Formulas

Unit economics

Unit economics is a method applied to analyze a company’s cost to revenue ratio in relation to its basic unit.…

4 years ago

Cost per impression (CPM)

Cost per impression (CPM) is the cost one will pay for each thousand ad impressions. Find out how to calculate…

5 years ago

Net Promoter Score (NPS)

Net Promoter Score is a measure of customer satisfaction and loyalty to a company. Here's how to calculate NPS.

5 years ago

Click-through rate (CTR)

Click-through rate, also known as CTR, is the ratio of clicks on a specific link to the number of total…

5 years ago

Sales turnover

Sales turnover is a measure for evaluating how much of its products or services a business sells within a defined…

5 years ago

Conversion rate

Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to…

5 years ago

Cost per click (CPC)

Cost per click, also known as CPC and PPC, is a web marketing method used to draw target traffic to…

5 years ago

ROI

ROI, or return on investment, is the calculation of gain or loss of money invested. Here's 5 ways how to…

5 years ago

MRR

MRR, or monthly recurring revenue, is a calculation to get a predictable measure of revenue stream. Here's how to calculate…

6 years ago