A warm call is a call made to a prospect with whom you have had prior contact and may or may not have already shown some type of interest in your company, product, or service. How warm calling works Warm calling works best on prospects that check off all the customer suitability boxes, even if […]
When you want to reach customers with your marketing message, you need to make sure it’s optimized for a specific market. Otherwise, if you aim too broadly, you’ll reach a lot of people not interested in your solution. This is where market segmentation comes into play. What is market segmentation? Market segmentation stands for the […]
This strategy is much more effective than mass marketing, as it targets the consumers most likely to interact with the brand or product, based on a buyer persona. There are many key targets, these are the most common: Demographic targeting These targets are based on age, gender, ethnicity, race, income, education, religion, economic status and […]
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