All articles with "lead-conversion" tag


If you are in B2B SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal. It’s a unique opportunity to demonstrate the value of your product or service to prospects. What is a demo? A demo […]

Marketing qualified lead (MQL)

Getting the right leads that have higher chances of converting into sales is a necessity. Before becoming a client, your prospect goes through several qualification stages in the sales cycle. Some companies qualify leads in multiple stages, for example, marketing qualified leads and sales qualified leads. What is a marketing qualified lead? A marketing qualified […]

Value proposition

A skillfully written value proposition is the core of every company’s competitive advantage. It’s the thing that determines whether customers will read more about your product or service or move on to the next option. A great value proposition could increase your conversion rate and improve your marketing strategies across many channels.  What is a […]

Sales cycle

Businesses that have a formal sales process can have 18% more revenue growth than companies without one. It means that you might need clearly defined sales cycle stages and goals for your salespeople team to succeed. What is a sales cycle? The term “sales cycle” describes all the steps of a sales process, starting from […]


By definition, a conversion is a change. In this case, it’s a change from a purely interested website visitor to one who carries out a certain action. This type of transformation, which moves the person down the sales funnel, is called a conversion.  Examples of conversions There are many different types of target actions and, […]

Sales funnel

A sales funnel is a series of steps a lead goes through before they reach the point of buying. It’s called a funnel because out of the many people who take the first step and enter the funnel, only a few will make it through to conversion. Putting in consistent effort in carrying your prospect […]

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