identity becomes more difficult.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plain-text emails don\u2019t have a prominent CTA<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since you can\u2019t create stylish visual elements, you also can\u2019t highlight your <\/span><a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><span style=\"font-weight: 400;\">call-to-action (CTA)<\/span><\/a><span style=\"font-weight: 400;\">. Neither can you place a CTA button several times throughout your email to catch your reader\u2019s eye. Thus, take your effort and time to make your CTA visible.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6073\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/Green-and-Black-Corporate-Comparison-Chart-2.png\" alt=\"plain text vs HTML email\" width=\"850\" height=\"669\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/Green-and-Black-Corporate-Comparison-Chart-2.png 1052w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/Green-and-Black-Corporate-Comparison-Chart-2-300x236.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/Green-and-Black-Corporate-Comparison-Chart-2-1024x806.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/Green-and-Black-Corporate-Comparison-Chart-2-768x604.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to optimize your plain-text email copy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even if your choice is a plain-text email, you should still think about how to make its <\/span><span style=\"font-weight: 400;\">copy<\/span><span style=\"font-weight: 400;\"> attractive. Reading plain-text messages may not be an easy activity for your users. So, make sure they are scannable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to do it:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Avoid long reads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first rule you should comply with if you want your subscribers to read your plain-text email till the end. The absence of images is already a strong punch for your email readability. Don\u2019t aggravate it with a lengthy message, which will look like a legal document.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Highlight headlines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While you can\u2019t use colors and special fonts to make headlines stand out from other content, you can use textual tools, such as CAPS or symbols. For instance:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MARKETING AUTOMATION PLATFORMS<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">** Marketing Automation Platforms<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Include enough white space<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To make your plain-text email easy to follow, make sure you leave enough space between different content sections, headlines, or CTAs by breaking the lines. Besides, you may add border lines to make the paragraph division even more noticeable.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make your CTA stand out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned, with plain-text emails, you can\u2019t rely on prominent CTA buttons. Yet, you should put effort into making your CTA stand out. For instance, if it involves a link, use a kind of a lead-in phrase before. Besides, some marketers recommend using <\/span><span style=\"font-weight: 400;\">two angle brackets (&gt;&gt;)<\/span><span style=\"font-weight: 400;\"> to draw attention to the CTA. Consider how it may be used in your email:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Study more information about the online course: [link]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&gt;&gt; Study more information about the online course: [link]<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Don\u2019t overuse links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Readers are often bothered by too many CTA buttons beaming out throughout the HTML email. It\u2019s even worse when it comes to plain-text messages where endless links may become a real disaster. Be merciful to your subscribers and try a minimalistic approach. Structure your email so that you\u2019ll embed links only to the most important information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s see how these optimization recommendations work in practice. Here is an excerpt from a plain-text email, which, I am sure, you would wish to optimize after reading our tips:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7744\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails1-1.png\" alt=\"\" width=\"850\" height=\"833\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails1-1.png 966w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails1-1-300x294.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails1-1-768x753.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are several issues that make this example not the best choice. First, headlines are not separated from the rest of the content due to the absence of white space. And then links seem to be added out of the blue as there are no lead-in phrases to define the clear CTA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here is the improved version of this email:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7745\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails2-1.png\" alt=\"\" width=\"850\" height=\"829\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails2-1.png 977w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails2-1-300x293.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Plain-text-emails2-1-768x749.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the message\u2019s main topic is clearly defined, headlines are marked with asterisks (**), there is enough space between sections, and the CTA is distinct due to the clear lead-in phrase <\/span><i><span style=\"font-weight: 400;\">\u201cRead more about the course.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Test your emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know that <\/span><span style=\"font-weight: 400;\">39% of brands<\/span><span style=\"font-weight: 400;\"> don\u2019t test their segmented emails? You shouldn&#8217;t miss out on that. Even if you deal with plain-text messages, A\/B testing will help you make sure your emails perform at their best. For example, you may compare headlines in CAPS against those in <\/span><b>bold<\/b><span style=\"font-weight: 400;\"> or check whether adding \u201c&gt;&gt;\u201d before the CTA brings more conversion.\u00a0<\/span><\/p>\n<h2 id=\"alternative\"><span style=\"font-weight: 400;\">So, are plain-text emails the right solution for your business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since the advantages of plain-text emails considerably surpass their cons, the reply is supposed to be \u2018Yes.\u2019 Besides, plain-text emails overrun their HTML neighbors when it comes to <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-view-email-campaign-statistics\/\"><span style=\"font-weight: 400;\">opens and clicks<\/span><\/a><span style=\"font-weight: 400;\">, which again proves that email marketing is where simplicity wins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, I wouldn\u2019t say that the answer to this question is so apparent. Sometimes what suits one business can\u2019t be the same good for another. Frankly, I doubt that sharks such as Nike or Apple use plain-text emails to showcase their best offers. So, what are alternative solutions?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Multipart MIME<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Users of a single company also differ, and clever marketers know they should send emails based on the preferences of each person on their email list. But even if your subscribers prefer HTML format, which, as you remember, often faces some hurdles on the way to their inbox, you should ensure they will get your message anyway.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, a wise decision is using Multipart MIME (Multipurpose Internet Mail Extensions). This process boils down to sending out your emails and including both HTML and plain-text formats. It lets you send:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HTML emails to users who can view that content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plain-text emails to subscribers who can\u2019t view HTML formatting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plain-text emails to users who <\/span><a href=\"https:\/\/snov.io\/blog\/email-unsubscribe-rate\/\"><span style=\"font-weight: 400;\">unsubscribed<\/span><\/a><span style=\"font-weight: 400;\"> from HTML emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Messages based on what your user\u2019s email server allows<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7747\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Copy-of-Plain-text-emails.png\" alt=\"\" width=\"850\" height=\"572\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Copy-of-Plain-text-emails.png 1398w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Copy-of-Plain-text-emails-300x202.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Copy-of-Plain-text-emails-1024x689.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/Copy-of-Plain-text-emails-768x516.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Hybrid emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many companies incorporate so-called hybrid emails into their marketing campaigns, which are HTML messages with minimum formatting that are imitating plain-text emails. They appear personal and handwritten, yet retain HTML\u2019s tracking ability. <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Snov.io cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\"> allows you to build triggered hybrid emails, automating their flow based on your reader\u2019s behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sending such messages, you\u2019ll be able to kill two birds with one shot: to create brand awareness among your readers and not to annoy them with too promotional content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s look at the email I\u2019ve recently got from Neil Patel:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7736\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1.png\" alt=\"\" width=\"800\" height=\"485\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it looks like a regular plain-text email, but in fact, this is an HTML message. Nothing difficult, just email marketing tricks.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you caught yourself thinking that plain-text email is an age-old story, we hope our article has dispelled all your doubts. On the one hand, this type of email can\u2019t boast of perfect fashion and formatting. On the other hand, it has more chances of being delivered to your reader\u2019s inbox, increasing your metrics, and winning the user&#8217;s hearts.<\/span><\/p>\n<p>Want to improve your cold email outreach? <span data-sheets-root=\"1\">Search email addresses anywhere on the web and <a href=\"https:\/\/snov.io\/email-verifier\">check email<\/a> lists to enhance your prospecting and ensure your email reach their recipients.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Snov.io Email Finder<\/p>\n<p class=\"content-banner__description\">Find any email. Anywhere.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-drip-campaigns-compare&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/12.png\" alt=\"Snov.io Email Finder\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reinvent your campaigns using the power of simplicity. Learn why plain text emails have fantastic deliverability.<\/p>\n","protected":false},"author":30,"featured_media":7739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468],"tags":[16,36,44,45],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7735"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=7735"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7735\/revisions"}],"predecessor-version":[{"id":42825,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7735\/revisions\/42825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/7739"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=7735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=7735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=7735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}