All articles with "cold-emailing" tag

BASHO email

It’s a known fact for marketers and salespeople that personalized content increases the email open rate. But even though such emails deliver six times higher transaction rates, 70% of brands fail to use them.  When it comes to sales, the main challenge is: how is it possible to send a highly personalized email to a […]

Cold email

To sell a product or service, it’s essential to use a complex approach that will help spread information and get prospective buyers to go further and learn more about your offer. Having determined the target audience, you need to think over the channels that allow delivering data right into users’ hands. And when making a […]

Drip campaign

A drip campaign, or drip marketing, means using a series of pre-planned, automated messages to existing and prospective clients to encourage interaction and sales. The multi-step communication stream can be triggered by time, the recipient’s actions with prior correspondence, interaction with the website, and other predetermined parameters. Advantages of drip marketing The main appeal of […]

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