All articles with "sales-cycle" tag

Sales outreach

In B2B sales, you are always engaged in some sort of outreach as you are trying to contact the prospect and build meaningful relations with them. But the term doesn’t boil down to just making connections. So what does outreach in sales mean? Sales outreach is the process of reaching out to potential and former […]

Sales methodology

A sales methodology is a set of principles a sales team should follow to understand how to perform their roles no matter what situations they may face during the sales process. Each sales organization needs a sales methodology to guide them on how to work together towards the same goal ― winning more customers and […]

Bottom of the funnel (BOFU)

Almost all marketers use content marketing to generate demand at every stage of the buyer’s journey – top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). However, their attention is mostly focused on TOFU, which deals with raising awareness and provoking interest in the product.  Statistics show that […]

Middle of the funnel (MOFU)

TOFU, MOFU, and BOFU stand for three different stages of the buyer’s journey: top of the funnel, middle of the funnel, and bottom of the funnel. During each stage, specific content is shared to move the prospect further through the sales funnel and close the deal without being too intrusive. MOFU meaning In marketing, MOFU […]

Top of the funnel (TOFU)

TOFU, MOFU, and BOFU stand for the top of the funnel, middle of the funnel, and bottom of the funnel and depict different stages of the buyer’s journey. Every stage engages particular content that is shared to move the customer further through the sales funnel to close a sale without being too intrusive. On average, […]

Lead qualification

When it comes to sales marketing, focusing on finding prospects that have higher chances of converting into customers is a necessity. The process of filtering through hundreds of potential leads to find the best ones is called lead qualification. Lead qualification definition Lead qualification is determining whether a lead fits your ideal customer profile (ICP) […]

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