Onboarding is the process of acquainting new users or customers with your service or product to reduce churn rate, improve…
Conversion rate optimization is the process of improving the percentage of visitors to your website that convert (aka the conversion…
Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to…
Cost per click, also known as CPC and PPC, is a web marketing method used to draw target traffic to…
Decision-makers are people within a company who have the power to make financial decisions. Here's how to identify, approach, and…
The core task of lead nurturing is to help convert leads from one stage of the sales funnel to another.…
Forecasting is a part of the sales and market analysis that helps predict future sales, trends, numbers, and characteristics in…
A unicorn is a word used in the venture funds industry to indicate a tech startup with a total market…
A head buyer is the final decision-maker for products, goods, and services a company is buying. Read more on head…
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here…