All articles with "conversion" tag


By definition, a conversion is a change. In this case, it’s a change from a purely interested website visitor to one who carries out a certain action. This type of transformation, which moves the person down the sales funnel, is called a conversion.  Examples of conversions There are many different types of target actions and, […]

Conversion rate optimization

Why you need to include CRO in your marketing strategy Conversion rate optimization demands time and effort. However, besides the obvious advantages of improved conversion rate, higher ROI, and growing revenue, there are other reasons why no good marketing strategy can truly be good without CRO:  ✔️ It’s cost-efficient It’s more expensive to find new leads […]

Conversion rate

Conversion rate is the number of conversions or actions, divided by the total number of visitors. A conversion rate can be applied to other actions too, it is not exclusively tied to sales.  Conversion refers to any action you want the consumer to take, such as clicking a call-to-action button, signing up for an email […]

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