Buying intent, also known as buyer and purchasing intent, is the probability, the degree of willingness and inclination of consumers to buy a product or service within a certain period of time. To evaluate buying intent, marketers use predictive modeling to help identify the likelihood of future results based on previously obtained data. In general, […]
Decision-makers are people within a company who have the power to make strategic decisions like acquisitions, expansion, or investment. Some of the types of decision-making may include tactical, organizational, policy, operating, personal, programmed, and non-programmed decisions. In B2B sales, the most important types of decision-making are financial and purchasing decisions about what to buy, at […]
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