A demo is a trial version or sample of a digital product. It’s usually spread among users who might be interested in trying the product before buying it. Here are sales demo types.
A marketing qualified lead, or MQL, is a lead who has not yet bought from a company but has a chance of doing so, as calculated by lead scoring. Here’s the difference between MQL and SQL.
Value proposition is a phrase or statement unique to the company or product, which states clearly what is being offered. Here are some examples of effective value proposition.
A sales cycle includes all the steps of a sales process, starting from the first customer contact to closing the deal. Here’s what the sales cycle stages are.
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions — find out how to track and calculate them.
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.