What are unique recipients?

Unique recipient is a payment unit used in Snov.io Email Drip Campaigns. 

We define a unique recipient as an email address that has not yet been emailed to at a specific billing period. When you send an email to a unique recipient, it is counted out of your monthly quota.

After a unique recipient is used (i.e. emailed to), you can send as many emails or campaigns to them as you need in that particular month. 

Unique recipients are renewed every 30 days or every time you get a new plan (whichever comes first). If you upgrade your plan, the unused recipients from the previous billing period will roll over to the new one. However, note that if you downgrade, the leftover unused unique recipients will burn.


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