All articles with "email-marketing" tag

Email blacklist

An email blacklist is a database of domains and IP addresses blocked as suspected of spamming. Its purpose is to reduce the number of unwanted emails delivered to users.

Business email

Business email is the main way of communication with chief executives, customers, sponsors, suppliers, and partners. Find out what a proper business email format is.

Name dropping

Name dropping is a sales tactic where you mention famous brands you know or worked with to make a good impression on people. Here is how to benefit from name dropping.

BASHO email

A BASHO email is a type of a highly personalized cold email usually addressed to decision-makers with an aim of getting the first call or meeting with them. Find out how to write an effective BASHO email.


Opt-in means that a person permits a company to send emails to them, for example, by signing up at a web site or via a special ad banner. Here are opt-in types.


A demo is a trial version or sample of a digital product. It’s usually spread among users who might be interested in trying the product before buying it. Here are sales demo types.

Cold email

A cold email is an initial email you send to a potential customer without prior contact. Here’s how to create an effective cold email.

Call to action (CTA)

Call to action (CTA) is a statement intended to persuade visitors to perform a certain action. Here’s how you can write an effective CTA.

Click-through rate (CTR)

Click-through rate, also known as CTR, is the ratio of clicks on a specific link to the number of total users who view a page. Find out how to calculate CTR.


Triggers are used for different purposes and are in particular demand in online marketing campaigns. Find out how they work, how to use them, and how they can help achieve higher sales.


Forecasting is a part of the sales and market analysis that helps predict future sales, trends, numbers, and characteristics in the target market. Here are all the types of forecasting.

Drip campaign

A drip campaign, or drip marketing, is using a series of pre-planned, automated emails to clients and prospects to encourage interaction and sales. Here are the examples.


AIDA is a highly effective copywriting formula that focuses on a specific consumer, resulting in a more personal and individual approach to raise conversions. Find out more.

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"One of our clients got 23 email meetings scheduled from just 117 emails sent with"

Deepak Shukla


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"The open rate for the emails sent to leads collected and verified with tools went from 25% to 73% in just one month, which resulted in 95 business meetings with potential customers."

Ricard Colom