All articles with "marketing" tag


All startups hope their product or service will be a huge success. But when this happens, they can be faced with the challenge of having to rapidly scale up. This is where ramp-up comes into play. Ramp-up meaning Ramp-up is a massive boost in the production of products or services that a company sells, usually […]

Point of contact

A point of contact serves an important role in the relationship your brand will have with its clients. Every interaction between customers and a point of contact can either build or damage your organization. So, what is a point of contact? A point of contact (POC), or a single point of contact, is an individual […]


Although it’s not easy to accurately measure the feedback on your actions, every marketer needs to do so to improve their business efficiency. One of the best ways to start using marketing analytics is to establish a performance baseline. What is a baseline? A baseline is an attributed value of everything outside of your marketing efforts, including […]

Buying signal

Understanding whether a prospect is willing or ready to buy can be a real challenge. Luckily, there are basic standards that define how likely a person is to make a purchasing decision.  These standards are called buying signals. They are useful in sales and marketing and help identify who to focus your efforts on. Noticing […]

Field sales

Field sales, also known as outside sales, refer to the selling of products or services by sales reps outside the office or a formal team environment. Salespeople literally go out into the field to meet with prospective customers, hence the term.  The specifics of a field sales force don’t presuppose special working hours or an […]

Sales compensation

Selling is getting more difficult — at least 61% of salespeople consider it much harder than 5 years ago. Decision-makers are less approachable, customers are less trustful, and their challenges are bigger. All these factors may easily undermine your sales reps’ motivation unless you set up your rewarding system and come up with smart sales […]

Needs assessment

Each organization is a complex unity. This is why it’s often difficult to realize what prevents the company from growing. Needs assessment helps analyze the business needs and pave the way for attaining them and ensuring its constant growth.    What is a needs assessment? Needs assessment, also called ‘environmental scan,’ is a process that involves […]

Brag book

We all grew up with an opinion that bragging is not good. Every time we find ourselves bragging makes us feel uncomfortable about who we are. But all this has nothing to do with marketing and job interviews. On the contrary, bragging saves advertising and is an excellent strategy that ensures success. It’s not bragging […]

Deferred revenue

If you have received revenue, it doesn’t necessarily mean it has already been earned. Often, you can deal with deferred revenue – something most SaaS subscription companies are familiar with. What is deferred revenue? Deferred revenue is also known as unearned revenue or deferred income, It’s payment received by a company in advance for services […]

Puppy dog close

Puppy dog close is a sales technique allowing prospects to test the product or service for several days before making a decision. It offers a free trial or a test period before clients agree to close a deal. This technique relieves pressure and develops a trusting rapport with customers. According to the prospects’ experience, allowing […]

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