{"id":3141,"date":"2021-01-14T19:29:16","date_gmt":"2021-01-14T16:29:16","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=3141"},"modified":"2025-11-26T16:17:36","modified_gmt":"2025-11-26T13:17:36","slug":"call-back","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/call-back\/","title":{"rendered":"Call-back"},"content":{"rendered":"\n

You\u2019ll find dozens of recommendations to build your sales strategy so that you won’t allow prospects to control the sales cycle. That means you should be persuasive enough with your cold calling<\/a>. <\/p>\n\n\n\n

But what if the majority of CEOs never respond to cold calls at all? That mustn\u2019t be a reason to stop trying to reach them. At least you can ask your prospect for a call-back.<\/p>\n\n\n\n

What is a call-back in sales?<\/h2>\n\n\n\n

A sales call-back<\/strong> is a prospect\u2019s call you expect to get after leaving a voicemail message. In fact, 97% of sales calls<\/a> end up going to voicemail. But what\u2019s incredible is that 80% of salespeople<\/a> don\u2019t leave a voice message when given a chance. Meanwhile, this is a perfect sales opportunity. What you should understand is how to make the best of it.<\/p>\n\n\n\n

\"Voicemail
Source: Sales Hacker<\/em><\/figcaption><\/figure>\n\n\n\n

Tips on how to increase the number of call-backs from your customers<\/h2>\n\n\n\n

Here are seven tips on how you may grow your chances of getting a prospect\u2019s call-back.<\/p>\n\n\n\n

Do research<\/h3>\n\n\n\n

Expecting a call-back, you should be sure you\u2019ve done your homework. In other words, you should gather data in advance to demonstrate your knowledge of what your prospect<\/a> is doing on the market. Try to grasp specific information about the company, something that others might not be aware of.\u00a0<\/p>\n\n\n\n

Don\u2019t sell<\/h3>\n\n\n\n

If you start offering your solution right away, you’ll risk killing the opportunity to receive a call-back at all. Instead, come up with something relevant to your prospects. <\/p>\n\n\n\n

The best way to do this is to set a Google alert for a company you will be calling in two or three weeks. That way, Google will send you all the updates about your prospect, which you may use as a hook. <\/p>\n\n\n\n

Be timely<\/h3>\n\n\n\n

Make sure you don\u2019t offer anything beyond the relevant timeframe. To make a prospect dial a call back number, you should come in with an offer that would be aligned with the time of the year, urgency, and customer buying cycle<\/a>.<\/p>\n\n\n\n

Stand out<\/h3>\n\n\n\n

Your offer shouldn\u2019t just be relevant. If you want to catch attention with your voicemail and get your prospect to call you back, be ready to say something they haven\u2019t heard about before (in the realm of their business, of course). If you feel it\u2019s a bit difficult, start with a rhetorical question that would provoke some thoughts and differentiate you. <\/p>\n\n\n\n

Don\u2019t talk about the weather<\/h3>\n\n\n\n

Making an attention-grabbing lead-in for your message, avoid talking about the weather, current social events, and any other topics that may sound too artificial, especially, for decision-makers<\/a> who have been long in the business world and are reluctant to waste their time on shallow issues. <\/p>\n\n\n\n

Bring value<\/h3>\n\n\n\n

Ensure your communication with the potential buyer is value-bringing. It doesn\u2019t mean you should present the top features of your product at once. Remember: a good sales rep always speaks about the customer, not about themselves. Focus on your prospect\u2019s goal and connect reaching that goal with your interaction, i.e., with their call-back. <\/p>\n\n\n\n

Get prepared for every call<\/h3>\n\n\n\n

Don\u2019t count on a call-back if you are planning to repeat the same script over and over again. About 59% of customers say that personalization influences their purchase decision. Find some time to make your message personalized, so that it could sound genuine.<\/p>\n\n\n\n

\"Email<\/a><\/figure>\n\n\n\n

Effective voicemail script techniques and examples for getting a sales call-back<\/h2>\n\n\n\n

To help you make up voicemail messages that would bring more call-backs, we have compiled a list of script techniques and examples. They will be presented as templates you may use in your practice.<\/p>\n\n\n\n

Use a lever<\/h3>\n\n\n\n

As mentioned in the previous section, your voicemail shouldn\u2019t sound like a cold call. Use a lever that would relate to the prospect you are trying to reach, for example:<\/p>\n\n\n\n