Sandbagging is a tactic of diminishing the expectations of a business's strengths and core expertise to generate greater-than-expected results. Here…
Opt-in means that a person permits a company to send emails to them, for example, by signing up at a…
A sales call is a pre-arranged face-to-face meeting between a salesperson and prospect. Here's how to make a sales call.
Top of the funnel (TOFU) is the first stage of the buyer’s journey that focuses on awareness. Here are TOFU…
Ideal customer profile is a hypothetical description of a perfect customer that would benefit from your solution and provide you…
Customer relationship management (CRM) is a technology for managing all business relationships and interactions with existing and potential clients. Here…
A demo is a trial version or sample of a digital product. It's usually spread among users who might be…
An annual sales report helps analyze the trends that took place in the business’ sales volume over a year and…
A marketing qualified lead, or MQL, is a lead who has not yet bought from a company but has a…
Lead qualification is finding prospects who fit your ideal customer profile and have a high chance of becoming customers. Here’s…