Fair market value, or FMV, is a price a willing, knowledgeable, unpressured buyer is willing to pay to a willing,…
ROI, or return on investment, is the calculation of gain or loss of money invested. Here's 5 ways how to…
Outbound sales are a sales process in which a sales rep initiates communication with a customer from their end. Here…
In sales terms, a white whale (or simply whale) is a lead that has the potential to bring enormous sales…
Mirroring is a sales and negotiations method in which a person replicates physical and verbal behavior of the other in…
MRR, or monthly recurring revenue, is a calculation to get a predictable measure of revenue stream. Here's how to calculate…
A statement of work (SoW) is a document created to plan a project and manage client expectations. Here are the…
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and…
A prospect is a potential client who is in the market for your product and has the resources needed to…
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and…