{"id":1563,"date":"2020-03-11T11:00:01","date_gmt":"2020-03-11T08:00:01","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=1563"},"modified":"2024-12-23T17:29:53","modified_gmt":"2024-12-23T14:29:53","slug":"cold-email","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/cold-email\/","title":{"rendered":"Cold email"},"content":{"rendered":"\n<p>Lead generation can be frustrating if you\u2019re a small enterprise or a sales team just cutting your teeth in the market. However, if you have a smart cold email outreach strategy, cold emailing emerges as a viable, cost-effective solution.<\/p>\n\n\n\n<p>In this guide, we\u2019ll explore essential tips and strategies for cold outreach and show how to achieve higher response rates with an efficient cold email. We also prepared some template examples you can use as inspiration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is a cold email?&nbsp;<\/h2>\n\n\n\n<p>A <strong><a href=\"https:\/\/snov.io\/cold-email\">cold email<\/a><\/strong> is a message sent to a recipient you haven&#8217;t had any previous communication with. It\u2019s commonly used for business purposes, like reaching out to potential clients or partners. Cold email outreach aims to start a conversation, establish relationships, and explore collaboration or sales opportunities.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Hey <em>full_name<\/em> there,<br><br>My name is <em>your_name.<\/em> I\u2019m a <em>your_position<\/em> at <em>your_company<\/em>.<br><br>Your website\u2019s design has caught our eye. The visuals really make your point stand out, and the content is very engaging. I\u2019ve shared the link with my colleagues, and we have ideas for improving your website and driving even more traffic.<br><br><em><strong>[Describe how you can help in a couple of short and catchy sentences]<\/strong>.<\/em><br><em><br><\/em>We can schedule a short call to discuss the details, or I can email you more information.<br><br>Best regards,<br><em>your_name<\/em><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>An example of a cold email template from <a href=\"https:\/\/app.snov.io\/campaigns\/templates\/\">Snov.io<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Fcold-email&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"272\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/2.jpg\" alt=\"\" class=\"wp-image-7520\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/2.jpg 1000w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/2-300x82.jpg 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/2-768x209.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Crafting personalized cold emails that respect the recipient\u2019s time and interests is crucial for effective outreach.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Snovio Academy: Cold Emailing for B2B Sales\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/96tvH37NQuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Is cold emailing worth the investment?<\/h3>\n\n\n\n<p>If we could read the minds of some small business CEOs, we\u2019d see a list of doubts concerning cold email outreach. Some of them would be like:<\/p>\n\n\n\n<p><em>\u201cShould I invest in a cold email campaign or opt for a different marketing tactic to grow my business? Is cold emailing a potent tool for lead generation? I can\u2019t afford to make a mistake<\/em>\u2014<em>my marketing budget is on the line! \u201c<\/em><\/p>\n\n\n\n<p>Does it resonate with you? Let\u2019s take a closer look at whether cold emailing pays off then.<\/p>\n\n\n\n<p>While cold outreach may be associated with annoying cold calls, cold emails are much less intrusive. This is why more businesses are turning to this channel to <a href=\"https:\/\/snov.io\/blog\/email-lead-generation-with-snovio\/\">generate leads<\/a>.&nbsp;<\/p>\n\n\n\n<p>The numbers don\u2019t lie: according to Litmus, email marketing promises $36 for every $1 spent. It&#8217;s not surprising that the overall daily email volume continues to increase annually.<\/p>\n\n\n\n<p>So, keep reading if you want to learn how to write cold emails and improve your marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to write a perfect cold email<\/h2>\n\n\n\n<p>To make sure your cold email grabs attention, it&#8217;s essential to carefully craft each element and establish a clear and easy-to-follow structure.<\/p>\n\n\n\n<p><strong>Elements of <\/strong><strong>writing a cold email<\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul>\n<li>\u201cFrom\u201d line<\/li>\n\n\n\n<li>Subject line<\/li>\n\n\n\n<li>Preheader<\/li>\n\n\n\n<li>Greeting<\/li>\n\n\n\n<li>Introduction<\/li>\n\n\n\n<li>Pitch<\/li>\n\n\n\n<li>Call-to-action<\/li>\n\n\n\n<li>Sign-off<\/li>\n\n\n\n<li>Signature<\/li>\n\n\n\n<li>Unsubscribe button (link)<\/li>\n\n\n\n<li>Attachments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cFrom\u201d line<\/h3>\n\n\n\n<p>This is the first thing a recipient sees when opening their inbox. The sender name acts as a caller ID for your email. It shapes recipients&#8217; first impression, directly impacting whether they open it or send it straight to spam.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image13.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;274&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"274\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image13.png\" alt=\"\" class=\"wp-image-7521\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image13.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image13-300x80.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image13-768x206.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7521\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7521\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>To make yourself look trustworthy enough to convince the recipient, you can do a few things:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Establish a direct association with your company or product<\/h4>\n\n\n\n<p>You can write both your and your company\u2019s name.<\/p>\n\n\n\n<p>Some of the most popular combos are:<\/p>\n\n\n\n<ul>\n<li><em>Holly from [Company Name]<\/em><\/li>\n\n\n\n<li><em>Kele at [Company Name]<\/em><\/li>\n\n\n\n<li><em>[Company Name]<\/em><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;717&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;164&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"164\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image1.png\" alt=\"\" class=\"wp-image-7522\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image1.png 717w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image1-300x69.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7522\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7522\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Keep it short<\/h4>\n\n\n\n<p>Most mobile devices and computers only display up to 30 characters of your cold email \u201cFrom\u201d name. Anything longer will be cut off, and your clients simply won\u2019t see it.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image10.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;717&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;164&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"164\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image10.png\" alt=\"\" class=\"wp-image-7523\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image10.png 717w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image10-300x69.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7523\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7523\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t change it too often<\/h4>\n\n\n\n<p>It may confuse recipients and damage the trust you\u2019ve gained. If you absolutely have to, it\u2019s better to switch between the options we\u2019ve offered above, saving the logical link with the company\u2019s name.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t send sales emails from a \u201cno-reply\u201d address<\/h4>\n\n\n\n<p>No-reply should be used strictly for transactional, verification, change-your-password emails, and the like. Your cold email \u201cFrom\u201d address is the only means for your lead to contact you. So,&nbsp; leave it open for communication.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image9.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;662&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;167&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"167\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image9.png\" alt=\"\" class=\"wp-image-7524\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image9.png 662w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image9-300x76.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7524\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7524\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Ensure your sender name is similar to your email address<\/h4>\n\n\n\n<p>This should go without saying, but make sure the cold email from Kate is not sent from the mitchel@company.com address.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Consider using a generic sender name<\/h4>\n\n\n\n<p>Sometimes, a generic sender name like \u201cSales Team\u201d or \u201cCustomer Support\u201d can be effective, especially if your cold email comes from a shared or departmental mailbox.<\/p>\n\n\n\n<p>Consider the following templates:<\/p>\n\n\n\n<ul>\n<li><em>Sales Team from [Company Name]<\/em><\/li>\n\n\n\n<li><em>Customer Support at [Company Name]<\/em><\/li>\n\n\n\n<li><em>[Company Name] [Department]<\/em><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image7.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;175&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"175\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image7.png\" alt=\"\" class=\"wp-image-7525\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image7.png 700w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image7-300x75.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7525\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7525\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Subject line<\/h3>\n\n\n\n<p>Did you know that <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">47%<\/a> of email opens are triggered by the subject line? Meanwhile, 69% of customers might report you as spam if they don\u2019t like your email subject line. That\u2019s a good reason to think more about what to put into the subject line when writing a cold email, isn\u2019t it?<\/p>\n\n\n\n<p>There are a couple of ways you can write the best subject lines for your cold emails:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Make the subject line concise<\/h4>\n\n\n\n<p>Remember that some people will read your cold emails on the phone, so subject lines that are too long might be cut off. Stats also prove the benefits of shorter subject lines: the ones <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">under 10 words<\/a> show a better open rate than the longer ones.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image28.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;760&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;138&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"138\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image28.png\" alt=\"\" class=\"wp-image-7526\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image28.png 760w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image28-300x54.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7526\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7526\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>Here are some examples of brief and catchy subject lines for your cold outreach:<\/p>\n\n\n\n<ul>\n<li><em>Boost efficiency with our new [Solution]<\/em><\/li>\n\n\n\n<li><em>Skyrocket business growth now<\/em><\/li>\n\n\n\n<li><em>Exclusive offer: 1-month free trial!<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Keep it relevant to the cold email content<\/h4>\n\n\n\n<p>If the subject line doesn\u2019t reflect the message inside, it can be seen as misleading. So, if you have multiple points in one email, find a way to summarize them in the subject line.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Double-check personalization<\/h4>\n\n\n\n<p>Customized subject lines increase the open rate <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">by 22%<\/a>. Add <a href=\"https:\/\/snov.io\/blog\/how-to-use-email-variables\/\">variables<\/a> to your cold email subject lines and always have a plan B in place. For example, if the recipient\u2019s address does not have a name associated with it, add replacement words (like \u201cthere\u201d in a \u201cHey [[NAME]_replacement],\u201d turning it into \u201cHey there\u201d).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>With a special Snov.io feature called <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-spintax-variables-for-better-email-deliverability\/\"><strong>Spintax<\/strong><\/a>, you can automatically send multiple unique versions of your cold email subject line, which helps avoid spam filters and reach the inbox.<br><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1024\" class=\"wp-image-7527\" style=\"width: 650px;\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image16.png\" alt=\"Snov.io Spintax\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image16.png 1920w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image16-300x160.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image16-1024x546.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image16-768x410.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image16-1536x819.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Use the most important words in the beginning<\/h4>\n\n\n\n<p>Start your cold email with eye-catching information so your recipients can see it on any device.&nbsp;<\/p>\n\n\n\n<p>Feel free to use these template examples:<\/p>\n\n\n\n<ul>\n<li><em>Increase revenue: Meet our new revolutionary [Sales Platform]<\/em><\/li>\n\n\n\n<li><em>Unleash productivity: Get access to new [Tech Tools]<\/em><\/li>\n\n\n\n<li><em>Cut costs by 25%: Leverage our SaaS platform<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Add power and trigger words<\/h4>\n\n\n\n<p>In your cold email outreach, use words that trigger an emotional response in people. Our <a href=\"https:\/\/snov.io\/blog\/emotional-trigger-words\/\">list of emotional trigger words and phrases<\/a> can help you convey emotions more easily and convert faster.<\/p>\n\n\n\n<p>Feel free to implement these templates:<\/p>\n\n\n\n<ul>\n<li><em>Take control of your sales pipeline: Ignite growth with [Tool]<\/em><\/li>\n\n\n\n<li><em>Skyrocket your email open rates with [Tool]<\/em><\/li>\n\n\n\n<li><em>Last day! 20%+ off and free shipping<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fAvoid capitalization<\/h4>\n\n\n\n<p>A CAPITALIZED subject line, or even a part of it, will look unprofessional and spammy, especially in B2B cold email outreach.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image25.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;515&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;154&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"154\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image25.png\" alt=\"\" class=\"wp-image-7528\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image25.png 515w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image25-300x90.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7528\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7528\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Try using emojis<\/h4>\n\n\n\n<p>But only if they fit in. So, before sending a cold email with emojis, make sure they correspond with the topic of your copy.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul>\n<li>\ud83d\ude80<em> <\/em><em>&nbsp;Boost your sales: Get ready for success in 2024<\/em><\/li>\n\n\n\n<li>\ud83d\udd12<em> Enhance security: Protect your business from cyber threats<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t start a sentence that will be finished in the email body<\/h4>\n\n\n\n<p>At first glance, it may seem like a good technique to catch attention and motivate people to continue reading. But we recommend refraining from doing that, as some recipients may see it as a cheap effort to catch their attention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Avoid spam trigger words<\/h4>\n\n\n\n<p>Check whether your cold email subject line has suspicious wording to avoid getting straight into the spam folder. We\u2019ve collected the list of <a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\">550+ spam trigger words<\/a>, so you can save it and refer to it whenever you need.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Ask questions<\/h4>\n\n\n\n<p>This is a good way to encourage your recipients to actually open your cold email and read at least the beginning to find the answer.<\/p>\n\n\n\n<p>Consider these template examples:<\/p>\n\n\n\n<ul>\n<li><em>Struggling with data security? Let\u2019s discuss how we can help you<\/em><\/li>\n\n\n\n<li><em>Ready to boost customer engagement? Here\u2019s how<\/em><\/li>\n\n\n\n<li><em>Want to save 30% time with [Product]?<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f A\/B test your subject line<\/h4>\n\n\n\n<p>While all these tactics can be effective, always keep your target audience and the context of your email in mind.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/snov.io\/blog\/email-subject-line-testing\/\">A\/B testing<\/a>, you can write two variations of cold email subject lines and test them with the same or different segments of your target audience, for example:<\/p>\n\n\n\n<p><em>A) Meet new [Software] to boost sales<\/em><\/p>\n\n\n\n<p><em>B) Discover the power of automation: Elevate your workflow<\/em><\/p>\n\n\n\n<p>Measure their effectiveness in terms of open rates, click-through rates, and conversions, and you\u2019ll see which is better perceived by a certain segment of your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preheader<\/h3>\n\n\n\n<p>A <strong>preheader<\/strong> is visible right after the subject line in your inbox or at the top of the email copy.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1753&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;460&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1-1024x269.png\" alt=\"\" class=\"wp-image-7630\" style=\"width:745px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1-1024x269.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1-300x79.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1-768x202.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1-1536x403.png 1536w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image21_1.png 1753w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7630\" style=\"width:745px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7630\" style=\"width:745px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>Before sending a cold email to a prospective client, don\u2019t forget to include a compelling sentence in this section<\/p>\n\n\n\n<p>Let\u2019s review the best practices:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t leave it blank<\/h4>\n\n\n\n<p>Otherwise, it will be replaced with content on top of your cold email, and the first sentence will most likely be cut off.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1733&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;318&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"188\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1-1024x188.png\" alt=\"\" class=\"wp-image-7631\" style=\"width:746px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1-1024x188.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1-300x55.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1-768x141.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1-1536x282.png 1536w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/08\/image8_1.png 1733w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7631\" style=\"width:746px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7631\" style=\"width:746px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Keep it short<\/h4>\n\n\n\n<p>Once again, you need to find a balance between including the needed information and being straight to the point.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image3.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;708&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;212&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"212\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image3.png\" alt=\"\" class=\"wp-image-7531\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image3.png 708w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image3-300x90.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7531\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7531\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t repeat yourself<\/h4>\n\n\n\n<p>The cold email subject line and the preheader are displayed side by side. Use this space to tell more about the email and intrigue the recipient.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Continue the subject line idea<\/h4>\n\n\n\n<p>One email, one goal. If your cold email subject line is about inviting the recipient to a conference, your preheader should confirm that.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image4.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;710&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;149&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"149\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image4.png\" alt=\"\" class=\"wp-image-7532\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image4.png 710w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image4-300x63.png 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7532\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7532\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fAdd value of your service or product<\/h4>\n\n\n\n<p>The subject line and preheader must motivate the recipient to open your message.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image23.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;694&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;129&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"129\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image23.png\" alt=\"\" class=\"wp-image-7533\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image23.png 694w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image23-300x56.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7533\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7533\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Greeting<\/h4>\n\n\n\n<p><strong>Greetings<\/strong> set the tone for further communication, so always include them in your cold emails. To write professional greetings, take the following steps:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Consider the relationship with recipients<\/h4>\n\n\n\n<p>Know your audience. If your prospects are old-school business people, they will hardly appreciate familiarity and Gen-Z slang. At the same time, professionals in their 20s can be bored with a trite <em>\u201cDear Mr. Smith.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t use gendered language<\/h4>\n\n\n\n<p>Gender-neutral language helps you make a good first impression and avoid mishaps when addressing the prospect. So, it most definitely helps if you know the name of your potential prospect to avoid terms like Mr. or Mrs. Personalization is key.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>A quick reminder:<\/strong><br>Spintax also allows you to add various variables for the names of your recipients helping you improve deliverability and start off on the right foot.<br><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"427\" class=\"wp-image-7534\" style=\"width: 650px;\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image24.png\" alt=\"Snov.io Spintax 2\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image24.png 585w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image24-300x219.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Fcold-email&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"308\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1.jpg\" alt=\"\" class=\"wp-image-7535\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1.jpg 1000w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1-300x92.jpg 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1-768x237.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fRefrain from using exclamations<\/h4>\n\n\n\n<p>It\u2019s better not to overwhelm your potential customer from the first moment. We recommend trying other techniques, as in the examples below.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Greeting ideas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Type<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td>Formal<\/td><td><em>Dear [Recipient&#8217;s Name]<\/em><\/td><\/tr><tr><td>Friendly and casual&nbsp;<\/td><td><em>Hi [Recipient&#8217;s Name]<\/em><\/td><\/tr><tr><td>Professional&nbsp;<\/td><td><em>Greetings [Recipient&#8217;s Name]<\/em><\/td><\/tr><tr><td>Warm and professional<\/td><td><em>Dear [Recipient&#8217;s Name], I hope you are doing well.<\/em><\/td><\/tr><tr><td>Based on the time of the day<\/td><td>Based on the time of the day<\/td><\/tr><tr><td>With a personal touch<\/td><td><em>Hope this finds you well, [Recipient&#8217;s Name]<\/em><\/td><\/tr><tr><td>Acknowledging the recipient&#8217;s title<\/td><td><em>Hello [Title] [Last Name],<\/em><\/td><\/tr><tr><td>Implementing a question&nbsp;<\/td><td><em>Curious if you&#8217;re free to chat, [Recipient&#8217;s Name]<\/em><\/td><\/tr><tr><td>With a compliment hook&nbsp;<\/td><td><em>Impressed by your [Product, work, etc.], [Recipient&#8217;s Name]<\/em><\/td><\/tr><tr><td>Expressing gratitude<\/td><td><em>Thank you for your time, [Recipient&#8217;s Name]<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n\n\n<p>The <strong>introduction<\/strong> is the opening part of a cold email where you set the tone for the rest of the message. Here are some tips on how to write an irresistible first paragraph and encourage your addressee to read further:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Make it engaging<\/h4>\n\n\n\n<p>Keep your cold email introduction short, around 2-3 sentences, and avoid introducing yourself or your company right away. Instead, try to draw the attention of your recipient and show your genuine interest in their achievements, expertise, or work.&nbsp;<\/p>\n\n\n\n<p>Here are some engaging template examples for your intro:<\/p>\n\n\n\n<ul>\n<li><em>I came across your profile and was impressed by your expertise in [Relevant field]. As a fellow professional in the industry, I admire your achievements and the impact you\u2019ve made.<\/em><\/li>\n\n\n\n<li><em>Congratulations on [Recent achievement or milestone]! As someone who follows [Their industry or work], I\u2019m inspired by your dedication to [Related skill or industry].<\/em><\/li>\n<\/ul>\n\n\n\n<p>You can also write a few good words about their website, the blog post you\u2019ve read recently, or their speech at an industry event.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Mention a problem you can solve<\/h4>\n\n\n\n<p>Try addressing a <a href=\"https:\/\/snov.io\/blog\/customer-pain-points\/\">pain point<\/a> your prospect might have that your product or service can solve. This will show that you understand their needs and allow you to build trust from the very first email.&nbsp;<\/p>\n\n\n\n<p>Consider the following template examples:<\/p>\n\n\n\n<ul>\n<li><em>I\u2019m reaching out because I specialize in [Related skill or industry], and I\u2019ve worked with other professionals in your field to help them overcome [Related problem or challenge]. I was wondering if you\u2019ve ever encountered a similar challenge and if you\u2019d be open to chatting about it sometime this week.<\/em><\/li>\n\n\n\n<li><em>I noticed that [Mention a specific problem or pain point they might be experiencing]. With [Your company], you can overcome these challenges and unlock new opportunities for growth and success. I\u2019d love to share more insights tailored to your specific needs.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pitch<\/h3>\n\n\n\n<p>The <strong>pitch<\/strong> is the central part of the cold email outreach where you present your <a href=\"https:\/\/snov.io\/blog\/value-creation\/\">value proposition<\/a> and explain how your offering can address the recipient\u2019s challenges or goals. A good pitch should answer these questions:<\/p>\n\n\n\n<ul>\n<li>What does your product offer?&nbsp;<\/li>\n\n\n\n<li>How will the prospect benefit from your product?&nbsp;<\/li>\n\n\n\n<li>How are you different from others?<\/li>\n<\/ul>\n\n\n\n<p>To answer these questions and send cold emails with a perfect pitch inside, check out our tips:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Focus on benefits, not features<\/h4>\n\n\n\n<p>Building trust and providing value should be the primary focus of your cold email outreach.<\/p>\n\n\n\n<p>Highlight your solution&#8217;s unique benefits and write the most compelling reasons why your potential customer should consider your product or service.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t sound too \u201csalesey\u201d&nbsp;<\/h4>\n\n\n\n<p>Be informative but not pushy. Instead of bombarding the recipient with superficial or aggressive language, provide valuable data or insights related to their industry or pain points. Offer a solution or share relevant resources without explicitly pushing for a sale.&nbsp;<\/p>\n\n\n\n<p>Avoid using overly formal or corporate language. Imagine you are having a friendly conversation with your reader. Use clear and persuasive language to convey the value you can bring them.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Provide social proof<\/h4>\n\n\n\n<p>Include testimonials, case studies, or success stories from satisfied customers to demonstrate credibility and build trust. Let your recipient see the real-world impact of your product or service rather than perceiving it as a sales pitch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Keep it concise and to the point&nbsp;<\/h4>\n\n\n\n<p>According to <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">email marketing statistics<\/a>, most subscribers respond to messages of 200-250 words long. Our advice is to make your emails a one-minute read. In addition, you can conduct an A\/B test to find out what email length works for you.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Add a bit of color<\/h4>\n\n\n\n<p>The psychology of <a href=\"https:\/\/snov.io\/blog\/colors_in_email_marketing\/\">colors in email marketing<\/a> says that:<\/p>\n\n\n\n<ul>\n<li>Yellow and orange provide a sense of cheapness;<\/li>\n\n\n\n<li>Green tends to soothe readers;<\/li>\n\n\n\n<li>Purple creates a sense of luxury and creativity.<\/li>\n<\/ul>\n\n\n\n<p>You can experiment with colors, too. However, keep in mind that too many colors in one email may look messy. We recommend using two: one color for the text itself or the background and another one for the CTA.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Fcold-email&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image2-1024x318.png\" alt=\"\" class=\"wp-image-7536\" style=\"width:648px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image2-1024x318.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image2-300x93.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image2-768x238.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image2-1536x476.png 1536w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Call-to-action<\/h3>\n\n\n\n<p>A <strong>call-to-action (CTA)<\/strong> is a word or phrase that prompts an immediate response. As a rule, this significant part of an email is placed at the end. It provokes readers to click on it and, as a result, get what they want. Some examples include \u201cClick here,\u201d \u201cBuy now,\u201d and \u201cSubscribe.\u201d&nbsp;<\/p>\n\n\n\n<p>Here are a few tips for creating a compelling CTA:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t overdo it<\/h4>\n\n\n\n<p>Two or more CTAs drive the recipients from the primary goal, confuse them, and make them less eager to click. Just like in the following template:<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image20.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;681&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;552&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"552\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image20.png\" alt=\"\" class=\"wp-image-7537\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image20.png 681w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image20-300x243.png 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7537\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7537\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>So, focus on the one main call to action.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image15.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;749&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;400&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"400\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image15.png\" alt=\"\" class=\"wp-image-7538\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image15.png 749w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image15-300x160.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7538\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7538\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Stand out<\/h4>\n\n\n\n<p>Use large fonts to make the CTA visible and easy to read and click. A different color of the button, for example, can draw more attention to it.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image22.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;621&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;416&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"416\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image22.png\" alt=\"\" class=\"wp-image-7539\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image22.png 621w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image22-300x201.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7539\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7539\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Highlight value<\/h4>\n\n\n\n<p>It\u2019s important to clearly outline how your recipient may benefit from completing your CTA.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul>\n<li>Original CTA: <em>\u201cGet My Free Trial Now\u201d<\/em><\/li>\n\n\n\n<li>Updated CTA: <em>\u201cGet Your Free Trial Now\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>The updated CTA resonates better with the audience, which may lead to a higher <a href=\"https:\/\/snov.io\/blog\/email-click-through-rate\/\">click-through rate<\/a> and better engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Provide a calendar link<\/h4>\n\n\n\n<p>This approach eliminates back-and-forth communication for scheduling, making the recipient more likely to engage and proceed with the call.&nbsp;<\/p>\n\n\n\n<p>Just look at this template:<\/p>\n\n\n\n<ul>\n<li><em>Let\u2019s have a 15-minute call to discuss the details. Simply click the link below to access my calendar and choose a time slot that suits your schedule: [Insert your calendar link here].<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>What a solution!<\/strong><br><br>While sending cold emails with the <a href=\"https:\/\/snov.io\/email-drip-campaigns\">Snov.io Email Drip Campaigns<\/a> tool, you can sync with <strong>Calendly<\/strong> and add a calendar link right in your email copy. Just insert a Calendly link in your email drip campaign by clicking the Calendly icon and choosing a meeting you want to insert:<br><br><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"617\" class=\"wp-image-7540\" style=\"width: 650px;\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image27.png\" alt=\"Snov.io Calendly sync\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image27.png 899w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image27-300x206.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/03\/image27-768x527.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Sign-off<\/h4>\n\n\n\n<p>By crafting a professional, appropriate, and action-oriented sign-off, you can significantly increase your chances of getting a positive response from your recipient.<\/p>\n\n\n\n<p>Here are some tips for writing the best sign-off:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Stay professional<\/h4>\n\n\n\n<p>Avoid colloquialisms, slang, and overly friendly wording.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Don\u2019t use caps and exclamation marks<\/h4>\n\n\n\n<p>When we see something written in all capital letters, it can give the impression that the writer is shouting at us.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image11.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;569&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;216&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized is-style-default wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"216\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image11.png\" alt=\"\" class=\"wp-image-7541\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image11.png 569w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image11-300x114.png 300w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized is-style-default responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7541\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized is-style-default enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7541\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Refrain from using emojis<\/h4>\n\n\n\n<p>Though emojis in the subject line can increase the open rate, they can sometimes look unprofessional and informal in the sign-off.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image26.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;556&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;220&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"220\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image26.png\" alt=\"\" class=\"wp-image-7542\" style=\"width:650px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image26.png 556w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image26-300x119.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7542\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7542\" style=\"width:650px\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p><strong>\u2192 Fine more sign-off tips and examples for your cold email <\/strong><a href=\"https:\/\/snov.io\/blog\/how-to-end-an-email\/\"><strong>in our post<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Signature<\/h3>\n\n\n\n<p>An email signature is the closing part that provides your contact information: name, business phone number, email address, website URL, or social network links.<\/p>\n\n\n\n<p>Here are some tips for you to write a prominent signature:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Keep colors muted<\/h4>\n\n\n\n<p>The simpler, the better.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image6.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;349&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;217&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"217\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image6.png\" alt=\"\" class=\"wp-image-7543\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image6.png 349w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image6-300x187.png 300w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7543\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7543\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Add your photo and social media links<\/h4>\n\n\n\n<p>Emails with photo signatures give you more credibility. With personal pages (or, what is even better, with links to your business profile on LinkedIn, for example), you can prove to your recipient that you are, in fact, a real person.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image5.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;349&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;217&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"217\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image5.png\" alt=\"\" class=\"wp-image-7544\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image5.png 349w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image5-300x187.png 300w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7544\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7544\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Provide your company information and socials<\/h4>\n\n\n\n<p>Add the company name, website, and telephone number.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image12.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;349&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;217&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"217\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image12.png\" alt=\"\" class=\"wp-image-7545\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image12.png 349w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/image12-300x187.png 300w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7545\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7545\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Keep in mind:<\/strong><br><br>It\u2019s essential to regularly update your email signature to feature different products or promotions, keeping it fresh and relevant. By leveraging your email signature effectively, you can drive conversions with every email interaction.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u2192 Find out more email signature tips, tools, and examples <\/strong><a href=\"https:\/\/snov.io\/blog\/email-signature-designs-and-tools\/\"><strong>in this post<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opt-out options<\/h3>\n\n\n\n<p>While your cold emails do not necessarily need an unsubscribe link, you still have to let your recipients know what they can do to stop receiving emails from you. Otherwise, you may soon find yourself on their spam list which will significantly worsen your overall sender reputation.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">\ud83d\udc40 <strong>Pro-tip:<\/strong><br><br>Don&#8217;t forget to <a href=\"https:\/\/snov.io\/email-verifier\">verify emails<\/a> before sending your first campaign!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Attachments<\/h3>\n\n\n\n<p>It is not a necessary element of a cold email. However, if you need one, ensure you\u2019re doing it the right way.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Videos<\/h4>\n\n\n\n<p>Including a video in an email can increase CTR by <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">up to 300%<\/a>. Videos can easily attract prospects, catch their attention, and gain respect. With visual support, people will grasp the information much faster.&nbsp;<\/p>\n\n\n\n<p>You can either attach them or paste a link in the email body of the email. In both cases, they will be displayed correctly. Other ways to do this are a GIF or a picture with a link to your YouTube channel.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Images<\/h4>\n\n\n\n<p>They can be used as a great alternative to a <a href=\"https:\/\/snov.io\/blog\/plain-text-email\/\">plain-text email<\/a>. Yet some ESPs don\u2019t display them by default, and spam filters may be triggered if you use too many images. To avoid that, do the following:<\/p>\n\n\n\n<ul>\n<li>don\u2019t attach too many images; one is enough;<\/li>\n\n\n\n<li>be ready with a fallback text in case the image doesn\u2019t display in the recipients\u2019 ESP;<\/li>\n\n\n\n<li>create your own images for the email campaign.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f Links<\/h4>\n\n\n\n<p>Links are an easy way to improve CTR and increase the conversion rates of your cold email. By using links in your email outreach, you push customers to click on them, go to your website, and make a deal.<\/p>\n\n\n\n<p>But don\u2019t think that lots of links in the text will lead you directly to success. The more links you insert into the cold email, the more suspicious the email is to ESP, hence the higher the chance the email will land in the <a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\">spam folder<\/a> instead of inbox.<\/p>\n\n\n\n<p><strong>\u2192 Track opens and link clicks with unlimited <a href=\"https:\/\/snov.io\/email-tracker\">email tracker<\/a>!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best\">Best practices for cold emailing<\/h2>\n\n\n\n<p>In this section, we\u2019ve compiled the most important information about the art of writing cold emails and included some tips from renowned B2B marketing specialists. Think of it as a short guide you can refer to whenever you need it.<\/p>\n\n\n\n<p><strong>Cold email best practices:<\/strong><\/p>\n\n\n\n<ol>\n<li>Be concise<\/li>\n\n\n\n<li>Personalize your cold emails<\/li>\n\n\n\n<li>Use AI for email copywriting<\/li>\n\n\n\n<li>Don\u2019t forget to follow up<\/li>\n\n\n\n<li>Automate your cold email campaigns<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Be concise<\/h3>\n\n\n\n<p>We live in an era of shorter attention spans than a goldfish\u2019s memory. Avoid overwhelming the recipients with excessive information. A short, focused cold email is more likely to be read and responded to.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n<cite><em>\u201cThe length and formatting of the cold emails were indeed a crucial aspect of our campaign\u2019s success. We found that concise, clear, and well-structured emails, typically around 100-150 words, received the most engagement. This length was sufficient to communicate our message without overwhelming the recipient, promoting readability and engagement.\u201d<\/em><\/cite><\/blockquote>\n\n\n\n<p><em>Johannes Larsson, Founder &amp; CEO at Financer<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Personalize your cold emails<\/h3>\n\n\n\n<p>Imagine receiving an email that starts with the dry and impersonal \u201cDear Sir\/Madam.\u201d Yawn, right? Let\u2019s add some zest! Show them you\u2019ve done your research and watch their interest skyrocket.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n<cite><em>\u201cAs an experienced B2B marketer, the most successful cold email campaign I\u2019ve managed had a significant impact due to a blend of factors. Among them, personalization played a pivotal role. Our team conducted thorough research on our prospects to customize each email, not just with the recipient\u2019s name but also by aligning our product\u2019s value proposition with their specific business needs. This strategy significantly increased our open and response rates.\u201d<\/em><\/cite><\/blockquote>\n\n\n\n<p><em>Johannes Larsson, Founder &amp; CEO at Financer<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Template policy warning!<\/strong><br><br>Using templates for your cold email outreach is a good idea to boost productivity. However, be careful: applying one and the same template to every prospect on your list is not a better idea.&nbsp;<br>Therefore, whenever you pick a cold email template, adjust it to the needs and goals of a particular prospect.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Customize your message to fit your target audience\u2019s pain points, goals, and industry. Highlight the value you can offer. Write how your product can solve their specific problem or meet their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use AI for email copy<\/h3>\n\n\n\n<p>By leveraging AI tools, you can craft templates and personalized emails, all while saving time and effort.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n<cite><em>\u201cChatGPT\u2019s ability to generate personalized email content based on customer data and historical interactions has had a remarkable impact on our campaigns. We witnessed higher click-through rates as a result, with our rate increasing from 2% to 5%.\u201d<\/em><\/cite><\/blockquote>\n\n\n\n<p><em>Tariq Khan, Head of Digital Marketing and Business Leader at FlexiPCB<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>The right solution:<\/strong><br>Now you can access creative and personalized template-like emails generated by the new integration of Snov.io and ChatGPT \u2014 the Snov.io <a href=\"https:\/\/snov.io\/ai-email-writer\"><strong>AI Email Writer<\/strong><\/a>. It&#8217;s like having your own copywriting team available 24\/7!<br><br>Create engaging emails in seconds by describing your offer and letting AI Email Writer craft a well-structured, persuasive email for you.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Don\u2019t forget to follow up<\/h3>\n\n\n\n<p>This is a must in cold email outreach. By sending timely messages after the initial cold email, you remind the prospect about your message and boost the chances of getting a response.&nbsp; Consistent follow-ups increase the likelihood of making meaningful connections and achieving successful outcomes for your sales efforts.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n<cite><em>\u201cI always follow up with at least 2-3 emails unless the recipient gives up on the start. Different emails with different angles, different offers, different CTAs. If you\u2019re sending multiple emails, you always have to be able to offer more than what can be said in a single email.\u201d<\/em><\/cite><\/blockquote>\n\n\n\n<p><em>Michael Maximoff, Co-Founder and Managing Partner at Belkins<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Automate your cold email campaigns<\/h3>\n\n\n\n<p>With the growth of your business, the number of prospects you\u2019ll be sending cold emails to will grow at rocket speed. At some point, you\u2019ll feel that manual cold emailing takes much of your time.Automation will make your cold email outreach less stressful and more productive.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Automation you deserve:<\/strong><br><br>With the Snov.io toolset, your cold email outreach can be put on autopilot right from the moment you start prospecting. Its <a href=\"https:\/\/snov.io\/email-finder\"><strong>Email Finder<\/strong><\/a> will find potential customers&#8217; emails in minutes and help you build well-segmented email lists, while <a href=\"https:\/\/snov.io\/email-drip-campaigns\"><strong>Automated Email Drip Campaigns<\/strong><\/a> will care about your cold email sequence element by element.<br><br>In addition, Snov.io provides enhanced <a href=\"https:\/\/snov.io\/email-warm-up\">email warm-up<\/a> options to ensure your emails always land in the inbox.<br><br><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Fcold-email&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"308\" class=\"wp-image-7535\" style=\"width: 746px;\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1.jpg\" alt=\"\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1.jpg 1000w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1-300x92.jpg 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/05\/1-768x237.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"time\">It\u2019s time to create your cold email campaign!<\/h2>\n\n\n\n<p>With newfound expertise, you\u2019re now equipped to craft the most compelling subject lines that skyrocket your open rates, greet recipients in a polished and professional manner, incorporate high-performing CTAs that boost click-through rates, and bid a farewell that leaves a lasting impression.<\/p>\n\n\n\n<p>Check out Snov.io Email Finder and LI Prospect Finder <a href=\"https:\/\/snov.io\/extension\">extensions<\/a> to learn how you can find high-quality emails in seconds!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cold email is an initial email you send to a potential customer without prior contact. Here&#8217;s how to create an effective cold email.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[26,21,3,6],"_links":{"self":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/1563"}],"collection":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/comments?post=1563"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/1563\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/media?parent=1563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/categories?post=1563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/tags?post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}