Churn rate is the percentage rate of subscribers who end or discontinue their subscription to a service within a given time frame. It is also known as the rate of attrition. Churn rate is vital to know in order to keep your business not just afloat but growing. A high churn rate indicates an impediment of growth […]
Knowing your average customer lifetime value helps predict future revenue and evaluate your churn reduction efforts. Generally, businesses strive to increase their average customer lifetime value through nurturing long-term customer relationships. CLV tells you how well you are connecting with your customer base, how much your customers like your product, and where there is room […]
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