Sales turnover is a measure for evaluating how much of its products or services a business sells within a defined…
An MVP (a minimum viable product) is an early version of the product that has limited features and is only…
A warm call is contact made with a prospect who is already aware of your company, product, or service in…
Unique selling point is a product's main advantage over the competition. A unique selling point can be a feature, special…
Triggers are used for different purposes and are in particular demand in online marketing campaigns. Find out how they work,…
Prospecting is the process of defining and actively finding new cold leads with the goal of filling your sales funnel…
Buying intent, also known as purchasing intent, is the probability, the degree of willingness and inclination of consumers to buy…
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions —…
B2C, or business-to-consumer, describes business relationships between a company and an individual person (consumer or customer). Here’s everything you need…
Onboarding is the process of acquainting new users or customers with your service or product to reduce churn rate, improve…