All articles with "customer-relationship" tag

Unit economics

All companies work around their business model, i.e., a set of strategies directed at achieving their organizational goals. Yet, no matter what strategies are in the act, the building blocks of any business are always the same: costs and revenues. That’s what unit economics deals with. What is unit economics? Unit economics is a method […]

Discovery call

A sales discovery call is the first call sales reps make after connecting with a potential customer. It’s a crucial step in B2B prospecting because it determines your further stages of the sales process.  Discovery call benefits are the following: It sets the relationship between a salesperson and a prospect.  It’s an essential element of […]


Have you ever met people who can easily find common ground with others? Magically, they succeed in creating an atmosphere of trust within several minutes. Knowing how to build rapport can help you not only in everyday life but also in your marketing efforts.  Let’s learn what rapport is and how to build it with […]

Point of contact

A point of contact serves an important role in the relationship your brand will have with its clients. Every interaction between customers and a point of contact can either build or damage your organization. So, what is a point of contact? A point of contact (POC), or a single point of contact, is an individual […]

Buying signal

Understanding whether a prospect is willing or ready to buy can be a real challenge. Luckily, there are basic standards that define how likely a person is to make a purchasing decision.  These standards are called buying signals. They are useful in sales and marketing and help identify who to focus your efforts on. Noticing […]

Ideal customer profile

Ideal customer profile is a hypothetical description of a perfect customer that would benefit from your solution and provide you with significant value in return. It helps improve personalization and overall customer experience, leading to more successful deals, when all the parties are satisfied in the end. Progressive profiling Nowadays, interested potential clients mostly find […]

Customer relationship management (CRM)

You are used to it when in your favorite cafe you are greeted with a friendly “Good evening! As usual?” It means they know you and are glad to see you. The same goes for a customer relationship management (CRM) system. It’s all about building and maintaining good relationships with customers.  CRM as a means […]


Onboarding is the process of acquainting new clients or users with your product to reduce churn rate, grow engagement, build long-term return customer relationships, and improve LTV. Through it, you can educate clients on how to get the most out of your product, improve customer loyalty, and have a higher chance of gaining brand fans. […]

Customer lifetime value

Knowing your average customer lifetime value helps predict future revenue and evaluate your churn reduction efforts. Generally, businesses strive to increase their average customer lifetime value through nurturing long-term customer relationships. CLV tells you how well you are connecting with your customer base, how much your customers like your product, and where there is room […]

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