{"id":785,"date":"2020-01-03T15:49:55","date_gmt":"2020-01-03T12:49:55","guid":{"rendered":"https:\/\/snov.io\/glossary\/?p=785"},"modified":"2025-06-25T13:44:30","modified_gmt":"2025-06-25T10:44:30","slug":"conversion-rate","status":"publish","type":"post","link":"https:\/\/snov.io\/glossary\/conversion-rate\/","title":{"rendered":"Conversion rate"},"content":{"rendered":"\n<p><strong>Conversion rate <\/strong>is the number of <a href=\"https:\/\/snov.io\/glossary\/conversion\/\">conversions<\/a> or actions, divided by the total number of visitors. A conversion rate can be applied to other actions too, it is not exclusively tied to sales.&nbsp;<\/p>\n\n\n\n<p>Conversion refers to any action you want the consumer to take, such as clicking a call-to-action button, signing up for an email list, setting up an account, or anything else you want it to be.<\/p>\n\n\n\n<p>Measuring the success of your site or app keeps you in control and capable of making informed changes and decisions. It is key to knowing how to improve, see what is working for your business and what isn\u2019t, and grow sales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">Conversion rate formula<\/h2>\n\n\n\n<p>if you are wondering how to calculate conversion rate, it\u2019s a very easy thing to do &#8211; simply <strong>divide the number of conversions by the number of interactions<\/strong>.<\/p>\n\n\n\n<p>For example, if 500 people visited your website and 40 people registered, your conversion rate is 40 \u00f7 500 \u00d7 100% = 8%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"raising\">Raising your conversion rate<\/h2>\n\n\n\n<p><a href=\"https:\/\/snov.io\/glossary\/conversion-rate-optimization\/\">Conversion rate optimization<\/a>, or CRO, is the process of improving different metrics in order to improve conversions.&nbsp;<\/p>\n\n\n\n<p>The easiest way to optimize conversion rate is to use <a href=\"https:\/\/snov.io\/glossary\/br\/a-b-testing-br\/\">A\/B testing<\/a>. A\/B testing helps you experiment by presenting user group A with one version and user group B with another version, then see which performs better, and make changes based on the results that will improve conversions. Your A\/B testing must go beyond experimenting with color or font &#8211; design and layout, ad copy, mobile optimization, and more all matter and should be tested.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Conversion Rate Optimization - 8 Tips for Success | Marketing 360\u00ae\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J-RQfv9EWa4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Once you have an attractive site or app, making it easy to buy from you is the simplest way to improve sales conversion rate. Complicated or long checkout procedure with too many input fields, too many options, or requiring any additional actions is going to make people quit mid conversion without completing a purchase\/action. Simplifying the checkout process leads to more conversions.&nbsp;<\/p>\n\n\n\n<p>For B2C businesses, one of the simplest ways to optimize sales conversion rate is to offer free shipping (seriously), which is explained perfectly here:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"526\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/image\u0432\u0444\u044b\u0440\u0434\u043b\u0432.png\" alt=\"free shipping drake meme\" class=\"wp-image-787\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/image\u0432\u0444\u044b\u0440\u0434\u043b\u0432.png 526w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/image\u0432\u0444\u044b\u0440\u0434\u043b\u0432-300x300.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/image\u0432\u0444\u044b\u0440\u0434\u043b\u0432-150x150.png 150w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/figure><\/div>\n\n\n<p>One more way to optimize conversions is use cases, testimonials, and reviews. People want to trust in what they are buying and who they are buying from.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ideal\">Ideal conversion rate<\/h2>\n\n\n\n<p>It is important to note that the conversion rate will vary depending on the industry, medium, and offer.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" rel=\"nofollow\">WordStream<\/a>, for example, the average landing page conversion rate across industries is <strong>2.35%<\/strong>.&nbsp;<\/p>\n\n\n\n<p>However, the top 25% reach the average conversion rate of over 5.31%. What you should be aiming for ideally, though, are the top 10% with the average conversion rates of 11.45% and higher\u2026 across their entire account, not just landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-1024x460.png\" alt=\"Average conversion rate\" class=\"wp-image-788\" style=\"width:680px\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-1024x460.png 1024w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-300x135.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/cfvghbjnkl-768x345.png 768w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2020\/01\/cfvghbjnkl.png 1192w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source: WordStream<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u2192 Use Snov.io Email Verifier to <a href=\"https:\/\/snov.io\/email-verifier\">check email<\/a> lists and ensure your emails always hit the inbox.<\/strong><\/p>\n\n\n\n<p>Of course, you should also consider the industry you&#8217;re in. The median conversion rate for finance is more than 5%, while the average eCommerce conversion rate is less than 2%. Study your industry benchmarks.<\/p>\n\n\n\n<p>Conversion rate goals are a bit of a \u201cshoot for the stars, land on the moon\u201d situation in that you want to work towards the highest possible rate while being aware you may not \u2013 and probably will not \u2013 hit that mark. But just by aiming high, you will land high.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"remarketing\">Remarketing to the ones who got away<\/h2>\n\n\n\n<p>On average, 96% of people who visit your website will not convert to a sale, simply because they\u2019re not ready to convert yet. Remarketing is the process of <a href=\"https:\/\/snov.io\/glossary\/targeting\/\">targeting<\/a> the people who, say, visited your website but didn\u2019t purchase through multiple channels &#8211; in search results, on social media, YouTube, etc.&nbsp;<\/p>\n\n\n\n<p>Remarketing gives you a chance to:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Turn abandoners and bouncers into leads<\/li>\n\n\n\n<li>Increase brand recognition, which increases branded searches<\/li>\n\n\n\n<li>Increase repeat visitor rates and engagement<\/li>\n\n\n\n<li>Increase the effectiveness of your SEO and content marketing<\/li>\n<\/ul>\n\n\n\n<p>Most importantly, remarketing helps you stay top of mind and once the lost leads are ready to convert, they\u2019re more likely to choose you, increasing your sales conversion rate.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion rate is the most important metric you can improve<\/h2>\n\n\n\n<p>Conversion rate is one of many ways to measure your success, but it may be the most important one in seeing how well your business is actually doing. And using <a href=\"https:\/\/snov.io\/cold-email\">cold email automation<\/a> will help you achieve this goal.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to any action made by visitors. Find out how to calculate an average conversion rate.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[48,29,6],"_links":{"self":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/785"}],"collection":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/comments?post=785"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":8055,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/posts\/785\/revisions\/8055"}],"wp:attachment":[{"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/media?parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/categories?post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/glossary\/wp-json\/wp\/v2\/tags?post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}