{"id":12691,"date":"2024-07-07T16:29:08","date_gmt":"2024-07-07T13:29:08","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=12691"},"modified":"2026-04-02T18:39:26","modified_gmt":"2026-04-02T15:39:26","slug":"how-to-view-email-campaign-statistics","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-view-email-campaign-statistics\/","title":{"rendered":"How to view email campaign statistics"},"content":{"rendered":"
\n
\n

In this guide, you'll learn how to review and analyze the campaign metrics that determine the success rate of your campaigns. By doing so, you can and identify where your cold email automation<\/a> succeeds and where it needs improvement.<\/p>\n<\/div>\n<\/div>\n

On the Campaigns<\/a> page, you'll find a summary of all campaigns in your account, their current status and progress. This summary includes key metrics and general campaign details for quick review.<\/p>\n

Each campaign has its own Statistics<\/strong> dashboard. Click on the campaign from the list<\/a> to open it.<\/p>\n

After you launch multiple campaigns, use the <\/span>Reports dashboard<\/span><\/a> for broader analytics. Check detailed metrics and results across all campaigns and sender accounts.<\/span><\/p>\n

\n
\"learn\"<\/div>\n
You can monitor all the important KPIs separately for each channel (email and LinkedIn).\u00a0For campaigns that include LinkedIn actions<\/a>, switch to LinkedIn tab to view LinkedIn statistics.<\/div>\n<\/div>\n

\"\"<\/p>\n

Which metrics to monitor<\/strong><\/h2>\n

Don\u2019t let a bad campaign keep sending. If you see the signs of trouble, pause it until you make adjustments. If current limits aren\u2019t bringing results, increasing volume will only hurt your sender reputation.<\/span><\/p>\n

Bounce rate<\/strong><\/h3>\n

Bounce rate is one of the clearest signals of list health. Even a small number of bounces can hurt your sender reputation.<\/span><\/p>\n

Aim for a bounce rate of 5% or lower. To reduce bounces:<\/span><\/p>\n