{"id":5565,"date":"2022-05-31T16:56:50","date_gmt":"2022-05-31T13:56:50","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=5565"},"modified":"2026-03-05T16:45:51","modified_gmt":"2026-03-05T13:45:51","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"\n<p>If emailing is still not a part of your marketing strategy, you&#8217;d better take care of it. It&#8217;s one of the most efficient marketing tools for promoting products and services, and here&#8217;s why\u2026&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"421\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401046.png\" alt=\"Email marketing statistics\" class=\"wp-image-5567\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401046.png 866w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401046-300x146.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401046-768x373.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><figcaption class=\"wp-element-caption\"><em>Source: BlueDot Email<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\">Email marketing definition&nbsp;<\/h2>\n\n\n\n<p><strong>Email marketing<\/strong> is the leading marketing channel that uses <a href=\"https:\/\/snov.io\/glossary\/drip-campaign\/\">email campaigns<\/a> as the primary way of communication with a target audience.&nbsp;<\/p>\n\n\n\n<p>More specifically, it means sending emails to a group of people to achieve a particular aim, such as generating leads, selling your solution, onboarding clients, nurturing them, and building long-term <a href=\"https:\/\/snov.io\/glossary\/rapport\/\">customer relationships<\/a>.&nbsp;<\/p>\n\n\n\n<p>With the help of email marketing, you can notify your customers about new products\/services, discounts, exclusive deals, or other business updates.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\">Why email marketing is important<\/h2>\n\n\n\n<p>Email marketing is one of the most lucrative sales tools for promoting your brand and generating leads. Let&#8217;s take a look at its benefits:<\/p>\n\n\n\n<ul>\n<li><strong>It&#8217;s productive. <\/strong>Email marketing has an average <a href=\"https:\/\/snov.io\/glossary\/roi\/\">ROI<\/a> of <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/#importance_of_email_marketing\">$42 for every dollar spent<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>It beats social media in customer acquisition<\/strong>, bringing 40 times more new users than Facebook and Twitter combined.&nbsp;<\/li>\n\n\n\n<li><strong>It&#8217;s<\/strong> <strong>extremely affordable<\/strong>. Your only out-of-pocket expense will be purchasing email marketing software. After that, you can send as many emails as you want. What is more, many email marketing services offer free plans for you to try their features.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Femail-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"198\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404166.png\" alt=\"Email drip campaigns\" class=\"wp-image-5580\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404166.png 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404166-300x87.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure>\n\n\n\n<p>Now that you&#8217;ve learned how useful email marketing is, let&#8217;s take a look at how it works.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"to-do\">How to do email marketing step by step<\/h2>\n\n\n\n<p>Here are 6 basic steps you need to take to get started with your email marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-set-the-goals\">1. Set the goals<\/h3>\n\n\n\n<p>With email marketing, you can achieve numerous business goals. Just make sure you have a clear idea of what you want to accomplish.&nbsp;<\/p>\n\n\n\n<p>Do you want to email for sales purposes or to generate leads? Maybe you aim to increase the number of visitors to your website or invite more people to your webinar? What if your goal is to retain customers or increase their loyalty?&nbsp;<\/p>\n\n\n\n<p>Decide the primary purpose of your email campaigns before you start crafting them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-build-an-email-marketing-list\">2. Build an email marketing list&nbsp;<\/h3>\n\n\n\n<p>Next, you need to <a href=\"https:\/\/snov.io\/email-finder\">find email addresses<\/a> so you can start sending out email campaigns. This is a list with the email addresses of people interested in your service who don&#8217;t mind receiving messages from you.<\/p>\n\n\n\n<p>To get these emails, you can add a special form on your website to encourage visitors to leave their contact details. This goal can be achieved with a <a href=\"https:\/\/snov.io\/blog\/\">lead magnet<\/a> such as a guide, checklist, free trial, or any other valuable content to motivate the audience to join your mailing list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"462\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401614.png\" alt=\"Lead magnet example\" class=\"wp-image-5574\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401614.png 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401614-300x204.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Lead magnet example (Source: <\/em><em>OMG<\/em><em>)&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-segment-your-email-list\">3. Segment your email list<\/h3>\n\n\n\n<p>To run an effective email marketing campaign, your email list should align with your goals.<\/p>\n\n\n\n<p><a href=\"https:\/\/snov.io\/glossary\/\"><strong>Segmentation<\/strong><\/a> is the process of splitting an email list into multiple target lists, which helps provide relevant content, meet your customers&#8217; needs, improve their engagement, and, as a result, increase your conversion rates.<\/p>\n\n\n\n<p>To segment recipients, you can send surveys to existing prospects and ask what content they expect, or you can divide them by analyzing their activity. Another way to get things done is to add a special form with clarifying information and place it right after collecting contact details in exchange for a lead magnet.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"596\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image14.png\" alt=\"Survey example\" class=\"wp-image-5887\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image14.png 919w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image14-300x195.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image14-768x498.png 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><figcaption class=\"wp-element-caption\"><em>Survey example (Source: <\/em><em>Growth.Design<\/em><em>)<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-choose-your-email-marketing-tool\">4. Choose your email marketing tool&nbsp;<\/h3>\n\n\n\n<p>Doing email marketing manually and repeating the same actions for different customers can take a long time. Luckily, today the market offers plenty of email marketing <a href=\"https:\/\/snov.io\/glossary\/email-automation\/\">automation tools<\/a> to help you streamline this process.&nbsp;<\/p>\n\n\n\n<p>Choose an email marketing tool with a user-friendly campaign builder, ready-made templates, <a href=\"https:\/\/snov.io\/glossary\/br\/a-b-testing-br\/\">A\/B testing feature<\/a>, personalization, and integration option. This will ease your pain, automate the work, and save you many hours of hard work.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1044\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/Condition.png\" alt=\"Snov.io Email outreach tool\" class=\"wp-image-8011\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/Condition.png 2048w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/Condition-300x153.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/Condition-1024x522.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/Condition-768x392.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/Condition-1536x783.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>Check out the <a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\">best email marketing platforms and services<\/a> for successful automated emailing that we&#8217;ve collected to help you make the right decision.\ud83e\uddd0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-create-an-email-campaign\">5. Create an email campaign&nbsp;<\/h3>\n\n\n\n<p>Now you are ready to craft an automated series of emails. Once you&#8217;ve built them, you can send them out to reach new <a href=\"https:\/\/snov.io\/glossary\/prospect\/\">prospects<\/a>, no matter when they signed up for your list.<\/p>\n\n\n\n<p>You may ask, <em>&#8216;How many emails should be in my campaign?&#8217;<\/em> Think about how long your prospect might take to become your customer \u2014 2 weeks, 6 months, or more. Depending on this timing, you can consider the number of emails that need to be prepared.<\/p>\n\n\n\n<p>But be careful not to be overwhelming to your prospects. Don&#8217;t bombard them with emails every single day. Reaching out to your audience once a week will be the sweet spot.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-measure-your-results\">6. Measure your results<\/h3>\n\n\n\n<p>Once the email campaign is sent, go on to measure its performance.&nbsp;<\/p>\n\n\n\n<p>Regularly track the email campaign statistics, including open, <a href=\"https:\/\/snov.io\/glossary\/click-through-rate-ctr\/\">click-through<\/a>, unsubscribe, and <a href=\"https:\/\/snov.io\/glossary\/conversion-rate\/\">conversion rates<\/a>. These metrics will give you a clear idea of how well your emails perform and how you can enhance your subsequent campaigns.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"322\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image2-1.png\" alt=\"Statistics tracking example\" class=\"wp-image-5889\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image2-1.png 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image2-1-300x142.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Statistics tracking example (Source: Snov.io)<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Many marketing automation tools offer campaign analytics tracking. For example, using Snov.io, you can track email opens, link clicks, and replies to monitor your recipients&#8217; engagement. <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-view-email-campaign-statistics\/\">Here&#8217;s how<\/a> you can do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Email marketing examples<\/h2>\n\n\n\n<p>Now let&#8217;s look at the examples of email marketing campaigns so you can get inspiration for your confident email marketing start:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"spotify\">Spotify<\/h3>\n\n\n\n<p>Spotify&#8217;s email campaign is pretty simple yet pleasing to the eye \u2014 you can feel it from the first email on account verification to subsequent follow-ups. I particularly like that the text is so short that nothing hinders your attention from a clear <a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\">CTA<\/a>. This is a perfect email to send to prospects who don&#8217;t have much time and just skim through the message.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"1024\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/confirm-your-account-spotify-641x1024.jpg\" alt=\"email campaign example\" class=\"wp-image-5610\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/confirm-your-account-spotify-641x1024.jpg 641w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/confirm-your-account-spotify-188x300.jpg 188w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/confirm-your-account-spotify.jpg 680w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><figcaption class=\"wp-element-caption\"><em>Spotify email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>To improve engagement, Spotify makes its email marketing campaigns highly personalized. Based on what customers love to listen to, the company sends relevant updates on the latest music or podcasts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"781\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/the-michelle-obama-podcast-is-here.jpg\" alt=\"email campaign example\" class=\"wp-image-5611\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/the-michelle-obama-podcast-is-here.jpg 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/the-michelle-obama-podcast-is-here-261x300.jpg 261w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Spotify email campaign example<\/em><br><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"zapier\">Zapier&nbsp;<\/h3>\n\n\n\n<p>Zapier&#8217;s email campaigns are triggered by the steps its users have taken, and the company sends helpful content such as guides and instructions to its features to keep them afloat. This is an excellent example of how customer education can subtly help win their trust.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"1024\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/what-can-you-automate-with-sprout-studio-and-andco-554x1024.png\" alt=\"email campaign example\" class=\"wp-image-5585\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/what-can-you-automate-with-sprout-studio-and-andco-554x1024.png 554w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/what-can-you-automate-with-sprout-studio-and-andco-162x300.png 162w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/what-can-you-automate-with-sprout-studio-and-andco.png 680w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><figcaption class=\"wp-element-caption\"><em>Zapier email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>To make emails more special and enjoyable to prospects, the service incorporates videos and GIFs in their email marketing campaigns.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"993\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image10.png\" alt=\"email campaign example\" class=\"wp-image-5890\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image10.png 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image10-205x300.png 205w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Zapier email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"apple\">Apple&nbsp;<\/h3>\n\n\n\n<p>Apple&#8217;s unrivaled marketers follow the rule <em>&#8216;the less is more.&#8217;<\/em> The company&#8217;s email marketing is pretty straightforward and aims to make the product speak for itself. Apple usually highlights the main idea in bold so its customers can skim through the email, grab its purpose, and follow the CTA.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"850\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image1.jpg\" alt=\"email campaign example\" class=\"wp-image-5891\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image1.jpg 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image1-240x300.jpg 240w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Apple email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Here&#8217;s an email campaign with Apple&#8217;s summary of new products. It contains simple headings, a descriptive copy, CTAs, and product images \u2014 quality design and nothing superfluous.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"1024\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image6-1-283x1024.png\" alt=\"email campaign example\" class=\"wp-image-5892\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image6-1-283x1024.png 283w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image6-1-83x300.png 83w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image6-1-425x1536.png 425w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image6-1.png 553w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><figcaption class=\"wp-element-caption\"><em>Apple email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"netflix\">Netflix&nbsp;<\/h3>\n\n\n\n<p>Netflix does a great job when it comes to re-engaging customers by sending out email campaigns with the suggested content. Showing awareness of the tastes and preferences of their customers, it maintains a long-term relationship with them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"1024\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404369-502x1024.png\" alt=\"email campaign example\" class=\"wp-image-5581\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404369-502x1024.png 502w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404369-147x300.png 147w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404369.png 680w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><figcaption class=\"wp-element-caption\"><em>Netflix email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>And here&#8217;s an example of another successful Netflix email strategy \u2013 getting feedback. In this survey email, which asks customers about the service quality, the company didn&#8217;t forget about personalization, explained how vital the customer opinion is to them, and placed a clear call to action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"505\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1654005063.png\" alt=\"email campaign example\" class=\"wp-image-5612\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1654005063.png 680w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1654005063-300x223.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\"><em>Netflix email campaign example<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-it-up\">Wrapping it up&nbsp;<\/h2>\n\n\n\n<p>Email marketing is a powerful tool for greater reach and a high return on investment. If done right, it will help your business keep your clients informed and create a better customer experience.<\/p>\n\n\n\n<p>If you\u2019re searching for a reliable email marketing service, Snov.io is just what you need. With Snov.io <a href=\"https:\/\/snov.io\/cold-email\">cold email software<\/a>, you\u2019ll find it easy to immerse into email marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Femail-marketing&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"308\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053.png\" alt=\"Email campaign\" class=\"wp-image-5579\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053.png 1000w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053-300x92.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053-768x237.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a leading digital marketing channel that uses email to both grow your business and build customer relationships. Learn more about what email marketing is, why it&#8217;s important, and how it works.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/5565"}],"collection":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":8136,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/5565\/revisions\/8136"}],"wp:attachment":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/media?parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/categories?post=5565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/tags?post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}