{"id":5179,"date":"2022-02-10T18:32:17","date_gmt":"2022-02-10T15:32:17","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=5179"},"modified":"2024-11-15T12:45:39","modified_gmt":"2024-11-15T09:45:39","slug":"customer-lifecycle-marketing","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/customer-lifecycle-marketing\/","title":{"rendered":"Customer lifecycle marketing"},"content":{"rendered":"\n<p>A deep understanding of your customers is crucial when building a community of loyal clients around your brand. And the prime goal of marketing is exactly to increase revenue by turning more one-time buyers into devoted customers and retaining them.&nbsp;<\/p>\n\n\n\n<p>Knowing the customer lifecycle marketing techniques can help hit this target. But what does the term customer lifecycle marketing mean?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is customer lifecycle marketing?<\/h2>\n\n\n\n<p>Customer lifecycle marketing describes all the strategies companies use to adjust marketing campaigns to each customer lifecycle stage.<\/p>\n\n\n\n<p>The classic customer lifecycle comprises five stages:<\/p>\n\n\n\n<ul>\n<li>Awareness<\/li>\n\n\n\n<li>Interest<\/li>\n\n\n\n<li>Desire<\/li>\n\n\n\n<li>Action<\/li>\n\n\n\n<li>Retention<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background403.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1032&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;572&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background403-1024x568.png\" alt=\"Customer lifecycle marketing\" class=\"wp-image-5180\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background403-1024x568.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background403-300x166.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background403-768x426.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background403.png 1032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer lifecycle marketing\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>&nbsp;Source: <\/em><em>PointVisible<\/em><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer lifecycle marketing\" class=\"wp-image-5180\" style=\"width:680px\"\/><figcaption class=\"wp-element-caption\"><em>&nbsp;Source: <\/em><em>PointVisible<\/em><\/figcaption><\/figure><\/div><\/div>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer lifecycle marketing\" class=\"wp-image-5180\" style=\"width:680px\"\/><figcaption class=\"wp-element-caption\"><em>&nbsp;Source: <\/em><em>PointVisible<\/em><\/figcaption><\/figure><\/div><\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure><\/div>\n\n\n<p>You can find some variations of the cycle depending on the industry. For example, in <a href=\"https:\/\/snov.io\/glossary\/br\/saas-software-como-servico\/\">SaaS<\/a> marketing, only three fundamental stages are defined:<\/p>\n\n\n\n<ul>\n<li>Prospecting (or acquisition)<\/li>\n\n\n\n<li>Nurturing (or engagement)<\/li>\n\n\n\n<li>Retention<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background404.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;623&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;360&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"360\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background404.png\" alt=\"SaaS customer lifecycle\" class=\"wp-image-5181\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background404.png 623w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/02\/Background404-300x173.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS customer lifecycle\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Source: <\/em><em>Website Promoter<\/em><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS customer lifecycle\" class=\"wp-image-5181\" style=\"width:680px\"\/><figcaption class=\"wp-element-caption\"><em>Source: <\/em><em>Website Promoter<\/em><\/figcaption><\/figure><\/div><\/div>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS customer lifecycle\" class=\"wp-image-5181\" style=\"width:680px\"\/><figcaption class=\"wp-element-caption\"><em>Source: <\/em><em>Website Promoter<\/em><\/figcaption><\/figure><\/div><\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure><\/div>\n\n\n<p>Usually, all three customer lifecycle stages coincide with the three primary stages of the sales funnel (top, middle, and bottom), and we&#8217;ll talk about it a little further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of customer lifecycle marketing<\/h2>\n\n\n\n<p>Who will argue that messages you share with a customer when they first interact with your brand differ much from those you send to a regular client? The main benefit of customer lifecycle marketing is that <strong>it aligns your marketing strategy with the customer journey<\/strong>.&nbsp;<\/p>\n\n\n\n<p>When this alliance is effective, it may<strong> increase <\/strong><a href=\"https:\/\/snov.io\/glossary\/\"><strong>customer lifetime value<\/strong><\/a><strong> (CLV)<\/strong>, which is the total worth of a customer to your business over the whole period of your relationship. The higher CLV, the more revenue each customer will bring for your company. So, try to build long-term relationships with your customers and do your best not to let them go at each stage of their journey.&nbsp;<\/p>\n\n\n\n<p>In the long run, implementing customer lifecycle marketing strategies will <strong>help you engage customers more effectively, increase revenue, and <\/strong><a href=\"https:\/\/snov.io\/glossary\/growth-hacking\/\"><strong>grow your brand<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategies\">\u0421ustomer lifecycle marketing strategies<\/h2>\n\n\n\n<p>\u0421ustomer lifecycle can be complete and last quite long, ideally for as long as your company exists. But it can also be partial, ending after the acquisition or engagement stages.&nbsp;<\/p>\n\n\n\n<p>To prevent a customer from leaving your brand, let&#8217;s take a closer look at all customer lifecycle stages and marketing strategies you should use to ensure the customer stays with you for as long as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prospecting-stage\">Prospecting stage&nbsp;<\/h3>\n\n\n\n<p>The beginning of the lifecycle often coincides with the &#8220;<a href=\"https:\/\/snov.io\/glossary\/top-of-the-funnel-tofu\/\">top of the sales funnel<\/a>&#8221; when a potential customer first comes into contact with the band.&nbsp;<\/p>\n\n\n\n<p>Prospects can be acquired in two ways: <strong>inbound<\/strong> (e.g., through content marketing, SEO, or word of mouth) and <strong>outbound<\/strong> (e.g., through <a href=\"https:\/\/snov.io\/blog\/10-failproof-cold-email-formulas\/\">cold emailing<\/a>, pay-per-click (PPC) advertising, or advertising on social media).&nbsp;<\/p>\n\n\n\n<p>A sale is not required for the <a href=\"https:\/\/snov.io\/glossary\/prospecting\/\">prospecting<\/a> stage, and it&#8217;s okay if we keep in mind that 96% of visitors that come to your website are not ready to buy. But providing a prospect with relevant information about your product or service that meets their needs is vital because your potential clients are looking for a solution to their problem at this particular stage.\u00a0<\/p>\n\n\n\n<p>The more original and easy-to-perceive information they get, the more chances you have they will leave their contact details on your website and thus enter the next customer lifecycle stage.&nbsp;<\/p>\n\n\n\n<p><br>Alternatively, you can harvest your email leads from anywhere online \u2014 from company websites to Google search results and LinkedIn. It&#8217;s not at all difficult with the help of lead generation tools like Snov.io <a href=\"https:\/\/snov.io\/email-finder\">Email Finder<\/a>.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1625&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;850&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder-1024x536.png\" alt=\"\" class=\"wp-image-7863\" style=\"width:697px;height:auto\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder-1024x536.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder-300x157.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder-768x402.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder-1536x803.png 1536w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-Email-Finder.png 1625w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Snov.io Email Finder<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7863\" style=\"width:697px;height:auto\"\/><figcaption class=\"wp-element-caption\">Snov.io Email Finder<\/figcaption><\/figure><\/div><\/div>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7863\" style=\"width:697px;height:auto\"\/><figcaption class=\"wp-element-caption\">Snov.io Email Finder<\/figcaption><\/figure><\/div><\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"lead-nurturing-stage\">Lead nurturing stage<\/h3>\n\n\n\n<p>This stage can be seen as the reflection of the &#8220;<a href=\"https:\/\/snov.io\/glossary\/middle-of-the-funnel-mofu\/\">middle of the sales funnel<\/a>&#8221; when prospects are midway to make a purchase and ask for more information, either more details or the final price.&nbsp;<\/p>\n\n\n\n<p>It means that your potential customers may now compare products from competing brands (including yours), do thorough research, and read customer reviews to find an optimal offer.&nbsp;<\/p>\n\n\n\n<p>It makes sense to send personalized <a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\">automated email sequences<\/a> with unlimited follow-ups to nurture cold leads and convert prospects. Here&#8217;s an example of an automated email sequence you can create with the Snov.io <a href=\"https:\/\/snov.io\/cold-email\">cold email tool<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool.webp&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;2120&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1224&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool-1024x591.webp\" alt=\"\" class=\"wp-image-7864\" style=\"width:724px;height:auto\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool-1024x591.webp 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool-300x173.webp 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool-768x443.webp 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool-1536x887.webp 1536w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2024\/11\/Snov.io-cold-email-tool-2048x1182.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Snov.io cold email software<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7864\" style=\"width:724px;height:auto\"\/><figcaption class=\"wp-element-caption\">Snov.io cold email software<\/figcaption><\/figure><\/div><\/div>\n                <div class=\"lightbox-image-container\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-7864\" style=\"width:724px;height:auto\"\/><figcaption class=\"wp-element-caption\">Snov.io cold email software<\/figcaption><\/figure><\/div><\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure><\/div>\n\n\n<p>\u0421rucially, at this stage, you should regularly provide insightful educational material on your product, including various types of <a href=\"https:\/\/snov.io\/blog\/sales-collateral-examples\/\">sales collateral<\/a>, until your lead is hot enough to take action and buy from you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-retention-stage\">Customer retention stage<\/h3>\n\n\n\n<p>As soon as your lead makes a purchasing decision and reaches the \u201c<a href=\"https:\/\/snov.io\/glossary\/bottom-of-the-funnel-bofu\/\">bottom of the sales funnel<\/a>,\u201d you get a new customer, which is always great news as your business&#8217;s got a new revenue stream. Now, how long this stream will work for you is a good question. And it may happen it won&#8217;t last long if you don&#8217;t have a good retention strategy.&nbsp;<\/p>\n\n\n\n<p>The good is the enemy of the best, as you know. It would be best to have such a strategy that generates repeated purchases and builds <a href=\"https:\/\/snov.io\/glossary\/customer-loyalty\/\">brand loyalty<\/a>, thus preventing your customers from switching to competitors.&nbsp;<\/p>\n\n\n\n<p>Customer retention begins with a question on how your user feels about your product or service. And you should constantly work at improving your customers&#8217; satisfaction as <a href=\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/the-complete-guide-to-a-great-customer-experience\/\">86%<\/a> of customers will pay more for a great customer experience.&nbsp;<\/p>\n\n\n\n<p>Ensure you get your customers&#8217; problems solved with your product or service and provide them with your dedicated customer support that immediately responds to their requests or questions.&nbsp;<\/p>\n\n\n\n<p>In addition, make your customers feel special by sharing discounts and referral bonuses, free exclusive offers and VIP content in the form of newsletters, access to webinars, etc.&nbsp;<\/p>\n\n\n\n<p>You can develop special loyalty programs for regular clients and improve interaction with them by asking for feedback and using other <a href=\"https:\/\/snov.io\/blog\/how-to-improve-customer-experience\/\">techniques that help enhance the user experience<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\">Wrapping up<\/h2>\n\n\n\n<p>A well-crafted customer lifecycle marketing strategy is a must for businesses to win more sales and improve overall performance.&nbsp;<\/p>\n\n\n\n<p>And if you&#8217;ve chosen email marketing as the strategy to reach these objectives and take relations with your customers to the next level, you&#8217;ll hardly do without automation tools that simplify the whole process, saving your time and effort. Snov.io is the right service that will help you move forward and thrive.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Fcustomer-lifecyle-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2021\/12\/Background314-1024x337.png\" alt=\"Email automation\" class=\"wp-image-5061\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2021\/12\/Background314-1024x337.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2021\/12\/Background314-300x99.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2021\/12\/Background314-768x253.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2021\/12\/Background314.png 1032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Marketers do an excellent job if they succeed in turning a one-time buyer into a devoted customer. Knowing the customer lifecycle marketing techniques can help hit this target. <\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/5179"}],"collection":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/comments?post=5179"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/5179\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/media?parent=5179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/categories?post=5179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/tags?post=5179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}