{"id":4194,"date":"2021-08-27T19:07:55","date_gmt":"2021-08-27T16:07:55","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=4194"},"modified":"2023-11-14T17:07:13","modified_gmt":"2023-11-14T14:07:13","slug":"after-sales-service","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/after-sales-service\/","title":{"rendered":"After-sales service"},"content":{"rendered":"\n

Even a tiny increase in customer retention may result in a profit boost of up to 95%<\/a>, and it’s not just because satisfied clients come back to make more purchases. 90% of them<\/a> are willing to share information about a beloved brand, which leads to larger audiences and higher revenues. <\/p>\n\n\n\n

To reduce the churn rate<\/a>, a company should create a successful customer experience. And good after-sales support is one of the components upon which the success of your brand hinges.<\/p>\n\n\n\n

What is an after-sales service?<\/h2>\n\n\n\n

After-sales service<\/strong> or support<\/strong> is any assistance that a company gives to its clients after they\u2019ve purchased a product. This may refer to equipment maintenance, warranties, exchange and return policies, etc. <\/p>\n\n\n\n

As to non-material products, like software or services, after-sales support includes consultancies, training, upgrades, and much more.<\/p>\n\n\n\n

Why is it essential to provide after-sales support to customers?<\/h2>\n\n\n\n

Today’s markets are overheated \u2014 supply exceeds demand, and consumers now choose among numerous alternatives of similar quality. Competition becomes fierce, and it\u2019s no longer enough for a company to just offer another product on the market. <\/p>\n\n\n\n

Instead, brand attributes, like exceptional customer service, product availability, exclusivity, and reliability, are coming to the fore, as seen in the PwC 2021 Consumer Survey<\/a>:<\/p>\n\n\n

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\"Top
Top brand attributes (Source: <\/em>PwC<\/em><\/a>)<\/em> <\/figcaption><\/figure><\/div>\n\n\n

This fact reflects the overall rising demand for custom solutions and content personalization \u2014 when people don\u2019t want a one-size-fits-all solution but something that would satisfy all of their specific pain points and needs.\u00a0<\/p>\n\n\n\n

This is where excellent after-sales support helps businesses:<\/p>\n\n\n\n