When it comes to lead generation, higher quantity doesn’t mean better quality. The biggest mistake marketers make is getting hundreds of leads, whom salespeople will further estimate as ‘bad.’ Who are bad leads? Bad sales leads are low-qualified prospects who have a low likelihood of buying from a company. Often called ‘tire kickers,’ they have […]
When it comes to sales marketing, it’s necessary to focus on finding prospects with higher chances of converting into customers. And to help you filter through potential leads to find the best ones, there several lead qualification frameworks, including BANT. What is BANT? BANT is a marketing qualification approach. It lets sales reps determine whether […]
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