An account executive is an intermediary between a company and its customers, whose role is to manage, grow, and renew…
DKIM is an email authentication technique that helps identify fake email addresses, fight against spam, and prevent spoofing. Here's how…
Net asset value (NAV) is the calculated difference between a company's total assets and liabilities. Study NAV components and formulas…
Direct response marketing is a promotion tactic aimed to evoke an immediate desirable response from customers. Here are some examples…
Email automation helps companies reach more recipients with more relevant content. Learn about how to set up automated emailing and…
Marketing attribution is a process of identifying sets of customer actions that ultimately led them towards making a purchase. Find…
A business proposal is a document that describes how a company's products or services can satisfy a client's needs. Learn…
After-sales service is any kind of help or maintenance a seller provides customers after they have purchased a product. Learn…
A tire kicker decreases the productiveness of sales and worsens marketing efforts' ROI. Learn about how to early notice time…
Customer management leads to higher loyalty and increased revenues. Learn about what customer management is and how to successfully implement…