All articles with "formulas" tag

Churn rate

Churn rate is the percentage rate of subscribers who end or discontinue their subscription to a service within a given time frame. It is also known as the rate of attrition.  Churn rate is vital to know in order to keep your business not just afloat but growing. A high churn rate indicates an impediment of growth […]

Customer lifetime value

Knowing your average customer lifetime value helps predict future revenue and evaluate your churn reduction efforts. Generally, businesses strive to increase their average customer lifetime value through nurturing long-term customer relationships. CLV tells you how well you are connecting with your customer base, how much your customers like your product, and where there is room […]

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