The possibility to provide electronic services has created a new type of Government-to-Business relationship. Here’s the G2B model explained.
Marketers do an excellent job if they succeed in turning a one-time buyer into a devoted customer. Knowing the customer…
Digital transformation is the implementation of digital technologies to make the company's processes more agile. Find out how top-notch brands…
Classifying your customer base according to the customers' buying habits is a powerful instrument to leverage your marketing budget and…
Brand positioning is a process of presenting compelling evidence to occupy a distinctive place in the market and the prospect's…
Sales ethics is a set of sales behaviors that bring fairness, honesty, and integrity. Here's how to incorporate it in…
Upselling is a sales strategy of offering customers upgraded, more expensive products or services. Here are upselling examples from leading brands.
Cross-selling is an effective technique to increase sales. Here are examples of cross-selling in e-commerce and tips on boosting cross-selling…
ABC is an abbreviation for Always Be Closing. It's a motivational mantra used by salespeople to stimulate aggressive sales. Learn…
Social selling is a sales technique where you build and develop deep relationships with potential customers on social media networks.…