Warm-up campaign scheduling

You may want to set separate schedules for warm-up and drip campaigns in the following situations:

  • You’d like to warm up your account first and start a drip campaign later.
  • You have active drip campaigns being sent from the email account you’d like to warm up.

To prevent any errors, interruptions, or unwanted delays, the active sending windows of your warm-up and drip campaigns mustn’t interfere.

Create a new schedule specifically for your email warm-up and choose days/hours when your drip campaigns are on hold or choose a different timezone.

For example, if your drip campaign runs for 8 hours daily in UTC 00:00 timezone, choose UTC +8 or UTC -8 timezone for your warm-up. 

Moreover, having separate schedules is crucial for the following reasons:

  • If during your drip campaign some emails land in spam, this can completely offset the effect of the warm-up.
  • Warm-up and drip campaigns running simultaneously will make it difficult to stay within your email account’s daily limit.

Don’t worry if you have a lot of drip campaign schedules. If we find that you’ve chosen a warm-up schedule that coincides with the sending hours of an active drip campaign, we will notify you upon warm-up campaign launch and ask you to choose a different schedule. 

Important: Please be aware that warm-up emails do not count toward your Used number in email account settings. This number shows how many emails you sent from your drip campaigns throughout the day.

At the same time, your daily rate with email service provider includes all emails sent through Snov.io Drip Campaigns, Snov.io Email Warm-up, and all emails you send directly from the mailbox. 

If you send a high amount of emails directly from your email client and or your email account is being warmed up with Snov.io, you should lower the Messages per day (Total) limit in Snov.io.

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