How does the fallback feature work?
Outline:
What is a fallback and how does it work
A fallback is a word or a phrase that is displayed instead of your variable if the information needed for your variable is unavailable.
To apply the fallback feature, do the following:
- In your email drip campaign choose a variable.
2. Instead of the word “FALLBACK” insert a word or a phrase you want to appear in your email if your prospect lacks the data necessary to fill the variable: e.g. {{first_name: there}}:
Here’s what your recipient will see if they’re missing the initial variable data:
How to remove a fallback
If you don’t want to use a fallback, just manually delete it and keep your initial variable: e.g. {{first_name}}:
About To-Check List
Note that if Check for missing variables option in your campaign settings is enabled, the campaign goes to To-Check List before the sending.
You can choose the Send without checking option here. And your fallback word or phrase will be substituted to the prospects without a variable.
You can disable Check for missing variables option so that the campaign will directly go with variables or fallback without check.
If you remove the word “fallback” and there is no data to fill the variable, the variable will not be shown in your email.
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