{"id":1856,"date":"2020-04-10T18:24:19","date_gmt":"2020-04-10T15:24:19","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=1856"},"modified":"2023-11-14T16:57:41","modified_gmt":"2023-11-14T13:57:41","slug":"demo","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/demo\/","title":{"rendered":"Demo"},"content":{"rendered":"\n

If you are in B2B<\/a> SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal. It\u2019s a unique opportunity to demonstrate the value of your product or service to prospects.<\/p>\n\n\n\n

What is a demo?<\/h2>\n\n\n\n

A demo<\/strong> is the shortened form of the word “demonstration.” It means a trial version or sample of a digital product (software, game, music, etc.). Demos are usually spread among users who might be interested in trying the product, for them to test it before buying, and also with the advertising purpose. <\/p>\n\n\n\n

Besides, a demo serves as the presentation and is an integral part of the product marketing process. As we know, digital marketing is focused on high-level conversion<\/a>. Marketers create special product demos that can be presented in different formats. But the main idea of each demo is to get the purchase done or close the deal.<\/p>\n\n\n\n

Let\u2019s take a closer look at SaaS<\/a> demos because SaaS products are in demand, and the number of SaaS offers is growing fast day by day.<\/p>\n\n\n\n

Types of SaaS demos<\/h2>\n\n\n\n

Each marketing team can choose the best type of SaaS presentation based on the requirements of their target<\/a> audience. As the SaaS market provides users with high-quality applications, the definition of a tech demo<\/strong> will be used here. <\/p>\n\n\n\n

SaaS tech demos may be presented in the following formats:<\/p>\n\n\n\n

Sales demo call<\/h3>\n\n\n\n

The sales rep of the company communicates with each potential customer by phone. This kind of product demonstration is the most personalized one but is poorly efficient for SaaS marketing campaigns.<\/p>\n\n\n\n

\"Call
(Source)<\/em><\/figcaption><\/figure>\n\n\n\n

Teaching demo (academia)<\/h3>\n\n\n\n

This online presentation is similar to a guide. Some marketers offer a live stream to tell more about solutions prospects<\/a> may find in the promoted product or app. Teaching demos are also not very popular among sales reps who specialize in SaaS markets.<\/p>\n\n\n\n

Website demo<\/h3>\n\n\n\n

Web-users see a customized pop-up screen while visiting online resources. The format of website presentations can be different: text message that includes graphics, table with statistics, slide-show demo, video presentation, and many more.<\/p>\n\n\n\n

Email demo<\/h3>\n\n\n\n

This is one of the efficient tools for email drip marketing campaigns. You can put text in the email body and add an attachment or a link to the presentation.<\/p>\n\n\n\n

Video product demo<\/h3>\n\n\n\n

This is a special demo that focuses on prospects\u2019 pain points and hot-topic requirements. Salespeople that run digital marketing campaigns for SaaS products prefer this format the best.<\/p>\n\n\n\n

Combined approach<\/h3>\n\n\n\n

It should be noted that the combined approach is considered the most efficient for B2B SaaS companies. For example, marketers can prepare the demo video\/academia\/website presentation section<\/a> and use the links to this material in emails. <\/p>\n\n\n\n

\"Email<\/a><\/figure>\n\n\n\n

How to create a powerful sales demo email<\/h2>\n\n\n\n

Most prospects prefer feeling special. This is why the best way to brief them on the product presentation in any format is by sending customized and personalized email letters. This message should contain a link to a sales demo.\u00a0<\/p>\n\n\n\n

Additional recommendations for the achievement of results are the following:<\/p>\n\n\n\n