{"id":7825,"date":"2020-11-03T15:47:41","date_gmt":"2020-11-03T12:47:41","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=7825"},"modified":"2026-01-26T03:01:48","modified_gmt":"2026-01-26T00:01:48","slug":"how-to-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-improve-customer-experience\/","title":{"rendered":"How To Improve Customer Experience With Email"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you still think customers\u2019 satisfaction depends solely on the product you offer and its price, I need to disappoint you. A new rule in a purchase-selling game is: \u201cA client will rather choose the business that has never treated them poorly.\u201d This makes customer experience a <\/span><span style=\"font-weight: 400;\">total winner<\/span><span style=\"font-weight: 400;\"> among top priorities for companies within the upcoming years.\u00a0<\/span><\/p>\n<figure id=\"attachment_7826\" aria-describedby=\"caption-attachment-7826\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7826\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image16.png\" alt=\"Top business priority\" width=\"850\" height=\"534\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image16.png 1220w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image16-300x188.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image16-1024x643.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image16-768x482.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7826\" class=\"wp-caption-text\"><em>Source: SuperOffice<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The fact that <\/span><span style=\"font-weight: 400;\">86% of clients<\/span><span style=\"font-weight: 400;\"> are willing to pay more for a great customer experience must be persuasive enough to start thinking about yours. Let\u2019s consider how to improve customer experience with email at every stage of your <\/span><a href=\"https:\/\/snov.io\/glossary\/sales-cycle\/\"><span style=\"font-weight: 400;\">sales cycle<\/span><\/a><span style=\"font-weight: 400;\"> and reveal customer needs and wants.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#how_1\">How to handle new and existing customers<\/a><\/strong>\n<ul>\n<li><a href=\"#personalize\">Personalize and segment <\/a><\/li>\n<li><a href=\"#ensure\">Ensure a good start of customer onboarding<\/a><\/li>\n<li><a href=\"#make\">Make customers feel special<\/a><\/li>\n<li><a href=\"#automate\">Automate the process<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"#how_2\">How to determine customer needs and wants<\/a><\/strong>\n<ul>\n<li><a href=\"#ask\">Ask customers about their preferences<\/a><\/li>\n<li><a href=\"#send\">Send survey emails<\/a><\/li>\n<li><a href=\"#analyze\">Analyze customer\u2019s emails<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2 id=\"how_1\"><span style=\"font-weight: 400;\">How to handle new and existing customers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your clients may walk a long way between the first time they\u2019ve joined your list of subscribers and the day they have finally made a purchase. So, when it comes to customer experience, never wait!<\/span><\/p>\n<h3 id=\"personalize\"><span style=\"font-weight: 400;\">Personalize and segment\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember, the way to your client\u2019s heart lies through personalization. Every email you send, no matter how big your audience is, flies to the Inbox of an individual person. And <\/span><span style=\"font-weight: 400;\">81% of your users<\/span><span style=\"font-weight: 400;\"> want you to know them and understand when and how to approach them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization allows you to send highly-targeted content to all recipients, which is your number-one goal. But to deliver relevant content to each customer, you should first learn as much as you can about people on your mailing list and then <\/span><a href=\"https:\/\/snov.io\/glossary\/\"><span style=\"font-weight: 400;\">segment<\/span><\/a><span style=\"font-weight: 400;\"> it, i.e., break it down into groups according to common characteristics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Canva prepared a wonderful Christmas campaign. Segmenting their audience according to their location, they sent the same email to users at a different time. Those subscribers who celebrated Christmas on December 25 got the email a week earlier than those users who celebrated it on January 7.\u00a0<\/span><\/p>\n<figure id=\"attachment_7828\" aria-describedby=\"caption-attachment-7828\" style=\"width: 648px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7828 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image17.png\" alt=\"Canva email example\" width=\"648\" height=\"983\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image17.png 648w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image17-198x300.png 198w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><figcaption id=\"caption-attachment-7828\" class=\"wp-caption-text\"><em>Source: Canva<\/em><\/figcaption><\/figure>\n<h3 id=\"ensure\"><span style=\"font-weight: 400;\">Ensure a good start of customer onboarding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To enhance customer experience, you should start customer <\/span><a href=\"https:\/\/snov.io\/glossary\/onboarding\/\"><span style=\"font-weight: 400;\">onboarding<\/span><\/a><span style=\"font-weight: 400;\"> on the right foot.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Welcome emails<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sad as it is, but companies often get relaxed after collecting the list of subscribers. Only <\/span><span style=\"font-weight: 400;\">57.7% of brands<\/span><span style=\"font-weight: 400;\"> send welcome emails to their new users. Meanwhile, this is when the hard work just begins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Never neglect this first step into your customer\u2019s world. This is your chance of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introducing your brand and product;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connecting to potential clients with relevant offers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making your users feel they are about to become a part of a special community;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting valuable analytics from your first email campaign.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even more, knowing that the average <\/span><span style=\"font-weight: 400;\">open rate for welcome emails is an eye-rounding 50%<\/span><span style=\"font-weight: 400;\">, not sending them seems a bit unreasonable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every welcome email should have qualities the <\/span><b>SLICE<\/b><span style=\"font-weight: 400;\"> acronym stands for:<\/span><\/p>\n<ul>\n<li><b>S<\/b><b>imple:<\/b><span style=\"font-weight: 400;\"> Your subscriber should understand what their next step is.<\/span><\/li>\n<li><b>L<\/b><b>egitimate:<\/b><span style=\"font-weight: 400;\"> If you offered any perks in your lead magnet, give them now.<\/span><\/li>\n<li><b>I<\/b><b>mmediate: <\/b><span style=\"font-weight: 400;\">74%<\/span><span style=\"font-weight: 400;\"> expect to get welcome emails right after subscription, so no delays here.<\/span><\/li>\n<li><b>C<\/b><b>lear:<\/b><span style=\"font-weight: 400;\"> Your subject line must speak clearly about the welcome email your subscribers have just got.<\/span><\/li>\n<li><b>E<\/b><b>asy to unsubscribe:<\/b><span style=\"font-weight: 400;\"> Even if you don\u2019t want it, you should provide the option to unsubscribe already in your welcome email.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the example of a welcome email from Tictail:<\/span><\/p>\n<figure id=\"attachment_7830\" aria-describedby=\"caption-attachment-7830\" style=\"width: 565px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7830 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10.png\" alt=\"Tictail email example\" width=\"565\" height=\"786\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10.png 565w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10-216x300.png 216w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><figcaption id=\"caption-attachment-7830\" class=\"wp-caption-text\"><em>Source: Tictail<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The company welcomes users to its community, describes their next step, and includes the unsubscription option.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Re-engagement emails<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There are always some subscribers in your list who stop engaging with your brand one day. To lower their percentage and save your sending reputation and email deliverability, take a chance of winning your users back by sending them re-engagement emails, like the one from Hubspot:<\/span><\/p>\n<figure id=\"attachment_7832\" aria-describedby=\"caption-attachment-7832\" style=\"width: 591px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7832 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image18.png\" alt=\"HubSpot email example\" width=\"591\" height=\"637\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image18.png 591w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image18-278x300.png 278w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><figcaption id=\"caption-attachment-7832\" class=\"wp-caption-text\"><em>Source: HubSpot<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Educational emails<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As soon as new subscribers start getting acquainted with your product, they will need a detailed description of its features, as well as some guidelines on how to use it. Be ready to send your users onboarding educational emails that would contain handy video guides and\/or articles, <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/\"><span style=\"font-weight: 400;\">answering their questions<\/span><\/a><span style=\"font-weight: 400;\"> that may arise at this stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just look at the Litmus\u2019 onboarding guide as an example:<\/span><\/p>\n<figure id=\"attachment_7834\" aria-describedby=\"caption-attachment-7834\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7834\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image14.png\" alt=\"Litmus email example\" width=\"800\" height=\"790\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image14.png 927w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image14-300x296.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image14-768x758.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7834\" class=\"wp-caption-text\"><em>Source: Litmus<\/em><\/figcaption><\/figure>\n<h3 id=\"make\"><span style=\"font-weight: 400;\">Make customers feel special<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All people do love to feel special. To enhance customer experience, remind your clients they ARE for your company.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Celebrate subscribers\u2019 personal events<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The most common occasion to dedicate your email campaign to is your customer\u2019s birthday. Birthday emails generate impressively <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/birthday-email-marketing-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">342% higher revenue<\/span><\/a><span style=\"font-weight: 400;\"> per email than promotional emails. So, never miss a chance to send congrats to a birthday child. Look at how Facebook makes its users happier on their special day:\u00a0<\/span><\/p>\n<figure id=\"attachment_7835\" aria-describedby=\"caption-attachment-7835\" style=\"width: 606px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7835 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image8.png\" alt=\"Facebook email example\" width=\"606\" height=\"902\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image8.png 606w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image8-202x300.png 202w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption id=\"caption-attachment-7835\" class=\"wp-caption-text\"><em>Source: Facebook<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Give your customers a \u201cVIP\u201d status<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Another way to improve customer experience is to send them emails with a sense of exclusiveness. For instance, you may create an early access program to your new product or offer a \u201cVIP\u201d discount as a sign of privilege.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to your existing customers, you may segment their list to praise those who have been loyal to your company since their first purchase. One of the possible solutions is to feature something like \u201cThe customer of the month\u201d in your email campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good idea is to send praise emails to the entire list to encourage other users to continue using your product or service. And there is another advantage of this approach: you\u2019ll remind your customers they are part of a vast brand community.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Send \u2018Thank you\u2019 emails<\/span><\/h4>\n<p><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">Thanksgiving<\/span><\/a><span style=\"font-weight: 400;\"> is not the only day to say \u201cthank you\u201d to people you love. The same goes for email. There is a vast room for ideas here: you may thank your potential customers for joining your list, for purchase, for referrals, for their loyalty to your brand, or whatnot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just consider a cute email from J.Crew, where the company sent their \u201cThank you\u201d for the customer loyalty to their brand:<\/span><\/p>\n<figure id=\"attachment_7839\" aria-describedby=\"caption-attachment-7839\" style=\"width: 409px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7839 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6.png\" alt=\"J. Crew email example\" width=\"409\" height=\"760\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6.png 409w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-161x300.png 161w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><figcaption id=\"caption-attachment-7839\" class=\"wp-caption-text\"><em>Source: J. Crew<\/em><\/figcaption><\/figure>\n<h3 id=\"automate\"><span style=\"font-weight: 400;\">Automate the process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are dozens of tools for improving customer experience and making your life easier from the start. Many of them are tailored to help you build your welcome emails, as well as your further email campaigns. The cost of these tools, however, is usually rather expensive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io offers its email sending features at a much lower price, plus gives access to its forever free plan for users to try this multifunctional platform. With its <\/span><a href=\"https:\/\/snov.io\/email-drip-campaigns\"><span style=\"font-weight: 400;\">email <\/span><span style=\"font-weight: 400;\">drip<\/span><span style=\"font-weight: 400;\"> campaigns<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll be able to create highly personalized emails right from the beginning of your customer onboarding.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-improve-customer-experience&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7445\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png\" alt=\"email drips\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, building your first welcome email with Snov.io is easy:<\/span><\/p>\n<p><b>Step 1.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Choose <\/span><b>Campaigns<\/b><span style=\"font-weight: 400;\"> in your Snov.io account and click <\/span><b>Create campaign <\/b>button<span style=\"font-weight: 400;\">\u00a0to be taken to the campaign creation window.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26674\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/2b.png\" alt=\"Snov.io Email Drip Campaigns\" width=\"746\" height=\"267\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/2b.png 985w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/2b-300x108.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/2b-768x275.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>The tool will suggest that you choose between using a template or creating from scratch:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26675\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/3b.png\" alt=\"Snov.io Email Drip Campaigns\" width=\"550\" height=\"358\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/3b.png 633w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/3b-300x195.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>If you&#8217;ve chosen &#8216;Create from scratch&#8217;, you&#8217;ll be redirected to the email builder, where you&#8217;ll see the <strong>Start<\/strong> element.<\/p>\n<p><b>Step 2.<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\"> Drag the <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> element and place it to the email building area. Then connect it with the <\/span><b>Start<\/b><span style=\"font-weight: 400;\"> element.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26676\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/4b.png\" alt=\"Snov.io Email Drip Campaigns\" width=\"746\" height=\"401\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/4b.png 977w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/4b-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/4b-768x413.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Step 3.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Click the <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> element on the email building area to see the <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> sidebar appearing on the right. Now you are ready to create your first onboarding email!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26677\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/6b.jpg\" alt=\"Snov.io Email Drip Campaigns\" width=\"746\" height=\"370\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/6b.jpg 1914w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/6b-300x149.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/6b-1024x508.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/6b-768x381.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/6b-1536x762.jpg 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Step 4.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insert your <\/span><b>subject line<\/b><span style=\"font-weight: 400;\"> (e.g., \u201cWelcome to the team\u201d) and write your email body. To get a personalized email, add custom <strong>variables<\/strong> when you create or upload a list of prospects. You can also add <\/span><b>trackable links<\/b><span style=\"font-weight: 400;\"> in your email, <\/span><span style=\"font-weight: 400;\">add the <\/span><b>unsubscribe link. <\/b><\/p>\n<p style=\"text-align: left;\">If needed, you can add <b>Calendly link <\/b>to book a meeting. <span style=\"font-weight: 400;\">\u00a0If you want to use an <\/span><b>HTML template<\/b><span style=\"font-weight: 400;\">, you can do it by clicking <strong>the source code.\u00a0 <\/strong><\/span>And if you want <a href=\"https:\/\/snov.io\/ai-email-writer\">AI Email Writer<\/a> to create the email body for you, just click on the <strong>Email AI. <\/strong>Or you can choose the email from the existing<strong> templates.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26678\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/7b.png\" alt=\"Snov.io Email Drip Campaigns\" width=\"550\" height=\"218\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/7b.png 713w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/7b-300x119.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>While choosing Snov.io AI Email Writer, you&#8217;ll literally get your personal virtual copywriter to do the job for you. The tool can write an email from scratch based on the prompts you&#8217;ll choose, rewrite an existing email, or translate your email into 36 languages(!):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26471\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/AI-1.png\" alt=\"Snov.io AI Writer\" width=\"746\" height=\"468\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/AI-1.png 795w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/AI-1-300x188.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/AI-1-768x482.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>Snov.io AI Email Writer is a real go-to solution that saves your time and automates the process of writing impeccable emails.<\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">I am AI Email Writer from Snov.io<\/p>\n<p class=\"content-banner__description\">Writing emails for you is my pleasure<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/prospects\/list?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-improve-customer-experience&amp;cta_type=banner&amp;_gl=1%2a1a9xf8d%2a_ga%2aNTk2MDQyMzQwLjE2OTUzNzQ4ODU.%2a_ga_TKFKTRN012%2aMTcxMzUyODY0Mi4yMjQuMS4xNzEzNTM5MDk5LjAuMC4w%2a_ga_BNRTCNFP5Y%2aMTcxMzUxNDIwOS43NS4xLjE3MTM1MzkwOTkuNjAuMC4w\">Just sign up<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/Email-AI-2.png\" alt=\"I am AI Email Writer from Snov.io\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><b>Step 5<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve built your perfect welcome email, click <\/span><b>Save <\/b>and<b> Next. <\/b>The tool will redirect you to the page where you&#8217;ll choose the list of contacts to whom you&#8217;ll send your email as well as the sending options.<\/p>\n<p><span style=\"font-weight: 400;\">Building an astounding onboarding email campaign will be a sure way to impress your customers from the beginning. But that\u2019s not where you are going to stop. With Snov.io, you\u2019ll be able to build other email campaigns mentioned above. <\/span><strong><a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\">Here\u2019s<\/a><\/strong><span style=\"font-weight: 400;\"> a more detailed guide on how to do it.<\/span><\/p>\n<h2 id=\"how_2\"><span style=\"font-weight: 400;\">How to determine customer needs and wants<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So much has been said about emails we recommend to send to improve your customer experience. But one thing you should definitely know if you dream about getting loved by your users is to stop sending them messages here and there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bombarded with tons of emails, even if they contain tempting discounts or many other perks, your clients will most likely get irritated with your invasion and \u2026 unsubscribe, or even worse, mark your emails as <\/span><span style=\"font-weight: 400;\">spam<\/span><span style=\"font-weight: 400;\">. In fact, at least <\/span><span style=\"font-weight: 400;\">57%<\/span><span style=\"font-weight: 400;\"> of users do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no distinct rule on how many emails a day or a week you should send. It all depends on the specifics of your business, audience, and <\/span><a href=\"https:\/\/snov.io\/blog\/email-sending-limits-of-email-service-providers\/\"><span style=\"font-weight: 400;\">email provider<\/span><\/a><span style=\"font-weight: 400;\">. What is certain: you should work out your schedule, which will allow you to get in touch with your customers without making them say \u201cOh\u2026 Give me strength.\u201d To do this, you should know what they want and need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-experience-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">76% of customers<\/span><\/a><span style=\"font-weight: 400;\"> expect companies to understand their needs \u2014 well, no surprise. Let\u2019s speak about how you can achieve this:<\/span><\/p>\n<h3 id=\"ask\"><span style=\"font-weight: 400;\">Ask customers about their preferences<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve read much about the magic of welcome emails in our previous chapter. However, there is something else we left for you \u2014 welcome emails are a perfect way to get information about what your potential customers want to receive from you. Why not ask them about their preferences in your first email?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/increase-subscriber-satisfaction-with-an-email-preference-center\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">60% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t give subscribers the option to select the types of emails they want to receive (they\u2019d better do), in welcome emails from Marketing Sherpa, users are offered this opportunity:<\/span><\/p>\n<figure id=\"attachment_7855\" aria-describedby=\"caption-attachment-7855\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7855\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4.png\" alt=\"MarketingSherpa email example\" width=\"850\" height=\"940\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4.png 886w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-271x300.png 271w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-768x849.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7855\" class=\"wp-caption-text\"><em>Source: MarketingSherpa<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Yet no one guarantees needs and wants of your customers won\u2019t change after a while. Reach out to your users from time to time, asking them to update their preferences. This way, you can get fresh information about their needs and some insights into how to cater to them. That\u2019s a strategy Paystack always sticks to:<\/span><\/p>\n<figure id=\"attachment_7856\" aria-describedby=\"caption-attachment-7856\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7856\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image13.png\" alt=\"Playstack email example\" width=\"850\" height=\"1154\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image13.png 1114w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image13-221x300.png 221w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image13-754x1024.png 754w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image13-768x1042.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7856\" class=\"wp-caption-text\"><em>Source: Paystack<\/em><\/figcaption><\/figure>\n<h3 id=\"send\"><span style=\"font-weight: 400;\">Send survey emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Survey emails are another option to learn more about what your customers need and want. Here are some tips for you to get the most out of your survey emails:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Segment your customers<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can\u2019t send the same survey to prospecting and existing clients. Why not segment your list respectively? For prospective customers, a nice solution will be to send a survey email asking about their expectations of your product. For example, look at how Shopify did it:<\/span><\/p>\n<figure id=\"attachment_7859\" aria-describedby=\"caption-attachment-7859\" style=\"width: 764px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7859 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image11.png\" alt=\"Shopify email example\" width=\"764\" height=\"772\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image11.png 764w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image11-297x300.png 297w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><figcaption id=\"caption-attachment-7859\" class=\"wp-caption-text\"><em>Source: Shopify<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Regular customer satisfaction surveys can reveal valuable information not only about what your existing clients think about using your product but also about what your prospective customers may need and want to get from your brand.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Give preference to embedded surveys<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Imagine the situation: your client needs to click the <\/span><a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><span style=\"font-weight: 400;\">CTA<\/span><\/a><span style=\"font-weight: 400;\"> button to be further led to the survey you ask them to take. Another option: they get your email with the already embedded survey. What do you think will work better?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numbers say that embedded emails are more successful: they get <\/span><a href=\"https:\/\/www.mailerlite.com\/blog\/sending-survey-via-email-how-to-get-the-best-results\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">135% more clicks<\/span><\/a><span style=\"font-weight: 400;\"> than those with a survey link or button. That\u2019s why companies often place their customer satisfaction surveys right in the email. Lyft does it too:<\/span><\/p>\n<figure id=\"attachment_7860\" aria-describedby=\"caption-attachment-7860\" style=\"width: 714px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7860 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3.png\" alt=\"Lyft email example\" width=\"714\" height=\"817\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3.png 714w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-262x300.png 262w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><figcaption id=\"caption-attachment-7860\" class=\"wp-caption-text\"><em>Source: Lyft<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Praise customers for participating in your survey<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your subscribers will be more eager to answer your questions if you provide them with some perks instead. This may be a discount, extension of a premium service plan, gift, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, for participating in the survey from Dropbox, users can get a $75 Amazon card. Well, not bad.<\/span><\/p>\n<figure id=\"attachment_7861\" aria-describedby=\"caption-attachment-7861\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7861\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image5.png\" alt=\"Dropbox email example\" width=\"850\" height=\"1151\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image5.png 879w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image5-222x300.png 222w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image5-756x1024.png 756w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image5-768x1040.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7861\" class=\"wp-caption-text\"><em>Source: Dropbox<\/em><\/figcaption><\/figure>\n<h3 id=\"analyze\"><span style=\"font-weight: 400;\">Analyze customer\u2019s emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to wait for your clients to get your survey email. Sometimes, they contact your support team by email on their own, either to express any complaints or ask clarifying questions about how to use your solution. That\u2019s the time when you should not only concentrate on how to deal with their problem but also pick every detail to analyze what they need and want in general.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, imagine you get an email where your customer claims they can\u2019t navigate your website and hardly understand your onboarding tutorial about the application of your product. This must be a signal they need a more intuitive landing page and are more likely to move to the next stage of<\/span> <span style=\"font-weight: 400;\">a sales cycle if your guide is more clear.<\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Don\u2019t delay providing customer support via email. Most clients expect to get a response from your company <\/span><span style=\"font-weight: 400;\">within 24-48 hours from their initial email<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Improving customer experience is not what you can do within a minute. Yet the door to your users\u2019 hearts is not closed. You just need to find it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose email as your navigator. Start from onboarding messages and move step by step, gathering insights into how to make your email strategy more personalized and customer-oriented. Find clues to understanding what your customers need and what they dream to achieve using your product or service. And let Snov.io help you find the right path.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how drip campaigns can help you boost customer experience, build trust, and loyalty? Read to learn more.<\/p>\n","protected":false},"author":30,"featured_media":39717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[15,16,36,96],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7825"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=7825"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7825\/revisions"}],"predecessor-version":[{"id":46861,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7825\/revisions\/46861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/39717"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=7825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=7825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=7825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}