{"id":7917,"date":"2020-11-05T16:01:07","date_gmt":"2020-11-05T13:01:07","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=7917"},"modified":"2026-03-18T14:12:31","modified_gmt":"2026-03-18T11:12:31","slug":"targeted-email-marketing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/targeted-email-marketing\/","title":{"rendered":"Grow Your Business With Targeted Email Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Each year brings more technological innovation into our lives. Social media platforms have made cross-channel communication more accessible than ever before. But even with the most advanced forms of communication, email still plays a large role in marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email communication<\/span><span style=\"font-weight: 400;\"> has advanced exponentially in the last decade.<\/span><span style=\"font-weight: 400;\"> The use of email has become an everyday thing for professionals and non-professionals alike. According to a forecast, the number of email users is expected to reach <\/span><a href=\"https:\/\/snov.io\/blog\/email-response-rate\/\"><span style=\"font-weight: 400;\">4.3 billion in the next three years<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7918\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-1.png\" alt=\"importance of targeted email marketing\" width=\"705\" height=\"471\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-1.png 705w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-1-300x200.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With this projection, it comes as no surprise that targeted email marketing should be a decisive part of growing your business project.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#why\">Why is targeted email marketing important?<\/a><\/li>\n<li><a href=\"#how_1\">How targeted email marketing works<\/a><\/li>\n<li><a href=\"#how_2\">How to grow business with targeted email marketing campaigns<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why is targeted email marketing important?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">It\u2019s relevant<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Usually, most of us check emails first thing in the morning. But, let&#8217;s be honest; we don\u2019t read every email we receive. The reason is simple. It&#8217;s just not of our interest, or its contents are not relevant. That&#8217;s where targeted email marketing comes in handy. As a marketer, you want to attract and connect with your audience, as well as excite their interest in your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as customers are bombarded daily with numerous generic emails and newsletters, it\u2019s also harder to retain their attention and commitment. An inbox full of dull, disinteresting, and impersonal messages is one of the sure reasons for the low email open rate. An intriguing subject line should make recipients curious and eager to discover the contents of your correspondence. After all, <\/span><a href=\"https:\/\/snov.io\/blog\/what-is-a-good-email-open-rate\/\"><span style=\"font-weight: 400;\">47% of emails<\/span><\/a><span style=\"font-weight: 400;\"> are opened based on the subject line alone.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7921\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-1.png\" alt=\"importance of email subject line\" width=\"619\" height=\"522\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-1.png 619w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-1-300x253.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Having a great product but an indifferent approach to marketing will only result in emails being unread, deleted, or, the worst of the worst, marked as spam. On top of it all, <a href=\"https:\/\/snov.io\/blog\/email-unsubscribe-rate\/\">the unsubscribe option<\/a> looms on businesses as a final blow for their emailing register.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connecting personally with the broadest possible audience is a crucial component of a successful business plan. It can only result in improved customer satisfaction, loyalty, and retention.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">It\u2019s personalized<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Transparency is a central theme in the topic of online security. People are more akin to doing business with organizations that are clear in their practice, likeability, and trustworthiness. In fact, <\/span><span style=\"font-weight: 400;\">93% of online shoppers<\/span><span style=\"font-weight: 400;\"> cite their data security as a concern<\/span><span style=\"font-weight: 400;\">. Being transparent with collected data will elicit both trust and engagement from the customers&#8217; side.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the problem lies in marketing campaigns themselves. The inherent goal of brand advertising is to reach the most significant volume of prospective buyers. Consequently, the campaign tends to be impersonal and detached from a potential client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeted email marketing can advance the overall campaign and bring with it unexpected benefits. This process helps resolve the disconnect between the public and business, as well as builds brand and product awareness. Personalized emails are <\/span><span style=\"font-weight: 400;\">26% more likely to be clicked on and read<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> As a result, vendors can acquire new leads, expand their database, and, most importantly, connect and understand their target audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7922\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10-1.png\" alt=\"personalization in email\" width=\"844\" height=\"519\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10-1.png 844w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10-1-300x184.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image10-1-768x472.png 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<h2 id=\"how_1\"><span style=\"font-weight: 400;\">How targeted email marketing works<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you are a small or large company, the primary mission is, at times, comparable: to commercially grow and, at the same time, provide the highest performance and service to your customers. But to achieve that, you first need to understand your customers to please them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every single client is different, with their unique motives and aspirations. Therefore, to connect with each individual, a more personal approach should be utilized in email marketing. The correctly chosen campaign can do wonders for your revenue stream.<\/span><\/p>\n<p><b>Targeted email marketing<\/b><span style=\"font-weight: 400;\"> is email messaging devised to communicate with a specific section of your mailing database. In simplest terms, it\u2019s a way to create and send highly personalized email marketing campaigns based on segmented characteristics.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed; border-color: #575757;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p>\ud83d\udca1<strong>Pro-tip<\/strong><\/p>\n<p>We recommend collecting high-quality targeted leads with Snov.io&#8217;s <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-finder\">email search<\/a> software. With this tool, you can find email addresses anywhere on the web!<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Enhance your prospecting strategy<\/p>\n<p class=\"content-banner__description\">Find high-quality email addresses on any website<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Ftargeted-email-marketing&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/12.png\" alt=\"Enhance your prospecting strategy\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Segmentation<\/b><span style=\"font-weight: 400;\"> is<\/span><span style=\"font-weight: 400;\"> an essential tool that can break down each client\u2019s characteristics into patterns. It exemplifies who your customers are, their location, behavior, buying habits, or their approach to your company and its products<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to strategically segment clients based on their characteristics into the following sections:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Geographic (e.g., location, area, country, language)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographic (e.g., age, gender, education, family)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Psychographic (e.g., interest, activities, personality, values)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behavioral (e.g., intention, habits, user status, buyer stage)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7926\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/tHE-IMPORTANCE-OF-targeted-email-marketing3.png\" alt=\"\" width=\"878\" height=\"362\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/tHE-IMPORTANCE-OF-targeted-email-marketing3.png 878w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/tHE-IMPORTANCE-OF-targeted-email-marketing3-300x124.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/tHE-IMPORTANCE-OF-targeted-email-marketing3-768x317.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The number of segments is not limited; however, four common ones are the above. The more there are, the clearer picture will emerge about prospects. They can be branched categorically based on the purposes of the channel, for example, <a href=\"https:\/\/snov.io\/glossary\/e-commerce\/\">e-commerce<\/a>. A good rule is to find out anything that you might consider useful.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, a good reminder is not to overdo it, as it can cause confusion and render the whole strategy ineffective. The best approach is to start with the most common characteristics and, if needed, increase the number of segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the collected clients&#8217; input, you can establish an overall picture of the targeted customer base, their wants, and desires.<\/span><\/p>\n<h2 id=\"how_2\"><span style=\"font-weight: 400;\">How to grow business with targeted email marketing campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s time to start developing a targeted campaign. We can break this section into supportive tips.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Collect your customers\u2019 data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s vital to collect as much information as possible. Creating a distinct user persona for each segment would make it simpler to understand who you wish to address. It can include clients&#8217; names, likes\/dislikes, interests, or anything relevant. Based on the created personas, you will be able to connect your product with a targeted audience, especially if you&#8217;re in a niche market.\u00a0<\/span><\/p>\n<figure id=\"attachment_6069\" aria-describedby=\"caption-attachment-6069\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6069\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/buyer-persona.png\" alt=\"buyer persona\" width=\"850\" height=\"565\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/buyer-persona.png 965w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/buyer-persona-300x200.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/03\/buyer-persona-768x511.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-6069\" class=\"wp-caption-text\"><em>Example of a buyer persona profile<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Think about it in terms of creating a virtual avatar for your customer. You can define, select, and assign each attribute to a chosen prospect. Matching characteristics, you will be able to respond personally to each customer and predict and assemble the right campaign at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let&#8217;s say it&#8217;s close to a major holiday like Christmas. It\u2019s the busiest time of the year for retailers and customers, and last-minute shopping is well underway. This is a perfect opportunity to utilize all collected information on your prospects and run a targeted email marketing campaign tailored to those last-minute purchases.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Create content based on segments\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing can beat a friendly, positive approach. Combined with a personal touch that answers buyers&#8217; needs, it\u2019s a powerful instrument that can help develop exceptional customer relationships. Clients will always return to brands that can meet their expectations and remember them as a relevant and useful source. As a bonus, they might recommend your company in their inner professional and private social circle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s highly likely that customers will feel differently about the purchase during different <a href=\"https:\/\/snov.io\/glossary\/sales-funnel\/\">buyer journey stages<\/a>. Or, they can have various monetary means. For example, a student is more likely to look for sample sales and clearance<\/span><span style=\"font-weight: 400;\"> than a working professional in their 40s who can afford goods at full retail price.<\/span><span style=\"font-weight: 400;\"> In essence, relevant content means a higher chance of purchase, so consider all your segmentation criteria.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7931\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image2-1.png\" alt=\"email segmentation example\" width=\"850\" height=\"1064\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image2-1.png 541w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image2-1-240x300.png 240w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<figure id=\"attachment_7932\" aria-describedby=\"caption-attachment-7932\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7932\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-1.png\" alt=\"email segmentation example\" width=\"850\" height=\"1061\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-1.png 544w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-1-240x300.png 240w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-7932\" class=\"wp-caption-text\"><em>Email segmentation based on gender (Source: Adidas)<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">3. Choose and connect your software with your channels\/CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best practice of not getting lost in emails and campaigns is to connect all your channels: CRM, email, online store, and helpdesk. The ideal targeted email marketing service can offer a well-defined segmentation based on the profile data of marketing personas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping all channels in one place, your collected data will be easily accessible and ready to use at any time. It will grant customers the option for email viewability across separate devices. The response handling and <\/span><span style=\"font-weight: 400;\">ticketing<\/span><span style=\"font-weight: 400;\"> can be monitored daily by assigned agents. Besides, you will be able to update all parts of the information flow to meet the designed criteria or modified data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market direction, customers&#8217; situation, and prospective buyers change frequently. Investing in fully integrable, feature-packed, and cost-effective software is an absolute necessity for a profitable operation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating multichannel access to your business allows more fluid communication between B2B or B2C marketing.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Ftargeted-email-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7445\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png\" alt=\"email drip campaigns\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4. Measure and act upon the received feedback<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer&#8217;s voice is an all-powerful resource of opinions. The simplest way how businesses can hear it is by encouraging clients to leave email feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be proactive, companies should implement feedback request emails, opt-in forms, or surveys. Even straightforward welcome and thank-you emails will do the trick. It\u2019s the best and most common practice to find out your customers\u2019 suggestions and act upon them.\u00a0<\/span><\/p>\n<figure id=\"attachment_7939\" aria-describedby=\"caption-attachment-7939\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7939\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-1.png\" alt=\"Feedback request email example \" width=\"800\" height=\"770\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-1.png 618w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-1-300x289.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7939\" class=\"wp-caption-text\"><em>Feedback request email example (Source: Squarespace)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A good reminder is to not overdo it, as clients can start feeling harassed. Unlike social media, before sending someone an email, you first have to ask and be granted permission to do so<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> The <a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\">messages\u2019 frequency<\/a> should depend on the customers\u2019 buying behavior. Sending emails too often can result in losing already established leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another excellent way to increase customers&#8217; interaction is to A\/B test your subject lines. Picking up two subject lines to compare can enhance your email&#8217;s strength chosen directly by prospects. This way, you won\u2019t have to worry about any weak reaction your correspondence might evoke. A\/B testing<\/span><span style=\"font-weight: 400;\"> is a feature that email service providers usually offer automatically to their users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can also use reporting and analytics tools, as well as campaign\u2019s statistics usually available in sales automation tools. The amassed data can help with dividing customers and developing further segmentation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Review and analyze your tactic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segmentation is a helpful guide<\/span><span style=\"font-weight: 400;\"> to deliver highly personalized content, but only if it\u2019s analyzed and evaluated repeatedly.<\/span><span style=\"font-weight: 400;\"> Recognize and share all details of a successful targeted <a href=\"https:\/\/www.fabulive.com\/blogs\/news\/email-marketing-unlocking-the-power-of-hairmail\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t omit even negative feedback. It sounds like a cliche, but you can\u2019t satisfy everyone. For each campaign, try to focus on not only positive but also negative aspects and improve upon them. Revision is a critical part of the process. Customers will notice improvements, and it will reflect in your responses and sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Bonus tip: Mistakes to avoid\u00a0<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Don\u2019t forget to use reference points<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">No matter how many segments you create, it&#8217;s crucial to remember not to overlap emails. Sending emails designed for a specific segment to a completely unrelated one can harm a potentially successful targeted email campaign. A great way to narrow down your audience is to create a road map or a calendar as a reference point.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Avoid spam<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Second, <a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\">avoid having your emails marked as spam<\/a>. Spam filters can mark emails when using dynamic IP instead of a dedicated IP from a technical side. By checking IP reputation regularly, you can significantly lower the chance of getting flagged as spam.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Individual words can be considered spam triggers as well. Don\u2019t forget that spam filters track all messages and contents. If any words are overused, they can set off filters, and your whole sequence can end up in a spam folder. The best practice is to test emails using spam word checkers actively.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Clean your email list<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Any email list will require cleaning from time to time. Before starting a new campaign, test and <a href=\"https:\/\/snov.io\/email-verifier\">verify your email<\/a> contacts. Being aware of a bounce rate can keep your reputation high, and you will avoid being blocked by the ESP.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Ftargeted-email-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5903\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png\" alt=\"Email verifier - try for free\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Don\u2019t stop researching and improving<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One of the biggest mistakes is to stop frequently researching the market, prospects, and newly developed devices. The world of trade is fast-growing, and it would be a loss not to dive in and benefit from what it can offer.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Targeted email marketing is a fantastic vehicle that, when used correctly, can drive your business revenue to new heights and add a personal touch to your marketing strategy. It allows for both steady growth and an attractive friendly approach to your communications. It can be challenging at times, but with the appropriate philosophy, time, and planning, you will deliver a highly personalized and flawless customer experience with each targeted email campaign.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve CX and drive your business revenue to new heights with this targeted email marketing handbook.<\/p>\n","protected":false},"author":26,"featured_media":7945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[15,16,21,72],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7917"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=7917"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7917\/revisions"}],"predecessor-version":[{"id":50332,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/7917\/revisions\/50332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/7945"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=7917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=7917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=7917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}