{"id":12005,"date":"2021-11-05T21:48:06","date_gmt":"2021-11-05T18:48:06","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=12005"},"modified":"2026-05-15T16:26:17","modified_gmt":"2026-05-15T13:26:17","slug":"como-criar-e-editar-pipelines-no-crm-da-snov-io","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/br\/como-criar-e-editar-pipelines-no-crm-da-snov-io\/","title":{"rendered":"Como criar e editar pipelines no CRM da Snov.io"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Este artigo oferece um guia detalhado sobre como configurar e gerenciar pipelines no CRM da Snov.io.\u00a0<\/span><\/i><\/p>\n<p><a href=\"#create\"><span style=\"font-weight: 400;\">Como criar um funil de vendas<\/span><\/a><\/p>\n<p><a href=\"#edit\"><span style=\"font-weight: 400;\">Como editar as etapas do funil<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Uma <\/span><strong>pipeline<\/strong><span style=\"font-weight: 400;\"> (funil de vendas) \u00e9 uma sequ\u00eancia de etapas que guiam um cliente em potencial em dire\u00e7\u00e3o \u00e0 convers\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No CRM da Snov.io, voc\u00ea pode configurar at\u00e9 20 funis personaliz\u00e1veis, cada um refletindo o seu processo comercial exclusivo. <\/span><\/p>\n<p><b><\/b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38534 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1.png\" alt=\"\" width=\"2301\" height=\"895\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1.png 2301w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1-300x117.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1-1024x398.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1-768x299.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1-1536x597.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-interface-1-2048x797.png 2048w\" sizes=\"(max-width: 2301px) 100vw, 2301px\" \/><span style=\"font-weight: 400;\">Em cada pipeline, \u00e9 poss\u00edvel adicionar etapas que representam o status de um neg\u00f3cio. \u00c0 medida que voc\u00ea avan\u00e7a nas negocia\u00e7\u00f5es, elas ser\u00e3o organizadas no funil segundo o status atual. <\/span><\/p>\n<h2 id=\"create\"><b>Como criar um funil de vendas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Acesse o <a href=\"https:\/\/app.snov.io\/crm\/#\/pipeline\">CRM<\/a>, clique em <b>Funil de Vendas<\/b> no canto superior direito e selecione <b>Nova pipeline <\/b>no menu suspenso. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38535 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-pipeline-1.png\" alt=\"\" width=\"2005\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-pipeline-1.png 2005w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-pipeline-1-300x135.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-pipeline-1-1024x460.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-pipeline-1-768x345.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-CRM-pipeline-1-1536x689.png 1536w\" sizes=\"(max-width: 2005px) 100vw, 2005px\" \/><span style=\"font-weight: 400;\">D\u00ea um nome ao seu novo funil e clique em <b>OK<\/b>. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38536 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-new-pipeline.png\" alt=\"\" width=\"2003\" height=\"885\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-new-pipeline.png 2003w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-new-pipeline-300x133.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-new-pipeline-1024x452.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-new-pipeline-768x339.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-new-pipeline-1536x679.png 1536w\" sizes=\"(max-width: 2003px) 100vw, 2003px\" \/><span style=\"font-weight: 400;\">Agora, a nova pipeline aparecer\u00e1 listada nesse mesmo menu. Voc\u00ea pode alternar entre os funis ou reorden\u00e1-los. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38538 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-menu.png\" alt=\"\" width=\"1575\" height=\"605\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-menu.png 1575w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-menu-300x115.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-menu-1024x393.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-menu-768x295.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-menu-1536x590.png 1536w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">No CRM, voc\u00ea pode controlar a qualidade dos seus leads <\/span><a href=\"https:\/\/snov.io\/br\/verificador-de-emails\"><span style=\"font-weight: 400;\">verificando seus e-mails<\/span><\/a><span style=\"font-weight: 400;\">, automatizando os <\/span><i><span style=\"font-weight: 400;\">follow-ups<\/span><\/i><span style=\"font-weight: 400;\"> (acompanhamentos) e gerenciando as etapas dos neg\u00f3cios.<\/span><\/p>\n<\/div>\n<\/div>\n<h2 id=\"edit\"><b>Como editar as etapas do funil de vendas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para adicionar, excluir ou editar etapas, acesse as <b>Configura\u00e7\u00f5es de pipeline<\/b> clicando no \u00edcone de engrenagem no canto superior direito. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38539 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-settings.png\" alt=\"\" width=\"2020\" height=\"899\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-settings.png 2020w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-settings-300x134.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-settings-1024x456.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-settings-768x342.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-settings-1536x684.png 1536w\" sizes=\"(max-width: 2020px) 100vw, 2020px\" \/><span style=\"font-weight: 400;\">Aqui, voc\u00ea pode renomear as etapas do funil, alterar suas cores, mov\u00ea-las ou exclu\u00ed-las. Todas as altera\u00e7\u00f5es ser\u00e3o salvas automaticamente. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38540 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-editing.png\" alt=\"\" width=\"1837\" height=\"654\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-editing.png 1837w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-editing-300x107.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-editing-1024x365.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-editing-768x273.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snovio-pipeline-editing-1536x547.png 1536w\" sizes=\"(max-width: 1837px) 100vw, 1837px\" \/><b><\/b><\/p>\n<p><b>Para renomear uma etapa<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">clique nela e digite o novo nome.<\/span><\/p>\n<p><b>Para alterar a cor da etapa<\/b><span style=\"font-weight: 400;\">, clique no \u00edcone de cor que aparecer\u00e1 ao lado do nome da etapa.\u00a0<\/span><\/p>\n<p><b>Para excluir uma etapa ou o funil inteiro<\/b><span style=\"font-weight: 400;\">, clique no \u00edcone de lixeira.<\/span><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">Se a etapa que voc\u00ea est\u00e1 tentando excluir contiver neg\u00f3cios ativos, ser\u00e1 emitido um aviso. Ser\u00e1 poss\u00edvel confirmar a exclus\u00e3o ou cancel\u00e1-la.<\/span><\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Voc\u00ea tamb\u00e9m pode <\/span><b>adicionar<\/b><span style=\"font-weight: 400;\"> suas pr\u00f3prias etapas personalizadas (clique no \u00edcone de mais) ou <\/span><b>reorden\u00e1-las<\/b><span style=\"font-weight: 400;\"> usando o \u00edcone de arrastar para alterar a sequ\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A etapa <\/span><b>Perdido<\/b><span style=\"font-weight: 400;\"> possui alguns modelos para registrar os motivos da perda de neg\u00f3cios. Voc\u00ea tamb\u00e9m pode adicionar seus pr\u00f3prios motivos personalizados. Ao registrar essas causas, voc\u00ea consegue melhorar a qualifica\u00e7\u00e3o de leads e refinar seus processos para obter melhores resultados.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38541 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-pipeline-lost-stage.png\" alt=\"\" width=\"1250\" height=\"737\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-pipeline-lost-stage.png 1250w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-pipeline-lost-stage-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-pipeline-lost-stage-1024x604.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/Snov-io-pipeline-lost-stage-768x453.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No menu <\/span><b>Estat\u00edsticas<\/b><span style=\"font-weight: 400;\">, voc\u00ea poder\u00e1 visualizar um gr\u00e1fico com os motivos mais comuns para a perda de vendas. Saiba mais sobre como gerenciar raz\u00f5es de vendas perdidas <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-gerenciar-motivos-de-perda-de-negocios-no-crm-da-snov-io\/\"><span style=\"font-weight: 400;\">neste artigo<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38542 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/deal-loss-metric.png\" alt=\"\" width=\"876\" height=\"411\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/deal-loss-metric.png 876w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/deal-loss-metric-300x141.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2021\/10\/deal-loss-metric-768x360.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Se tiver qualquer outra d\u00favida, n\u00e3o hesite em entrar em contato com nossa equipe de suporte ao cliente pelo chat ao vivo ou pelo e-mail <\/span><b>help@snov.io<\/b><span style=\"font-weight: 400;\">. Conte com a gente sempre que precisar!\u00a0<\/span><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h4><span style=\"font-size: 14pt; color: #808080;\"><strong><b>Artigos relacionados<\/b><\/strong><\/span><\/h4>\n<p class=\"h1\" style=\"text-align: left;\"><span style=\"font-size: 12pt; font-family: georgia, palatino, serif;\"><a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-revisar-as-estatisticas-de-negocios-no-crm-do-snov-io\/\" target=\"_blank\" rel=\"noopener\">Como revisar as estat\u00edsticas de neg\u00f3cios no CRM da Snov.io<\/a><\/span><\/p>\n<p class=\"h1\" style=\"text-align: left;\"><span style=\"font-size: 12pt; font-family: georgia, palatino, serif;\"><a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-usar-a-automacao-para-criar-negocios-com-base-nas-acoes-do-destinatario\/\" target=\"_blank\" rel=\"noopener\">Como usar a automa\u00e7\u00e3o para criar neg\u00f3cios com base nas a\u00e7\u00f5es do destinat\u00e1rio<\/a><\/span><\/p>\n<p class=\"h1\" style=\"text-align: left;\"><span style=\"font-size: 12pt; font-family: georgia, palatino, serif;\"><a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-gerenciar-motivos-de-perda-de-negocios-no-crm-da-snov-io\/\" target=\"_blank\" rel=\"noopener\">Como gerenciar motivos de perda de neg\u00f3cios no CRM da Snov.io<\/a><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este artigo oferece um guia detalhado sobre como configurar e gerenciar pipelines no CRM da Snov.io.\u00a0 Como criar um funil de vendas Como editar as etapas do funil Uma pipeline (funil de vendas) \u00e9 uma sequ\u00eancia de etapas que guiam um cliente em potencial em dire\u00e7\u00e3o \u00e0 convers\u00e3o.\u00a0 No CRM da Snov.io, voc\u00ea pode configurar [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/12005"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":5,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":46771,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/12005\/revisions\/46771"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}