{"id":6950,"date":"2023-08-01T16:28:32","date_gmt":"2023-08-01T13:28:32","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=6950"},"modified":"2026-03-18T16:14:47","modified_gmt":"2026-03-18T13:14:47","slug":"email-deliverability","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/email-deliverability\/","title":{"rendered":"Email deliverability"},"content":{"rendered":"\n

The effectiveness of your email campaigns relies heavily on email deliverability\u2014the ability to successfully land in recipients’ inboxes. <\/p>\n\n\n\n

This article explores the key factors influencing email deliverability and provides insights into optimizing your email strategy for maximum reach and engagement.<\/p>\n\n\n\n

What is the definition of email deliverability?<\/h2>\n\n\n\n

Email deliverability<\/strong> is your email\u2019s \u2018green card\u2019 to reach the intended recipient’s inbox without being filtered out or blocked by various email service providers (ESPs) and spam filters. You could say it’s a bit like the email’s immigration system \u2014 with your email hoping to be the one that gets through.<\/p>\n\n\n\n

Then we have email deliverability rate<\/strong> \u2014<\/em> the statistic that quantifies your success (or failure) in getting past those email ‘border controls.’ This measure reflects the efficiency of your emails landing in the recipients’ inboxes and not being classified as spam<\/a> or ending up in the junk folder.<\/p>\n\n\n\n

A high deliverability rate is crucial for successful email campaigns, as it ensures that the intended audience receives and engages with your messages, leading to higher conversion rates and better business outcomes.<\/p>\n\n\n\n

What influences email deliverability? <\/h3>\n\n\n\n

Email deliverability depends on several factors, including the reputation of the sender’s domain and IP address (aka your email infrastructure), email content, adherence to email authentication protocols (such as SPF, DKIM, and DMARC<\/a>), engagement metrics (like open and click-through rates), and the overall quality of the email list.<\/p>\n\n\n\n

Email deliverability vs. inbox placement<\/h3>\n\n\n\n

Sometimes, you might come across another term instead of email deliverability \u2013 inbox placement. They’re two sides of the same coin, so you can use them interchangeably. <\/p>\n\n\n\n

Email deliverability vs. email delivery<\/h3>\n\n\n\n

Unlike inbox placement, this one’s a bit different from email deliverability. Email delivery is more about whether the recipient accepts your email. For example, if your email fails to land anywhere in the first place, it\u2019s fair to say that email delivery was unsuccessful.<\/p>\n\n\n\n

What is a good email deliverability rate?<\/h2>\n\n\n\n

Naturally, you\u2019d aim for 100% email deliverability. But let\u2019s be honest; the odds of reaching this top are slim. A good email deliverability rate is 95%, at least. <\/p>\n\n\n\n

Given its complexity, email deliverability is hard to measure manually. That\u2019s why there are various 3rd party solutions<\/a>, like Glockapps<\/a>, that come to the rescue. <\/p>\n\n\n\n

How <\/strong>Snov.io<\/strong><\/a> cares about your email deliverability rate?<\/strong><\/th><\/tr><\/thead>
Snov.io takes email deliverability seriously. We\u2019ve implemented various measures to ensure our users’ emails have the best chance of reaching the recipients’ inboxes.\u00a0

Here are some of them:
\u2713 Prospecting:<\/strong> Use the Email Finder<\/a> on any website.
\u2713 Email verification:<\/strong> Check the validity of email addresses. This helps users filter out any invalid or risky addresses that might cause their email to bounce or trigger spam filters, ensuring their email lists are clean.
\u2713 Domain and IP monitoring:<\/strong> Monitors the reputation of users’ sending domains and IP addresses.\u00a0
\u2713 SPF, DKIM, and DMARC support: <\/strong>Your cold email campaigns will be sent in accordance with SPF, DKIM, and DMARC authentication protocols, helping verify the authenticity of email senders. This boosts deliverability by reducing the likelihood of emails being flagged as spam or spoofed.
\u2713 Bounce handling:<\/strong> Maintain clean email lists and avoid bounces.
\u2713 Email warm-up:<\/strong> Prepare a user’s account for email sending and automatically improves the email deliverability rate with a consistent warm-up strategy.\u00a0
\u2713 Delivery reports:<\/strong> Stay informed with detailed reports on their email performance, including delivery rates, open rates, click-through rates, and bounce rates. These reports empower users to gauge their email campaigns’ effectiveness and make data-driven improvements.

Snov.io equips you with all the necessary tools to keep your cold outreach going, no matter the limits.
Try our Deliverability Check tools<\/a> today for free.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What is bad email deliverability? <\/h2>\n\n\n\n

Bad email deliverability means your emails don\u2019t go right to the user\u2019s inbox. Instead, they get bounced or end up in the spam folder. This is a sure sign you need to fix your email deliverability issues. <\/p>\n\n\n\n

What is an email bounce?<\/h3>\n\n\n\n

An email bounce<\/strong>, or bounce-back, is the boomerang of the email world. It\u2019s when an email, instead of reaching the intended recipient, does a 180 and returns to the sender or an intermediary server with an error message. The sender typically receives a bounce-back message containing information about the reason for the failure.<\/p>\n\n\n\n

There are two types of bounces: soft and hard. <\/p>\n\n\n\n

Soft bounce<\/h4>\n\n\n\n

An email returns as a soft bounce if:<\/p>\n\n\n\n