All articles with "sales-strategies" tag

Sales outreach

In B2B sales, you are always engaged in some sort of outreach as you are trying to contact the prospect and build meaningful relations with them. But the term doesn’t boil down to just making connections. So what does outreach in sales mean? Sales outreach is the process of reaching out to potential and former […]


You’ll find dozens of recommendations to build your sales strategy so that you won’t allow prospects to control the sales cycle. That means you should be persuasive enough with your cold calling.  But what if 92% of CEOs never respond to cold calls at all? That mustn’t be a reason to stop trying to reach […]

Purchase order (PO)

A purchase order (PO) is a fiscal document released by a purchaser. In it, they commit to paying the vendor for selling some service or product that will be provided in the future. POs are a helpful tool in B2B transactions. The benefit for the customer is that they can put in a request for […]

EOM (end of month)

EOM is a term used both in sales and accounting, so we’ve decided to tackle both definitions. What does EOM stand for in sales? EOM (abbreviation for the end of the month) in sales is the monthly deadline for salespeople to achieve the goals set at the beginning of the month, e.g., close an expected […]

Request for information (RFI)

A request for information is better known by its acronym RFI. It’s a document that a company uses to request information about a product or service from suppliers. This way, the organization can get an idea of possibilities offered by each vendor, compare different providers, and gather information on a market in a more structured […]

Channel sales

How to get a new product in front of customers and scale revenue? Some of the options include hiring new salespeople and investing in tools that will boost their efficiency. Another potential strategy – channel selling. Channel sales definition Channel sales are a sales model that presupposes distributing your product or service to the market […]

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